Brand Builders Lab with Suz Chadwick

I sat down with Joseph Rako of Rako Media, a Melbourne social agency for pubs, bars and restaurants. He shares the 5 step social media strategy he used to earn a pub 7.7 million organic views in 14 months, and how you can use it even if you’d never dance on camera. In this episode: Why consistency without strategy means being consistently ignored Step 1: Entertain first, sell second Step 2: Find your set, your characters and your story Step 3: Steal formats, never ideas Step 4: Use AI as a sparring partner with your call transcripts Step 5: Review every month and kill what flopped Resources mentioned: Rako Media: instagram.com/rako.media Joseph’s personal Instagram: instagram.com/josephrako Brands Joseph loves for storytelling: Pistachio Papi and Gelato Messina Funny Examples of relatable female founder content I have a call in 1 minute Business meme for female founders Work with me: I created the Amplify Brand Accelerator for experienced business owners who want a personal brand and a content system that brings in clients. Join me here: https://www.suzchadwick.com/amplify

Let's talk about the three core things I see behind almost every client problem I coach. By the end, you’ll know what to refine so you attract the clients you want, speak directly to the right person and have a system that brings clients in. In this episode: How to talk about your clients’ transformation instead of only educating Why my ideal client persona runs to 19 pages, and how to go that deep How to build a system that attracts new people and converts them Three questions to ask yourself this week Resources mentioned: Free ideal client persona resource: FREE RESOURCE Work with me: Get your Foundations in place through Brand Builders Academy Scale your business beyond 100k in the Amplify Brand Accelerator

I share the one thought that holds experienced business owners back from showing up: “They’ve heard this before.” I walk you through why repeating yourself works, how to say the same thing in fresh ways, and a simple thought audit to get you creating again. In this episode: Why people need to hear your message about 10 times Why you get bored of yourself faster than your audience does How to use current examples and your own perspective to refresh old ideas The “wipe the board clean” exercise I use when I’m procrastinating Why shifting your environment, energy and outcomes changes your results Work with me: I created the Amplify Brand Accelerator for experienced women who want a personal brand that sells for them. You get a content library, monthly planning and coworking sessions, and feedback on your content from me and the coaches. https://www.suzchadwick.com/amplify

I share revenue stacking, the idea I created 10 years ago for earning in multiple ways from your thought leadership. I walk you through how my first coaching offer grew into workshops, a book, Brand Builders Academy and retreats, then give you five income streams to consider. In this episode: How I turned my methods into my first coaching offer How my workshops grew from five people to 100 Five income streams: coaching, digital products, speaking, Substack and brand partnerships How to reuse the content you already create A mind map exercise to choose your own streams Resources mentioned: Brand Builders Academy Substack Work with me: I created Amplify Brand Accelerator for established founders who want to get known, booked and paid. If you want me in your corner, start here: https://www.suzchadwick.com/amplify

I share my free revenue generation roulette wheel with 32 actions you can do in under 30 minutes to bring in leads, clients and sales. I walk you through the core six I think you should run every week and month, plus ideas for email, partnerships, offers and LinkedIn. In this episode: The core six: a weekly email with an offer, weekly offers in IG stories, weekly brand-building content, and monthly LinkedIn outreach, lead follow-up and conversion events How to fix your email list and nurture sequence so people hear about your offers sooner Partnership and referral ideas, from podcast pitching to joint workshops Sales activities like limited-time bonuses and last-chance emails How to find your own mix of daily revenue generating activities Resources mentioned: The Revenue Generation Roulette Wheel (free): https://www.suzchadwick.com/Revgenwheel Work with me: I created Amplify Brand Accelerator for established founders who want to get known, booked and paid, without carrying all of it on their own. If you want me in your corner, start here: https://www.suzchadwick.com/amplify