Claim OwnershipBrave & Brilliant
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Brave and Brilliant is a podcast for women building businesses from Fiona Minett, founder of Boss Your PR and Laura Ludlow, founder of DiscovHer.
We have over two decades worth of experience in running and working with small businesses and have joined forces to offer up our own experience as well as that of the experts in our business network.
We will be covering all aspects of business; whether you are an aspiring business owner, running a start up or fully in the trenches of business already. Our aim is to inspire you and to support you on the never ending rollercoaster that is building a business.
We have over two decades worth of experience in running and working with small businesses and have joined forces to offer up our own experience as well as that of the experts in our business network.
We will be covering all aspects of business; whether you are an aspiring business owner, running a start up or fully in the trenches of business already. Our aim is to inspire you and to support you on the never ending rollercoaster that is building a business.
21 Episodes
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Laura & Fiona discuss how important building relationships has been for them in their businesses and explore some of the most important connections they've made. Have you thought about the relationships you've built around your business? They may be relationships you've built without really thinking about the importance of them. Perhaps you've worked really hard on your relationship with your supplier or with stockists? Or perhaps you're at the stage in your business where you need to think about how you build relationships to support the development of your business moving forward? Take a listen and share your thoughts. Sign up via the website https://www.braveandbrilliant.co.uk/ to find out more about what's next from Laura and Fiona.
Laura & Fiona discuss the notion of risk taking in business; coming at it from both perspectives with Laura the more gung ho of the two. Being successful in business comes down to the balance of risk and reward. How far are you willing to go to offer something unique to your audience? To stand out from the crowd? Laura & Fiona talk through their personal perspectives and experience when it comes to risk taking as well as discussing some ways in which you could venture into bolder territory when it comes to setting your business apart and taking considered risks. Sign up via the website https://www.braveandbrilliant.co.uk/ to find out more about what's next from Laura and Fiona.
Laura & Fiona discuss, from personal experience, the process of starting a business as an introvert and finding your feet in the entrepreneurial world. This episode transitioned into a curious Laura quizzing Fiona on her experience of building businesses as an introvert. Fiona talks honestly about her fears, not being held back by shyness or anxiety and some of the ways she's found to navigate her way through business as an introvert. Sign up via the website https://www.braveandbrilliant.co.uk/ to find out more about what's next from Laura and Fiona.
Laura & Fiona talk to Katy about the job of a lifetime on Blue Peter, how her presenting career evolved and ultimately how she ended up entering the world of business with Limitless by Katy Hill. The gems that Katy shares so generously both in terms of her time in the world of broadcast, but also the wisdom she holds as a personal development coach, are a total joy to listen to.
Laura & Fiona discuss what networking looks like at the moment and why it's so important to continue networking in support of your business As big fans of networking in their businesses, Laura & Fiona cover how networking looks different now but where the opportunity still exists to promote your business and build your community. They also drop a teaser about their own online event in the planning for Spring 2021. You can sign up to hear all the details as they fall into place: https://www.subscribepage.com/z5d2g3
It's a conscious decision to set up and run your own business, so don't let yourself lose your passion for it by losing control of your day to day. The ideal work/life balance that so many of us seek when setting up our businesses and embarking on the entrepreneurial journey will remain illusive if you are not in full control of your business and the decisions made within it.
Building on the first two episodes of the series, Laura & Fiona explore the characteristics of a Fixed Mindset and the power that can come from stepping into a Growth Mindset Sharing their perspectives of where they sit in this scale and posing the question to listeners, they talk through some of the markers of each state and how easy it can be to fall into a fixed mindset.
Laura & Fiona explore how they have each been working on their mindset over recent months and share some challenges for you to start cultivating a growth mindset for yourself and your business. This episode is a continuation of the first episode in series 2, continuing to explore the practices that both Laura & Fiona use when it comes to mindset, but also issuing a challenge to you...
Laura & Fiona take us through how they have each been working on their mindset when it comes to personal development and business success over recent months. They explore what changes they have made and what they are still trying to work on. Mindset is integral to success, but it's hard to know what that really means or where to start which is why they are sharing their experiences.
In this episode Laura, Fiona and Roo discuss: What Imposter Syndrome actually is and why it is something that so many of us will feel at some point in our lives or careers. The way that imposter syndrome manifests and what some of the root causes can As well as talking through how we can ultimately reframe our thinking and hack our mindset to switch the negatives to positives and kick imposter syndrome to the curb.
In this episode, Laura and Fiona explore some of the logistics and secrets behind a successful launch. Whether you are launching a business, planning a seasonal launch or the release of a new offer. Many of the components discussed in the series so far come into play here, from customer avatars and list building to time management and dealing with overwhelm. In this episode they talk through: Why planning and preparation is crucial for a successful launch. How time management plays a huge part and how to determine whether to learn the skills you need or to outsource to others. How many times a message sometimes needs to be shared with your audience before they truly take hold of the information and take action. The key stages to consider factoring into your timeline, from media lead times to time contingency when it comes to the tech side of things.
Flying solo on this episode, Fiona explores the importance of building, and nurturing, a mailing list, in the run up to launch, but also at any stage of your business journey. You need to nurture a warm audience to sell to and support you. In this episode Fiona talks through: Why list building is so important for every business. How you can get started with building your list from creating a lead magnet to sharing your sign up form. Why nurturing and delivering consistent value to your mailing list is a key to longevity of your audience relationships beyond social media.
Time is a strange thing in lockdown. This podcast episode is served to you in between homeschooling, coaching calls and dinner time and around Ocado deliveries, little human interruptions, requests for the iPad, barking dogs, dinging phones and school mum phone calls. In this episode Laura and Fiona discuss: Their ways of managing their time and how lockdown has affected their day to day time management. How important it is to look after your mind and health in order to be as productive as possible. Why keeping a time diary could help along with planning for your week on a Sunday and being prepared to say ‘no’.
In this episode Laura and Fiona discuss: How overwhelm manifests itself and how they know when they're edging towards overwhelm. How normal overwhelm is and how to stave off those feelings before they take hold. How they deal with overwhelm and find the best solutions to move through it and move their businesses forward.
In this episode Laura, Fiona and Kate discuss: Why it’s vital to dress in a way that represents your brand values How representing yourself properly will give you confidence in both who you are, and what you’re selling How to work out which key pieces in your wardrobe work for you - and how to bring your personality out in your style too.
In this episode Laura, Fiona and Cathy discuss: How challenging naming a business can be, and the golden rules for coming up with something perfect The key components behind building your brand identity, the importance of clarity and consistency, and how this builds trust with your customers and clients Rebranding - and knowing when it’s time to up your game and give your customers a better brand experience.
In this episode Laura and Fiona discuss: Why it's so important to understand your audience Some of the key starting points How to approach building a customer avatar How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them
In this episode Laura and Fiona discuss: Where the ideas for DiscovHer and Boss Your PR came from and how they made them a reality Turning your passion into a business that works for your core values The journey from visualisation and dreaming big to understanding your market and testing your idea
In this episode Laura and Fiona discuss: The possibility of changing your career and starting a business right now The incredible resources and support available to small businesses, as well as the different website platforms, plug ins and payment systems How social media is a real game changer and only need cost time, not money The importance of building a mailing list, GDPR and consistently putting out good content Resources: Sharp Fox Social - http://www.sharpfox.co.uk Quickbooks - https://quickbooks.intuit.com/uk/ Xero - https://www.xero.com/uk/ Stripe - https://www.stripe.com Mailerlite - https://www.mailerlite.com Mailchimp - https://www.mailchimp.com Tribe - https://www.tribehub.com Statistics in intro from FSB https://www.fsb.org.uk/uk-small-business-statistics.html
In this episode Laura and Fiona discuss: What they wish they’d done differently Why you should outsource the work you don’t enjoy and aren’t good at Building confidence and communities The importance of networking and connecting, in person and online, and ultimately finding your people Resources: http://www.bossyourpr.com // http://www.discovher.co.uk
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