The Industrial Talk Podcast Network

Industrial Talk is onsite at SMRP 2025 and talking to Paul Crocker, Sr. Reliability Engineer at ReliabilityX about "Cultural alignment with your reliability strategy". Paul Crocker emphasizes the importance of storytelling and podcasting for creating human connections in business, especially in the context of AI. He suggests using Industrial Talk as a platform to amplify voices and build resilient businesses. Crocker discusses his career journey, starting with the Board of Public Utilities in Kansas City, Kansas, and his role in implementing Maximo systems for reliability and maintenance. He highlights the need for effective training and cultural alignment between operations and maintenance. Crocker also touches on the challenges of sustaining success and the potential of AI to assist in maintenance processes. Outline Podcasting as a Marketing Strategy Scott emphasizes the importance of storytelling and podcasting to create a human connection with the market.Podcasting is recommended as a marketing platform to open doors and create long-term relationships.Industrial Talk is suggested as a platform to amplify voices and promote business resilience.Scott encourages businesses to consider podcasting to tell their story and build trust with their audience. Introduction to Industrial Talk Podcast Scott humorously questions the year and the background noise, setting a casual tone for the podcast.The podcast is broadcasting on-site at SMRP, with Speaker 1 mentioning the reliability and asset management focus.Scott humorously comments on the lack of carpet and the constant backing up of forklifts, adding to the informal atmosphere. Paul Crocker's Background and Career Journey Scott introduces Paul Crocker, who has been in the hot seat 27 times, and comments on his changing appearance.Paul Crocker shares his career journey, starting with the Board of Public Utilities in Kansas City, Kansas.He describes his transition from administrative services to power generation, working with heavy equipment.Paul pursued a Bachelor of Science in Network and Communication Management and later took over the maintenance department. Transition to ReliabilityX and Maximo Implementation Paul discusses his role at ReliabilityX, focusing on training and assessments, particularly EAM implementation.He mentions the Maximo mass nine rollout for half of the utilities plants in Missouri, with plans to expand to Kansas.Paul highlights the importance of training and the support from top management in ensuring the success of the training programs.He emphasizes the need for a culture shift and proper training to avoid pushback from the crafts. Challenges and Solutions in Training and Implementation Scott and Paul discuss the different types of training, including system training and reliability training.Paul explains the importance of integrating system training with reliability training to ensure practical application.He shares his approach to training, focusing on the day-to-day life of maintenance supervisors and crafts.Paul emphasizes the need for basic pieces like work initiation and asset location hierarchy to be right before adding more complex features. Addressing Resistance and Sustaining Success Scott and Paul discuss how to address resistance and sustain success in training and implementation.Paul mentions the importance of having supervisors who can identify and engage problematic individuals.He highlights the need for top management support and the role of...

Industrial Talk is onsite at PowerGen and talking to Bert Warner, Director of Commercial Business Development at Propane Education & Research Council. The Industrial Talk podcast, sponsored by the Propane Education and Research Council, discusses the growing role of propane in power generation. At Power Gen in San Antonio, industry professionals highlight the advantages of propane, including its speed of deployment, cost-effectiveness, and environmental benefits. Propane is a byproduct of natural gas extraction, with the U.S. using only about 10 billion gallons annually, while the rest is exported. The conversation emphasizes propane's potential to replace diesel and natural gas in certain applications, offering flexibility and economic benefits. The discussion also touches on the need for infrastructure and equipment to meet growing demand. Outline Introduction and Overview of Industrial Talk Podcast Scott introduces the episode of Industrial Talk, sponsored by the Propane Education and Research Council, highlighting their commitment to safety, training, and innovative propane power technology.Scott Mackenzie, welcomes listeners to the Industrial Talk podcast, emphasizing the focus on industry innovations and trends.Scott thanks listeners for joining the top industrial podcast, celebrating industry professionals who solve daily problems in power generation.The podcast is broadcasting from PowerGen in San Antonio, with Scott encouraging listeners to attend future events. Discussion on Power Generation and Propane Scott introduces Bert Warner from the Propane Education and Research Council, focusing on the role of propane in power generation.Bert Warner, comments on the increased size and interest at PowerGen, emphasizing the need for diverse equipment solutions.Scott discuss the challenges of meeting immediate power demands in a fast-paced world, highlighting the importance of pragmatic solutions.Bert Warner explains the advantages of propane, particularly its speed of deployment compared to traditional infrastructure build-outs. Propane as a Prime Power Source Bert Warner discusses the potential for propane to be a prime power source, not just a backup or emergency fuel.He explains the flexibility of using propane for base loading, peak shaving, and other applications, providing economic and environmental benefits.Scott and Bert Warner delve into the historical use of propane in remote and emergency situations, and its growing potential in urban areas.Bert Warner highlights the abundant supply of propane and its clean, safe, and affordable nature, making it a viable first choice for energy needs. Propane Extraction and Market Potential Bert Warner explains that propane is a byproduct of natural gas extraction, with a significant amount exported globally.He discusses the increasing demand for natural gas and propane due to electrification efforts, emphasizing the abundant supply available.Scott and Bert Warner explore the shift from natural gas to propane in urban areas, highlighting the advantages of propane over diesel and other fuels.Bert Warner emphasizes the resiliency and cost-effectiveness of propane, making it an attractive option for commercial and industrial applications. Infrastructure and Distribution of Propane Bert Warner discusses the extensive infrastructure of propane companies in the US, ensuring reliable delivery and support.He highlights the advancements in tank monitoring and automatic deliveries, enhancing the convenience and efficiency of propane use.Scott and Bert Warner discuss the

Industrial Talk is onsite at MD&M West and talking to John Shegda, CEO at KMM Group about "Solving complex, high-precision manufacturing challenges". John Schegda, CEO of KMM Group, discussed the company's unique capabilities in high-tolerance machining and grinding, emphasizing their role in solving complex manufacturing challenges. KMM Group, formed by integrating three companies, specializes in difficult-to-manufacture parts, particularly in the medical device and aerospace sectors. Schegda highlighted a notable project involving a NASA component with stringent tolerances, illustrating their expertise. He also touched on the future of manufacturing, stressing the importance of right-sizing in the supply chain and the potential transformative impact of AI on the industry. Action Items [ ] Publish John Schegda's and KMM Group contact information on the Industrial Talk episode page so listeners can reach him (include LinkedIn and company links). Outline Introduction to Industrial Talk Podcast Scott introduces the episode of Industrial Talk, sponsored by MD&M West and News and Brews.The podcast is broadcasting live from MD&M West in Anaheim, showcasing a collection of problem solvers and innovations. Introduction of John Schegda and KMM Group Scott mentions John Schegda, CEO of KMM Group, and the upcoming conversation.John Schegda introduces himself and explains the formation of KMM Group, each letter representing a different company.John shares his background, starting with his family business, M&S Centerless Grinding, in the late 1950s.He discusses his decision to stay in the family business instead of pursuing medical school. John's Passion for Manufacturing John expresses his dedication to the manufacturing industry, describing it as rewarding despite its challenges.He references a book, "Smart People Should Make Things," which he believes highlights the importance of hands-on innovation.John explains the capabilities of KMM Group, focusing on high-tolerance machining and grinding.He emphasizes the company's ability to solve difficult manufacturing challenges for customers. KMM Group's Capabilities and Projects John details the different companies under KMM Group, each with unique capabilities in machining and grinding.He describes the company's consolidation into a single 100,000 square foot facility.John shares a story about a complex component for NASA, highlighting the tight tolerances required.He discusses the company's involvement in various industries, including medical devices, aerospace, and space exploration. Unique Manufacturing Challenges John recounts a project involving grinding stone core samples for Schlumberger Technologies.He describes the challenges of working with large stone samples and the importance of meeting exact specifications.John shares another story about a project for NASA, involving a tightly tolerated component for a Mars water loop compressor.He highlights the company's ability to handle unique and challenging manufacturing projects. Future of Manufacturing and Supply Chain John discusses the future of manufacturing, emphasizing the importance of right-sizing in the supply chain.He explains the impact of M&A activity on the industry and the need for boutique contract manufacturers.John talks about the potential of AI in transforming the manufacturing industry, both as a tool and a source of competition.He emphasizes the importance of...

Industrial Talk is talking to Martin Weber, CEO at SPARETECH about "Tools to effectively manage spare parts inventory to reduce cost and improve optimization". Martin Weber from SPARETECH discussed their innovative spare parts management solution on the Industrial Talk podcast. Weber highlighted the challenges of managing spare parts, including high inventory levels and inefficient procurement. SPARETECH's software integrates with ERP and CMMS systems to optimize inventory, reduce costs, and improve efficiency. They have a database of 40 million parts and use AI to standardize part descriptions. Weber emphasized the importance of manual data extraction for the first six months to achieve ROI within a year. The company successfully rolled out their solution in 300 factories globally in 2022. Outline Introduction and Welcome to Industrial Talk Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.Scott Mackenzie, welcomes listeners and highlights the podcast's focus on industry innovations and trends.Scott expresses gratitude to listeners and introduces Martin Weber from SPARETECH, highlighting the company's advanced technology.Scott encourages listeners to connect with SPARETECH and Martin, describing the industry as an exciting roller coaster. Encouragement to Start a Podcast in 2026 Scott urges listeners to start their own podcast in 2026, emphasizing its strategic value and return on investment (ROI).The podcast is seen as a way to build subject matter expertise and humanize business communication.Scott believes that human interaction will remain crucial even with advancements in automation and AI.The podcast is presented as a cost-effective way to differentiate and connect with customers and prospects. Technical Setup and Personal Background of Martin Weber Scott shares his experience with starting a podcast, including the challenges of setting up equipment.Martin Weber, introduces himself, mentioning his background at Porsche and his role in building a new factory.Martin explains his transition to SPARETECH and his passion for the spare parts industry.Martin highlights the complexities of managing spare parts and the potential for significant cost savings. Challenges and Opportunities in the Spare Parts Industry Martin discusses the challenges of managing spare parts, including the need for accurate data and efficient inventory management.He explains how SPARETECH helps companies audit their spare parts and optimize their inventory levels.Martin emphasizes the importance of accurate data to avoid unnecessary costs and waste.The conversation touches on the potential for significant cost savings by optimizing spare parts management. Implementation and Integration of SPARETECH Solutions Martin describes the process of integrating SPARETECH's software with existing ERP and CMMS systems.The software helps companies manage their spare parts inventory more efficiently, reducing costs and improving availability.Martin highlights the importance of involving decision-makers in the change management process.The software's powerful search and identification features help users quickly find and manage spare parts. Efficiency Gains and Return on Investment Martin explains how SPARETECH's software helps companies optimize their inventory levels and reduce capital tied up in spare parts.The software provides access to a database of 40 million parts, including supplier information, to help companies find the best deals.Martin discusses the potential for...

Industrial Talk is onsite at PowerGen and talking to Matthew Roeser, President at Wildcat Power Gen about "Power Generation leadership in a changing market". Scott Mackenzie and Matt Roeser discuss the growth and expertise of Wildcat Generation, a power generation company founded in 2013. Wildcat has evolved from selling generators to providing comprehensive solutions, including stationary, mobile, and engineered products. They emphasize their focus on reliability, efficiency, and innovation. Roeser highlights the importance of branding, the company's 13-year journey, and their commitment to long-term customer support. They also discuss market trends, such as the rise of data centers, the potential of microgrids, and the future of nuclear power. Wildcat's team, led by experienced engineers, is key to their success. Outline Introduction to Wildcat Generation Scott Mackenzie and Wildcat Generation, highlighting their expertise in power generation and their commitment to delivering results without hype.Scott thanks listeners for joining the podcast, celebrating industry professionals and their contributions to solving global problems.Scott mentions the location of the Power Gen conference in San Antonio and introduces the guest, Matt Roeser from Wildcat Generation. Recollections of Past Conferences Scott and Matt reminisce about past conferences, including Dallas and New Orleans, and the challenges of remembering specific details.Matt shares his experience of the Dallas show, noting the chaos and the difficulty of leaving the booth.Scott and Matt discuss the layout and overall experience of the Power Gen conference, noting its growth and the quality of attendees.Scott asks Matt about his current experience at the conference and the value he derives from attending. Background of Wildcat Generation Matt provides a background of Wildcat Generation, starting in 2013 with the name "Engines LPG."Matt explains the rebranding process to "Wildcat" and the significance of the new logo and name.Matt discusses the evolution of the company from selling generators to becoming a comprehensive power solutions provider.Scott and Matt talk about the importance of branding and the effort put into creating a memorable and effective logo. Wildcat's Product Lineup and Solutions Matt outlines Wildcat's product lineup, including stationary, mobile, and engineered solutions.Matt explains the company's focus on providing comprehensive solutions, from products to engineering services.Scott inquires about the engineering solutions, and Speaker 3 elaborates on the custom-made products and applications.Matt emphasizes the company's ability to provide long-term support and maintenance, ensuring customer satisfaction. Market Trends and Future Projections Scott and Matt discuss the current market trends, including the demand for data centers and the role of turbines.Matt mentions the potential for a bubble in the power generation market but believes it will remain strong for the next 10-15 years.Matt predicts the reemergence of cooperative utilities and the growth of microgrids in the US.Scott and Matt agree on the need for more microgrids and the challenges utilities face in meeting demand. Challenges and Solutions in Power Generation Scott asks about the challenges Wildcat faces in managing various aspects of power generation, including supply chain and customer expectations.Matt highlights the importance of having an investigative mindset and the ability to understand complex...

Industrial Talk is talking to Jason Kruger, Partner at Citrin Cooperman about "Capital access starts with a trusted advisor focused on your success". Scott Mackenzie hosts the Industrial Talk podcast, featuring industry professionals like Jason Kruger from Citrin Cooperman. The conversation covers the importance of podcasting for business, emphasizing its role in building authority, trust, and engagement. Jason discusses his firm's services, focusing on outsourced accounting and CFO advisory, and their unique approach to client support. He highlights the impact of tariffs on manufacturing profitability and the necessity of accurate financial reporting for accessing capital. Jason also touches on the role of AI in enhancing efficiency and decision-making in financial processes. The discussion underscores the value of human connection and strategic financial planning in business success. Action Items [ ] Publish the guest's contact information on the Industrial Talk website and episode page so listeners can reach the guest[ ] Provide placement of a guest's podcast on the Industrial Talk platform upon the guest's request (listener must ask to proceed) Outline Introduction and Purpose of the Podcast Scott welcomes listeners and highlights the importance of celebrating innovators and problem solvers in the industry.The podcast aims to tell the stories of industry professionals and discuss topics like access to capital and financial strategies.Scott shares his passion for finance and the importance of financial conversations in every organization. The Value of Podcasting Scott expresses frustration with companies that do not see the value in podcasting.He shares his personal journey into podcasting, inspired by the widespread popularity of podcasts.Podcasting is presented as a way to create human connections, build authority, and improve engagement.Speaker 2 emphasizes the tangible financial rewards and SEO benefits of podcasting. Challenges and Opportunities in Podcasting Scott discusses common objections to starting a podcast, such as lack of personnel or time.He encourages companies to prioritize creating content and human connections through podcasting.The podcasting process is described as relatively inexpensive and straightforward.Scott offers to help companies distribute their podcasts on the Industrial Talk platform for greater exposure. Introduction of Jason Kruger Scott introduces Jason Kruger, a partner at Citrin Cooperman, and sets the stage for a discussion on financial topics.Jason Kruger joins the conversation, mentioning his location in San Diego, California.Scott and Jason share personal anecdotes about San Diego and their experiences there.Jason provides a brief overview of his background and his current role at Citrin Cooperman. Citrin Cooperman's Services and Approach Jason explains that Citrin Cooperman is a top 15 national CPA firm, specializing in tax, financial statement audits, and advisory services.He highlights his focus on outsourced accounting and CFO advisory services, as well as valuation work and mergers and acquisitions.Jason shares his experience at Deloitte and the inspiration behind starting Signature Analytics in 2008.The company was acquired by Citrin Cooperman a year ago, and Jason continues to support clients in a partner role. Differentiating Citrin Cooperman Jason discusses how Citrin Cooperman differentiates itself from other CPA firms by focusing on the client's specific needs and pain points.The firm does not just provide bodies but offers a...

Industrial Talk is onsite at SMRP 2025 and talking to Shon Isenhour, Owner/Founder at Eruditio about "Inspired Blended Learning in Asset Management". Scott Mackenzie emphasizes the importance of companies having a podcast to tell their story and create a strategic advantage. He highlights the benefits of podcasting as a content-generating machine and a platform to build emotional connections with the market. At the SMRP conference, Scott interviews Shon Isenhour, owner of Eruditio, an education-first training company. Shon discusses their new Inspired Blended Learning Plus (IBL Plus) program, which integrates downloadable resources, animations, and simulations to enhance learning. They also touch on the role of AI in the industry, emphasizing the need for human engagement and the importance of personalized education for future success. Action Items [ ] Maintain and execute multi-year project plans to regularly update Eruditio curriculum and keep training content current (schedule ongoing content revisions and new downloadable resources to reflect industry changes).[ ] Deliver and enforce project-based IBL programs where learners complete facility projects and submit results to an assigned coach for feedback to ensure application and measurable ROI.[ ] Publish Shon Isenhour's contact information on the Industrial Talk website so listeners can connect with him after the conference. Outline Importance of Company Podcasts Scott emphasizes the importance of companies having a dedicated podcast to generate content easily.Podcasting is presented as a platform that can help companies tell their story consistently.Scott argues that companies that tell their story consistently have a strategic advantage.The podcast allows companies to create an emotional connection with their market and stand out against larger competitors. Introduction to SMRP Conference Scott introduces the SMRP conference, focusing on asset management, supply chain, and maintenance and reliability.The conference is described as a must-attend event for professionals in these fields.Scott highlights the importance of meeting industry leaders and networking at the conference.The conversation transitions to introducing Shon, the owner of Eruditio, as a guest on the podcast. Shon's Background and Eruditio's Mission Shon introduces himself as the owner of Eruditio, an education-first training company based in Charleston, South Carolina.Eruditio works with various industries worldwide and focuses on mentoring and training.Shon discusses the importance of mentoring in their curriculum, helping professionals transition to new roles.Eruditio is unveiling their Inspired Blended Learning Plus (IBL Plus) at the conference, which includes new resources and simulations. Adapting to Industry Changes Shon talks about the challenges of keeping educational material relevant in a rapidly changing industry.The focus is on integrating AI effectively without replacing human roles.Shon emphasizes the importance of human engagement and soft skills in the industry.Eruditio's approach includes regular updates to their curriculum and the use of new technologies to explain complex topics. Inspiring the Next Generation Shon discusses the need for edutainment to keep the attention of the next generation of professionals.Eruditio's IBL products are project-based, allowing learners to apply their knowledge in real-world scenarios.The importance of having a coach for feedback and support is...

Industrial Talk is onsite at SMRP 2025 and talking to George Williams, CEO at ReliabilityX about "Successful Reliability begins with people". Scott Mackenzie announced upcoming events where Industrial Talk will broadcast, including Power Gen January 20-22 and MD&M West February 3-5. He introduced George Williams, who discussed his career progression from a painter to a global asset manager and co-founder of ReliabilityX. George emphasized the importance of growing "doers" through education, training, and mentoring to improve plant performance and reliability. He highlighted the need for practical applications of technology, such as using vibration sensors to prevent product giveaway. George also stressed the importance of collaboration, innovation, and adapting to the changing workforce to ensure sustainability and relevance in the industry. Action Items [ ] Broadcast Industrial Talk on site at PowerGen (January 20–22) and host conversations at booth 349 during the event[ ] Broadcast Industrial Talk on site at MD&M West (February 3–5) in Anaheim and engage attendees on the show floor[ ] Publish George Williams / ReliabilityX contact information and link on the Industrial Talk website and include it with the episode content[ ] Build and maintain the members-only area on the ReliabilityX website with a growing library of Kahoot quizzes (pneumatics, hydraulics, power transmission, etc.) for team training and engagement Outline Upcoming Events and Broadcasts Scott announces upcoming events where Industrial Talk will be broadcasting on-site, including Power Gen January 20-22 at booth 349 and MD&M West February 3-5 in Anaheim, California.Emphasizes the importance of attending these events for manufacturing professionals and encourages listeners to look him up for specific discussions.Scott welcomes listeners to the Industrial Talk podcast, celebrating industry professionals and their contributions to making the world a better place. Introduction of George Williams and ReliabilityX Scott introduces George Williams, a key figure at ReliabilityX, and praises the organization for its commitment to storytelling and roundtable discussions.George Williams shares his background, starting as a painter in a large pharmaceutical plant and eventually becoming responsible for global asset management.Discusses his transition to a $17 billion medical device company and eventually starting his own business with his partner, Joe.Highlights the passion of George and Joe for seeing people grow and succeed in their careers. Core Business of ReliabilityX George explains that ReliabilityX's core business is the growth of doers, focusing on educating, training, coaching, and mentoring individuals to improve plant performance and reliability.Emphasizes the importance of understanding and focusing on the growth of individuals rather than just the technical aspects of reliability.Discusses the need for executive support to scale business and the importance of simplifying reliability for broader understanding and application.Outlines the three key principles of reliability: stopping being the source of problems, doing the right preventive maintenance, and managing degradation. Challenges and Solutions in Reliability Scott and George discuss the challenges of maintaining focus in a rapidly changing market and the importance of practical applications of technology.George shares examples of practical applications, such as using vibration sensors to prevent product giveaway and automating processes to improve...

Industrial Talk is onsite at SMRP 2025 and talking to Greg Perry, Sr. Maintenance Reliability and CMMS Coach at Fluke about "Actualize Intelligence in Asset Management". Greg Perry discussed the importance of humanization in Industry 5.0, emphasizing the need to integrate actualized intelligence with artificial intelligence. He highlighted the significance of mapping workflows and the symbiotic relationship between people, processes, and technology. Perry shared insights from his 25 years of experience in computer maintenance management, stressing the importance of continuous improvement and learning. He also touched on the challenges of inspiring the next generation of asset management professionals and the role of community practice in peer review. The conversation concluded with a call to action for industry professionals to stay engaged and adapt to rapid technological changes. Action Items [ ] Publish Gregory Perry's contact information on the Industrial Talk website so listeners can reach him (post contact details on the episode page).[ ] Make LinkedIn profile available as the primary contact channel for Gregory Perry so listeners can connect directly. Outline Introduction of New Podcasts Scott introduces three new podcasts: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity.Emphasizes the importance of staying current in marketing and sales, and the unique approach of "Business Beatitudes" on leadership from the heart."The Human Patch" aims to highlight the human element in cybersecurity, working with Farah Barcelona. Welcome to Industrial Talk Podcast Scott welcomes listeners to the Industrial Talk Podcast, celebrating industry professionals and their contributions.Highlights the importance of the SMRP event for asset management, maintenance, and reliability professionals.Introduces Greg Perry, a legend in the industry, and sets the stage for their conversation.Greg Perry humorously clarifies his name, preferring to be called Greg. Greg Perry's Experience and Insights Greg Perry shares his 25 years of experience in attending and speaking at conferences, describing SMRP as a homecoming for the maintenance, reliability, and asset management community.Emphasizes the importance of understanding customer needs and the value of face-to-face interactions at events like SMRP.Scott and Greg Perry discuss the excitement of meeting people from various industries, such as a company that manufactures pasta.Greg Perry uses a metaphor to describe his appetite for learning and staying engaged in the industry. The Importance of Mapping Workflows Greg Perry explains the importance of mapping workflows and understanding the fundamentals of people, process, and technology.Shares an example of an engagement where a team had to map out their workflows to understand inefficiencies and improve their processes.Highlights the need for continuous improvement and learning, and the importance of not faking it till you make it.Discusses the symbiotic relationship between people, process, and technology, and the need for alignment. Challenges and Opportunities in Industry 5.0 Scott and Greg Perry discuss the challenges of inspiring the next generation of asset management professionals.Greg Perry emphasizes the importance of humanization in Industry 5.0 and the need to break down silos and connect pockets of excellence.Highlights the role of actualized intelligence versus artificial intelligence,

The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success. Action Items [ ] Use an AI/program to summarize this Ask Molly conversation and produce a concise summary of key points[ ] Publish another Ask Molly episode shortly and notify listeners when it is available[ ] Launch and publish the new podcast series 'Business Beatitudes' and promote it to listeners Outline Simplifying Marketing Complexity Scott introduces the podcast, emphasizing the goal of simplifying marketing to help companies succeed.Scott expresses frustration with the complexity of marketing conversations, likening it to needing a decoder ring.The discussion highlights the overwhelming amount of information and the tendency to ignore it due to inundation.Scott stresses the importance of connecting with individuals through the principles of know, like, and trust. The Role of Human Element in Marketing Scott argues that marketing should be simplified to focus on personal connections and human elements.The conversation touches on the importance of storytelling and creating a personal brand for companies.Scott believes that the market depends on companies to succeed and that simplifying marketing can lead to tremendous success.The discussion emphasizes the need for companies to be human and relatable in their marketing efforts. Challenges of Modern Marketing Technologies Scott and Molly discuss the complexity of the marketing tech stack and its impact on progress.Molly explains how the focus on technology can lead to neglecting the core marketing message and customer engagement.The conversation highlights the inefficiency of spending too much time on technology integration without making progress in marketing.Molly suggests that companies should focus on specific and strategic technology purchases and address needs as they arise. Balancing Technology and Human Touch Scott and Molly discuss the importance of maintaining a balance between technology and human interaction in marketing.Molly emphasizes the need for a well-defined marketing message and foundation to avoid chaos and inefficiency.The conversation touches on the challenges of working with large companies and their slower decision-making processes.Scott and Molly agree that smaller companies have an advantage in being nimble and quick to implement changes. Impact of AI on Marketing Scott and Molly discuss the role of AI in marketing and its potential to remove the human element.Molly shares an example of how AI can quickly generate marketing content but lacks the personal touch.The conversation highlights the importance of editing and personalizing AI-generated content to maintain authenticity.Scott expresses concern that over-reliance on AI could lead to a lack of trust and engagement from customers. The Importance of Human Connection in Marketing Scott and Molly agree that the human element is crucial in marketing and should not be replaced by technology.The...

Industrial Talk is talking to Chris Chuang, Co-Founder and CEO at Relay about "Reliable communication solution for improved organizational safety". Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation. Outline Introduction and Purpose of the Podcast Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation. Chris Chuang's Background and Relay's Mission Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety. Relay's Technology and Manufacturing Scott inquires about the manufacturing process of Relay's communication device.Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well. Safety Features and AI Integration Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions. Future Plans and Vision for Relay Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity. If interested in being on the Industrial Talk show, simply contact us and let's...

Industrial Talk is onsite at SMRP 2025 and talking to Max Cundiff, Industrial Sector Manager at Chevron about "Asset Management Lubrication Solution". The conversation features an introduction to three new podcasts within the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. The main discussion is with Max Cundiff from Chevron Lubricants, who explains the company's integrated oil production process and the importance of lubricant quality. He highlights the issue of varnish in lubricants, which can be mitigated by Chevron's products, and discusses the company's research and development efforts. Cundiff also touches on the importance of fluid analysis and the potential for energy efficiency improvements in manufacturing. Action Items [ ] @Scott Mackenzie - Post Max Cundiff's contact information and LinkedIn profile on the Industrial Talk website so listeners can easily reach him.[ ] Help customers enroll in Chevron's Lube Watch fluid analysis program, including advising on which tests to run, sampling frequency, and proper sample collection procedures. Outline Introduction of New Podcasts Speaker 1 introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," centered on leadership virtues, and "The Human Patch," discussing cybersecurity from a human perspective."Ask Molly" aims to provide straight, jargon-free insights into the world of marketing and sales from an industrial perspective."Business Beatitudes" will explore leadership from a heartfelt perspective, focusing on virtues like generosity and humility."The Human Patch" will delve into the human aspects of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts. Welcome to Industrial Talk Podcast Scott Mackenzie, introduces the Industrial Talk Podcast, highlighting its focus on transferring industry-focused innovations and trends.The podcast is recorded live at the SMRP conference in Fort Worth, Texas, focusing on asset management, reliability, and maintenance.Scott mentions the importance of the conference for professionals in these fields and introduces the guest, Max Cundiff from Chevron Lubricants. Max Cundiff's Background and Role at Chevron Max Cundiff introduces himself as the industrial sector manager at Chevron Lubricants, responsible for developing go-to-market strategies for industrial products and services.Max has been with Chevron for 14 years, spending the last 10 years in customer-facing roles, understanding operational challenges and solving them.Chevron is the only fully integrated oil company, refining crude oil into base oil, the main ingredient in lubricants, and controlling the process in-house.Max explains the importance of research and development, spending years testing technology before commercializing it to solve specific industry challenges. Challenges and Solutions in Lubricant Industry Max discusses the issue of varnish in circulating oil systems, a byproduct of degraded lubricant, and the challenges it poses to equipment.Traditional methods of dealing with varnish, like disassembling equipment or using solvents, can be costly and cause downtime.Chevron's product, Bar Tech ISC, allows systems to run for extended periods without immediate downtime, reducing the impact of varnish.Max explains the factors that contribute to varnish formation, such as temperature and water contamination, and how...

Industrial Talk is talking to Ryan Hiss, VP of Sales and Marketing at Better Engineering about "Industrial Parts Washers". Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability. Outline Introduction and Welcome to Industrial Talk Podcast Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.Scott suggests an on-site conversation with Ryan to discuss industrial washers further. Discussion on AI and Human Interaction in Business Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.Scott argues that companies need to tell their stories with a human face to build trust and authenticity.Scott shares his experience of creating content that reflects the human side of business.Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively. Introduction of Ryan Hiss and Better Engineering Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.Ryan talks about his father's retirement and his role in taking over the family business.Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years. Better Engineering's Products and Services Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control. Challenges and Solutions in Industrial Washing Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs. Data Collection and AI in Manufacturing Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.Better Engineering provides interfaces to send data to

Industrial Talk is onsite at SMRP 2025 and talking to Maureen Gribble, CMRP, N.A. Sales Enablement Lead at UE Systems about "Ultrasound Condition Monitoring". The conversation introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity. Maureen Gribble from UE Systems discusses her 14-year tenure with the company, emphasizing their ultrasound technology and customer support. She highlights the increasing presence of women in the industry and UE Systems' use of AI in their On Track system for predictive maintenance. The discussion also touches on the importance of marketing in the industry and the need for continuous innovation to address workforce shortages. Action Items [ ] Connect with Maureen Gribble on LinkedIn[ ] Explore the possibility of adding a marketing track to the SMRP conference Outline Introduction of New Podcasts Scott introduces three new podcasts under the Industrial Talk Podcast Network: "Ask Molly," focused on marketing and sales, "Business Beatitudes," on leadership virtues, and "The Human Patch," on cybersecurity."Ask Molly" aims to provide straight, jargon-free insights into marketing and sales from an industrial perspective."Business Beatitudes" will discuss leadership virtues like generosity and humility and how they contribute to business success."The Human Patch" will explore the human aspect of cybersecurity, emphasizing the importance of human connections in cybersecurity efforts. Welcome to Industrial Talk The platform celebrates industry professionals for their boldness, bravery, innovation, and problem-solving skills.Scott mentions the broadcast from the SMRP conference, emphasizing its importance for engineering, asset management, maintenance, and reliability professionals.The excitement of meeting people like Maureen Gribble is highlighted, with Scott expressing enthusiasm for the conversation. Maureen Gribble's Background and Role Scott introduces Maureen Gribble, who works at UE Systems, and mentions her previous appearances on the show.Maureen shares her background, mentioning her 14 years at UE Systems and her involvement in the maintenance and reliability world since 2006.Scott and Maureen discuss the changes in the industry, noting the increased presence of women at the SMRP conference.Maureen emphasizes the importance of women in the industry and the need for them to step up and take on leadership roles. UE Systems and Its Innovations Maureen explains that UE Systems manufactures and sells ultrasound technology, with over 50 years of experience in the field.The company focuses on providing the best ultrasound solutions for customers, emphasizing customer support and excellence.Maureen highlights the company's commitment to innovation, mentioning their latest technologies like ultrasound for auto and IoT solutions.The conversation touches on the importance of making technology user-friendly and ensuring it is not left unused. Marketing and Technology in Industry Speaker 1 and Maureen discuss the challenges of marketing in the industry, noting that many companies do not do it well.Maureen mentions UE Systems' marketing team, led by Brittany Stover, and their efforts to stay current with new marketing trends.The conversation covers the impact of AI on search results, with Maureen noting the need for companies to adapt to new marketing strategies.Speaker 1 and...

Industrial Talk is talking to Nikki Gonzales, Director of Business Development at Weintek USA about "HMI - Human Machine Interface". Scott Mackenzie hosts Nikki Gonzales on the Industrial Talk Podcast to discuss the human-machine interface (HMI). Nikki shares her background, including her Icelandic roots and career journey in sales engineering and AI startups. She highlights Weintek , a Taiwanese company specializing in HMIs, which manufactures over 2 million HMIs annually. Weintek's HMIs are known for their durability, connectivity, and cost-effectiveness. Nikki emphasizes the importance of continuous learning and the challenges in industrial B2B sales. She also mentions her podcast, Automation Ladies, and encourages listeners to connect with her on LinkedIn. Action Items [ ] Check out theWeintekwebsite at automation.io[ ] Listen to Nikki's podcast "Automation Ladies"[ ] Reach out to Nikki Gonzales Outline Introduction and Welcome Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.Scott welcomes listeners and expresses gratitude for their support, highlighting the importance of continuous learning in the industry.Scott introduces Nikki Gonzales , the guest for the episode, and mentions the topic of discussion: the human-machine interface (HMI).Scott shares his personal experience with learning Spanish and the importance of passion and desire for continuous learning in the industry. Scott's Journey and Podcast Insights Scott discusses his journey into podcasting, starting eight years ago to understand marketing better.He mentions the importance of communicating company stories in an approachable and human way.Scott introduces two of his podcasts: "Ask Molly" and "Business Beatitudes," highlighting their focus on marketing insights and the soul of the industrial sector, respectively.Scott encourages listeners to check out these podcasts for valuable industry insights. Nikki Gonzales's Background and Career Journey Nikki shares her background, mentioning her move from Iceland to the U.S. in middle school and her father's career as an electrical engineer.She describes her early work experiences, starting with her father's small business and progressing through various roles in sales engineering and marketing.Nikki discusses her career path, including her work with sensor manufacturers, machine vision, motion control, software design, and AI startups.She highlights her recent role with a startup focused on supply chain software and inventory management, and her current position withWeintek, an HMI manufacturer. Challenges in Industrial B2B Sales Scott and Nikki discuss the challenges of industrial B2B sales, particularly the complex landscape shaped by historical laws and regulations.Nikki explains the historical context of industrial sales, including the restrictions on manufacturers selling directly to consumers and the reliance on regional distributors.They discuss the differences in sales practices between the U.S. and Europe, where such restrictions are considered anti-competitive.Nikki shares her experiences with the complexities of industrial B2B sales, including the difficulties in digitalizing and simplifying the buying process. WeinTek and HMI Technology Nikki provides an overview ofWeintek, a Taiwanese company specializing in HMIs, and its history of innovation in touchscreen technology.She explains the role of HMIs in industrial automation, describing them as...

Industrial Talk is talking to Dan Anderson, Director of Business Development at ReliabilityX about "Asset management and Reliability best practices". Scott Mackenzie hosts an industrial podcast featuring Dan Anderson, a reliability and asset management expert. Dan discusses the importance of integrating asset management and maintenance reliability practices within organizations. He emphasizes the need for a high-level policy and strategic asset management plan (SAMP) to drive these efforts. Dan highlights the benefits of proactive maintenance, citing a case study where a company saved significant costs by implementing best practices. He also stresses the importance of top-down management commitment and continuous reassessment to sustain these improvements. Dan provides contact information for further discussions on these topics. Action Items [ ] Reach out to Dan Anderson at ReliabilityX to further discuss reliability and asset management best practices for the organization.[ ] Conduct a loss analysis to quantify the financial impact of downtime and short/stop times on production[ ] Develop a business case to justify investment in reliability improvement initiatives like planners, reliability engineers, and predictive maintenance technologies Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.Scott introduces Dan Anderson, highlighting his expertise in asset management, reliability, and his role as the chairman of the board of SMRP.Scott praises Dan's insights and passion for reliability and asset management, describing him as a delightful and knowledgeable individual.Scott mentions upcoming events, including Power Gen in January, MD&M West in February, and Accelerate with Fluke Reliability in March, encouraging listeners to attend. Upcoming Events and Their Importance Scott discusses Power Gen, emphasizing its relevance to the power industry and its location in San Antonio, Texas.Scott highlights MD&M West, focusing on its significance for the manufacturing and med tech sectors and his excitement about broadcasting from the event.Scott talks about Accelerate with Fluke Reliability, praising its user conference and encouraging listeners to attend if they are interested in asset management and maintenance.Scott introduces the Barcelona Cyber Security Congress, emphasizing its importance for cyber security and digitalization in the industry. Introduction of Dan Anderson and His Background Scott reintroduces Dan Anderson, emphasizing his expertise in asset management and reliability.Dan provides a brief background, mentioning his role as the Director of Business Development at ReliabilityX and his position as the chairman of the board of SMRP.Scott and Dan discuss the importance of the SMRP annual conference and the positive interactions they had there.Dan shares his experience of dressing up for the SMRP annual conference, highlighting the professional atmosphere. Differences Between Asset Management and Reliability Dan explains the differences between asset management and reliability, noting that asset management is more strategic and driven by executive leadership.Dan describes the importance of a policy and a strategic asset management plan (SAMP) in asset management.Dan contrasts this with reliability, which involves day-to-day maintenance and proactive measures to ensure equipment is running smoothly.Scott and Dan discuss the importance of having a policy that is well-thought-out and not overly...

Industrial Talk is onsite at SMRP 2026 and talking to Greg Raglin and Bill Broderick with AssetWatch about "Bringing context to your asset management data". Scott MacKenzie hosts an industrial podcast featuring Greg RaglIn and Bill Broderick from AssetWatch, a company specializing in predictive maintenance and reliability solutions. Greg, a solutions architect, and Bill, a vibration analyst, discuss their experiences and the benefits of AssetWatch's technology, which integrates AI and human intelligence to provide actionable insights from condition-based monitoring of assets. They emphasize the importance of accurate data analysis to avoid false alarms and the need for continuous engagement with clients to ensure the success of predictive maintenance programs. The conversation highlights the evolving role of AI in industrial settings and the potential for future technological advancements. Action Items [ ] Reach out to Greg Raglin to discuss AssetWatch's solutions further.[ ] Connect with Bill Broderick on LinkedIn to stay updated on the company's developments. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.Scott welcomes listeners and highlights the importance of celebrating industry heroes who solve daily problems.The podcast is broadcasting live from the SMRP conference in Fort Worth, Texas, where Scott has been discussing asset management, reliability, and maintenance.Scott introduces Greg and Bill from AssetWatch, who will share their experiences and insights from the conference. Backgrounds of Greg and Bill Greg Raglin shares his career journey, starting in psychology, moving to logistics, and eventually to fluid motion control and automation.Greg has been with AssetWatch for three years as a solutions architect, helping customers solve problems with practical solutions.Bill Broderick has been with AssetWatch for over a year, with a background in manufacturing automation and predictive maintenance.Bill emphasizes his passion for finding inefficiencies and optimizing processes to help companies save costs and improve efficiency. Overview of AssetWatch Greg explains that AssetWatch is a reliability partner, focusing on condition-based monitoring and using data, AI, and machine learning to provide actionable insights.The company has a team of 30+ dedicated engineers who analyze data and provide recommendations to fix issues.Bill adds that AssetWatch uses AI to monitor data and filter out false alarms, ensuring that plant-level teams receive accurate and timely information.The human element behind the technology is crucial for AssetWatch, as experienced engineers can communicate effectively with plant operators. Data Analysis and Integration Scott asks about the types of data AssetWatch can analyze, and Greg mentions that they focus on vibration and temperature data, with plans to expand to other modalities.Bill explains that AssetWatch integrates with other systems like CMS to provide a comprehensive solution for predictive maintenance.The company aims to be a one-stop shop for reliability, using data from various sources to reduce downtime and improve efficiency.AssetWatch manufactures their own devices, ensuring that all components are state-side and of high quality. Deployment and Training Greg discusses the deployment process, where AssetWatch's reliability...

Industrial Talk is talking to Jay Limburn, Chief Product Officer at Ataccama about "Unleashing the power of data for operational excellence". Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Ataccama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses. Action Items [ ] Reach out to Jay Limburn on LinkedIn to learn more about Atacama's solutions.[ ] Visit the Atacama website at atacama.com to explore their data trust platform. Outline Introduction to Industrial Talk Podcast Scott MacKenzie welcomes industry professionals and stresses the importance of storytelling to inspire the next generation of industrial leaders.Scott highlights the excitement in the industry and the need for advocates to share their stories.Scott introduces Jay Limburn from Atacama, focusing on the importance of data and the role of companies like Atacama in data insights. Announcements and Upcoming Events Scott announces two new podcasts: "Ask Molly" and "The Business Beatitudes.""Ask Molly" features Scott's daughter Molly, who helps him with marketing challenges."The Business Beatitudes" focuses on seven components of success in industry, emphasizing virtues like humility and selflessness.Scott mentions upcoming events: Power Gen in January and M D and M West in February, highlighting the importance of power generation and manufacturing. Introduction of Jay Limburn and Atacama Scott introduces Jay Limburn, Chief Product Officer at Atacama, and discusses the importance of data in the industry.Jay explains Atacama's focus on Data Trust, which involves giving meaning to data to make better decisions.Jay shares his 25-year background in data and AI, emphasizing the importance of data in AI initiatives.Scott and Jay discuss the challenges of data cleanliness and the importance of a solid data foundation for AI success. Challenges of Legacy Systems and Data Integration Scott and Jay discuss the challenges of integrating legacy systems with modern data sources.Jay explains how Atacama connects to various data sources, enriches metadata, and provides data quality and observability.Jay emphasizes the importance of having a unified view of data from different sources to support AI initiatives.Scott and Jay discuss the human aspect of data management and the need for trust in data to drive automation and efficiency. Trust and Quality in Data Jay explains the concept of a trust score, which measures the reliability of data, and how it can be configured based on industry standards.Scott and Jay discuss the importance of trust in data for decision-making and the impact of data quality on business processes.Jay highlights the role of anomaly detection and auto-correction in maintaining data quality.Scott and Jay discuss the importance of trust in data for automation and the competitive advantage it provides. Evolution of Data and Change Management Scott and Jay discuss the dynamic nature of data and the need for continuous data management.Jay explains how Atacama's Data Trust Index helps organizations...

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies. Action Items [ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics. Outline Introduction to the Podcast and Its Purpose Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.Scott discusses the iterative process of developing the podcast and the initial focus on email marketing. Challenges with Email Marketing Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.He shares his experience of creating email campaigns and the minimal impact they seem to have.Scott poses the question of how to make email marketing more effective and mentions Molly's insights.The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed. The Role of Social Platforms in Marketing Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.He invites listeners to join the journey of developing the podcast and learning about marketing strategies. Molly's Perspective on Email Marketing Molly joins the conversation, discussing the importance of email marketing despite its age.She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.They explore the impact of AI on email marketing, including the use of AI-generated images and language. Balancing AI and Human Touch in Email Campaigns Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.She discusses the potential drawbacks of

Industrial Talk is onsite at SMRP 2025 and talking to Kevin Clark, Chief Evangelist Officer at Nanoprecise about "AI solutions for asset management". Scott MacKenzie and Kevin Clark discuss the evolving landscape of asset management and maintenance at the SMRP conference in Fort Worth, Texas. They highlight the significant increase in vendors from 130 to 220, indicating a growing interest in innovative solutions. Kevin emphasizes the importance of data quality, noting that much of the data collected is irrelevant for AI and that system-generated data can reduce errors. They also discuss the cultural shift needed for AI adoption, the potential for false positives to undermine trust, and the role of human oversight. The conversation concludes with a focus on the growing importance of data in industrial processes. Action Items [ ] Attend the SMRP conference in 2026[ ] Connect with Kevin Clark Outline Kevin Clark's Introduction and Conference Overview Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends.Scott welcomes listeners and highlights the importance of the SMRP conference in Fort Worth, Texas.Kevin Clark is introduced as a guest, and his company, Nanoprecise, is mentioned.The conversation begins with light-hearted banter about Kevin's attendance at the conference. Growth and Quality of Vendors at SMRP Kevin Clark notes the significant increase in vendors from 130 to 220 at the conference.Scott MacKenzie and Kevin discuss the high quality of practitioners attending the conference.The conversation touches on the renaissance in the industry, with Nancy Reagan being a notable figure in RCM.Kevin explains how RCM is evolving with the help of technology, making it more programmatic and data-driven. Challenges and Opportunities in Data Collection Scott MacKenzie and Kevin Clark discuss the challenges of data quality and the importance of contextual data for AI.Kevin explains how system-generated data can reduce errors and improve data quality.Scott shares a personal story about the challenges of handling large amounts of data in real-time.The conversation highlights the need for better data management and the role of AI in improving data quality. AI and Human Interface in Maintenance Kevin Clark emphasizes the importance of human involvement in AI-driven maintenance processes.Scott and Kevin discuss the cultural shift needed for AI adoption and the potential for false positives to undermine trust.Kevin shares a story about a personal experience with AI and the importance of using AI in daily life to understand its capabilities.The conversation explores the balance between AI and human expertise in maintaining trust and reliability in maintenance processes. AI's Role in Business Decisions and Personal Use Kevin Clark shares an anecdote about a colleague using AI for car maintenance and the importance of personal experience with AI.Scott MacKenzie and Kevin discuss the role of AI in business decisions and the need for objective views of AI.The conversation touches on the potential for AI to replace traditional search methods like Google.Kevin highlights the importance of continuous learning and updating AI models to maintain accuracy and relevance. Trust and Reliability in AI-Driven Systems Kevin Clark discusses the challenges of trusting AI-driven systems and the potential for false positives to disrupt operations.Scott MacKenzie and Kevin explore the...