Billion Dollar Tech

“Something that doesn't slice the pie differently or steal someone else's breakfast, but something with a potential to grow the overall pie,” is Omri Yacubovich’s description of Lama.ai, of which he is co-founder and CEO. Lama.ai provides business lending to banks, credit unions, SaaS companies, fintech and B2B brands. Through his research, Omri found that 80 percent of businesses that applied for a loan through their primary banking relationship were declined. Alternative methods included exorbitant APRs that could reach as much as 400%, as well as a very high cost of acquisition and capital. Lama. ai offers to lower these expenses to nearly zero while also offering a more specialized strategy to fit varying needs of businesses versus a cookie cutter plan. Omri offers insights into the number of entrepreneurs who have emerged from Israel. He speculates that it has something to do with having to perform mandatory service at 18, having major responsibilities and decisions to make. He and Brendan discuss the myth of the young Ivy league-educated entrepreneur success story–the vast majority of majorly successful business people had years of experience–even whole careers under their belts before founding their first big business. There is a balance between the bravery of youth where you have very little to lose and the experience and wisdom that come with being older. Omri shares his unpopular opinion on the concept of work/life balance. He talks about what he might have done differently if he had the process to do all over again. Quotes: “There are 1000s, or tens of 1000s, or hundreds of 1000s of startups that fail.. the validation was an important piece.” (15:13-15:27 | Omri) “What we've done, which I think is also important for the first time founders that are listening to this episode, is we left some room for strategic investors...including my previous CEO.” (24:32-25:26 | Omri)  “The Northern Lights or where you want to go and what you want to sell is way more important than the actual technology and features that you're building and you're probably very proud and excited about. So, my recommendation is to talk about the problem and why you and your team are the right ones to solve that problem.” (27:31-27:52 | Omri)  “If you're not running fast enough, if you're in the right or wrong direction, you're never going to get to the finish line. So I think it's crucial for startups to have the ability to move fast. And unfortunately, moving fast requires a lot of dedication and working hours. So, it's not popular, but that's my opinion." (35:47-36:13 | Omri) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Omri: Omri.y@lama.ai lama.ai Check out Omri’s recommended books: Start-Up Nation: The Story of Israel’s Economic Miracle by Dan Senor and Saul Singer https://bookshop.org/p/books/start-up-nation-the-story-of-israel-s-economic-miracle-dan-senor/16646834?ean=9780446541473   The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz https://bookshop.org/p/books/the-hard-thing-about-hard-things-building-a-business-when-there-are-no-easy-answers-ben-horowitz/6432758?ean=9780062273208 Zero to One: Notes on Startups or How to Build the Future by Peter Thiel and Blake Masters https://bookshop.org/p/books/zero-to-one-notes-on-startups-or-how-to-build-the-future-peter-thiel/9402001?ean=9780804139298   The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries  https://bookshop.org/p/books/the-lean-startup-how-today-s-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-eric-ries/9422262?ean=9780307887894 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“You probably can’t overemphasize the importance of your co-founder relationship,” says Noah Abelson-Gertler, founder coach and former public company CEO, explaining that 50% of startups and scaleups that fail do so due to co-founder relationships. Co-founders have an intimacy that is like marriage without the romance—you experience highs and lows, make major decisions together, you’re dependent on each other, and can often spend more time together than you do with your actual spouse. That is why it is so important to be as thorough as possible in getting to know your potential co-founder, asking them every possible question, their strengths and weaknesses, references, how they would respond to every possible scenario, and if you can really see yourself working side-by-side with this person for the next ten years. It is just as important to be honest with yourself, about your motivations, shortcomings, etc.  This is something that Noah wishes he had done more of with his own co-founder before entering into business with each other. But, as he mentions, the only other difference between marriage and co-founder partnerships is that co-founders aren’t given the tools and resources couples are given. That’s why he encourages all founders to find a coach because you really can’t know what it’s like until you’re in it, and as you scale and succeed, your role constantly changes.  Noah and Brendan also touch upon feelings of imposter syndrome, spurred in part by what Brendan calls “success porn.” Founders feel like they are the only ones who feel the increasing pressure that builds commensurate with success. No one has it all figured out, they agree. And if they think they do, they’re likely a sociopath.  Quotes “You probably can't overemphasize the importance of your co-founder relationship. So from the moment that you start looking into becoming a co-founder with somebody, you want to focus as much resource on it as, as you logistically can, you're not going to be able to spend 100% of your time on it, never will. But it's wildly important to the success of your business.” (27:43-28:06 | Noah)  “The most similar relationship that you're going to have in your life to a co-founder relationship is a romantic relationship, bar none. It is wildly intimate, you are dependent upon each other, you spend an immense amount of time with each other, and you're making hard decisions constantly. Now, the difference between these two relationships is, and I talk about this a lot in co-founder coaching, a romantic relationship has a bunch of tools to it, the co-founder relationship does not.” (31:26-31:59 | Noah)  “A common thing that comes up is founders who enter into a co-founder relationship is thinking that they don't need to both better get to know themselves, and constantly work on themselves. So that's an understanding you have to have from the jump. If we're going into this together, we both have to have the humility to look at our shortcomings and look at ways that we can improve.” (35:00-35:21 | Noah)  “If you think about what really moves the needle as… it's the inner person, the soft skills that really often make the difference. Can you organize people well, and you're not going to organize and direct a team. It's like when the parents are fighting at home:..If you're not getting along, and you guys are constantly at odds, and there's tension there, the team's going to sense that in there, as you're creating a divide in your business.” (36:26-Brendan | 37:12 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Noah: Foundersjourney.io Check out Noah’s recommended books:   Radical Candor: How to be a Kick-ass Boss without Losing Your Humanity by Kim Scott https://bookshop.org/p/books/radical-candor-be-a-kick-ass-boss-without-losing-your-humanity-kim-scott/8486942?ean=9781250235374   Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman  https://bookshop.org/p/books/multipliers-how-the-best-leaders-make-everyone-smarter-liz-wiseman/7213241?ean=9780062663078   The Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell by Eric Schmidt, Jonathan Rosenberg and Alan Eagle https://bookshop.org/p/books/el-coach-de-sillicon-valley-lecciones-de-liderazgo-del-legendario-coach-de-negocios-bill-campbell-trillion-dollar-coach-eric-schmidt/7976170?ean=9780062839268 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“We're emotional beings that think, not thinking beings that feel,” says Scott Walker, leadership coach, former Scotland Yard detective and one of the world’s most experienced kidnap for ransom negotiators. Scott joins the podcast today to share what engaging in covert counterterrorism and kidnapping operations has taught him about communicating in life and in the corporate world. The process, Scott explains, is a matter of taking your emotions—as well as your ego—out of the equation. At the same time, you must be very aware of the other person’s emotions, what they want and need including what Scott calls “the bunch of fives.” Force, subjugation and domineering approaches rarely work if at all. Negotiation is very much about collaboration. It is far less about a set script of things to say and more about showing up and being curious about another person. For most people, talking about money is the most uncomfortable thing they do at work. When asking for a raise, focus on what you can do to provide value to your employer, on your long-term commitment. Negotiations should have a single clear message. Don’t lose sight of the outcome. Hear Scott talk about the “three Ms” that are invaluable to his daily practice.  Scott and Brendan discuss the success of Chris Voss—also a former hostage negotiator, and his ability to, in the TikTok era where most people can only stay present for a thirty second video, hold people’s attention for three hours. Scott credits JP Sears for infusing discourse with humor and nuance in a world where people hardly listen to or empathize with each other. They also discuss Diego Perez and Andrew Huberman.  Quotes: “I'd say that emotional self mastery, which is ultimately what having a right mindset is about, is probably one of the number one skills of an effective negotiating communicator…So you don't become swayed from pillar to post by people's challenges, really.” (20:04-20:45 | Scott)  “People make decisions based on emotion…if I can uncover what your real needs are, then I'm a step closer to helping you meet them.” (28:02-28:35 | Scott)  “Sometimes people ask me, ‘Are you just trying to manipulate people?...I just want you to walk away happy thinking, ‘Hey, I've got a good deal here.’” (33:41-34:19 | Scott) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Scott Walker: scottwalkerbooks.co.uk Buy a copy of Scott Walker's book, Order Out of Chaos: https://www.scottwalkerbooks.co.uk/ Check out Scott Walker recommended books:   Tools of TItans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers     by Tim Ferris https://www.indiebound.org/book/9781328683786   Unlimited Power: The New Science of Personal Achievement by Tony Robbins https://www.indiebound.org/book/9780684845777 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“We started to feel like there was something bigger here, that this could be transformational,” says Jason Radisson, co-founder and CEO of Sh1ft, which brings push button technology to blue collar and middle class work, and is transforming HR in the B2B spaces by implementing gig economy-style automation and efficiency. Sh1ft promises to eliminate 80 to 90 percent of a traditional HR employee’s role by resolving issues such as schedule inefficiencies and time fraud. Sh1ft is currently making great strides in the professions of engineering, construction, and nursing.  Born to a young, single mother, Jason learned early on from the people around him both the value of hard work and the value of education to upskill and land better jobs. He and Brendan discuss good and bad reasons for attending school and in what instances attending top schools, like his alma mater Harvard, is a worthwhile pursuit. He explains how certain companies become like mafias and why that’s a good thing.  Later, he explains why the white collar job sector will be saturated in the future, the transformation of local markets into national ones, and what’s in store for blockchain and crypto. Brendan describes the two classes of skills which will guarantee success in the modern economy. Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Check out Jason’s recommended books: Decision Making Under Uncertainty by David E. Bell https://www.amazon.com/Decision-Making-Under-Uncertainty-David/dp/1565272757   Decision Making Under Certainty by David E. Bell https://www.amazon.com/Decision-Making-Under-Certainty-Schleifer/dp/9812435069/ref=sr_1_1?crid=1R9IXZQZ3YZ36&keywords=David+E.+Bell+Decision+Making+Under+Certainty&qid=1678834076&s=books&sprefix=david+e.+bell+decision+making+under+certainty%2Cstripbooks%2C96&sr=1-1   Valuation: Measuring and Managing the Value of Companies by McKinsey & Company, Inc., Tim Koller, Marc Goedhart, and David Wessels https://www.amazon.com/Valuation-Measuring-Managing-Companies-Finance/dp/1119610885/ref=sr_1_1?crid=1E4W4ESJYI7S5&keywords=Valuation&qid=1678834336&s=books&sprefix=valuation%2Cstripbooks%2C98&sr=1-1   Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“What if we could do it better than anyone else in the ecosystem?” Nathan McCauley asked himself while co-founding Anchorage Digital, a unicorn assets platform that provides instantly settled key storage and custody—holding investments on behalf of investors—for digital assets like Bitcoin and Ethereum. Before starting this venture, he worked at financial services platform Square, where he performed what he called “financial security” for four years with his future Anchorage Digital co-founder Diogo Monica. There the two helped to design the digital card reader with Jack Dorsey. Wanting to learn more about the sales, marketing and development aspects of B2B business before starting their own company, he and Diogo joined Docker, a software platform that helps developers to build, run and share applications.  Nathan talks about working at Square with Jack Dorsey and Keith Rabois, their unique approaches to leadership, and what the experience at Docker was versus what he thought it was going to be. Brendan explains the problem with overindexing on opportunities to make what turn out to be largely unneeded products. Early on in his career, Nathan’s managers constantly evaluated him as having “irrational optimism.” He later learned about the power of being paranoid.  Nathan started Anchorage because he wanted to build a culture, one in which his employees could find a purpose and enrich their lives. With this motivation still at the forefront, he spends a lot of time interviewing potential employees. He explains the key to finding the right people who align with the company’s mission.  Quotes: “This idea of sitting around and waiting for good opportunities and then when you find them, putting everything into them. One of the things that would've happened if I decided to start a company just after Square is I would've probably gone after a smaller opportunity that wasn't as high leverage as Anchorage. And so I'm extremely grateful for the patience aspect of it. In terms of waiting for the right opportunity, that was a good fit for mine and my co-founders’ skillset. That's not to say that I didn't learn a ton from Docker. I actually did learn a ton from Docker too. But it's kind of a dual purpose of learning a lot, learning about enterprise sales, learning about marketing, but also not jumping into something that was not as big of an opportunity as it possibly could have been.” (24:29-25:18 | Nathan)  “We had this idea of a very secure system without a problem that actually needed solving that way, the custody problem coming along was almost this conceptual model of an idea of a very secure system that finally had a use case that we could build towards. So the answer to that ends up being that we had a very clear product vision very early on what needed to get built,  but we did not want to build an mvp. because we knew the very nature of the product was likely to hold non-trivial amounts of funds very early on. We didn't want to do anything less than good enough in the first version.” (29:44-30:27 | Nathan)  “The most useful outlet for fear is to keep innovating.” (35:46-35:50 | Nathan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Nathan McCauley: Anchorage.com nathan@anchorage.com Check out Nathan’s recommended books:   Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company by Andrew S. Grove https://www.indiebound.org/book/9780385483827 Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow https://www.indiebound.org/book/9781400077304 A History of the World in Ten and a Half Chapters by Julian Barnes https://www.indiebound.org/book/9780679731375 Raids on the Unspeakable by Thomas Merton https://www.indiebound.org/book/9780811201018 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. He labels them SPEACC (“speak,” phonetically), and they are crucial to understanding if one wants to be a more effective and charismatic speaker. Meanwhile, Jonah explains–using words like seems, think, should–-lessens the effectiveness of speech overall. More specifically, though, there are certain hedging phrases which yield more results than do others, and he discusses them here. He also describes “the copier experiment,” wherein one simple word will persuade people to accommodate a request, even if inconvenient.  A simple two-letter word modification will convince everyone from children in the classroom to community members during election time to take the desired action. Delegating action versus assigning someone an identity based on that action is a very powerful shift, as Jonah explains. There are six categories under which persuasive language falls, a framework. There is a surprising difference between the effectiveness of abstract language and concrete language  when it comes to raising money. Brendan shares an example of using hedging language versus direct language, and the difference it made to his clients.  Quotes: “While we pay a lot of attention to what we want to communicate…we think a lot less about how we say those things, the particular words we use. And that's a mistake because the words we use can have a big impact on our effectiveness.” (3:52-4:15 | Jonah)  “I know that some people hate Donald Trump, and I know that some people love Donald Trump. Whether you love him or hate him, you can't deny that he's been a great salesperson for his ideas. Even if you hate him and hate everything he stands for, he's had an amazing ability to get a whole bunch of people to do what he wants and follow his suggestions. So, one question is: why?” (6:57-7:18 | Jonah) “Think about it this way: If you understand the science of hitting, you get on base more in baseball. If you understand the science of shooting a basketball, more of your three free throws go in. Same is true of language. Language is something we do all the time, just like you can become a better basketball shooter, a baseball hitter, a better swimmer, whatever you do in your life. By understanding how language works, you can use it more effectively.” (17:55-18:19 | Jonah) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Pre-Order Jonah’s Book: Magic Words Hardcover & Kindled: https://amzn.to/3IwX21l Audio: https://amzn.to/3ZbRe4c Check out Jonah’s recommended books:   The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell  https://www.indiebound.org/book/9780316346627   Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath  https://www.indiebound.org/book/9781400064281   Diffusion of Innovations by Everett M Rodgers https://www.indiebound.org/book/9780743222099 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“What drives me is the mission,” says Tony Jamous, founder and CEO of Oyster HR, a business that, as Brendan puts it, is “stewarding the remote work revolution.” Oyster, Tony’s second unicorn company, works to allow businesses to hire anyone from around the world without restriction. With their needs fulfilled, companies can then focus on their growth. This starts with everyone establishing their mission, collectively and individually. As Brendan points out, being mission driven ensures that your business is solving an actual problem. Yet, so many workers don’t know why they are working in the first place. Tony regularly takes stock of how his employees feel working at Oyster and working for him specifically. What’s more, he encourages all leaders to check in with how they feel about themselves, to practice self-leadership before they attempt to lead others.  Another important element of leadership, he says, is demonstrating full trust in that employees can and will do their jobs, meet their goals and provide value to the company. No one likes to be questioned, and while checking in with employees about performance is necessary and reasonable, the only way to attempt to micromanage is not to attempt it at all. Micromanagement leads workers to further question what they are doing in their jobs, which not only leads to burnout, but to the kind of disengagement that up to 75 percent of knowledge workers admit to feeling. Pay attention to the red flags of avoidance and procrastination around a task,Tony advises.  Another major contributor to workplace burnout is the continued adherence by many companies to arbitrary and archaic work models. Oyster has a series of breaks and flexibility built into the culture to allow for quality of life while still achieving a high level of productivity. This notably includes eliminating unnecessary meetings–and their resulting emotional drain–and using Loom instead. Quotes: “Today, it seems like we have an unlimited amount of opportunities because…we’re digitalizing the whole economy through all industries. So how do you choose to focus on and that’s the strategy process that you need to conduct.” ( 6:36-6:53 | Tony) “Being mission-driven increases your chances of success. You attract better people to your business, you create a better culture with the highest level of engagement, and you attract better investors and better customers.” (16:32-16:46 | Tony)  “Trust, in my opinion, has to be absolute and infinite because you gain nothing by questioning people. Nobody gains anything from adding doubt into the relationship.” (27:58-28:14 | Tony)  “Many people aren’t clear about why they’re working.” (43:00-43:05 | Tony)  Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Tony Jamous: LinkedIn: @ Tony Jamous Check out Tony Jamous’ recommended book:  The Infinite Game by Simon Sinek  https://www.indiebound.org/book/9780735213500 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“I had one job, which was to get the data right. Why was that so freaking hard?” asked Barr Moses, co-founder and CEO of Monte Carlo, the world’s first data observability platform, discussing what motivated her to create the product. Having worked with data for 15 years, she realized so many people across the industry couldn’t seem to get it right, nor did they have a systematic, scalable way to make sure data was accurate. In the world we’re living in, where so many people have access to data, just a few minutes of inaccurate data can lead to poor customer experience and millions of dollars in lost revenue. It’s a problem Barr says will only get worse over time, as data becomes more important to infrastructure.  Barr explains what it was like to create a whole new category, something from nothing, even when some people were telling her it would never work and that she was throwing her career away. She knew there was a company to be built there, and she wanted to be the one to do it and be proud of the journey along the way—which she admits is a lot of hard work. Category creation is really solving customer problems, and in so doing, the customer becomes co-creator of the category because they have the answers. Customer happiness is at the heart of the whole operation. Barr expands upon this and other codified values that make up the foundation of Monte Carlo. Barr reveals what the two main rules any business should have, from the beginning and forever. Find out why it’s important that people around you pass “The Mom Test,” what the odds are that data will ever be 100% accurate, and what it’s like to be married to your co-founder.  Quotes: “The idea of data being wrong would get a really strong reaction. It resonated. I think that was the first ‘aha’ moment. People that I didn’t even know would say, ‘Hell, yes, I have that problem, please help me solve it now. So that was the very first lightbulb moment.” (9:52-10:17 | Barr) “We’re not looking for someone to say, ‘Hey we have 100 percent confidence.’ We’re looking for someone to say, ‘Hey, this data is important enough for us to invest something in making sure that it’s accurate.’ It’s about treating the issue with the diligence it deserves." (15:53-16:07 | Barr) “Think about application reliability: A couple of decades ago, nobody cared if your app was up or down. But then Netflix is down for 45 minutes in 2016 because of duplicate data. Netflix being down is a hell of a problem.” (16:07-16:26 | Barr) “Customers don’t give a shit about you creating a new category or not. They literally don’t care. They care about, ‘Are you solving a real problem for me?’ Helping people and solving their problem is way more important.” (32:58-33:20 | Barr) “Our measure of success isn’t years or weeks, it’s literally minutes. Every minute that you’re spending on something should be high-value.” (39:50-40:00 | Barr)  Connect with Brendan Dell:  LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Barr Moses: LinkedIn: @barrmoses barr@montecarlodata.com Check out Barr Moses recommended books: The Mom Test by Rob Fitzpatrick https://www.indiebound.org/search/book?keys=The+Mom+Test   Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brene Brown  https://www.indiebound.org/book/9781592408412   The Score Takes Care of Itself by Bill Walsh, Steve Jamison and Craig Walsh https://www.indiebound.org/book/9781591843474 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“Harness builds software for teams that build software,” says Scott Sanchez, CMO of Harness. Scott and his team recognize that software developers at larger companies spend an increasing amount of time doing everything but coding. Harness provides a series of end to end products which ensure that that coding is high quality and delivered quickly and securely. He explains the importance of positioning and individuating in an industry in which an increasing number of people are selling a similar product. A large part of setting your business apart is providing thoughtful, valuable content.  Scott explains what such content looks like across all aspects of the business, some of which might be surprising. He particularly focuses on organic social content, what this looks like and why many marketers get it wrong. Letting the audience see the human face of your company is a great way to connect, he explains.This is good news for those just starting out who can’t afford to pay for glossy marketing productions. It is also the best way to engage with software developers who are inherently marketing averse and skeptical of anything too polished. Scott also considers the difference between sales and marketing, and how models like ChatGPT will affect his and other industries. He warns against the short-term thinking that many marketers (often inevitably) fall into. Learn why he declares Justin Welsh and Daniel Vassallo are two entrepreneurs to watch. Quotes: “Marketing's job, if done well, is to not be marketing. We are trying to help our customers get from point A to point B, whatever that is for them. And the more you can express that in terms of outcomes and value, the better job you're doing.” (3:36-3:56 | Scott) “A year from now, 18 months from now, what do you want your ideal customer to say this company, this product is the best in the world at?” (16:18-16:29 | Scott)  “I think authentic, valuable content, not marketing content, the way a lot of people would think about it, but truly authentic and valuable content is worth 100x its weight.” (27:35-27:48 | Scott)  “I do think too many marketers, not by choice…are forced into short term thinking…I think you get into that hamster wheel of catch up, on on goals. And you end up making poor choices as a result of not having options.” (40:40-41:29 | Scott) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Scott Sanchez: LinkedIn: @scottsanchez Twitter:@scottsanchez Facebook:@scottsanchez Instagram:@scottsanchez TikTok: @:scottsanchez Harness.io Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“We knew we wanted to address the pain of remote work,” said Marcelo Lebre of the goal he and Job van der Voort shared when the two founded Remote.com in 2019. As it turns out, it was a worldwide pain. There were countless freelancers who were waiting to be matched with opportunities and vice versa. Remote.com scaled the problem on a global level so that the right talent could be pooled from anywhere. Currently, the majority of the site’s business is inbound and via word of mouth. As Marcelo points out, this is due to the power of the brand, but also of the pain itself. A major feature of Remote.com’s success and one that it shares freely with the rest of the world is its handbook. What started as a way to keep all of its asynchronous workers organized became a guide for similar businesses to follow while learning to run their businesses remotely during the pandemic. Marcelo discusses how this handbook keeps employees accountable to themselves and each other and other surprising ways it builds and maintains brand culture.  Marcelo explains the benefits of anxiety and the major problem with today’s entrepreneurs.  Quotes: “And the more we talked about the things that moved us, the more it was clear that we're both suffering from the same issue of talent, the bridge that doesn't exist and the gap between talent and opportunity across the world.” (4:57-5:11 | Marcelo) “The solutions out there are not good. They're broken because people don't understand the problem they're solving. They're just local solutions. They just don't scale the work. They're complex. They're expensive. They serve no one. But the solution is massive. Let's go for it.” (6:35- 6:56 | Marcelo) “I believe that discipline always outweighs motivation. If you relentlessly pursue the market, the odds of you getting somewhere are much higher than if you just follow your own passion. But ultimately, they go hand in hand.” (8:57-9:16 | Marcelo) “The market is as big as the world itself. Literally any company in the world can be our customer.” (30:14-30:25 | Marcelo)  “There's a massive problem with entrepreneurs. These days, they tend to follow others much more than they should follow themselves. And that's a big problem. Because you tend to copy templates. It's much more important to be inspired by the right people, than to copy the ones you deem perfect.” (57:38-58:03 | Marcelo) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Marcelo:LinkedIn: @MarceloLebreTwitter: @marcelo_lebre Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“Too many founders have solutions, and are looking for problems,” says Brendan on this solo episode of Billion Dollar Tech. Today Brendan goes over the five key takeaways from his conversation with Trisha Kotari founder and CEO of Unit 21. Trisha cold called over 300 potential buyers and spoke to 100 before getting an RFP from Ebay. The advice she returned to throughout the episode was the importance of being customer-focused. This combined with the novel take on the product, helped Unit 21 differentiate itself in a saturated area.  This wasn’t easy with such a risk-averse audience. Still, Trisha was able to meet with people and was able to raise the seed round and gain early customer success. Brendan gives some insight into how she managed to achieve this.  Though he admits that what Trisha did isn’t always possible and that he’s seen it go just as easily in the opposite direction. He explains what made the difference. Quotes “A phrase that I have was said to me on a previous podcast was this idea that there's too many founders out there that have solutions that are looking for problems, they design this thing that they think is cool, but they are not sure whether there's actually a market for this thing.” (1:17-1:31 | Brendan)  “That they were able to go out, have these conversations and land a few key customers, which then got them entree into a dozen other companies and ultimately, ultimately led to 12x growth in the following year.” (3:50-4:02 | Brendan)  “You're going to get a lot of advice from people and a lot of conflicting advice, especially early on as an entrepreneur, and especially from investors. It's easy to try to take that advice as gospel.” (6:02-6:12 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926  Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“Fundraising is mostly about failing. Success is really the wartime,” says Trisha Kotari, founder and CEO of Unit 21, a risk and compliance infrastructure which helps companies and financial institutions combat fraud. In 2019, she started the business from scratch, cold calling potential investors and raising seed. She discusses the way she differentiated herself from a saturated market, and convinced a particularly risk-averse crowd to get on board, all despite having no idea how to do sales.  Throughout the process and to this day, Trisha pays attention to customer reaction. The customer was her source of truth and helped her iterate. It helped her realize that there was a real need for her product and that she could provide an actual solution.  Trisha discusses the challenges of the process that might be surprising, especially those with Type A personalities, the problem with following advice, and what she wishes she had discarded after hearing it.  Quotes: This is an actual pain. And it's not a vitamin, it's not the small improvement that we thought this would be. (7:31-7:38 | Trisha) “Every company is slightly different, especially in the financial services space. And the types of users they target are different, the vectors of attack are different. And that was the main thing that we learned from talking to hundreds of people is that no one is looking for exactly the same type of rule to find fraud.” (9:43-10:03 | Trisha) “These people are naturally risk averse. They will go to jail if your software fails, and so it’s very difficult to get a full set of customers.” (14:48-14:57 | Trisha)  “The only advice that I would have for people is when starting a business is just expect a lot of rejection. And people are going to reject you because what do they have to go off of? And I think especially for a lot of high achievement focus people, it might become really startling to see that, ‘Okay, I'm going to talk to 50 people and 49 as a no.’” (16:29-16:57 | Trisha) “Fundraising is mostly about failing. And the success is really the wartime.” (17:29-17:34 | Trisha) “I wish I did not listen to all advice because every piece of advice and some kind of it's really based on someone's past experience. But your company, what you’re building, who you are, the situation, the industry or in the time that you're in even the same company 10 years ago, or 10 years from now, will this advice apply to me now?.” (28:56-29:20 | Trisha)  “It's pretty hard and it's something that is continuous. It's never a one time round thing. You are continuously learning, the market is continuing to evolve and it's a continuous effort.” (42:55-43:08 | Trisha) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Trisha Kotari:LinkedIn: @trishkotariTwitter:@trishakotariwww.unit21.aiCheck out Trisha Kotari’s recommended book:   Shoe Dog: A Memoir By the Founder of Nike by Phil Knight https://www.indiebound.org/book/9781501135927 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“It’s just like being in a relationship,” says Brendan on this solo episode of Billion Dollar Tech. Today, he discusses what happens to a lot of startups when they bring in an outside expert or salesperson to help them scale, but the outside party through laziness or even with the best intentions fails to get the business past the growth stage. He lists five things most founders skip at the beginning stages, which can cost them everything, and explains what to do instead. Some of these are basic and universal such as being clear and specific with what you plan to solve, what your ideal customer looks like, and your results.  How do you differentiate yourself from the competition? More specifically, how do you create demand for your product when there is a long-established brand that people trust and don’t feel like changing? How do you overcome the inherent mistrust people have in strangers, salespeople, and both in one? Once you bring people in, what do you have to say to them?  Brendan uses examples such as Cassidy Shield and Clearbit, as well as Seth Godin. Quotes: “Especially as you grow, you will hire experts, but you need to be able to speak, you need to be able to read your financial statements. You need to be able to speak the language of product, you need to be able to speak the language of sales and marketing. It doesn't mean you need to be able to drive the whole function. But you need to reasonably understand enough so that you can effectively interview people and address, ‘Do they know what they're talking about? Does this make sense for us?’ and so forth.” (2:51-3:14 (Brendan)  “What are their jobs to be done? What are the things that they think are part of their job? Or the outcome that they're trying to drive? And how are they doing that today? What's the status quo? And what's the emotional resonance and like the priority of those jobs that they're doing? Right? Some things may be less important to people than others.” (5:25-5:44 | Brendan)  “It's just like in relationship. This is the overused metaphor which is that you wouldn't go up to a man or woman on the street and ask them to marry you, day one. You're going to start with coffee, then lunch, then dinner, then you know, and so forth and so on, building that trust over time. And that's the same with B2B sale.” (9:25-9:43 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“I think, if you’re doing business right, you’re evolving every two or three years,” says Bryan Clayton Co-Founder and CEO of GreenPal, an app that works like an Uber for lawn services, which bootstrapped $30 million. And that includes growing alongside your customer. The early days of GreenPal were spent putting brochures on door handles around Nashville until they eventually grew into a nationwide business in 180 cities. Bryan still spends an hour a day on customer service as that is the heart of his business, and, ideally, everyone else’s.   Too many startups become enamored with innovation or bells and whistles. Meanwhile, the customer is simply concerned with the product or service, fixing the problem in a timely manner, even more than they’re concerned about the best price. Many tech startups forget that their business is not just the app, but the business the app addresses and all the problems that go with it.  In today’s discussion Bryan shares what he learned about business and life from his 3-month faux retirement in Costa Rica and what it means to lead from stewardship versus abdication.  Quotes: “It wasn't like people were throwing capital at us. And so we kind of had to self fund it. And that was a lucky thing for us, because funding the business off of its own revenues, has always course-corrected us to focus on one thing, and that's customers. Are we making people happy? Or are people coming back to us? The products we need to make, we need to grow sales by 50% next month. So that's been a nice course correcting mechanism. That's kind of gotten us where we are today. (8:07-8:32 | Bryan) “There's nothing wrong with raising capital, so long as you know what you're signing up for. And I think for most entrepreneurs getting the rocket fuel is a bad bet. It's like putting that rocket fuel in your Toyota Camry and wondering why the engine blew up.” (9:35-9:52 | Bryan) “That's why I got back in. And I'm glad I did, you know, because looking back 10 years, you know, I'm a completely different person, and know all sorts of different skills and things I didn't know, then, then the business required me to learn those things. If I had not done it, I'd be the same, you know, person I was 10 years ago, and what a tragedy that'd be, you know, you want to be growing and evolving. The business requires that of you. And that's one of the cool things about it.” (13:36-13:59 | Bryan)  “There's a reason why it's broken. And when you develop an app in that space, all of those problems now become your problems. And they become your problems to solve.” (17:54-18:07 | Bryan) “We thought we were building a cheaper solution. Why? Because it's the competitive dynamics, you get multiple quotes, and you can compare and read reviews and hire the cheapest contractor if you want. But as time went on, and as customers were interacting with what we built, we became to understand that no, actually the price almost needs to be market, it doesn't need to be cheaper. What matters is reliability and speed. That's what people care about, do they get it done on the day they're supposed to, and then can they get it done quickly.” (23:07-23:42 | Bryan) “When you raise capital, it really, it changes the goalposts, you know, it moves the goalposts out further for whatever those are, a lot of times you're building a product that investors like, and not necessarily one that customers like.” (41:27-41:41 | Bryan)  “And I think that's what holds up a lot of new founders. They aren’t willing to do the crappy work.” (46:43-46:49 | Bryan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Connect with Bryan Clayton:https://www.yourgreenpal.com/ Check out Bryan Clayton’s recommended books: My Life in Advertising by Claude Hopkins https://www.indiebound.org/book/9781434117052   The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries https://www.indiebound.org/book/9780307887894   The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank and Bob Dorf https://www.indiebound.org/search/book?keys=The+Startup+Owners+Manual   The Cold Start Problem: How to Start and Scale Network Effects by Andrew Chen https://www.indiebound.org/book/9780062969743 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“Most startups don’t fail outright, they fail to gain meaningful traction,” says Brendan on this solo episode of Billion Dollar Tech. He gets more specific with five reasons that contribute to the failure. The first reason is one that he has discussed many times, which is that companies go too wide at the start, and fail to specifically define their service and why it’s necessary to their target audience.  Companies need to know what you can do for them within the specific context of their business. Do they see your solution as crucial to their tasks? Equally important is clarity of message and Brendan offers the minimum criteria for achieving it.  He defines anchoring bias and why getting ahead of it is so crucial, and why you’re doing social media wrong.  Quotes: “You have to build the thing, or position the thing in such a way that it solves for a core pain and that their life is more meaningfully worse without your solution in place.” (4:52-5:07 | Brendan) “So here's a super common scenario: somebody builds an MVP, a minimum viable product, or they raise a little bit of money. And then what do they do, which is natural and should happen, they go out, and they start to talk to everyone they know. Now, I'm not discouraging you from networking. I'm not discouraging you from posting on social media to people. But what you're not doing in that process is generating broad based awareness around what it is you do, how you help and why it's different than everyone else.” (7:03-7:38 | Brendan) “Are you aligning your team around just getting as many blinking lights to show up as possible?” (10:20-10:24 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926  Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“You have to be really agile and flexible, but also really stubborn about the problems you’re going to solve,” says Alan Chiu, co-founder of Boba and its contributing company Enya.ai, about the dual attributes successful founders must possess. Blockchain technology, similarly, is a balance of traits. On one hand, it  offers a number of opportunities. The open source format and permissionless entree allow people who might otherwise be hindered by their geographical location, race, gender access to a business’s information. This transparency has the potential to decentralize power, and form a system of checks and balances that keep everyone more honest. However, this type of demand on the system leads to slower performance and higher costs. This is where Boba comes in, as it’s the only blockchain platform that takes advantage of blockchain’s features while utilizing the sustainability of Web 2 infrastructure.  Alan discusses how the blockchain model makes money, how to identify the right time to execute on a plan. He talks about the most difficult aspect of scaling and how he approaches risk. First and foremost you must evaluate the founders when deciding to invest in companies, and that those founders must have a balance of strong convictions and openness to new ideas and methods.  Continuing the theme of balance, Alan discusses how he manages both the longterm and shortterm goals of his team. He gives his thoughts on the most common mistakes founders make when starting a company, and the most common reason they fail to scale.  Quotes: “If these cryptocurrencies increase in value, you are starting to build a pretty interesting portfolio without being subject to biases against age, gender, ethnicity, geographical location. And that's really powerful. This is the type of opportunity that used to be reserved for Silicon Valley engineers. Now anyone in the world can have access to. (9:05-9:29 | Alan) “The reason blockchains are always going to be much slower than a traditional web two infrastructure like AWS is because there's a cost to synchronizing all of these mills that the mega blockchain network with these centralized, the decentralized nature of blockchains is both a feature but also puts a limit on how many transactions you can do per unit time.” (13:26-13:47 | Alan) For any disruptive technology, in the early days, it's really hard to come up with something quantifiable and justify that with data, because everything is so new. (17:48-18:01 | Alan) “One of the most difficult aspects of being a founder is, on one hand, you’ve got to have strong conviction around your vision because there's going to be a lot of headwind and a lot of uncertainty, if you don't have strong conviction, it's really hard to sustain. On the other hand, you've got to be really open to advice and feedback, especially feedback from customers, whether they want what you're building or not. You're learning and adapting and changing to your customer feedback, and also to a changing competitive landscape and market dynamics and new technologies that continue to evolve.” (20:47-21:20 | Alan)  “Sometimes the best path forward is actually not commercializing the innovation itself. But finding some application for the innovation in a product or service. And commercializing that instead, and using the core innovation as a creative driver of a competitive advantage.” (52:01-53:01 | Alan) Links: Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926  Connect with Alan Chiu:Twitter:@alanchiuhttps://www.enya.ai/Check out Alan Chiu’s recommended books:   Connect: Exceptional Relationships with Family, Friends and Colleagues https://www.indiebound.org/book/9780593237090   The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander https://www.indiebound.org/book/9780142001103   The Inner Voice of Love: A Journey Through Anguish to Freedom by Henri J.M. Nouwen https://www.indiebound.org/book/9780385483483   The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical by Robert Siegel  https://www.indiebound.org/book/9781264257775 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“It comes back to communication,“ says Brendan on this solo episode of Billion Dollar Tech, where he unpacks the five key takeaways from his recent interview with Iggy Bassi, founder and CEO of Cervest. Iggy founded this data platform, which recently raised 37 million in total funding, first and foremost by articulating his vision specifically, and Brendan expands on the importance of this. He also talks about the balance between quality and efficiency, knowing when it’s time to launch, and the importance of finding a clear focused market. One should aim to position oneself on the back of a key trend. Brendan talks about finding a concept that intersects with what you know and care about versus what other people need and will care about in the world today. He lists resources available to even those outside of the industry where you can find companies with existing initiatives in place, whom founders can then piggyback on.  Brendan draws examples from successful businesses such as Oracle, Carta and Smarsh. He shares what he sees as the biggest stumbling block to success, and the most underappreciated skill in a founder.  Quotes: “If you want to get people to invest money in your product, you want to get people to invest their lives and help you build a company, you have to be able to articulate the new world you're creating.” (5:11-5:20 | Brendan)  “You look at Elon Musk, and the ability to market your ability to communicate, the vision is everything.” (5:44-5:50 | Brendan) “It's tempting when you're early on, and everybody comes from different places, but you should just take whatever money is available to you and offered to you. And this may sound like a luxury problem. But for anyone who has seen what it's like to work with unaligned investors, tyrannical investors, are people who just do not understand what it is you're building, the vision you're building, the time it may take to get there, what the hurdles are all of these things, it can create a horrible working relationship.” (10:24-10:55 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Connect with Iggy Bassi:Twitter:@IggyBassihttps://cervest.earth/ Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“I want to spend my time solving problems,” says Iggy Bassi, founder and CEO of Cervest, a platform that uses climate data, science expertise and data modeling to help companies predict their climate risk. It measures the potential damage a company’s assets, like buildings, factories and property, could suffer from their surrounding weather conditions, and the  potential resulting financial loss. With this data, it helps companies not mitigate risk, but adapt assets over time. Though it’s not just real estate firms or manufacturers that have to worry about extreme incidents like flooding or storms. As Iggy points out, all businesses across all industries are at risk from the everyday effects of climate change.   Iggy considers this his driving mission—to democratize this data and get it into the hands of decision makers in order to serve the greater good. He talks about the process and necessity of marrying the mission to the method, that to achieve its noble ends, a company must still follow a capitalistic business model and make itself competitive in the market. Both are equally necessary and as Brendan points out, making money and doing good works are not mutually exclusive.  It’s a matter of deciding what you want to invest your time in. It also means choosing the right people to be part of your mission. Iggy emphasizes the amount of time he spent and continues to spend considering his investors and encourages listeners to do the same.  Quotes: “Most of our losses actually came because of these extreme events, we just couldn't predict them. We couldn't control them. So I think in 2014 I sort of picked up a climate model. It helps to think about climate modeling. I said, `I want to know what's going to happen to my facility,  for my $6 million factory and tell me what's going to happen to this.” (8:14-8:38 | Iggy) “I think there's a more fundamental question about, ‘Where do you want to spend your energy as well. I want to spend, personally, my energy on solving problems. So that's what really drives me is ‘Can we make an impact because we're all going to work hard, whether you're in for profit, or social sector, what is the purpose to the work?” (12:10-12:31 | Iggy)  “We are a B Corp that allows us to marry the mission with raising capital, creating a certain type of culture, which was all driven by a central mission. Can we take the power of plant intelligence into the hands of decision makers? Can we democratize this complex data? So people like me are not stuck on the farms going forward? People can get answers when they need them, how do I protect my assets? How do I adapt my assets? So we want this intelligence to be democratized as fast as possible at the lowest possible price point, potentially, with a freemium model as well, so that people can get a certain level of climate intelligence on their most critical assets for free. And then the larger banks, insurance companies and governments will actually pay for this.” (12:51-13:31 | Iggy) “Even at the height of COVID, most global surveys, when they asked citizens the number one concern, it wasn't COVID, it was still climate. And climate is a number one concern across the world, when you ask the citizens, particularly the younger generations.” (25:21-25:37 | Iggy) “I'm always always careful about who my capital partners are. I spent a long time focusing on choosing the right investment partners, because if you don't have that alignment, it can be catastrophic later on.” (33:53-34:05 | Iggy)  “I think there is a combination of mission driven people who are technically good, and people who've got method. So you have to marry mission with method. Because at the end of the day, it is a competitive business, it's a competitive market, you have to be able to sell this stuff into the marketplace, build a brilliant product. And you have to be a commercially orientated organization over time. So mission is great, method is also great. But you need a combination of the two, particularly if you're solving this type of problems.”(36:40-37:10 | Iggy) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926  Connect with Iggy Bassi:Twitter:@IggyBassihttps://cervest.earth/Check out Iggy’s recommended books:   Hothouse Earth: An Inhabitant’s Guide by Bill McGuire https://www.indiebound.org/book/9781785789205   Nutmeg’s Curse by Amitabh Ghosh and Sam Dastor https://www.indiebound.org/book/9798212010450   Origins: How Earth’s History Shaped Human History by Lewis Dartnell https://www.indiebound.org/book/9781541617902 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

“In a world where there’s so much overwhelming noise, you’ve got to be specific,” says Brendan in this solo episode of Billion Dollar Tech. This pertains to everything, from the benefit you’re providing to how you’re helping, to the language you’re using, even the difference between your impression of what you’re selling versus how other people view it. Too many people try to target multiple personas, and this, as Brendan explains, is one of the biggest mistakes a startup can make.  To illustrate this point, Brendan provides examples from both sides of the issue. He relays an anecdote told to him by Steve Marsh, founder and chairman of B2B tech business Smarsh, about the biggest mistake Steve says that he made. He draws from his own experience with Sudozi and explains what they’ve done right.  Of course, there are a couple of caveats to this rule. Find out what those are and why the companies you think are exceptions to the rule really aren’t.  Quotes: “The foundational element here is strategy.” (1:22-1:24 | Brendan)  “This sentiment is one I hear echoed again and again and it might be the single most common reason that I see other than founder burnout or wrong timing is lack of focus, that keeps startups from winning.” (3:18-3:32 | Brendan)  “These are all things that require a lot of time and expertise that you can’t get if you’re saying, ‘Well, I want to sell into six different personas across five different industries and so forth.” (5:29-5:42 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

In this solo episode of Billion Dollar Tech, Brendan breaks down the highlights from his interview with Guy Tytunovich, founder of go to market security company Cheq.ai. Guy founded a unicorn company, and part of this discussion will focus on the unique challenges and considerations of this particular scenario.  Much of the advice is invaluable to all entrepreneurs including the best method of company-wide communication, recognizing a pain point and finding a solution (and not the other way around) and deciding the best time to launch.  Brendan discusses what makes a great leader and why Guy embodies that.  Quotes: “With Guy, I don't know him well, I only know him from this conversation. But it felt very authentic and very real. To me, it didn't feel like a guy who was pandering or just trying to sound good.” (8:29-8:40 | Brendan)  “You can't rest on what is.” (11:43-11:45 | Brendan) “You'd rather have a smaller piece of a bigger pie and a team that feels engaged, and that feels appreciated and that loves what you're doing rather than somebody who is just sort of phoning it in or sees you as another one of the things that they're working on.” (14:10-14:25 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandellTikTok: @brendandell39 Buy a copy of Brendan’s Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm