YouTube Tuesdays

One of the major obstacles I see holding people and companies back from starting YouTube channels is the fear that they don’t have that much to say. They’re worried that they’ll make that initial investment and then run out of ideas. Or they wonder, “Do people out there care about the information I have to share? How do I know what to make?” Today, I’m going to show you three ways to end up with nearly limitless ideas for your channel. And bonus! At the same time, you’ll be validating your ideas, spying on your competition and building a library of videos to target with your paid efforts. If you saw last week’s video, you know that search-based, discoverable content is an amazing way to grow your channel quickly. But, if you’re struggling to come up with those high-value, high-demand ideas, take a deep breath because we’re going to solve that right now.

Most content on YouTube falls into three primary categories. But… one of them is a trap that can really hurt you if you’re trying to grow your channel. What is it? Let’s find out. Content I want people to understand how different types of content perform on YouTube so they can plan and create accordingly. Today is all about how to make sure you are the captain of your content ship so you can sail the waters of success. (I’m sorry, that was super corny) Primary Types of Content 1. Search 2. Social 3. Sales  Search, Social and Sales. And that, btw, is the order of priority if you’re trying to grow your channel. The more your content does a good job of keeping people watching YouTube, the more the platform will reward you in the algorithm. This isn’t a hard and fast rule, but if you want to grow as rapidly as possible, 70-90 percent of your videos should be based on discoverability. Ok, so you know that you need to create a lot of search-based, discoverable content if you’re trying to build an audience and grow your channel. But, how do you know what people are looking for? How do you plan and create the most enticing content possible? Next week, I’m going to show you exactly how to come up with a nearly endless list of video ideas that your audience is actively looking for. You’re not going to want to miss it. I hope you have an awesome week, and I’ll see you next Tuesday.

Is YouTube really a search engine? And if we’re looking to grow on YouTube, should search traffic be our primary goal? Today I’m going to share a story that highlights how powerful other YouTube traffic sources can be and break down what I call the “Coattail Strategy.” Welcome to another episode of YouTube Tuesdays! I’m glad you’re her. One of the most popular ways companies approach YouTube is as search engine. They take their SEO principles of Google and just transfer it to YouTube. And while that’s not necessarily wrong, search is just one - often small - piece of the viewership pie. YouTube has multiple discovery possibilities. Browse features, suggested videos, cards, end screens, etc. Search is finite. Getting YouTube to push out your content is much, much bigger and more powerful. But it takes a little more work to pull it off. Let me share a quick example of this and break down what I call The Coattail Strategy.

Wait! Don't start your channel or press record until you can answer these two crucial questions, because they will save you a lot of time, money, and frustration.  Hey, this is Mike and you're listening to YouTube Tuesdays, a weekly show full of actionable tips to help you succeed on YouTube. Today, I'm going to be talking about two really important questions that you have to answer for YouTube. I know that this is a YouTube specific kind of podcast, but honestly, if you're doing any kind of content creation for any platform, these two questions you just have to answer otherwise you're setting yourself up to fail.

Should you be on YouTube? Or should you choose a different platform? Or should you do absolutely nothing at all? Don't do the last one! But we are going to answer the first question as I go over 5 reasons you should be on YouTube. I also cover some of the major reasons you should NOT invest in YouTube.

On Aug. 5, 2013, I uploaded a video to YouTube, and it completely changed my life... Thank you for listening. YouTube Tuesdays is a weekly show providing tips and advice on how to succeed on YouTube.