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© Copyright 2024 Joanne Sweeney
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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”
Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.
Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.
She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco.
Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards.
Find out more at https://publicsectormarketingpros.com/.
101 Episodes
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Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again?No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. Because, there are many government and public sector agencies who are not using the app because of the data security threat. Although I think your absence is problematic in the long run! Ok, let’s dive in!
Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it?If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.
Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. So let’s dive in.
Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. So, let’s dive in.
COP28, the United Nations Climate Change conference, recently took place in Dubai.COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts.But what came out of the conference was another urgent warning and appeal to decision-makers about our growing climate crisis. Coming up in today’s show: The Main COP28 Goals & Outcomes The role of communications in changing public perception and behaviour Tina O’Dwyer, Founder and CEO of the Tourism Space and Sustainability Expert Let’s dive in!
Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right?What does your public sector marketing plan look like for the 2024?Well, I’m here to tell you what’s in store. Coming up in today’s show: Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.Let’s dive in!
Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close?What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. We love what we do. We love representing public sector pros and raising the profile of your important work. We are committed to leading with value and even if we don’t work together in the business sense of the word, you all know you have access to our FREE monthly webinars, this podcast, our Tuesday ezine and there are even free workshops on our website. Our promise is to lead with value so you can learn from us and improve public sector communications, in the public interest. So, let’s get into the last show of the year!
Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out. So, we are stepping aside from the serious Joanne talks digital, to the fun version of Joanne Grants Christmas Wishes to the Public and Public Sector Marketing Pros! Let’s see how it goes! So, coming up in the 2023 Christmas Special of the Public Sector Marketing Show:The Department of Christmas Cheer make some Christmas wishes would come true for public sector pros Public Sector Marketing Institute is nominating some new Government Departments for 2024 and we get reaction from our Taoiseach Leo Varadkar I’m joined by two influencers who help me gift new Ministries – but will the nominees take their new jobs?And Niall, the Public Sector Marketing Show editor, has my bloopers and best bits from a year of podcasting. I hope you stick around!
In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to HubSpot. Don't miss out – hit play now and revolutionize your approach!
In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content marketing shortcuts with you in Episode 87. Content marketing tools help you work smarter, not harder, and without cutting corners. So, sit back and enjoy the show.
Welcome to Episode 86 of the Public Sector Marketing Show!In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it!Now, before you worry about me getting "cancelled," let me be clear—I hold immense respect for public sector leadership. Many of them are devoted lifers, driven by a genuine vocation for public service. However, as the digital waves reshape the landscape of communication, tensions are emerging.This week, during a captivating social media masterclass with public sector pros, I asked about their #1 social media challenge. The resounding answer? Staying current amidst the ever-changing digital media landscape. If our seasoned marketers grapple with this challenge, it's only logical to ponder whether senior leaders, juggling myriad priorities, might lack the knowledge or understanding needed to fully support the digital transformation of communications.So, the burning question arises: Are public sector leaders inadvertently hindering the potential of marketing pros to scale digital communications, fostering openness, transparency, and accountability?Tune in to this episode as I unravel the layers and explore how to bridge the gap for a more connected and effective public sector marketing strategy.
Listen Now Episode 85: Does Public Trust Matter?Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by the public.Discover the fascinating insights that emerged from the survey and gain a deeper understanding of how different sections of society are viewed through the lens of trust. The findings may surprise you and prompt you to reconsider the role of trust in our daily lives.As someone who authored a book on trust being the paramount currency for government and the public sector in the Digital Age, I draw parallels between the research findings and the principles outlined in my book. Explore how trust is not just a concept but a tangible force that shapes the dynamics of governance and public engagement in our rapidly evolving digital landscape.Tune in now to elevate your understanding of trust and its impact on our interconnected world. Don't miss out — hit play and embark on this insightful journey with me!
Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discover how they're contributing to the fact-checking landscape.But that's not all! We have a special guest today, Leda Letra, a digital communications consultant and former multimedia producer with the United Nations. She shares her valuable insights and experiences in the realm of fact-checking for government and the public sector.Don't miss out on this enlightening episode that's brimming with information and expertise! Tune in now to gain valuable insights into the power of fact-checking and how it impacts the public sector.
Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects.In this episode, we'll explore the intricacies of EU engagement rules, shedding light on the guidelines you need to master for success.But that's not all! We have an exclusive interview with Wendy Namisnik, the Project Manager of Prep4Blue, who will provide invaluable insights on how you can elevate your EU funded project communications to a whole new level.So, if you're ready to take your EU project marketing to the next level, stay tuned and discover the secrets to improving your communication strategy. Don't miss out!
In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. Join me as I sit down with Sally Murphy, the founder of Well Told and a storytelling expert, to uncover the secrets of weaving compelling narratives into your digital communications.In a digital landscape where attention spans are dwindling, and people are craving niche content that truly resonates, it's time to introduce storytelling into your toolkit. I'll share strategies to put the main character of your story front and center, so your audience not only stops scrolling but stays engaged.As we navigate the ever-evolving world of digital marketing, remember, it's the story that makes the world go round. Get ready to supercharge your marketing with the magic of storytelling!
Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.
Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing.Hello and welcome to episode 80 of the Public Sector Marketing Show.Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you get immediate results. But like any drug, there must be a downside? In today’s show I share the highs and lows and give you a balanced perspective on this new AI tool that every marketer is talking about.But what about ethical concerns?Public sector really needs to put the public interest at the heart of any AI use and be very transparent.So, I speak to an expert on how to approach ChatGPT in government and public sector marketing.Are you curious or an early adopter of ChatGPT? Stay tuned!
Hello and welcome to episode 79 of the Public Sector Marketing Show.My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the report in Ireland.So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.
Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age. I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023. It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.
Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022. I share my interview from the audiobook launch with Kieran O’Malley about why I choose to serve you and what drives my inspiration for public sector marketing. There are a few personal and professional tales in there, so stay tuned! And do you like our new audio branding? Shoutout to our voice-over artist Stephen Daly, you might recognise his voice from Today FM. Each weekly episode will be released on Wednesdays on YouTube and your favourite podcast platforms. With snippets shared across our social media platforms.I’m delighted to be back and I hope you stick with me for Season 5!
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