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The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare.
Each week we interview a different guest who shares their insights and experience from working on the front line of science communications.
#MarketingScience #SciComms #Marketing
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50 Episodes
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In our latest interview, Will and Danny discuss ways they are streamlining the webinar workflow with AI. Discover how integrating AI into your webinar processes enhances efficiency and engagement. Watch, listen, or read below. Hosted on Acast. See acast.com/privacy for more information.
In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users. Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences through email campaigns. Download the eBook here Hosted on Acast. See acast.com/privacy for more information.
In a detailed discussion on the Marketing Science Podcast, Will Soutter delved into the intricacies of creating video content that breaks down complex scientific concepts for the right audiences. Below is a summary of Will’s strategies, including insights from the original transcript on making science accessible through video. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Eden introduces us to the foundational aspects of starting an SEO campaign, discussing everything from the importance of goal setting and keyword research to the intricacies of website technical infrastructure and mobile optimization. Eden shares common challenges, especially in the niche industries we serve, and offers actionable advice on balancing content creation with optimization, all aimed at maximizing your website's potential. Hosted on Acast. See acast.com/privacy for more information.
Taryn-Jade Hatley joined us to give a comprehensive guide to Conversion Rate Optimization and provide valuable insights, best practices, and expert advice on how to enhance the performance of your website. Hosted on Acast. See acast.com/privacy for more information.
Artificial Intelligence is revolutionizing the science industry by transforming the way scientists conduct research and make discoveries. With advancements in (AI) over the last two decades, machines are now capable of imitating human behavior and performing human-like tasks. AI, when combined with machine learning and data analytics, can process various types of data, including digital information, images, text, and unstructured data. This has enabled AZoNetwork to develop Azthena, an AI-powered chatbot that can analyze and interpret vast amounts of data more efficiently and accurately, giving scientists trusted answers to their commercial scientific questions. Hosted on Acast. See acast.com/privacy for more information.
In episode #44 Michele Michele Nichols, President of Launch Team Inc. is here to discuss how to bridge the gap between marketing strategy and execution and to offer her expert advice on overcoming the challenges faced by both C-suite executives and entry-level marketing coordinators. Hosted on Acast. See acast.com/privacy for more information.
The world of scientific purchasing is constantly evolving, influenced by technological advancements, market trends, and changing consumer behaviors. To shed light on the current state of scientific purchasing, the AZoNetwork marketing team recently launched the highly anticipated fourth edition of The State of Scientific Purchasing market report. To present the findings, the team organized a live webinar, now available as a podcast. Hosted on Acast. See acast.com/privacy for more information.
The podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing. Topics covered:What We Have Learned From Over 250 Million Email SendsInsights and strategies for effective email marketingTips for keeping up to date with email marketing trends Guest: Torsten Christenson Hosted on Acast. See acast.com/privacy for more information.
Listeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience. Hosted on Acast. See acast.com/privacy for more information.
The first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and Sara Lopez-Segura, Graphic Design & Social Media Co-ordinator, with the inside knowledge on creating engaging life science content. Hosted on Acast. See acast.com/privacy for more information.
In the third edition of our special industry series podcasts, Danny sat down with AZoNetwork content manager, Ben Stibbs-Eaton, to discuss everything that goes into developing an effective SEO strategy for industrial companies. Hosted on Acast. See acast.com/privacy for more information.
In this second special industry episode of the Marketing Science podcast, AZoNetwork’s head of marketing, Frank Barker, is joined by the marketing manager at Extronics, Stuart Milne. Hosted on Acast. See acast.com/privacy for more information.
This episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months. Hosted on Acast. See acast.com/privacy for more information.
In this special industrial marketing episode of the #MarketingScience podcast, we welcome Kerry Elgie and Kirsty Waight from Asynt to share their thoughts on content creation, social selling, trade shows, and digital channel integration. Hosted on Acast. See acast.com/privacy for more information.
Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook. Hosted on Acast. See acast.com/privacy for more information.
We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way that builds authenticity internally and externally?This episode is the recorded Q&A from our recent Webinar with Michele, aimed at sales and marketing professionals in science, engineering and healthcare. Hosted on Acast. See acast.com/privacy for more information.
In this episode, we are joined by Tracy Gay from Cerion Nanomaterials, discussing the four key components that make up effective communication strategies for nanotechnology. Hosted on Acast. See acast.com/privacy for more information.
In episode 2 of the Marketing Science Podcast we are excited to be joined by Paul Orange, Chief Commercial Officer at H.E.L Group. The podcast is all about innovation within scientific marketing, developing leadership skills within a team and the importance of digital transformation. Hosted on Acast. See acast.com/privacy for more information.
We’re delighted to welcome Jamie Grabert for episode one, Director of Media at DeanHouston. Jamie shares her knowledge of data-driven marketing strategies, the application of data and how to utilize it to make business decisions that define your goals and objectives. Hosted on Acast. See acast.com/privacy for more information.
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