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Winning On Main Street - Small Business Podcast
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Winning On Main Street - Small Business Podcast

Author: Gordon Henry

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Gain actionable insights each week on how to successfully run a small business in today’s competitive landscape. In each episode, Gordon Henry chats with small business owners, entrepreneurs, and industry experts about the challenges of starting a business and how to provide incredible client experiences. We focus on technology, especially cloud software, that small businesses can use to modernize and automate their businesses to become easier to do business with. We are passionate about helping small businesses grow, modernize, and thrive in today’s evolving environment. To learn more visit: https://www.winningonmainstreet.com
206 Episodes
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Today, we’re sharing some big news and some bitter-sweet news. After hosting this podcast for over four years and 200+ episodes, we’re moving on and passing the baton to a new host who will be launching a new show. Thanks to all our loyal listeners and those who contributed to the show. Wishing you all success, and we invite you to check out Jay’s new show, Small Business Quick Wins.  Resources Shared: Small Business Quick WinsThryv
Malcolm Peace is the founder and president of Tsetserra Growth Partners. He’s a native of Austin, TX. He is passionate about assisting family-owned small businesses in building enduring legacies. He specifically works with acquiring and running blue-collar industrial businesses in Texas and working with small business owners to drive long-term growth and profitability. He takes pride in helping family-owned small businesses sustain a lasting legacy. Succession planning is an integral part of his efforts. As a result, he focuses on building businesses up instead of tearing out people and processes.   Resources Shared: Tsetserra Growth PartnersThryv
Matt Murray is the Founder and CEO of Evolution Mechanical, Inc., which serves the commercial and industrial HVAC/R market. He is also the founder and CEO of Blue Collar King Coaching & Consulting, through which he guides owners and would-be owners of service-based businesses in the blue-collar trades to succeed personally and professionally. As such, Matt’s expertise goes far beyond “just” his technical expertise in the HVAC/R field. Matt is also an expert in leadership, business development, business systems & strategy, operations, strategic planning, sales, and more. Matt runs his life and businesses based on strong core values and is passionate about helping others live happy, successful, and fulfilling lives.  Resources Shared: The Blue Collar KingThe Blue Collar King’s Blueprint for Success by Matt MurrayThryv
Mark Newsome (a.k.a. Mr. Marketing) is a small business marketing consultant who routinely helps semi-cash-strapped small business owners generate or discover previously hidden profit centers within their business. Mark joins the show to discuss proven and innovative marketing strategies to help cash-strapped businesses generate red-hot prospect lists, stay ahead of the competition, and systematically increase their gross profits with strategic email marketing.  Resources Shared: You Can Market Online Now!Thryv 
Henry McIntosh is the founder and CEO of Twenty-One Twelve Marketing. Based in the UK but working globally, the firm delivers predictable results for high ticket businesses in niche sectors looking to scale up to the next level. Henry works with successful B2B and B2C clients, usually in the $1-10 million revenues range. Twenty-One Twelve Marketing focuses on content marketing and synergistic non-competitive partnerships to increase your exposure and deliver consistent growth. He’s helped sell superyachts, written copy for geospatial data engineers, and even helped sell smoke prevention vents. Henry delivers quality results and continues expand his eclectic client-base with compelling marketing strategies.  Twenty-One Twelve Marketing Henry McIntosh | LinkedInThryv
Crystalynn Shelton, CPA, is a business advisor and a QuickBooks expert who helps small businesses master their finances. As the founder and CEO of Crystalynn Shelton, CPA, she offers financial accounting software training, coaching, and consulting services to clients across various industries. She has been recognized as a QuickBooks Top 100 Pro Advisor and is the author of the best-selling Mastering QuickBooks 2024 series, set to release later this year. In 2010 Shelton opened her own practice, Small Business Development Consulting dedicated to helping small businesses find easy-to-use, accounting solutions that fit within their budget, and train them on more digestible terminology, so they can independently manage their business. Today, Shelton continues to share her passion and knowledge for finance teaching students at UCLA, aspiring to become Certified Public Accountants. With her extensive knowledge and experience, Crystalynn can help you simplify your bookkeeping tasks and optimize your financial performance.Crystalynn SheltonCrystalynn Shelton, CPA | LinkedInCrystalynnPens | TwitterThryv
Charles Alexander is the author of the new book, Start Now, Quit Later: How to Start and Grow Your Business Without Quitting Your Full-Time Job. The book is a practical guide for aspiring entrepreneurs to start a successful business. Divided into four parts, the book covers topics such as identifying the right time to launch, creating a marketing strategy, and managing the legal and financial aspects of a business. Alexander is also the founder and CEO of Your Charles Alexander, an online platform delivering creative animated training videos and marketing content for small businesses. His company also provides personalized coaching to help entrepreneurs initiate and expand their businesses without quitting their full-time commitments. Charles is passionate about helping entrepreneurs reach their goals. He is a Director at the Tennessee Small Business Development Center and has coached thousands of small business owners and aspiring owners and also is the host of the podcast “Do More By Doing Less”. yourcharlesalexander.comCharles Alexander | LinkedInCharles Alexander - YouTubeThryv
Tim Calise knows how to scale a business – and he’s done it in many different businesses with six business exits under his belt. Tim started young, and by the age of 25, he had successfully raised over $325 million through his first investment company. Tim later served as the “silent #2” at GymLaunch, a leading fitness firm that was recently acquired by American Pacific Group (APG). Today Tim is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000+. Tim says he was destined to be an entrepreneur from an early age – always looking for a different way to do just about everything. Tim is on a mission to drive up the value of small businesses by crafting stronger products and developing operational and financial systems to improve revenue growth. In this episode, Tim generously shares some of the key ingredients to his recipe for success in various industries. Resources Shared: Tim Calise | LinkedInTim Calise - Business Consultant, 20+ Year ExperienceThryv
Jeremy Harbour is the founder and CEO of Unity Group and a globally renowned expert in Mergers & Acquisitions. Unity Group has over two decades of experience and a remarkable track record completing over 150 successful transactions in 11 countries. Jeremy has honed a unique method called agglomeration. This approach involves skillfully pooling together well-managed small businesses, offering them the advantages of going public without sacrificing their distinct company brand and rich culture. Considering that small businesses individually are to volatile to be attractive to most outside investors, Jeremy focuses on crafting small to medium-sized business portfolios with a more manageable risk profile, aimed at capturing the attention of wealthy investors. In today’s episode, Jeremy clears up some of the misconceptions about going public, what it takes to go public, and how you can get involved in buying and selling businesses through the Harbour Club. Resources Shared: Jeremy HarbourHarbour Club USA       Unity Group | LinkedInThryv
Jay Schwedelson is the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes SubjectLine.com. Jay is also the founder of Subjectline.com, a leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is a highly sought-after speaker known for using his straightforward and energetic style to present actionable, data-driven marketing best practices. Having a strong subject line in your email campaign is essential to capture your audience’s attention. Jay’s free tool, SubjectLine.com, scores your email subject line and incorporates AI to provide stronger suggestions. Many small businesses struggle to capture the attention of their audience with emails; resulting in poor click-through rates. In today’s episode, you will learn some ways to strengthen your emails, how important it is to leverage this cost-efficient tool, and why you should collect your client’s emails. Resources Shared: www.SubjectLine.comHome - Jay SchwedelsonJay Schwedelson | LinkedInThryv
John Morlan is the CEO and founder of Smarter Risk. John Has been in the insurance and risk management industry for over 20 years. He’s worked with numerous companies, saving them millions of dollars in insurance costs through the developments of risk control and safety programs. John believes risk management is a simple formula: reducing your risk of having a claim, lowers your insurance cost. His company, Smarter Risk, has developed an app that automates the process of creating these programs, allowing businesses to qualify for the best insurance rates. By putting controls in place to reduce your risk of incidences, you are effectively decreasing your cost of insurance by becoming a healthier operation. Listen to today’s episode to learn more about the unexpected costs you may face if you do not have the correct systems in place to manage your risk, and the importance of risk management. Resources Shared: John Morlan | LinkedInSmarter Risk: Overview | LinkedInSmarter RiskThryv
Margeaux Thomas is the founder of Thomas Law PLC law office located in Fairfax, Virginia. With more than 15 years of experience, she has skillfully represented individuals and small businesses in resolving a wide range of disputes through civil litigation and mediation. Margeaux boasts a strong educational foundation and currently serves on the Board of Directors of the Old Dominion Bar Association. She is also an active member of the Northern Virginia Black Attorney's Association, the Federal Bar Association, and a permanent member of the Fourth Circuit Judicial Conference. Working with an attorney can assist you in proactively managing your risk before falling in a situation where you’re searching for support with a legal dispute. Discover why it’s essential to consider working with an attorney before making a significant contractual commitment. Your relationship with your legal representative is important, so make sure to work with someone you trust and can effectively communicate with.  Resources Shared: Civil Attorney Fairfax VA | Fairfax Law Firm | Thomas Law PLCThe Thomas Law Office, PLC: Overview | LinkedInMargeaux Thomas | LinkedInThryv 
Augie Johnston, the Founder and CEO of VidChops, has established a thriving business focused on editing YouTube videos for full-time content creators, thought leaders, and influencers, allowing them to pursue new endeavors. Augie recognized YouTube's potential in late 2010 and found success by specializing in basketball coaching, drawing from his experience as a former professional player. As his channel and platform expanded, he bumped up against an editing bottleneck and set out to solve this challenge for himself and creators alike. Augie, along with his dedicated team, navigate the complexities of YouTube to empower content creators, helping them regain time and boost their viewership through captivating content that grabs the audience's attention. Resources Shared: Augie Johnston | LinkedInVidchops - Video Editing ServiceThryv
Ray Drew is a well-recognized Business Development Officer at Fund-Ex Solutions Group and Host of the #1 SBA Podcast: “The Art of SBA Lending.” Ray has established a successful career helping small business owners and investors, secure the capital they need. Profitable businesses can take advantage of an SBA 7(a) loan to enhance their operations, acquire other businesses, or pursue competitive ventures. Fund-Ex Solutions Group is 1 of 14 SBA-licensed direct lenders. Ray explains the advantages of SBA loans, their wide range of applications, and the motives driving entrepreneurs to leverage this financial resource. Resources Shared: SBA Ray | Loans for Small Business GrowthRay Drew | LinkedInFund-Ex SolutionsArt of SBA PodcastThryv
Ruth King is a renowned business coach and consultant who helps entrepreneurs and small business owners increase their profits and cash flow. She is the author of several books, including "The Profitability Master", which reveals the secrets of creating a profitable business in any industry. Ruth has over 40 years of experience helping small businesses profit and understand the importance of their finances, accounting, and operations. Ruth is extremely passionate about sharing her knowledge and expertise with others. She offers online courses, coaching programs, and live events to help her clients achieve their goals and dreams. Ruth explains why it is crucial to understand the balance sheet as a business owner. Did you know that you can grow yourself out of business?  Resources Shared: Ruth King, Author, Consultant and Entrepreneur (ruthkinghvac.com)profitorwealth.com | Ruth King's Latest Book Profit or Wealth?Ruth King | LinkedInThryv
Paul William Davis hails from County Dublin, Ireland, and he is the Founder and CEO of The Genius Code. As an awarded consultant with three bestsellers under his belt and a diverse background of expertise, Paul is on a mission to help individuals discover their true life's purpose and reach their fullest potential. When you passionately embrace your calling, you become determined to overcome any obstacles or challenges in your path. Businesses are more likely to succeed when their owners are aligned with their core motivations. If you're like many, you may not have yet unearthed your unique source of inspiration in life. Some of us may even reach retirement feeling unfulfilled. Paul shares how unlocking your Genius Role can create a profound transformation in both your personal and professional life. Resources Shared: Find Your Life Purpose | What to Do In Life | Life Purpose (paulwilliamdavis.com)Business Development, Staff Engagement, Life Purpose (davisbusinessconsultants.com)PaulWilliamDavis.com | LinkedInThryv
Gordon Borrell serves as the CEO of Borrell Associates Inc., a leading research and consulting firm focused on media and advertising. The company specializes in delivering data-driven insights and strategic counsel to media entities, advertisers, and industry stakeholders. His research and analysis have proven invaluable to media companies seeking to thrive in a dynamic media environment, enabling them to align their marketing strategies with evolving consumer behaviors and technological shifts. Advertising plays a very important role in the success of businesses across all industries. As Gordon aptly puts it, "Are you allocating enough of your revenue to marketing? Are you targeting the right audience? Do you have the optimal mix of marketing channels? Avoid aimless efforts; ensure you have a clear target and the right tools." Resources Shared: Home - Borrell AssociatesGordon Borrell | LinkedInThryv 
Howard Wolpoff is the Chief Marketing Strategist at Profit Master Business Solution. Howard is a Measurable Marketing Solutionist with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. It’s important to note that you don’t need to carry the weight of figuring out your marketing strategy alone. Howard generously shares steps you can take to identify your ideal clients and the strategies to make them repeat customers. Tune in to learn the importance of meeting your customers where they are.   Resources Shared: Howard WolpoffProfit Master Business SolutionsHoward Wolpoff, MBA | LinkedInThryv
Hiring employees is a key piece of running any business and an important responsibility for you as the owner or manager. As the employer, it’s critical to ensure you’re getting who and what you think you’re getting. Travis Reiter is the President and Co-Owner of Perfect Fit Background Checks. Travis’s business provides accurate and reliable background screening services tailored to the small and medium-sized business owner’s unique needs. Perfect Fit makes background checks fast, easy, and affordable even for small businesses – and Travis explains how working with Perfect Fit will help you avoid potentially big problems down the road.  Resources Shared: Fast and Affordable Background Checks, Employment Screening (perfectfitbackgroundchecks.com)Travis Reiter | LinkedInThryv
Dean Mercado is the founder and CEO of Online Marketing Muscle (OMM). OMM helps small businesses automate their repetitive sales and online marketing task. Through popular demand, business owners wanted to learn “how to fish for themselves” and evolve their strategies to grow their business to the next level.  Dean is very passionate about coaching small businesses. Dean emphasizes identifying what you want and why you want it! Systems are important to help you solve your what and why; is it repeatable, can we make it more efficient? Tune in to learn the importance of having strong fundamentals and the right perspective!  Resources Shared: Dean Mercado: Small Business Coach, Bestselling Author, SpeakerSales and Marketing Automation Agency | Online Marketing MuscleDean Mercado | LinkedInThryv 
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