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© 2021 Fishing Business Podcast
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We talk to the top experts in the recreational fishing industry about fishing sponsorship, marketing, branding, content creation and everything else related to the business side of fishing.
59 Episodes
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I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on the night before the tournament started. Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which qualified him for a berth in the 2021 Academy Sports + Outdoors Bassmaster Classic. Trevor is sponsored by G Loomis and Shimano and other A+ brands such as Rapala. McKinney talks with us about how his business relationship with Shimano began and ...
At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk. We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint. Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy....
This week my friend Dena Vick joins me to talk about what to do when things go wrong. Dena is a Public Relations executive who owns an agency called King Eider Communications and works with some of the top fishing brands in the country on their Public Relations. We talk about quite a few things today such as: - What to do when you've publicly made a mistake - Why we might want to avoid talking about politics - How to decide whether you should post something that might be considered a rant ...
Rick Horrow is an expert of Sports Law, and in fact he pioneered the field. He also blazed a trail for public/private partnerships to fund development of stadiums, arenas, performing arts venues and other infrastructure. Then to top that off he developed the framework for selling naming rights to those structures. He's done over 100 deals worth more than $20 billion in branding concepts that have enticed more than $4 billion in corporate funding to cities and development projects....
Gary Morgenstern is an expert on content and how to figure out what kind of content your audience wants to consume. He has worked in television programming for the entirety of his decades long career. I worked with him when he was director of programming for ESPN Outdoors and his current role is Senior Vice President of Programming for SportsNet New York. In many ways our social media is like our own personal TV network. We make decisions every time we create content & thos...
Quick tip on how you can catch the attention of potential sponsors.
Renaissance Man is a term used to describe someone who is good at many things, and defines the notion that humans should embrace all knowledge and develop themselves as fully as possible. A Renaissance Man is usually multi-talented, well-rounded, self-taught, and a gentleman. Ty Southerland is a modern Renaissance man. He’s a successful visual artist, a working musical artist and a singular talent when it comes fishing. His Youtube channel “Thirty Miles Out” has 50,000 subscribers and his vid...
Dave Ittner from Yamaha Marine gives us advice on how to be better on stage.
I bet we all like to think we have a good plan laid out for the next 10, 20, or even 30 years or more. But sometimes things change. Happy, successful people know how to adjust their sails and ride the tide of changes. Our guest today is one of those people. Sean Lawless is a career firefighter in Tulsa, OK who was living in this dream home with his wife after having successfully raised their kids. They both thought they would spend their next years working in Tulsa an...
Quick tip on working with people in the media and public relations with Dena Vick from King Eider Media. Dena gives us insight into what people do that make her remember them and make her want to work with them again.
It feels like Fishing Entrepreneur Month here on the Fishing Business Podcast. Last week we talked about bringing a new product to market and focused on the patent process and marketing. This week we meet Resee & Blake Phillips who started what is commonly called a Mom & Pop business in the garage of their south Alabama home. The company is called Eye Hole Jig and the product is a jig that holds scent niblets in the jig head. The couple are avid crappie ...
Have you ever thought you had a fantastic idea for a new product in the fishing, hunting or outdoors world.....or anywhere else for that matter? Today's guest had a great idea and he did more than think about it. He patented it, figured out how to manufacture it, and brought it to market. Jack Rutledge of Chill-N-Reel shares his story of the journey from concept to retail and it's a fascinating tale. If you've ever thought you would like to try to create a new product, or even if you...
Quick tip from my friend Kolo - Jeff Kolodzinski who is Brand Manager at Johnson Outdoors over the Humminbird, Minnkota and Cannon brands on what to do if you want a job or sponsorship in the outdoors and you don't have anyone to network through.
Shooting photos and video in the fishing space can be intimidating. You’ve got so much to work with…how do you separate yourself from all the hundreds of anglers out there taking pictures and video of themselves and others and filling our social channels with incredible content? Jake Latendresse is a prolific creator who has traveled the world shooting photos and video. He’s also a seasoned cameraman on the Bassmaster Elite Series and has spent ten years around the very best in the busi...
Shooting video from a boat is not as easy as you might think. Jake Latendresse is a creator and videographer who shoots for the Bassmaster Elite Series as well as many other outdoor productions. He gives us a quick tip today about how to get better at shooting from a boat.
Jake Latendresse is one of the most gifted storytellers I know, and he tells his best stories visually. Jake runs a multimedia company called Latendresse Media Collective that produces extremely compelling outdoors content. He's also a videographer for the Bassmaster Elite Series television show. These days we all seem to find ourselves on video at one point or another, either through engaging with friends and followers on social media to build audiences or on television or YouTu...
Hoo boy! This one's going to be a real treat for y'all. My guest today might surprise you. Rodney Clawson is a Nashville Songwriter and if you aren’t familiar with his name, I bet you are familiar with his songs. He's written some of the great songs we all know every word to BY HEART. And heart comes into this conversation alot. Rodney wrote songs like Drunk on You by Luke Bryan and Take a Little Ride by Jason Aldean. He wrote “Where I Come From” recorded by Mo...
Keith Daffron, President of Vexus Boats talks about the one elusive thing that can't be taught to a new hire.....work ethic. If you want a career in the outdoors industry, a strong work ethic will serve you well. Listen to this to find out why. 😀PLEASE LIKE, SUBSCRIBE AND SHARE THIS CONTENT. 😀 f you're starting out, don't forget how important it is to build you brand. I can help you get started. Download my free resource "Developing Your Personal Brand" at http...
Courtney Nicolson from the Outdoor Channel is the guest this week on the Fishing Business Podcast. Courtney works for the Outdoor Sportsman Group which is a media group that owns the Outdoor Channel, Sportsman Channel, and World Fishing Network which are all television networks. They also own In Fisherman and Saltwater Sportsman as well as a slew of hunting titles like North American Whitetail, Gun Dog, Petersen’s Hunting and Guns & Ammo magazines as well as many others.  ...
Shimano makes some of the finest fishing gear on the planet and has a reputation for excellent engineering, scrupulous innovation and uncompromising performance. In other words, this is a brand known for excellence. This week Dave Pfeiffer, President of Shimano North America Fishing, talks at length about why aspiring to excellence is so important if you want a career in the outdoors. Whether you are looking for a job at a fishing brand, or you're passionate about becoming a pro ...
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