Claim OwnershipThe Wit & Wire Podcast
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© 2022 Melissa Guller
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Hey! I’m Melissa Guller, and after working for General Assembly, Ramit Sethi, and Teachable, I started my own business (Wit & Wire) to share my digital marketing and course creation strategies with more entrepreneurs. This season, I'm bringing some of the top online business experts together to help you compare different strategies, like TikTok vs Instagram, WordPress vs Squarespace, or YouTube vs Podcasts to help you find the right mix of sales and marketing strategies that work for you (and say a guilt-free no to the rest). Your expertise is worth paying for, and I can't wait to see what you'll create.
To learn more about our online courses and free resources, visit https://witandwire.com.
To learn more about our online courses and free resources, visit https://witandwire.com.
50 Episodes
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Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now.Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow engagement in sales on Instagram and not worry too much about every single piece of advice they're getting. She's sold both courses and memberships and currently runs a seven-figure membership, so she's here to help weigh the pros and cons of each strategy.Episode References:Manu's Business: https://yoursocial.teamMelody DiCroce's business: https://thelaunchlibrary.comWit & Wire's Online Course Toolkit, which includes all my recommended software, tools and course creation platforms for new course creators (free): https://witandwire.com/coursetoolkit✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:When is the right time to use a live launch model vs. the evergreen model?If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?Episode References:Membership Academy, Mike and Callie’s signature membershipCourse Creator Mastermind, Melissa’s signature programEpisode Transcript✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses.✨ Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice.The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions:How do you create a new website step-by-step in each platform?How can you choose and customize the right template?How do costs compare? And who is a better fit for WordPress vs. Squarespace?Episode references:Davey & Krista: WordPress & ShowIt TemplatesDavey & Krista's Best Fit Website Quiz23 & 9 Creative: Squarespace TemplatesChelsea's Website Soulmate QuizTools mentioned: Elementor, Namecheap, Flodesk, Convertkit, RankMath (partner links)To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses. Stay in touch with Melissa @witandwire on TikTok, Instagram, and YouTube
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business. We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests. Mentioned in this episode:Melissa's Free Podcast Launch Masterclass: witandwire.com/registerMai-Kee's Be Our Guest Free Download, Ultimate Podcast Guesting Workshop SeriesSarah's Podcast Collab Club site, including her free FB group and paid membership for podcast guests and hostsTo learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses. Follow @witandwire on TikTok, Instagram, and YouTube
Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities. And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022.Bonus Video: 10 Ways to Earn Money on TikTok in 2022 Mentioned in this episode:Wit & Wire on TikTok (new!): @witandwireWit & Wire YouTube: witandwire.com/youtubeMy favorite podcasting tools & software: witandwire.com/resourcesShannon's Free Reels Masterclass, @shannonmckinstrieSam's Free TikTok Guide, @thetiktokcoachTo learn about Wit & Wire's online programs for podcasters and course creators, visit witandwire.com/courses.
Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22).References:Join the waitlist for the new Course Creation program: witandwire.com/coursesJoin the Podcast Launch Accelerator program: witandwire.com/acceleratorFree masterclass, How to Launch a Podcast in 2022: witandwire.com/registerMy favorite online course creation software (and former employer): TeachableLet's connect:TikTok (@witandwire) - brand new!Instagram (@witandwire)YouTube (@witandwire)
Join me for a behind-the-scenes look at the second season of Wit & Wire's podcast. In addition to the top strategies I've used to double my downloads in season 2 compared to season 1, I'll share what worked, what didn't work, and a few announcements about the future of my business. Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerMore Wit & Wire resources:Instagram | Podcast Launch Accelerator | Website
Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time?It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only that, but Desolah will share more about what she calls your “secret sauce,” which will help differentiate you as the clear best option for not only your dream podcast listeners, but your ideal clients and students, too.Find the complete show notes, transcript, and references at witandwire.com/39.BONUS: Want to discover your unique Podcast Host Advantage? Take our new free quiz at witandwire.com/advantage.
A lot of podcast hosts have full-time jobs and families outside of their podcasts. And understandably, outsourcing may not be the right fit for you, but you still want to save time running your podcast more efficiently.That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do.References from today's episode (partner links):Otter: Free AI transcriptionFlodesk: Save 50%/mo on my favorite affordable Email Service ProviderThinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | Website
Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to answer these three important questions:Why is being a podcast guest a fundamentally different marketing strategy than social media or paid advertising?Who is qualified to be a podcast guest?What are some of the most common mistakes people make when it comes to pitching podcast hosts? Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | Website
If you’re an online business owner or hope to run your own full-time or side hustle business someday, I know from personal experience how important it is to not only find more customers, but to consistently bring in more business to support yourself and your family long-term.I’ve seen firsthand just how powerful podcasting can be for online business owners. And even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you know how to turn your show into an optimized conversion funnel for your business. Today, I'll teach you how.Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | Website
Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?”By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being involved in a summit can help you build your audience. And if you’re worried your audience isn’t big enough to be a speaker or a summit host, we’re here to share why you shouldn’t let that hold you back.To download Jenni's freebie and find links to everything mentioned in today's episode, visit witandwire.com/35.More podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?)Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own.So today, my goal is to share the most critical updates to help you understand how this will affect you as a current or aspiring podcaster.To view the complete show notes - including all articles reference and a list of our favorite podcast hosting platforms any budget, visit witandwire.com/34.Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | Website
Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience?Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3" framework to apply to both your book and your podcast.More podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million. So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.More podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy?In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out. Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | WebsiteConnect with Kara:Website | Instagram | Podcast
My most popular episode from February was, “Will Clubhouse kill podcasting?” [Ep 27]Just a week later, Clubhouse did the exact thing that I said would make the biggest difference in my eyes for podcasters. They changed their terms and conditions to allow recording.So in this episode, I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts.(Not sure what Clubhouse is? I recommend starting with the previous solo episode, “Will Clubhouse kill podcasting?”) More podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?Learn more about Brandy:Podcast | Website | Brandy's Mini Episode RoundupMore podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too.I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners.More podcasting resources from Wit & Wire:Instagram | How to Launch a Podcast (free training) | Website
Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.🔗 Find the extended show notes - with all episode references - at witandwire.com/28Thinking about starting a podcast?Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed. I'll teach you how to cut your production time in half and start a high-quality podcast without any complicated tech or confusing editing tools.Save your spot at witandwire.com/registerConnect with Melissa:Instagram | Pinterest | Website
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