Packaging Unboxd with Evelio Mattos

Stop choosing packaging sizes based on gut instinct instead of data and stop losing money on every shipment!Show Notes: (0:00) What is QuantiPack Ai(2:00) Packaging Efficiency(2:48) Save Millions(3:50) Who Is Karim Nammouz(5:50) ecommerce packaging(8:48) Building Quantipack Ai(10:12) Using Order Data To Save Money(12:34) Packaging Sales Using Quantipack Ai(16:09) Finding Money in your Data(18:04) Using QuadPack Ai(21:55) Saving $1.3 M(26:31) Packaging Optimization(32:20) How to Define Packaging Volume(34:34) Using Suite Analyzer(37:43) Packaging is SustainabilityIn this episode of Packaging Unboxd, we break down how most brands are unknowingly shipping air, overspending on materials, and missing massive opportunities to reduce cost and waste. Karim from Quantipack.ai reveals how packaging sizing audits powered by real order data can instantly uncover inefficiencies, improve fill rates, and drive both sustainability and profit. If you're a packaging designer, buyer, or engineer, this is the shift from guessing to knowing—where better math leads to better packaging, lower freight costs, and measurable environmental impact.

A “simple” candy box tweak turned into a six-year redesign—because in packaging, changing a quarter inch can force you to rethink the entire manufacturing line.00:00 Why a ¼-Inch Box Change Took 6 Years (Packaging Equipment)00:17 Charlotte Ashcroft Intro: Mike and Ike + Peeps Packaging00:47 What Is Packaging Engineering? Automation, Materials, Structure01:41 Mike and Ike Box Redesign: What Actually Changed02:52 Designing Packaging Backwards from the Pallet (Pallet Optimization)03:17 Headspace Explained: Damage, Settling, “Half-Empty” Complaints04:26 Hidden Carton Upgrades: Right-Sizing + Tamper-Proof Design07:49 Sustainability Wins: Fewer Trucks + Source Reduction11:38 Mike and Ike vs Peeps: Why “Gooey” Products Need Different Packaging14:02 3 Questions New Candy Brands Must Ask (Equipment, Shelf Life, Distribution)17:44 Shelf Life Testing: Chamber Studies + Packaging Barrier Basics27:20 EPR + SB 54: Recyclable Packaging Regulations + Real-World ImpactIn this episode with Charlotte Ashcroft, we unpack what packaging engineering really means—and why the stuff most designers never see (automation compatibility, headspace, pallet patterns, tamper-proofing, distribution reality) is where the real money, speed, and sustainability wins happen.You’ll learn:• What packaging engineering actually covers (beyond “structure”)• Why automation dictates more design decisions than people realize• The real reason “headspace” exists—and how it affects damage, complaints, and line speed• How engineers design backwards from the pallet (and why it saves trucks/material)• The hidden structural tweaks (glue, flaps, tamper-proofing) that change everything• How regulations like EPR / SB 54 push packaging decisions years in advanceIf you’ve ever thought “it’s just a box”… this one will permanently change how you look at packaging.Connect with Charlotte:LinkedIn:https://www.linkedin.com/in/charlotte-ashcraft/Packaging & Processing Women's Leadership Network:https://www.pmmi.org/womens-leadership-network/homeLarger Events:https://www.packexpoeast.com/https://www.packexpointernational.com/Support our Sponsor, and download your free Packaging Design Guide:https://idpdirect.com/design-guides/Connect with Evelio Mattoshttps://www.linkedin.com/in/eveliomattos/

What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer needs to hear.If you’re just starting your career in packaging or trying to figure out how to land your first freelance client, this episode is a blueprint. We cover what schools don’t teach you: managing clients, structuring your process, presenting multiple concepts, and staying flexible without compromising your creative value.Need to order custom retail packaging?Work with Evelio: https://idpdirect.com

Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you understand how to design packaging that survives manufacturing, regulation, cost pressure, and real consumer behavior.These trends aren’t about copying looks. They’re about understanding why packaging is changing and how to use that knowledge to build stronger brands.What You’ll Learn in This Video• The top packaging design trends for 2026• How inflation, GLP-1 drugs, and regulation are reshaping package size and format• Why plastic is coming back (and how to design it without making it feel cheap)• How designers are fighting AI sameness with human chaos• Why structure matters more than graphics in premium packaging• How to use color to stop shoppers at six feet, not two• Why regulation-ready packaging is becoming a competitive advantage• When to use trends and when to ignore them entirely

In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media.Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content.You’ll learn:The structural secrets behind influencer kits that go viralHow to layer unboxing moments for maximum retentionWhy print finishes, materials, and afterlife design matterHow to turn a PR box into a media campaignPerfect for packaging designers, brand managers, and creative directors who want to make their next unboxing unforgettable.🎧 Listen now on Packaging Unboxd with Evelio Mattos.Work with EVELIO MATTOS www.IDPdirect.com