Shorr Solutions: The Podcast

Many aesthetic and medical practices are rushing to implement artificial intelligence without first defining how it should function inside their operations. The real opportunity for practice owners is not simply adopting AI, but defining how artificial intelligence should support their team, protect patient experience, and improve operational efficiency. In this episode, Paige Hamilton and Cristian Devoz discuss how aesthetic and medical practices should approach AI as if it were a new member of the team. They explore the different types of AI tools currently entering practices, where artificial intelligence can support marketing, patient communication, documentation, and workflow systems, and why clearly defined roles, HIPAA compliance, and staff training are essential before integrating AI into your practice. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Hiring feels urgent when you are overwhelmed. Phones are ringing, schedules are full, and the pressure builds. So you post a job. But most hiring mistakes are not people problems. They are clarity problems. In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Ana Suarez break down why reactive hiring leads to frustration, long recruiting cycles, and costly turnover. They introduce the CLEAR Hire framework, a practical approach that forces practice owners to define the core problem, clarify ownership, set measurable expectations, establish accountability, and provide the right resources before a job is ever posted.  ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Opening a practice sounds exciting until the weight of the decisions sets in. From securing the right location and managing startup sequencing to navigating decision fatigue and financial discipline, launching from the ground up requires more than clinical expertise. In this episode of Shorr Solutions: The Podcast, Cristian Devoz sits down with Dr. Nicholas Clark, founder of Redbud Facial Plastic and Laser Surgery, to discuss intentional branding, concierge level patient experience, startup challenges, and why bringing in expert guidance early can prevent costly missteps and accelerate long term growth. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Hiring a marketing agency for your aesthetic or medical practice should drive growth, not create confusion. Too often, practice owners outsource marketing without clear goals, leadership, or performance oversight, leading to weak results, poor lead quality, and wasted marketing spend. In this episode of Shorr Solutions: The Podcast, Paige Hamilton and Ana Suarez explain how aesthetic practice owners should lead their marketing agencies for better results. They discuss marketing strategy alignment, goal setting, SEO and analytics tracking, lead conversion metrics, and how to manage marketing agencies to support profitability, patient acquisition, and long-term practice growth. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Raising prices in an aesthetic practice is rarely a simple decision. Increase too soon and you risk patient pushback. Wait too long and profitability erodes quietly. Many practices rely on gut instinct, competitor pricing, or inflation as justification, without fully understanding how those decisions impact retention, demand, and long term brand value. In this episode, Senior Client Success Managers Cristian Devoz and Nan Maddox break down how to evaluate whether a price increase is strategic or reactive. They walk through what you need to assess patient mix, booking lead times, capacity, operational performance, and brand positioning, and explain how to communicate price changes so they reinforce value rather than damage trust. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Practices that do not offer patient financing options and only accept cash often believe they are protecting profitability and brand perception. However, the wrong payment options can quietly limit case acceptance and long-term growth. With rising costs and shifting patient behavior, understanding how financing truly impacts revenue and decision-making is no longer optional. In this episode of Shorr Solutions: The Podcast, host Cristian Devoz sits down with Jay Shorr, CEO and Founder of Shorr Solutions, to examine cash pay versus patient financing in aesthetic and medical practices. They break down profitability, patient psychology, financing risks, and how offering the right payment options can increase conversions without eroding financial control or brand integrity. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Wearing too many hats, constantly putting out fires, and feeling like the practice depends entirely on you is a fast track to burnout. Many practice owners and managers stay busy without ever gaining clarity, struggling to lead teams, delegate effectively, or create systems that actually reduce stress. In this episode, Paige Hamilton sits down with Ana Suarez, Partner and Director of Client Development at Shorr Solutions, to break down how strong leadership, clear processes, and people focused communication change everything. Ana shares insights from her evolution in marketing, human resources, and operations, along with practical guidance on delegation, team development, patient experience, and stepping into an owner level mindset.  ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲  ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Every strong team needs a mix of experiences, backgrounds, and personal journeys that shape how they serve patients. Between navigating staffing challenges, culture shifts, and evolving leadership needs, hearing fresh perspectives is ideal for keeping up with your team.In this episode, Partner Cristian Devoz interviews Marketing and Advertising Manager Paige Hamilton as she shares her journey from intern to leader, her approach to work life balance, and what she has learned from supporting both our internal operations and client practices. Hear how Gen Z professionals view the workplace, what motivates long term growth, and how practices can better connect with today’s evolving marketing and communication spaces.Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textMany practice owners and administrators struggle with leadership burnout, staffing challenges, and the pressure to “always be on.” When the pressure builds, it becomes easy to lose perspective, make rushed decisions, and overlook the one asset that determines your long term success your people.In this Inside Shorr Solutions episode, Partner Cristian Devoz sits down with Sr. Client Success Manager Nan Maddox to explore her journey from the US Air Force to owning a med spa to managing large plastic surgery practices. Nan shares her lessons learned from decades in the industry, the importance of protecting your people, and why balance and fairness ultimately become your legacy. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textWhat does it take to go from intern to partner in an award-winning consulting firm for aesthetic medical practices? In this episode, Cristian Devoz shares how mentorship, leadership development, and business consulting experience helped shape his rise at Shorr Solutions. Hosted by Marketing & Advertising Manager Paige Hamilton, this episode gives you a look at the values and vision driving our team. Cristian reflects on lessons from CEO Jay Shorr, balancing family and education, and what it takes to lead with purpose in the aesthetic industry. ▶ Free Consult:Schedule your free consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲▶ Conversion Cascade 2.0 Online Course:Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade 2.0 online course here: https://shorrsolutions.com/solutions/conversion-cascade-2-0-sales-training/ 👩‍💻Use promo code PODCAST to save 20% OFF ✅▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice"Download here: https://lp.constantcontactpages.com/su/HGN3fUQ. 👈▶ Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutions

Send us a textEvery success story has a foundation — and in this episode, we’re going behind the scenes with Shorr Solutions’ CEO & Founder, Jay Shorr, to uncover the journey that built one of the aesthetic industry’s most trusted consulting firms. Hosted by partner and Sr. Client Success Manager, Cristian Devoz, this episode explores how Jay’s story translates into lessons for aesthetic practice owners navigating growth, change, and legacy. You’ll hear the values that drive Shorr Solutions’ work with clients nationwide and gain inspiration from a career built on resilience, mentorship, and doing the right thing for the right reasons. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textTaxes can feel overwhelming without the right strategies and help. Aesthetic practice owners risk leaving money on the table or worse, paying more than they should. In this episode of Shorr Solutions: The Podcast, CEO & Founder Jay Shorr and Senior Client Success Manager Nan Maddox join Host Cristian Devoz to break down how to prepare in Q3 and Q4 so you can minimize your tax liability. You’ll learn how to make smarter purchases, leverage deductions like Section 179, and explore strategies to help your practice maximize savings.Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textSocial media can feel overwhelming for aesthetic practice owners: what to post, when to post, and who should be on camera. Without a clear plan, time and money are wasted on efforts that don’t build trust or attract patients.In this episode of Shorr Solutions: The Podcast, Director of Client Development Ana Suarez and Marketing & Advertising Manager Paige Hamilton share how to create an authentic, efficient social media strategy. From content calendars and analytics to using AI and choosing between in-house, agency, or intern support, you’ll gain practical steps to simplify your approach and see real results. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textCredit card processing is a necessity for every aesthetic practice, but the fees behind each swipe aren’t always as simple as they seem. Hidden costs can eat away at profitability without you even realizing it. In this episode, host Jay Shorr sits down with Tim Ryan, Founder and CEO of Blueswipe, to uncover how payment processing really works in the aesthetic industry. You’ll learn how to identify and eliminate hidden charges, avoid overpriced EMR-integrated systems, and negotiate transparent, cost-effective solutions that protect your bottom line.  Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textIs your aesthetic practice unknowingly letting profit slip away? In today’s competitive market, running an efficient operation is just as critical as delivering exceptional results. Small inefficiencies can quietly drain your bottom line and limit growth.In this episode of Shorr Solutions: The Podcast, host and award-winning consultant Jay Shorr reveals eight proven strategies to cut costs, maximize profitability, and protect patient satisfaction. Drawing on decades of experience in aesthetic practice management, Jay shares real-world tactics that keep quality high while ensuring every dollar works harder for your business. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textAre missed calls quietly cutting into your revenue? As aesthetic practices get busier, some are exploring AI-powered phone systems to manage high call volumes, schedule appointments, and support their teams. While automation can improve efficiency, it also raises questions about its impact on patient experience and booking rates. In this episode of Shorr Solutions: The Podcast, host Paige Hamilton talks with Shorr Solutions partners Ana Suarez and Cristian Devoz about the rise of AI in patient communication. They discuss the potential benefits, the possible pitfalls, and what practices should consider before handing over the phones to artificial intelligence. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textA single slip at the front desk can lead to a one-star review, lost revenue, and lasting damage to your reputation. If your team doesn’t know what not to say, or how to recover when mistakes happen, you’re leaving your practice vulnerable.In this episode of Shorr Solutions: The Podcast, partners Jay Shorr, Ana Suarez, and Cristian Devoz break down the front desk’s impact on patient retention, online reviews, and brand perception. From hiring and training to real-world damage control, this episode covers what it takes to get it right. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textToo many aesthetic practice owners think revenue equals success until their P&L tells a different story. If you don’t understand your numbers, you can’t control your outcomes, and what you don’t track will eventually cost you.In this episode of Shorr Solutions: The Podcast, host-turned-guest Jay Shorr joins one of our partners and Sr. Client Success Manager, Cristian Devoz, to uncover the financial blind spots most providers overlook. Discover how to properly analyze your profit and loss statement, identify areas to cut (and where not to), understand what a healthy EBITDA looks like, and learn a few simple steps you can take to boost your revenue.Schedule your free consult with our expert, Jay Shorr, here.To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textAre prospective patients drifting away after a single visit, only to schedule their next treatment elsewhere? A weak internal-marketing engine and leaky sales funnel can quietly drain revenue, staff morale, and momentum. Recorded in partnership with Aesthetically Speaking, presented by Nextech, this episode of Shorr Solutions: The Podcast features industry expert Jay Shorr as he shares the key questions that turn casual inquiries into booked consults. Discover membership and treatment-plan strategies that build patient loyalty, plus simple operational tweaks that empower your entire team to sell with confidence. Tune in for Jay’s proven roadmap to tighten your funnel, boost conversions, and turn one-time visitors into lifelong patients. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured

Send us a textSlower seasons don’t have to mean shrinking profits. If your practice tends to dip during the summer months, it’s time to stop reacting and start planning. In Episode 131 of Shorr Solutions: The Podcast, host and practice management expert Jay Shorr shares hot tips for cool cash flow to help you recession-proof your summer. From smart budgeting and seasonal promotions to staffing strategies and patient retention, this episode is packed with tactical moves to boost revenue without discounting your brand. Learn how to stay in control—even when patient visits drop. Schedule your free consult with our expert, Jay Shorr, here. To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF! Connect with us:Website: https://shorrsolutions.com/Instagram: https://www.instagram.com/shorrsolutionsFacebook: https://www.facebook.com/shorrsolutionsLinkedIn: https://www.linkedin.com/company/shorrsolutionsYouTube: https://www.youtube.com/user/TheBestMBS1/featured