Claim OwnershipThe Industrial Marketing Show
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© MJ Peters & Matthew Sciannella
Description
A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.
113 Episodes
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On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions.
We take questions from industrial marketers on:
- Our favorite digital tools
- Retargeting
UTMs
- AI and a lot more!
This is the audio version of our live web show Industrial Marketing Live. This show happens twice month and it is full of industrial marketers hanging out and discussing a wide range of topics. Go to industrialmarketinglive.com to learn more and register.
Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines.
∙ Content strategy starts by determining your goal
∙ Creating a content plan - what do we need to create and what mediums to use?
∙ Is recurring content right for you?
Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/Ujm9v_fmGoM
Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player.
How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player.
What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player.
We welcome IML and Industrial Marketing show veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS.
We'll pick his brain about:
> His professional transition to SaaS
> A better structure for marketing programs
> Reporting and data visualization
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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.
The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies.
∙ Defining what results mean
∙ Timeline to marketing ROI
∙ Why results take time
Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com
Hey everyone, Brendon here from Gorilla 76.
The episode you are about to hear is continuing the conversation on customer experience. On this session, Mary, Brendon and Chris Belli from Studio Sciences discuss how to implement a customer experience program at your industrial company.
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If you enjoyed this conversation visit industrialmarketinglive.com to get registered for the next event.
To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
Hey everyone, Brendon here from Gorilla 76.
As you may have heard MJ and Matt are hanging up their microphones and have passed the torch to us.
The episode you are about to hear is from Industrial Marketing Live, a live event we run every two weeks. On this session, Chris Belli from Studio Sciences shares his takeaways on the importance of customer experience and how your brand fits into the big picture.
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If you enjoyed this conversation visit industrialmarketinglive.com to get registered for the next event.
To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
It's the final episode of the Industrial Marketing Show! But fear not - we have a successor. Introducing The Manufacturing Marketer - a new podcast produced for marketers in the manufacturing space - from our friends over at Gorilla 76. For our final episode, we reflect on almost 2.5 years of the industrial marketing show by breaking down a maturity model for industrial marketing. No matter where you are in your journey, we hope you'll be able to spot yourself in this maturity model and come away with some clear next steps you can take. Thanks for 2.5 great years!
Fulcrum is on a mission to change how manufacturing gets done, especially for SMB's. As VP of Marketing at Fulcrum, Nick Wassenberg is encouraging his team to approach this mission through a very particular lens: how might we cater to the early adopters? In this episode, we dive into the mind of an early adopter in the manufacturing world and discuss some of the tactics that have been working for Nick and his team.
In this episode, we break down B2C product pages. But there's a twist: we selected pages for products that have a lot of technical specs. Chances are, if you're an industrial marketer, your product has a lot of specs too. Check out how these B2C companies transform their specs in to compelling product narratives. Maybe you can do the same.
Hey you! Yeah you, marketing manager at that industrial company that's been in business since 1976. When's the last time someone at your company put real thought in to the story you're telling? We're willing to bet it was a long time ago. In this episode, we make the argument for dusting off that origin story and giving it an upgrade. Your sales team will thank you.
MJ + Matt are joined by guest Heikki Tilk, VP of Demand Gen and Marketing Ops at Fractory. Heikki was Fractory's first marketer and a key member of the team, as they grew from $150K to $10M ARR in 3 years. He breaks down the Facebook strategy that powered their early growth, plus traps to avoid when you're propping up demand gen from scratch.
MJ and her team launched a new homepage last week. In this episode, we unpack all the decisions the team made along the way. Starting with positioning and messaging, all the way down to specific choices about copy and creative. Matt and MJ also discuss how companies can decide when it's time for a homepage refresh. Plus common mistakes industrial companies make with their homepages.
E-commerce is still an overlooked play. That may be because there overlooked benefits that extend beyond just the revenue stream. MJ & Matt share insights gained from launching and advising on industrial e-commerce plays in the last 5-7 years.
Matt and MJ are joined by Mary Keough, who - if you haven't noticed - has been lighting up LinkedIn with industrial marketing hot takes lately. We decided to chime in with some hot takes of our own, which made for a fun episode. Do you agree with these hot takes? Give it a listen and let us know.
Setting up your CRM right the first time will save you a lot of headaches down the road. Matt breaks down key areas to pay attention to, as you set up CRM and MJ chimes in with a few observations from the segmentation & product marketing perspective. Later in the show, MJ breaks down messaging pyramids, a useful tool for organizing early messaging and customer research, especially in a new role.
MJ & Matt both started in industrial companies and now work in SaaS (Matt on the agency side & MJ in house at a company that sells SaaS to industrial companies). In this episode, we discuss the pros and cons of being an industrial marketer vs. being a marketer at a SaaS company (or agency). Spoiler alert - both have their advantages. In the second half of the episode, we get tactical, with a deep dive on solutions pages (not product pages, solutions pages!)
In this episode, Matt and MJ lay out what they'd do as a marketing leader, with a $0 annual budget, all the way up to a $10M annual budget. Where do you spend your time? What tools do you have? What channels are you on and how much do you spend? Who is on your team? Have a listen and let us know if you agree with our strategy.
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