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© 2025 Sports Business Update
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Sports Business Update with George McNeilly takes you behind the curtain for a deeper understanding when sports and business intersect. George is managing partner of McNeilly Communications, a trusted advisor devoted to the unique public relations and alliance development needs of each brand we represent. We provide innovative solutions that generate the media coverage, awareness and partnerships that businesses need to differentiate themselves in today’s crowded marketplace.McNeilly's career includes more than a decade as a award-winning national sportscaster covering four Olympics and eleven Super Bowls and another ten years as a senior executive with ESPN/The Walt Disney Company. Since 2012 he has served as a Professor of Sports Business to the next generation of leaders in both the Sports Marketing and Media and Dan Patrick School of Sportscasting Bachelor’s Degree Programs.
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Brian Campbell won for the second time this season on the PGA TOUR, and in both instances had to work overtime for it. On Sunday at the John Deere Classic, he held off Emiliano Grillo with a two-putt par on the first sudden death playoff hole.. Campbell’s performance this week is proof of several things. His maiden victory was no fluke; he’s a master at winning in sudden-death, and magic continues to happen when the pros compete on TPC Deere Run Each would finish regulation ...
More than midway through professional golf's 5th Major. Here from leader Wyndham Clark and so much more.
Sports Business Update Host and Golf One Media Sr. Writer George McNeilly asked some probing questions related to World No. 2’s recent comments that did not sit will with some of his peers who play on the PGA TOUR.
For the second time in three years, Scottie Scheffler has won the Arnold Palmer Invitational. Hear it here!
Round One of this week's stop on the PGA TOUR begins Thursday with a "mini Major-like" atmosphere. George McNeilly reports from Orlando and the Bay Hill Club and Lodge for the 2024 Arnold Palmer Invitational Presented by Mastercard.
The Florida Swing of the PGA TOUR is underway. Here's the segment we did on Fox Sports Radio, Arizona this morning as the top of the leaderboard was about to tee off at PGA National.
The sounds from Miami and Super Bowl XXiX, January 29th, 1995 with NBC's George McNeilly
Mutual Radio Network's Coverage from Lillehammer 1994 with George McNeilly
Watching Deion Sanders coach football has been a treat, and to an entirely new generation, his playing days might seem like ancient history. As someone who covered him in college and in his Super Bowl appearances for both San Francisco and Dallas, it's been amazing to see his evolution. I later worked closely with him when he hosted The New American Sportsman on ESPN and he was always a pro's pro. Recently, I came across a gem of a show featuring the marvelous play-by-play game calling of one...
Moving day was just that at TPC Deere Run. George McNeilly provides the sounds from an exciting day at the John Deere Classic
Caitlin Clark, Zach Johnson, Jonas Blixt, Cameron Young and more were all part of the conversation as the PGA TOUR is in the Quad Cities for the 52nd John Deere Classic. Here's a feature interview with George McNeilly reporting from TPC Deere Run.
Host George McNeilly talked to him about his journey back to health a championship form in this report
The John Deere Classic has continued its reputation of elevating itself despite an always challenging date on the PGA TOUR schedule and 2023 is no exception. What do you do when you are handed July 4th, 2023? Organizers have been working feverishly over the last few months to deliver fans a first-ever Concert on the Course series featuring two of the nation’s best-known and most popular performers, Darius Rucker (Saturday, July 8th ) and Blake Shelton (Sunday, July 9th). JT Poston is d...
George McNeilly with Taylor Moore, Adam Schenk and Jordan Speith as the final stop on the PGA TOUR's Florida Swing went to a Texan other than Speith.
A masterful performance by the reigning Masters Champion in Ponte Vedra Sunday.
Fun appearance this morning on Fox Sports Radio and Backspin The Golf Show. after two rounds of the 2023 Players Championship
There's an unlikely leader in the clubhouse after one round of The Players. From TPC Sawgrass in Ponte Vedra, Florida, Here’s George McNeilly w/ former Mississippi State standout Chad Ramey and those hot on his heels including major winners Scottie Scheffler and Colin Morakawa.
It's Players Championship week and Host George McNeilly has covered all but one since the event moved to TPC Sawgrass and produced this preview in anticipation of opening round play. The Players telecast schedule: (all times Eastern) Thursday and Friday 6:45 a.m. – 6:00 p.m. on ESPN+, Noon – 6:00 p.m. on Golf Channel Saturday and Sunday 7:45 a.m. – 6:00 p.m. on ESPN+ 1:00 p.m. – 6:00 p.m. on NBC
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