Soar to Success Podcast

Isoken Ogbomo’s describes what her company provides especially in terms of her geriatric scientific care post-hospital rehabilitation program. Due to shortened stays (demanded by insurance companies) in an expensive hospital a study completed in 2020 showed that 41.4 percent of elderly Americans discharged from a hospital, required readmittance for further treatment within seven days. Isoken explained the issues that occur when a discharged person is passed over to Medicare therapy. Medicare therapists will only be in the home for a few sessions over a four to six weeks period following a hospital stay to instruct the patient about what exercises they need to be doing and then leave them alone to do the therapy on their own. There is no way the patient can recover in a timely manner through “in home care therapy” alone so the patient will medically decline and get readmitted to the hospital while the family caregiver is stressed, losing time from work, and getting ill from the stress of caregiving. In this podcast Isoken explains her program that is focused on improving overall health and managing symptoms to avoid a return trip to the emergency room, or hospital. It is designed specifically for the aging population. It offers transitional care management, post hospital post rehab care, chronic illness management and disease specific caregiving at home. The program helps chronically ill patients to get home, stay home, stay out of the emergency room, manage their chronic symptoms, feel better faster, age in place and thrive regardless of any life limiting conditions. Business owners, or busy executives who have become caregivers with parents in need of in-home care want their aging parents to receive the best in-home care, so they can continue with their career, care for their own children and have less interruption to their own lives. Isoken’s company has collaborated with Stella Nsong’s efforts to reach out to businesses to bring awareness to these critical work issues. Together they can help corporate America handle the upcoming increase in their employees dealing with an aging parent at home with our platform, careworklearn.com. To learn more about Complete Health Services and how they can help you, or your company defeat the ‘Elder Care Crisis,’ visit their website.

In this podcast, Simon Severino shares how his team can double a B2B company’s revenue in 90 days by solving three of the most important issues in any business. He explains the three issues that need to be addressed. He also discusses his book Strategy Sprints. It has 12 chapters, or “Sprints” and should be used like a cookbook or a template for diagnosing and solving growth problems for businesses. The reader can find the chapter that deals with their particular problem and get started immediately. Be sure to listen to this podcast for all of the valuable insights he provides.Simon SeverinoSimon Severino is the CEO and founder of Strategy Sprints which is a book and now includes a global team of Certified Strategy Sprints® Coaches that help clients gain market share while they work in weekly sprints which results in fast execution. He created the Strategy Sprints® Method and makes a bold claim that clients will double their revenue in 90 days – on our podcast he explains how he can make that claim so confidently.

In this podcast, Kara Mac shares her journey from fashion designer to creator of the word’s first, instantly swappable, eco-friendly shoe.She’s the winner of a global pitch contest sponsored by Fashwire and is currently live on I Fund Women, raising money to produce her new eco-friendly products.She also offers 3 tips for creating a sustainable wardrobe.Kara learned that it is not easy starting a business from scratch, that she must be resilient and roll with the punches. She told us that she draws inspiration from others around the world that face terrible tragedy and complications. Be sure to listen to this podcast for all of the valuable insights she provides.Kara MacKara Mac is the creator of the world’s first, instantly swappable shoe, from heel to toe. After working in the fashion industry for 25 years, she left her corporate job with a dream to create fashionable and comfortable footwear for women on the go. The result is a revolutionary shoe system that customizes boots, pumps, slippers and sandals and creates a lighter footprint and a positive environmental impact by decreasing the amount of shoes that end up in landfills. Her shoes are unique because the heels are permanently attached to the shoe, but they have swappable heel coverings and straps that can be customized for any outfit. They call it their “Candy”.

As ‘Baby Boomers’ reach their senior years and require more medical attention, the pressure on the elder-care industry in this country is reaching a critical impasse and rapidly approaching the ‘Elder Care Cliff.’ When a parent, or loved one needs care, it places a tremendous burden on the families. Yet, jobs are important, and we all have to work. Entrepreneurs must attend to their businesses to maintain their incomes. Employees of corporations try to juggle both family care giving, their jobs and their careers. Children’s ball games and school activities still need a parent to be in the stands. All the while, the caregiver needs to assure their aging mother, or father receive the right care. “Part of our advocacy is for family members, or children. It’s more difficult for them to play the dual roles of caregiver and family member. Difficulties arise when children try to do both.” Be sure to listen to this podcast for all of the valuable insights she provides about the new platform, CareWorkLearn.com and how this can benefit corporations. Lou Basinal Lou Basinal, a Registered Nurse and Senior Care Specialist in Sacramento, and owner of Age In Place Sacramento is working to solve the elder care crisis in Northern California. Lou also serves as the Area Director of the Northern California Care Planning Council. “I am part of the elder-care nursing program in California. We are working to prepare individuals to better handle senior citizens within their own families and advocate for the elder care system as it nears the ‘Elder Care Cliff.’ Through her agency ‘Age In Place Sacramento,’ Lou provides nurse-managed care for the elderly and caregiving solutions for their busy adult children. Existing nursing homes and long-term medical care facilities have been overrun by COVID and the ever-growing number of aging Americans. When a chronically ill patient is released from hospital care, two questions must be asked, where will they go and who will take care of them? Care Work Learn offers a method for businesses to help their employees and assure their corporate health in the future. To find out more and learn how Care Work Learn can help your business visit: https://careworklearn.com/. Learn more about Age In Place Sacramento on their Facebook page here: https://www.facebook.com/ageinplacesacramento/

Christy Cook works with companies to help them create their ESG report. In our podcast she explains just what ESG is, gives examples of the items to be reported under each category, E – Environmental, S – Social and G – Governance.Christy also explained the benefits that companies that report ESG receive, which includes potential higher employee satisfaction and retention.Her current company, Vranda helps their clients gather data to record the ESG initiatives of the company.Christy is also involved with helping women leaders working in the ESG area via InvestHER Strategies, by offering her experience and mentorship to female sustainability leaders. She helps them understand sustainability practices and how to adapt them to their business. Be sure to listen to this podcast for all of the valuable insights she provides.Christy CookChristy Cook is a veteran of the Environmental, Social, Governance (ESG) and sustainability space where she has been working for almost 20 years. Her background is in corporate sustainability and working directly with clients to improve their sustainability performance. Christy understands how to scale sustainable solutions across an enterprise. She went from creating sustainability solutions at one college campus to 8500 sites in North America across seven business sectors for the 19th largest employer where she also developed the foundation for the largest food waste prevention program in the world.Christy is the President and Chief Sustainability Officer for vranda an ESG technology startup that helps companies track their ESG data for voluntary and required reporting. She is also the founder and CEO of InvestHER Strategies where she helps female leaders working in sustainability at small and medium companies. Christy helps these leaders succeed by guiding them to grow as individuals, in their company, and have a bigger impact on the planet.www.InvestHERStrategies.comwww.vranda.io

Mark Allen Roberts works with companies that want to scale their business and achieve growth of over 20%. He explains the importance of putting systems and processes in place in order to document efficiency and effectiveness. Mark shared the importance of training a company’s sales team to be trusted advisors and use a Sales Playbook that helps them discover the problems a client may be facing and spend more time demonstrating the value proposition of engaging their company, thus creating real value.Mark also travels around the country speaking to business conferences and corporate meetings. A current favorite topic of planners is how to recession proof a company. A tip from his presentation to recession proof your company, is to do voice of customer research right now. Are your customers happy, if they’re not happy, understand why. What are they buying from someone else that they could buy from you? Right now, the best time and money spent is selling more to your existing accounts.Be sure to listen to this podcast for all of the valuable insights he provides.Mark Allen RobertsMark Roberts is a senior level sales and marketing leader with over 35 years’ experience driving profitable sales growth in market leading organizations. Mark is also an author, public speaker, sales trainer, sales strategist and sales coach.In 2018, he received the Business Excellence award from NSME and in 2019, The Highspot Sales Enablement Award. He was also recognized by Sales Hacker Inc. in the Sales Enablement Category.Mark is the founder of OTB Solutions, LLC and the popular business development blog, www.nosmokeandmirrors.com, ranked #1 in fixing sales problems.

We’ve all heard of the saying “there’s an elephant in the room.” David Wood discovered there’s another animal in the room too - something a person is afraid to talk about, or address. In his newly released book, Mouse in the Room, he calls these mice.“An example of a mouse could be, you are late to a meeting, and you are embarrassed. You are wondering if the other people are annoyed with you for being late. You first must learn to lead yourself and ask, what are you actually feeling, what do you want and don’t want. That is a leadership move and takes courage to look that deep inside.”In his book, Mouse in the Room, David identified eight different types of mice that could be in the room when you are communicating with another. On our podcast he shared three that are the most common for entrepreneurs to experience, although we all probably face all eight at one time or another. He also explained his 3-D Process to further analyze the impact of that mouse on yourself and the relationship and decide what action to take. He has a free 3-D Process worksheet that can be found at www.mouseintheroom.com. There’s a link in the menu at www.mouseintheroom.com to apply for coaching with David. He does a free session first just to see if coaching is actually going to be right for you.About David WoodDavid Wood left his cushy Park Avenue job 20 years ago to build the world’s largest coaching business. He became #1 on Google for “life coaching,” serving an audience of 150,000 coaches, and coaching thousands of hours across 12 countries.David coaches business owners, executives, and teams, to produce extraordinary results through authentic, transparent communication.He was elected to the exclusive Transformational Leadership Council alongside such thought leaders as Jack Canfield, and Marianne Williamson.

Do you want to use speaking to find your perfect clients and grow your business. Jennifer Urwin has a solution for you. She is the founder of The ClubCalendar. She has a background as a speaker agent and lifelong small business owner and has worked within the speaking industry for many years.Speakers can join her service, which in turn helps them grow their business and find the right speaking engagements. Every month she organizes events that bring associations, corporations and other groups, looking to bring in an outside speaker to address their organization on a particular topic, together with speakers, who can fill that need.On a monthly basis she identifies over 200 events that need presenters that cover a variety of topics. Learn more about Jennifer’s service at https://theclubcalendar.net

Do you feel you have a great idea for a book, but every publisher you have reached out to has given you a resounding, “We’re Not Interested.”? Julie Broad has been there. Eventually, she proved the publishers wrong and today her team at BookLaunchers.com can help you get your big idea on paper and ready to sell.Julie is an Amazon Overall #1 Best Selling Author, an International Book Award Winner, and recipient of the Beverly Hills Book Award for Best Sales book.On our podcast, Julie discusses the process that she and her team go through to help writers take their books from concept to completion. They also work with authors who have already written their book and just need to get it to market.Book Launchers focuses solely on non-fiction writers. They help them get clarity about who the reader of their book will be so that the marketing can be targeted.Julie is easy to find. BookLaunchers.TV is her channel on YouTube and if you would like to learn more visit her website: https://booklaunchers.com/. Potential authors can download her informative, “The 7 Steps to Write a Book That Will Sell.”

Ed Rigsbee is an author, speaker, and executive director of a charity he co-founded. He conducts business in three key areas: association management, services for professional speakers, and services for associations/societies. Ed has been a professional speaker for over 30 years. He learned early that he had to find the right decision maker and then sell himself to the associations that were looking for a speaker for their meeting. He now helps other speakers find their ideal clients and book speaking engagements.He has combined materials from his “Selling to Associations” website along with other previously prepared training programs to create a place for speakers called the Association & Society Speakers Community (ASSC). Ed’s tips for budding speakers to be more successful include being specific in what areas you want to work and then drill down on the important associations and societies in a general area of the country that you can research to discover the types of meetings they hold and contact information.Another way Ed has gained speaking engagements is to create an informative Article Bank. Keep it updated and add not only personally written content, but content that is permitted to be shared by other writers.Be sure to also listen to the three traits Ed believes are needed to Soar to Success.To find out more, visit https://rigsbee.com/ or to speak to Ed, contact him at edrigsbee@gmail.com

Brittany Anderson is President and one of the partners of Sweet Financial Partners in Southern Minnesota as well as Co-founder of Dare to Dream Enterprises. Her team works with clients to find out what they really want from their retirement and ultimately help them fulfill their “Dreams.” Helping people reach their future “Dreams” has become the value-added service that today the team at Sweet Financial Partners offer to clients’ financial planning and wealth management. The “Dream Architect” process has four steps: vision of the future, blueprint, build and maintenance. Brittany describes each during our podcast. Brittany’s newest book, created alongside the founder of Sweet Financial Partners, Bryan Sweet, Dream Architecture, will be released in June. Be sure to also listen to the three traits Brittany believes are needed to Soar to Success.To find out more, or to have a chat about your “What’s Next?” contact Brittany at: Brittany@sweetfinancial.com.

Jamie Peltz has always been a problem solver; looking at common everyday problems from a different perspective. After 17 years of working for a corporation, she found herself unemployed in 2007. She turned this misfortune into an opportunity to follow her dream to become an entrepreneur by inventing products that people could use. She discusses her products and has some advice for would be inventors. Be sure to also listen to the three traits she believes are needed to Soar to Success.Read our feature article about Jamie at https://soartosuccess.eliteexpertsnetwork.com

My guest today is Alicia Forest. For over 21 years, she has taught service-based entrepreneurs how to create profitable online businesses that serve the lifestyle they want. She’s the author of “6 Simple Steps to 6 Figures for the Solo Service Professional.” And the creator of the Online business breakthrough system. She discusses the importance of knowing your message, your market, target audience and core content. That’s the basis of her book and everything program she’s created, including the new one – Online Business Breakthrough.About Alecia ForestAlecia is a business coach for online entrepreneurs. She knows exactly what it’s like to feel confused and desperate, whether you’re at the beginning stages of building your business or you’ve reached the next level and now things are even more overwhelming.She’s learned and solved, then mentored and coached thousands of female entrepreneurs to break through their biggest stumbling blocks, whether practical or mindset – and usually both.

Mike Malatesta, the creator of “How’d It Happen” podcast, and author of Owner Shift: How Getting Selfish Got Me Unstuck is my guest on the Soar to Success podcast. Mike started his first business in 1992, seven months after being fired from a company he had dreamed he might lead one day. Over the next twenty-two years, he helped run, lead, and grow a startup business that he sold for more money than he ever imagined.Mike sold his last business at the end of 2021. Currently he invests in over 100 private companies and is personally working only on things that energize him.He gave us an inside look into his book, Owner Shift: How Getting Selfish Got Me Unstuck, which was released at the end of November 2021. He discusses the 4 stages of ownership, Dream, Grind, Break and Breakthrough.Learn more about Mike, his book, podcast and coaching on this edition of the Soar to Success podcast.

My guest is Jen Earle, CEO of NAWBO, the National Association of Women Business Owners. NAWBO has been providing women business owners a place to connect and share ideas since 1975. It is the only organization that represents the interests of women entrepreneurs. With chapters across the country, it wields a far-reaching impact as a one-stop resource to propel women business owners to greater economic, social and political power worldwide. Jen came to NAWBO in 2008, as part of a team hired to guide the organization through a transition from an outsourced management structure to an internal staffing operation. She was hired as NAWBO’s CEO and continues to be amazed by the women that make up the vibrant organization. She was a business owner herself and understands the challenges of women entrepreneurs. “I know what it’s like to be an entrepreneur, be on your own and have to figure things out by yourself.”Heading into the future, Jen’s vision sees more inclusion for a diverse group of women business owners as well as including those from rural markets. “With the continuous improvements in internet access, we can now help women in rural communities access the support necessary to compete with their urban sisters.”NAWBO is also continuously evolving and becoming more diverse.Learn more about NAWBO and Jen Earle on this Soar to Success podcast and in our magazine, Soar to Success.

Darlene Campagna Asks the Right Questions to Help Her Clients Soar to Success!Darlene Campagna shares how to Soar to Success by asking the right questions and using the answers to accelerate growth in this Soar to Success Podcast with Pat Altvater.Darlene is a customer acceleration consultant who works with her customers to identify and better understand their challenges. Her company gathers data from customers, employees and markets, then helps her clients analyze the data to enhance their business operations and increase revenues, as well as, profitability. She makes it her goal to help every client reach the next level. She wants her businesses to actually understand what their clients perceive, what risks the company has with their clients, plus what future opportunities are available. “We want our clients to understand the data and use it to accelerate customer relationships.”Tune in to hear more about customer acceleration and also her inspirational journey to where she is today in business.About Darlene CampagnaDarlene Campagna is the President of Direct Opinions, a full-service insight consulting firm that draws from customer and employee experience data to help companies generate new revenue and improve operational efficiencies. She helps her clients go beyond customer satisfaction to customer acceleration.She has been a member of Entrepreneur’s Organization (EO) since 2007 and has served on the Cleveland Chapter Board for over six years in various positions. She has also been a Mentor and Accountability Coach for the EO Accelerator (EOA) program and is a former EOA President.Darlene was honored by NAWBO (National Association of Women Business Owners) having received an award as one of the Top Women Business Owners of Northeast Ohio and received recognition as a Notable Woman in Entrepreneurship by Crain’s Cleveland Business.

Lindsay Watson is a physical therapist who spent 20 years working with children. She noticed that pediatric physical therapy needed updating and made more relevant for kids, then she did something about it.”My years in practice brought me to the conclusion that I needed to solve unaddressed problems, particularly in the healthcare delivery for children. I envisioned what would solve those problems and finally decided to put my fears aside and just go for it, to make a difference and solve those issues myself.”She shares how she started Augment Therapy and how it’s making a difference for children. Lindsay’s vision is to get this rehabilitation software to as many children worldwide as possible and she is well on the way to realizing this goal.Tune in to hear her inspirational story and to hear the three traits she believes are important in order to soar to success!About Lindsay WatsonLindsay Watson is the CEO and Co-Founder of Augment Therapy, Inc. a telehealth-enabled software that uses augmented reality experiences to engage children in physical and occupational therapy. Her passion to drive change in the pediatric healthcare industry is due in part to her 20 years working as a physical therapist specializing in pediatrics. She’s with us today to share how she came up with the idea for Augment Therapy and what it’s like to be a tech founder.As a tech founder, she was named one of Cleveland’s Notable Women of Technology, and Cleveland.com’s HomeGrown Hero in the category of Augmented Reality and Artificial Intelligence. Her company has won many awards including GCP’s “Most Promising Startup,” in 2020, participated in multiple tech accelerators nationwide, and recently was mentioned in Forbes magazine. Lindsay resides in Chagrin Falls, Ohio with her husband and 3 children.

We are joined by speaker, author, and transformational coach Rochelle Forrest Hankins on the Soar to Success podcast this month. She shares her BIG Dream to help everyone, especially children understand their own uniqueness and realize the greatness they hold within.“I prayed to God for direction. God’s answer was, ‘Shelly and the Circle of Light.’ A lasting symbol of light, Shelly is a humble little lightning bug, who doesn’t know she continuously shines, and can fly. Her journeys will help children, parents and even grandparents find their light to bring awareness to the world.”With the COVID pandemic gripping the world and children taken out of their normal routines and social interactions, Rochelle felt it was even more important to spread ‘Shelly’s Light’ to a larger audience. Since television and video is such an important media outlet, she created a new children’s show, “BugHub.” Tune in to hear about her journey and the BugHub.Visit Hughub.tv to learn more.About Rochelle Forrest HankinsA passionate and holistic transformation coach, Rochelle Forrest Hankins has spent a lifetime dedicated to helping others heal their lives. She is a registered nurse, holistic health coach, celebrated author of three children’s books, and founder of “Tummies, Minds, and Spirits”, a children’s foundation. She’s also the founder of the “Just Be Kind Club” for children.She knows from experience how to go from surviving to thriving! Her latest project is an animated TV show called BugHub. It was birthed out of Rochelle’s personal experience of living with abuse. Each of the characters represents a step in the process of helping children to build self-confidence and establish self-worth.

Perry Marshall Shares How ‘Memos From the Head Office’ Help Business Owners Soar to SuccessWe are joined by author Perry Marshall on the Soar to Success podcast this month. He discusses his new book, ‘Memo’s From the Head Office’. Memos from the Head Office are what Perry calls messages from the universe, the muse, the higher power, the Holy Spirit, whatever name you choose to call it.The book contains real stories from real people with concrete verifiable facts. Many stories had to be cut from the book because it would have become too large and cumbersome. It is a not a religious tome. Everyone, whatever their beliefs, or lack of, can benefit from the ideas and strategies laid out in these pages. “There are very few business books, if any, that give credit that the best ideas in the world come from sitting and listening. Few if any business authors would dare write that their success was not carefully planned or strategized. The ideas just happened because you were listening and open to the message.”Perry also stresses that these messages are only valuable if you act on them. “If you receive a message, another businessperson may be receiving it as well. If you do not take action to put it in motion, someone else will possibly make millions of dollars, when you could have beaten them to it.”Anyone who visits, PerryMarshall.com/memos can click on the link to receive three chapters of the book and will also be added to the email list to receive more amazing offers.  About Perry MarshallPerry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.He founded the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it’s the world’s largest science research award. He is a published scientist.NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.His Google book laid the foundations for the $100 billion Pay Per Click industry, and Ultimate Guide to Google Ads is the world’s best-selling book on internet advertising.Marketing maverick Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”He’s consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago.

Michael Haynes’ passion is working with small and medium businesses to help them acquire and retain a steady stream of clients. He has helped hundreds of accountants, lawyers, IT companies, telecommunication and transportation firms grow their client base and be successful.He authored the book, “Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business Customers.”Michael’s business, as with his book, is called, “Listen Innovate Grow.” He firmly believes that those are the three fundamentals that small business owners must dedicate themselves to every day, if they want to continue to survive and be successful. Tune in to our podcast to learn more about the components, Listen, Innovate, Grow.  About Michael HaynesMichael Haynes is a SMB Business Growth Specialist.His focus and passion are empowering CEOs of Small and Medium sized service-based companies to acquire business (B2B) clients and achieve the growth they seek through BUSINESS innovation and sales.Michael is the author of Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business (B2B) CustomersHe is based in Sydney Australia and works with companies globally.