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The Superabound Podcast

Author: Erin Aquin & Steve Haase

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If you are a business owner or leader who is scaling, chances are you are juggling a lot of things, not only in your business but in your personal life.

Join Master Coaches Erin Aquin and Steve Haase for a show dedicated to creating success in your business without burning out.

Visit: besuperabound.com/podcast for full show notes and bonus content
333 Episodes
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Being alone does not mean being lonely. It can be an experience of peace, power, creativity, healing, and more. But for it to be any of those things—and not just annoying—you sometimes need to know why you're doing it and get some guidance on what to do. Otherwise your time alone may not be as fruitful as it could be. That's why we developed a practice we like to call "Solo Soul Time." It's a way of being alone intentionally, focused on where you need nourishment, growth, or just some space. In this episode you will discover: How alone time can lead to personal growth and success in your business How to escape the need for approval from others in order to feel worthy A question that brings you to a deeper part of yourself almost instantly For a full transcript and show notes, visit https://besuperabound.com/podcast/288-the-power-of-being-alone
If you want to win new business, you have to stand out in your industry. Unfortunately there are many ways to do this that don't serve your longterm interests. Too many business owners opt for paths that include polluting the internet with AI junk, selling in an inauthentic way, or simply leveling up their skills without translating that into a message that their customers resonate with. If you've done the work to deliver a great product, you need to find a way to let your audience know about it. In this week's episode you will discover: What it means to be "the best in the world" and how to occupy that position in the minds of your ideal customers The role of social media and online marketing in standing out in your industry and how best to leverage them How to take a strong stand that gets the attention of your best audience without being divisive or obnoxious to do so For the full show notes and transcript, visit https://besuperabound.com/podcast/287-how-to-stand-out-in-your-industry
If you want to do more than just create a successful organization but live a life of true success, this episode is for you. Because what good is it to make a pile of money if you're alone and exhausted when you get there? In this week's episode of the Superabound podcast you will discover: How to create time for what matters most in your life, no matter how busy you are right now How to get over the judgmental voices, both from inside yourself and from the world around you, that block your deeper self-investment Why integrity is your secret power for protecting your time and energy and how to build it over time For full podcast show notes and transcript, visit https://besuperabound.com/podcast/286-protect-your-time-and-energy
Few things are as fulfilling as creating an impactful, lucrative business with people you truly love, i.e. family.  Talk about work/life harmony! When you get it right, there's really no feeling quite like it. But it's not enough just to know each other well and get along great most of the time. Running a successful business with family requires a little extra thoughtfulness and, yes, structure to keep things flowing.  In this episode you will discover: Why your company's vision and values need to be more explicit and clear when working with family, and how to do it How to create boundaries so your business doesn't take over your family life How to give feedback that moves the business forward without pointing fingers or getting overly personal—and how to take that feedback and grow Structures that can help keep you on track without being overly rigid or micromanaging one another The importance of clear roles for performing at a high level and making sure important details don't slip through the cracks This is a rich episode that is many years in the making and we're so excited to share it with you! For full show notes and transcript visit https://besuperabound.com/podcast/285-how-to-run-a-successful-business-with-family
Succeeding in business can be boiled down to two things: making great decisions and following through on them. We're going to focus on the first one, noticing how great decisions are more than just the choice you make, but also the speed and confidence with which you make it. The fact is, many business owners move too slowly with their decisions, falsely thinking that if they just wait a little longer to decide then they will have a better chance of making "the right decision."  But as with so many other aspects of leadership, making good decisions is a skill that you can improve at, which will help you overcome the analysis paralysis that many leaders experience. In this episode you will discover: The foundation for confident decision making, and how to build it for yourself A question that will help you avoid beating yourself up over decisions that don't turn out well The hidden resources for your business and life that lie untapped while you mull over a decision For the full show notes and transcript visit: https://besuperabound.com/podcast/284-the-cost-of-slow-decision-making
If you've ever wondered how to create a more diverse—not to mention profitable and fulfilling—team, this episode is for you. Malia Lazu is the visionary founder of The Lazu Group, and has spent her life supporting diversity and urban entrepreneurship everywhere from the streets of Boston as a community organizer to the C-suite at Berkshire Bank. In this wide-ranging podcast, Steve and Malia discuss key points found in her new book, From Intention to Impact, published by MIT Press. You will discover: Where to begin with DEI work at your business, even if you are a lean team, so you can both make more money and create a more just world What are the 3Ls and how they can help you authentically connect with any community you want to see reflected in your team How to navigate the pushback that emerges with real change, i.e. cries of reverse discrimination or lowering the bar, so you can create real impact while growing your business For the full show notes and transcript visit https://besuperabound.com/podcast/283-dei-that-makes-a-difference-with-malia-lazu
What do Marcus Aurelius, Lady Gaga, and Arianna Huffington all have in common? Regular journaling. We're not saying that writing in a notebook will help you become the next emperor, grammy winner, or media mogul. But there is power in the practice of self-reflection and discovery that journaling offers. Today we dive deep into the world of journaling with entrepreneur sisters Andrea and Trish Drynan, who recently released their own guide called The Journal Project: Weaving Wellness Into Everyday Living You will discover: Easy practices that will help you clear your mind and get a new perspective on your experience How journaling can help you achieve the results you want in your business and personal life, even if you're not a "journaling person" How to use journaling to move through difficult situations and the emotions that come with them How to have a fun and productive work relationship with family For a full transcript and show notes visit: https://besuperabound.com/podcast/282-the-journal-project
It's a dream many people have for themselves: to leave their corporate job and build the business they feel they're meant to create. And while it may be alluring, the path of entrepreneurship is also filled with pitfalls and challenges that need to be managed, lest they destroy those beautiful dreams of yours—which is, let's face, a common outcome for many people who make that leap. In today's episode of the podcast you will learn some of the mindset tools and support systems that will help you successfully navigate that transition in your own life.  You will discover: Why having a "runway" or "nest egg" saved up isn't enough to be successful, and what differentiates entrepreneurs who make it from those who don't How to adjust from being part of an established team to suddenly being responsible for everything without getting overwhelmed How to ensure you aren't making the leap harder on yourself than it needs to be, while also generating more energy for your business For the full show notes and transcript visit https://besuperabound.com/podcast/281-how-to-quit-your-day-job-and-run-your-own-business
Few things are as upsetting as being excluded or blocked based on something you didn't choose—like your gender. The temptation is to ignore it, accept it, or just get angry about it. But there's a way to confront this kind of bias head on that empowers you and others, whether you're the one affected or not. In this episode of the Superabound podcast, Erin and Steve share ways to claim your power when people's words or actions threaten to slow you down. You will discover: How to spot the signs that you're giving away your power and what to do instead How to support someone else who is being excluded without trying to "save the day" for them [HINT: they don't need saving] The most important element of your business—and life—to help you take the right next step For full show notes click here.
This week's podcast is all about getting over perfectionism. If you find yourself playing it safe at work or in life and want to break free from fear to have a bigger impact, this episode is a must-listen. You will discover: The path to mastery through embracing "acceptable flaws"  How to become an imperfectionist and make more meaningful progress at work and in liife Why a minimum viable product is not a great standard, and instead how to create a minimum lovable product For the full show notes and link to the transcript, click here.
Lean does not mean small. In fact, "small business" is one of our least favorite words, as it implies less of an impact. Lean, in our definition, means driven, strong, and purposeful. It's where you "punch above your weight" in terms of how the market perceives you relative to the size of your company. Your business makes a big difference with fewer resources and less waste than similar organizations. Lean is a philosophy more than a set of instructions. And this episode will help you put that philosophy to work in growing your business. You will discover: How to create a sense of ownership and shared vision in your team so you can have a bigger impact How to use lean principles to learn faster so you can create products that your customers love The signs you'll see in your calendar and/or org chart that you might not be running lean, and the mindset shift that will help you get there For the full show notes and transcript, visit https://besuperabound.com/podcast/278-how-to-run-a-lean-business
277: Toxic Marketing

277: Toxic Marketing

2024-02-0730:30

Have you ever received a marketing message that made you feel worse about yourself AND the sender? That's toxic marketing. It leaves everyone poorer, including the industries themselves that become known for using it. Now as a business owner, you're looking for growth opportunities. And especially in challenging times you may find yourself considering marketing tactics that aren't exactly aligned with your brand values and voice. You know the ones: where someone makes big promises of guaranteed sales qualified leads and consultation calls. Don't let fear and desperation get the better of you. Before you embark on a marketing campaign that makes your spidey senses tingle, listen to this week's podcast. You will discover: How to market in a way that creates safety for your audience, rather than turning them off How to create stronger relationships through your marketing so people will want to hear from you A simple test to determine if your marketing is toxic or helpful For full show notes and transcript click here.
276: $10,000 Learnings

276: $10,000 Learnings

2024-01-3114:07

Growing your business means learning from mistakes.  But our human ego often wants nothing to do with it. To separate yourself as a business owner and leader, you need tools to help you shortcircuit the ego's desire to sweep failures under the rug.  The $10,000 Learning is the most powerful tool we know of for doing just that. In this episode you will discover: How to create a team culture where failures are discussed and learned from, rather than covered up or blamed on someone else How to turn setbacks into momentum for yourself and your team How to create more value for your customers even when your business makes a mistake For a full transcript and other show notes, visit https://besuperabound.com/podcast/ten-thousand-dollar-learnings. Thanks for listening.
It might sound a bit dramatic, but the examples are legion of people who have sacrificed their health, or their most important relationships, or their mental well-being for the sake of success, only to find out that the price wasn't really worth it.   This week's episode will help you avoid falling into that trap and instead to create real success in your life in the areas that matter most to you. You will discover how to: Access the greatest gifts of the present moment, even in the midst of a full, and sometimes distracting, life Redefine success to align with your vision and values, so you aren't wasting time chasing someone else's dream Live more intentionally so you create the life you want day by day, rather than hoping success will come at some unknown point in the future For the full transcript and links to the programs we mention, visit the show notes page here.
As a business owner or leader, your mindset is your secret weapon against stagnating growth, frustrating mistakes, and burnout. Erin and Steve recently discovered three gems they had been using to grow their business and are sharing them with you in today's episode. You will discover: A powerful technique to keep your creative juices flowing and avoid getting discouraged by failures or setbacks A way to measure the success of your business beyond the immediate outcomes Small changes you can make to your weekly schedule that will fuel your life and business with joy and purpose For the full show notes and transcript, visit the show notes page here.
If you're building a business, you probably already know all the metrics that you "should" be looking at: website visits, leads generated, percentage closed as sales, etc. But in so many businesses, the reality is much more, well, human and alive. It's more like a garden than a conveyor belt or a funnel.  So how do you know when you're on track if traditional metrics miss the heart of how your business works? This week's podcast will help you answer that question in a way that aligns with your vision and values.  You will discover: How to "delay disappointment" so that you don't lose momentum even in the face of poor metrics or setbacks An easy mindset shift that turns those email unsubscribes or floundering social media posts into sources of energy and creativity How to refocus on the metrics that contribute to your next Lantern and the overall vision of your business For full show notes and transcript visit the show notes page here.
What do you do as a business owner when you want to pursue a new creative direction but aren't sure it will work out? In today's episode, we talk to artist/entrepreneurs Erica and Kristen Williams about their approach to creativity and growing an audience. You will discover: How to find signs that show whether you're on the right track How to handle the fear that comes with trying something new so that it doesn't hold you back How to create opportunities out of "bad situations" If you are excited for all that 2024 has in store for you, you will love this episode. For the full show notes and transcript click here.
If you're investing in coaching for yourself or your team, you want to make sure it actually helps you get the results you want. For a business, these include increased retention, happiness, and productivity for employees as well as greater revenue and profits for the company, all in alignment with your vision and values. It's a tall order, but when coaching is truly helpful, you will see growth in all those ways. Needless to say, not all coaching meet that bar.  This week's podcast will give you insights into how different coaching styles may or may not deliver the results you want and what to do about it. You will discover: Why a focus on action misses the deeper layers of motivation and can leave you worse off than you were before Why "mindset work" alone can start to feel repetitive and like it's missing the main point of the coaching How great coaching brings the two together to create real change in your life and business How to ensure that the coaching you receive embraces the whole picture of what success looks like for you For the full transcript and show notes for this episode, click here.
As a single mom and c-level executive at a new job, Johann Boulter quickly found herself on the verge of burnout. While researching approaches to healing she discovered coaching and began a journey of her own sustainable success and what she calls radical self-care.  Now a certified Life and Deep Dive Coach herself, Johann shares some of the tools she has learned along the way to create a life more aligned with her vision and values, as well as her big takeaways from the Superabound coach certification she's currently pursuing. You will discover: Why mindset work alone is not enough to prevent burnout in high-achievers, and what else you need to achieve real wellness Simple actions you can take right now that will calm your nervous system if you're feeling stressed How to prioritize your self-care rituals even during busy times For a full transcript, links to Johann's work, and more show notes click here.
Marketing and sales have changed, and your business needs to adapt to these new realities or it will suffer. It no longer works to blanket the internet with content and hope that people will buy from you. Relationships have always been at the heart of building a great business, and that is more true than ever in these early days of AI and with the maturation of social networking. On this week's episode, Erin and Steve share the second half of a workshop they did for the Superabound Collective on how to sell in this new environment.  You will discover: How to use emotion in your selling to make the process more enjoyable for everyone Why you "pull back" at points in your sales and marketing and how to "lean in" instead A customer satisfaction practice that will increase your referral rate by delighting your current clients For full show notes and transcript, click here.
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Comments (1)

Victoria Moreau

Wow. Thank you for this episode. You were speaking to exactly the points I needed to hear and you said some really moving things. Thank you

Aug 6th
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