Brand Builders Lab with Suz Chadwick

Feeling excited about AI but also kind of overwhelmed? Same. In this episode I'm taking the hysteria down a notch and sharing exactly how I'm using AI in my business right now — in the most non-techy way I can manage. I walk you through four practical pillars: Insights, Efficiencies, Automations, and Innovation — with real examples from my own business, including how a two-week SEO project started bringing in more organic leads and what I'm building inside Amplify that could change how clients get results. This one's for you if you've been wanting to start with AI but don't know where to begin. In this episode: Why Claude is winning over ChatGPT for me right now How I used AI to find the biggest gaps in my business across all my platforms The grunt work that used to weigh on me that AI is now handling The automation I'm building to turn one video into a full content suite What innovation actually looks like in a coaching business Links + Resources: Grab the free Claude Brand Builders Guide  Ready to amplify your personal brand and get seen as the expert you are? Learn more about working with me inside Amplify → https://www.suzchadwick.com/amplify 

What does it actually mean to tell your story — not just post content and hope the right people find you? In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast. Mackenzie works with entrepreneurs and content creators to help them find their voice, shape their stories, and build real communities — not just follower counts. We get into the honest, practical, and deeply personal side of storytelling for business, and why it's the missing piece for so many founders who are creating content but still feel like they're shouting into the void. In this episode: Why treating your social media feed like a private Facebook group changes everything How Mackenzie built a business from 400 followers — and what happened when it was all deleted overnight The simple before-and-after framework that works for any niche (yes, even sourdough) Why your story doesn't have to be dramatic to be powerful How to tell your story when you can't share your own — or your clients' The difference between authority-based content and trust-building content (and when to use each) Why conversion storytelling isn't about chasing engagement — it's about being ready when your audience is How to stop talking at your audience and start making them feel seen Why shame-free, desire-free marketing might actually convert better Mackenzie's storytelling framework Start with your before. End with your after. Everything in between is connection. Write down your struggles and your transformations — those two lists are the foundation of every piece of content you'll ever need to create. About Mackenzie Mackenzie Heflin is a storytelling strategist and content coach who helps entrepreneurs build engaged communities through purposeful, authentic storytelling. She got her start building a 400-person Facebook group while working in a nursing home during COVID — and has since grown a following of 70,000 by showing up consistently and telling her story with honesty and intention. She's now focused on long-form writing, Threads, and helping her clients find the stories that actually convert. 🔗 Website | Threads

What does it actually mean to manage your money in a way that supports the life you want - not just survive month to month and hope for the best? In this episode, I'm joined by accountant and financial strategist Karen Woller (founder of Thrive NZ) for a refreshingly practical and no-nonsense conversation about money, business growth, and what it really takes to build financial clarity as a business owner. Karen works with SMEs and service-based businesses to help them understand their numbers, manage cash flow, and make smarter decisions — so their business actually funds the life they want to live. We get into the real, sometimes uncomfortable, and deeply important side of business finance, and why so many entrepreneurs are working hard but still feel financially stuck. In this episode: Why cash flow problems aren't always what you think — and the two main culprits behind them The difference between profit and cash in the bank (and why confusing them is costing you) How to set payment terms that actually work for your business — and enforce them Good debt vs. bad debt, and when borrowing to grow actually makes sense Why fear around financial decisions is usually a data problem, not a confidence problem How to break down a scary hiring decision into a number you can actually work with The CEO mindset shift that founders resist — and why it's holding them back Contractors vs. employees: how to build capacity without overcommitting Why reconciling your Xero regularly is the single most important habit you can build How to use 90-day sprints to stay focused on the right financial levers Karen's framework for financial clarity: Understand your baseline (what you need) vs. your thriving number (what you want). Know where you are now. Map what needs to change to get there. Review it every 12 months — because every business and life has seasons. About Karen Karen Woller is the founder of Thrive NZ, an accounting and financial strategy firm working with small to medium businesses across New Zealand. She helps business owners cut through the fear and confusion around their finances, understand what their numbers are actually telling them, and build businesses that work — for their goals and their life. Karen is direct, practical, and deeply invested in making sure her clients aren't just profitable on paper, but genuinely thriving. 🔗 LinkedIn | Instagram | https://www.thrive.nz/

What does it actually mean to live your values — not just list them in your brand strategy and forget about them? In this episode, I'm joined by my long-time friend and values expert Viren Thakar (founder of In The Game) for one of my favourite conversations on the podcast. Viren works with organisations and individuals to help them identify their values and build real systems to live them — day to day, week to week. We get into the messy, practical, and deeply personal side of values alignment, and why it's the missing piece for so many entrepreneurs who are doing "all the right things" but still feel hollow. In this episode: Why your values aren't just for your About page — and how to actually use them The difference between values, morals, and purpose (and why we conflate them) How to identify your real values (hint: look at your irrational reactions) Designing your working week around what you actually value Why senior leaders tick every "success" box and still feel empty How to use a simple 1–5 check-in to stay values aligned Why being unfiltered and spiky attracts the right clients — and repels the wrong ones The danger of doing profitable work that isn't values aligned (and when it's okay to do it anyway) Why your business is just a mechanism for expressing your values Viren's 5 Values: Freedom | Fun | Creativity | Achievement | Growth When weighing options, ask — does this align with my values? Score each option across your values and add in the business factors (revenue, market appetite, ease of delivery). The combination is your guide.   About Viren Viren is the founder of In The Game and Values Map. He works with organisations and individuals to define their values and design strategies to bring them to life. All done in a psychology-backed, playful and collaborative way. Outside of all this work, he loves playing games, DJing house music, diving into sci-fi, watching soccer, and running. https://www.linkedin.com/in/virenthakrar/

You've got decades of experience, a tonne of knowledge, and you know your stuff inside out — so why does showing up online feel so bloody hard? In this episode, I'm getting into the three shifts that I see 40+ expert women in business needing to make right now to build a personal brand that actually works. This isn't about doing more — it's about doing the right things, with the right mindset, in the right way. In this episode: Why "I don't have time" is keeping you stuck — and what to do instead The strategy + belief combination that determines whether you actually show up Why storytelling feels cringe (and how to do it anyway) The HALO framework for telling stories that connect and convert How to make complex expertise feel simple and magnetic Why being the person who makes things easy is your biggest competitive advantage The HALO Storytelling Framework: H — Hook | A — Action | L — Lesson | O — Opportunity Ready to build your personal brand with the right strategy, frameworks, and support? Join me in Amplify - the programme for expert women who are done playing small online.  

If you've been feeling stuck in your business lately, this episode is for you. I'm getting real about what's actually causing the stuckness (spoiler: it's probably not a strategy problem) and walking you through 6 practical steps to break through it - from auditing your business and killing offers that aren't working, to building your support network and diversifying your revenue. We're also talking about the state of the business landscape in 2026, the growing divide between those thriving and those struggling, and why the portfolio career might be the move you didn't know you needed. If something lands for you in this episode, I want you to take one action in the next 24–48 hours. No more sitting in the stuck. Let's go.   If you need help and want to work together then apply at https://www.suzchadwick.com/amplify

If you're an experienced expert but you're not showing up online, you're leaving serious money on the table. In this episode, I'm breaking down the four key reasons why smart, experienced women stay invisible - and what it's actually costing you. From the curse of knowledge to the fear of being a beginner again, I'm calling out the real blocks that keep you from building a personal brand that converts. If you've been thinking visibility is optional, this one's for you.   How to Work with Me: ✅ Work with me to scale - https://www.suzchadwick.com/amplify ✅ 1:1 Coaching - https://www.suzchadwick.com/bc ✅ Get access to the 7-day free email training on the 5 elements you need to build your personal brand https://www.suzchadwick.com/7days

How to Use Storytelling to Attract Clients (Without the Sales Pitch) If you want people binging your content and actually connecting with you, there's one skill you need to master: storytelling. In this episode, I'm breaking down exactly why stories matter for your business, the three types of stories every business owner needs, and how to structure your stories so they're memorable and magnetic. In this episode: Why storytelling is the secret to building a personal brand people remember The psychology behind why stories convert better than tips The 3 story types you need: origin, client transformation, and everyday identity How to structure your stories for maximum impact Real examples of how my story attracts ideal clients Links: Apply for the Amplify Accelerator Follow me on Instagram Need to get the foundations in place? Join Brand Builders Academy  

Welcome to another episode of the Brand Builders Lab podcast! Today I'm diving deep into what I'm calling the "UN Era" – six powerful mindset shifts that will transform how you build your personal brand. If you've been filtering yourself, playing it safe, or trying to be "professional" instead of being YOU, this episode is your wake-up call. I'm sharing the exact mindset shifts that help my clients build magnetic personal brands that attract dream clients and incredible opportunities. In This Episode, You'll Discover: Why personal branding for women starts with mindset, not strategy The six UN shifts: unfiltered, unapologetic, unrealistic, unbothered, uncommon, and unabsorbed How to position your brand instead of worrying about being professional My five rejections quest and why going after nos gets you more yeses Why being "delulu" might be exactly what your business needs How to create from a place of authenticity instead of consumption Resources Mentioned: My Spicy Opinions GPT Unfiltered Event – Melbourne, March 19th Previous episodes with Liz Mosley and Zara Jarvis Connect With Me: Instagram: @suzchadwick Website: www.suzchadwick.com

Your strategy is boring—and I say that with love. You're showing up, creating content, doing what everyone's telling you to do... and it's not getting you the results you want. Sound familiar? In this episode, I'm pulling back the curtain on the three non-boring strategies I'm implementing in 2026 to amp up my personal brand and business. These are the exact things that will help you stand out, build genuine connection, and finally become memorable in your industry. In this episode, you'll discover: Why "going pro" with your content isn't about perfection—it's about strategic testing and staying in your zone of genius How to build a content ecosystem that works as a business asset (even while you sleep) The power of "spicy messaging" and why playing it safe is keeping you invisible My biggest challenge this past year and how I'm fixing it in 2026 The one metric that matters most for building trust with your audience If you're ready to take your strategy from boring and beige to bold and spicy, this episode is your permission slip to do more, be more, and create the impact you know you're capable of. LINKS: Bold Opinions GPT Brand Builders Academy Follow Suz on Instagram

In this episode, I'm joined by voice and visibility coach Vasavi Kumar for a powerful conversation about overcoming fear of visibility in business. We dive deep into the neuroscience of saying things out loud, nervous system regulation strategies that actually work, and why mirror work might be your secret weapon for confidence on camera. Vasavi shares her personal journey from therapy to entrepreneurship, including her experience with addiction recovery and how it shaped her approach to authentic visibility. If you've ever hesitated to hit publish, get on camera, or share your real thoughts in business, this conversation will give you the practical tools and mindset shifts you need to show up boldly. We also tackle money mindset, pricing psychology, and why simplifying your business might be the key to scaling it. Connect with Vasvi - Instagram Website   *********************************** ✅Work with me to scale - https://www.suzchadwick.com/amplify ✅1:1 Coaching - https://www.suzchadwick.com/bc ✅Build your coaching & consulting business masterclass - https://www.suzchadwick.com/coach ✅Messy to Magnetic Masterclass - get your biz foundation in place - https://www.suzchadwick.com/messy

The truth is that you don't need to have a million messages, products and projects.  Simplifying your business is going to be one of the best things you can do to feel at ease, to create in a powerful way and to build something that aligns with where you want to go.  Today I'm sharing 3 key things that I think you can keep simple and focus on that will make the biggest difference.  If you're ready to work together then DM me the word Amplify on Instagram @suzchadwick to get started!

Liz Mosley is a graphic designer with 18+ years of experience running her own creative studio, helping small business owners build brands they genuinely love. She's also the host of the Building Your Brand podcast, where she talks about the real, messy, magical parts of building a business. In this episode, Liz shares her rejection challenge journey - a goal to get 100 rejections in six months that completely transformed her mindset and business. She'll walk you through the exact moment she realised her fear of rejection was holding her back, how she gamified the whole thing to make it less scary, and what happened when she actually started asking for the opportunities she wanted. We talk about why rejection is just data, not a reflection of your worth. We dive into the mindset shifts that actually matter. We explore how sharing your story - even the vulnerable, messy bits - is what makes you magnetic to the right people. And we unpack the real opportunities that came from her being bold enough to ask. If you're playing small because you're afraid of hearing no, this is the conversation that'll shift something for you. Connect with Liz INSTAGRAM WEBSITE PODCAST   ************************** Ready to stop playing small and start asking for what you want? Here's how to work with me: ✅ Amplify Accelerator Scale your business - https://www.suzchadwick.com/amplify ✅ 1:1 Coaching - https://www.suzchadwick.com/bc ✅ Build your Coaching & Consulting Business Masterclass - https://www.suzchadwick.com/coach ✅ Messy to Magnetic Masterclass - https://www.suzchadwick.com/messy

Stop doing busy work and start focusing on revenue-generating activities that actually make money. In this episode, I'm breaking down exactly what's keeping you spinning your wheels and the simple, deliberate funnel system that'll change everything. We're talking brand clarity, lead magnets that actually convert, community engagement, making offers without being salesy, and the scalable impact method that creates the flywheel effect in your business. If you're tired of doing a million things that aren't getting you paid, this one's for you. Plus: why you don't need everything perfect to start generating revenue.   ✅ Scale your business – https://www.suzchadwick.com/amplify ✅ 1:1 Coaching – https://www.suzchadwick.com/bc ✅ Build your coaching & consulting business masterclass – https://www.suzchadwick.com/coach ✅ Messy to Magnetic Masterclass – get your biz foundation in place – https://www.suzchadwick.com/messy    

Okay, so here's the thing nobody's talking about when it comes to building a personal brand, and I'm genuinely obsessed with it right now. You don't get results by trying to be the person - you get results by deciding to be the person who does the thing. Full stop. In this episode, I'm breaking down the five identity-shifting pillars that'll actually help you stop the constant struggle and start moving towards your goals without all the resistance. Because if you've been stuck despite knowing what to do, it's probably an identity issue, not a skills issue. ✅ACCESS THE QUESTIONS DOC MENTIONED IN THIS EPISODE If you're ready to shift your identity and build the personal brand and build you want then now is perfect time to join the Amplify Accelerator.  Don't forget to check it out on Youtube too!

GRAB THE FREE CLIENT TRIGGER GPT HERE Ever wondered if your client is actually ready to buy? Today, I'm sharing 4 key questions to ask to really understand where your clients are at and how to speak directly to their needs, wants and stage.  There's a moment - a specific moment - where they shift from thinking about it to needing it now. In this episode, I'm breaking down the four questions that'll help you identify that moment, shorten your sales cycle, and speak directly to your dream client when they're most ready to listen. Because understanding buyer readiness isn't just about sales - it's about being the person they can't help but reach out to. Tune in to discover the signals that matter.   Work with Me: Brand Builders Academy - www.suzchadwick.com/bba Amplify Accelerator - www.suzchadwick.com/amplify 1:1 Coaching - www.suzchadwick.com/bc   

 So today we're talking about the courage and the confidence to step up. And step out of your comfort zone to build your personal brand because at the end of the day, it's not that you don't have the expertise, it's that you don't have the visibility, you don't have enough people knowing about you in order for you to build a profitable personal brand. Reminder that you can the video on Youtube or Spotify!   Ready to take action and work together? Join the Amplify Accelerator to build your personal brand, confidence & coaching/consulting business Need to get your business foundations in place? Join Brand Builders Academy Want to work with me 1:1 Click Here  

Stop Waiting for Perfect and Start Getting Results Faster Find out why your message isn't the problem - and the four pillars that actually move the dial. Questions This Episode Answers: Why am I not getting results even though I'm constantly working? What's really holding me back from attracting clients? How do I know if my message is actually landing? Do I need everything perfect before I can start making money? How do I build trust with my audience (and myself)? What does visibility really mean for my business? How long does it actually take to see results? What's the one thing I should focus on first? Ready to build a personal brand that actually sells? Work with me in the Amplify Accelerator to stop overthinking and start building the business you want.

Business Brand strategy or Personal Brand strategy? Which do you need, what's the difference and how do they work together? After getting this question at an event I recently spoke at, I thought was a great one to share with you!    If you need help building your brand strategy & business then Brand Builders Academy is the perfect place to do just that! https://www.suzchadwick.com/bba

In this episode, we're unpacking one of the biggest barriers to business success: the stories you tell yourself about how hard things are. If you find yourself saying "content creation is hard" or "sales is hard," this episode is for you. Learn why your brain loves to tell you things are hard, how to reframe these limiting beliefs, and the simple framework to stop self-sabotaging and start building the business you want. Work with me: Amplify - Build & Scale your coaching & group program business Brand Builders Academy - Build business foundations