The New Generation Entrepreneur Podcast

This year has been brutal for almost everyone I know. Business hiccups, family dramas, even literal “truck hits you in the face” moments. I’ve been there—feeling unheard, shouldering old baggage, resisting change until life forced me to let go. Those hard hits can crush you… or they can be the catalyst for your biggest growth. But there’s one mindset shift most people miss that turns chaos into opportunity. Today on the podcast, I sit down with my friend Brad Bizjack to unpack why resistance is your greatest roadblock, and how to flip it into fuel for your next breakthrough. Listen in and discover why accepting “what is” gives you real power to change things, the metaphorical backpack weighing down every step of your climb, how to unearth hidden beliefs that keep you playing small, the single question that exposes unexpressed pain—and frees your energy, and a simple framework to raise your emotional vibration and match your goals. If you’ve felt stuck, overwhelmed, or just tired of muscling through the same old challenges, this episode is your roadmap out of resistance and into momentum. Ready to stop resisting and start thriving? Tune in now. And if you’re serious about leveling up, don't miss Brad's free five-day Success Accelerator, where he’ll guide you through these steps in real time. Grab your spot here -  https://brandonlucero.com/brad Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Ever seen an account hit 10K followers in 32 days? (21k now, 10 days after this episode was recorded.) Well, my team just did it as a side-hustle experiment. No warm audience, almost zero ad spend, and 99% organic reach. We leaned into one core principle: specificity. Then we used our Messaging AI Bot to test new frameworks and handle 80% of topic generation, titles, and hooks. The result? 468K views, thousands of shares, and new followers pouring in every day. Today on the podcast, I break down exactly how we built a new brand from scratch using AI and relevancy triggers. Listen in and discover the six content frameworks that stop the scroll and spark engagement, why micro-specific scenarios beat generic advice every time, how to use our Messaging AI Bot to craft bullet-proof messaging, the surprising case study that delivered 468K views in just one month, and the #1 trap course creators fall into with AI (and how to avoid it). If you’re ready to supercharge your messaging and fuel rapid, organic growth using AI, this episode is your new blueprint. Tune in now! Want to learn more about Built To Convert and the B Bot? Book a call here - https://learn.brandonlucero.com/b2c-clarity-call-main Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Are you ready to create your own money machine blueprint? My mentor Mel Abraham is here to tell you how to take the money you earn and turn it into growing wealth. Mel walks us through the highlights of his three-day live event, shares the process of achieving financial freedom, and explains how to align money management with life values. He shares practical steps for both entrepreneurs and employees, offering frameworks and tools to establish solid financial habits. Even a small daily investment can grow exponentially and the right financial behaviors are key. Plus, discover exclusive bonuses to help accelerate your income and investment growth. Tune in, and take the first step towards financial control and freedom! Enroll in The Money Machine Blueprint - https://secure.melabraham.com/a/nyOteQaKd2/5099 Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

We've all heard that mentors are essential for growth, and while that's true, it's equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I'll share insights from my experiences with my friends and mentors like James Wedmore, Jim Fortin, and others, emphasizing that mentors should be guides, not the only decision-makers for your life. We'll also explore how to recognize when you're giving away too much of your power and the importance of aligning advice with your own excitement and purpose. It's time to lean into who you are and stand up for what you want to create! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your inherent value. Mel shares actionable advice on crafting a vivid vision for your life, understanding your current financial state, and prioritizing your expenses and saving habits to build a solid financial foundation. We also talk about his upcoming Money Machine Experience Live event, designed to guide you through creating a sustainable and prosperous financial future. Tune in for a comprehensive discussion on personal finance, entrepreneurship, and living a life by choice! Register for Mel's Money Machine Experience LIVE here - https://secure.melabraham.com/a/ZPLFDwLn5j/5099 Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

We've developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I'm excited to introduce our latest one. It's called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience's actions, leveraging AI for messaging, and the strategic steps to craft compelling content titles. Plus, hear about our real-world experiment with a new TikTok and Instagram brand and get access to exclusive content strategies designed to boost your organic reach. Don't miss out on this opportunity to transform your content approach and see remarkable results!   Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or  big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action.  Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I’ll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game.  Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life. Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world.  If you're looking to build a brand on real authenticity, this is an episode you can't miss. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I’ve shared about this with peers like James Wedmore and in my mastermind group, I’ve realized I’m not alone. So many of us are navigating massive shifts in business, relationships, health, identity and live itself. And when the clarity goes, it’s easy to feel stuck or even burnt out. But through it all, there are three powerful lessons that keep me grounded. I shared these lessons on social and people loved it. Now, I’m going even more in depth on each one on the podcast. Listen in and learn how to know it’s time to restructure your business, why insecurities can become your superpower, a mind blowing lesson for me that transformed how I see my work, and how to stay out of self-pity and in your power especially when times get tough. If you’re a high achiever, creative, or entrepreneur who feels burnt out, stuck, or unsure of what’s next, you’ll love this episode. Because when you grow your awareness in positive ways, your business will grow in the same direction as well! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game.  Listen in to discover key messaging frameworks, practical prompts and examples, and how to create compelling headlines for webinars, emails, ads, and more. The future is here. You need to be leveraging AI in your business, and one way it can help you is by revolutionizing the way you craft captivating titles that drive engagement and conversion. Tune in to master the art of headlines and elevate your success. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple issues. Tailoring a course to address a precise problem can make marketing simpler and more impactful. Learn why smaller, focused courses can often be created faster and marketed more effectively, and discover strategies to optimize your existing courses to better meet the needs of your audience. Tune in for insights on thriving in business by aligning your offers closely with your audience's most pressing problems. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you? In this episode of the podcast, I’m revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more buyers. And, of course, I’ll share what’s going on in your audience’s mind so you know exactly where they are and how to help them get to the next stage, whether it’s joining a challenge or buying your course. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusion. On this episode of the New Generation Entrepreneur podcast, Jenna Soard joins me to dive deep into how AI can be used effectively in course creation, business, and branding. We explore practical tips on getting started, embedding GPTs in your courses, and utilizing AI for sales and marketing. Listen in and discover Jenna's insights custom GPTs, the revolutionary impact of AI tools like ChatGPT and Midjourney, and how to implement these technologies for faster, more personalized results. If you're ready to leverage AI to enhance your business, this one is for you. See everything Jenna has to offer - https://secretaisociety.com/ And check out her Instagram - https://www.instagram.com/jennasoard/ Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI.  In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's crucial we learn to navigate it effectively and balance it with human expertise.  Listen and discover why simply relying on AI tools like ChatGPT for content creation won't work, the the human elements that remain essential, and how integrating AI into courses and programs can speed up results and eliminate mistakes.  To show you what I mean, I’m putting AI to the test with some interesting comparisons. Plus, I have a brand new free resource to help you master using AI for thought reversals. Ready to embrace the future of messaging?  Get your BRAND NEW Thought Reversal with ChatGPT Training here - https://brandonlucero.com/trai Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and relationships as well. I'll share personal insights on letting go of ego, stepping into others' perspectives, and improving communication to create powerful connections. Listen in and disocver why many students struggle to create resonating content, how raising awareness can change that, and how big an impact it can have on your marketing and everything else in your life.  If you want to elevate your marketing and personal life, this episode is a must-listen! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an inside look at our $17 funnel update and how we're planning to move forward with a low ticket to high ticket strategy. Listen in today's podcast and discover the key elements needed to generate sales, how to become intentional with your sales process, the importance of understanding your audience's awareness level, and strategies for creating low ticket offers to feed your funnel. If you want to create streamlined funnels that convert, this episode is for you. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.  Listen in an discover strategies to uncover the real needs of your audience, tailor your marketing angles, and create compelling, problem-solving offers. Plus, get a quick update on our low-ticket funnel progress.  If you’ve been letting your product dictate your messaging and offers, this episode is for you. Tune in and learn how to create million-dollar, no-brainer offers that resonate with your audience! Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a day (I wouldn’t have believed this was possible in the beginning!).  But if there’s one thing I’ve learned, and seen after working with thousands of students, it’s that your first $100k is way harder than your first million. On today’s episode of the New Generation Entrepreneur podcast, I’m breaking down why—and how to make your path easier at every level. Listen in and discover why your first 100k is harder than your first million, the financial milestones to look out for as you grow, how to look for recurring income in your business, and unique ways to protect your time and scale without burning out. Plus, I’ll share an insider’s take on the backend of your business, especially on your way to  your first million in sales (no one talks about this!). There's a step-by-step process for all revenue levels and I’ll be digging into each stage on the podcast today. Join Business By Design with us and get 11+ bonuses totally FREE - brandonlucero.com/bbd Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your approach. Plus, hear some updates on our funnel-building journey, the importance of relevancy, and how to create powerful angles that resonate with your audience. Tune in to learn how to craft compelling headlines and hooks that can elevate your sales strategy. Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com