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The Law Firm Owner Podcast
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The Law Firm Owner Podcast
Author: Melissa Shanahan
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© 2024 Velocity Work
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The Law Firm Owner Podcast, powered by Velocity Work, is the go-to resource for law firm owners looking to take their business to the next level. Host and founder Melissa Shanahan shares insights and practical advice on how to organize your numbers, grow your team, increase your revenue, and achieve a better work-life balance. Through quarterly strategic planning, accountability, and coaching, Melissa shows listeners how to create sustainable success for both their firms and their personal lives. Tune in each week to join the community of law firm owners who are committed to taking their businesses from where they are now to where they want to be.
277 Episodes
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Are you pedaling furiously on the bike of your law firm, working harder and harder but not getting very far? Making the transition from "bike" to "car" means leveraging the tools, systems, and people around you to accelerate your progress and create momentum, rather than grinding away and doing everything yourself. While it can feel scary to let go of control, the payoffs in terms of growth, sustainability, and quality of life are immense. Join Melissa on this episode as she explores the powerful analogy of getting off the bike and into the car when it comes to running your law firm. She shares concrete strategies for delegation, constraining your focus, and stepping into a leadership role, and how this allows you to set yourself up for sustained growth, rather than short bursts of progress that end up being followed by burnout. Get full show notes and more information here: https://www.velocitywork.com/273
As a law firm owner, you have the opportunity to be a mentor for the people on your team. But what does effective mentoring actually look like in practice? This week, Melissa outlines the best kind of mentoring you can offer your team, what it means to get them on the same page and take on what matters most to you, and how this can drastically shape the culture of your company. Join Melissa as she explores the concept of “capital M mentoring” and “little m mentoring” and their differences. You’ll learn how “little m mentoring” gets your whole firm working in a way that has your stamp of approval, examples of how you can incorporate more of it into your firm’s culture, and the long-term impact of up-leveling your mentoring game. Get full show notes and more information here: https://www.velocitywork.com/272
When you are mentally, physically, and emotionally strong, it lends itself to success in all areas of your life. Setting personal goals alongside your business goals is a powerful way to show up as your best self. But too often, Melissa sees law firm owners and their teams neglecting their personal development in the pursuit of professional achievement. In this episode, Melissa shares an inspiring team initiative you can borrow to create or strengthen the culture of making progress, and the remarkable impact this has had on Velocity Work’s team in just one month. Tune in to discover the simple yet intentional process Melissa uses to help every team member set a meaningful personal goal and stay accountable to it. Get full show notes and more information here: https://www.velocitywork.com/271
What does it take to cultivate the mindset of a champion who realizes their biggest dreams? As a law firm owner, it's easy to get caught up in the day-to-day grind and lose sight of the bigger vision. If you feel disconnected from your purpose, you’re in luck because on this episode, Melissa shares key takeaways from an inspiring talk by Bob Bowman, the longtime coach of Michael Phelps, on the characteristics of champions. Tune in to hear an overview of the six characteristics of champions and how these principles can be applied to you as a law firm owner. You’ll learn why having a compelling dream is critical, how to create a plan to achieve it, and the importance of focusing on the process over outcomes. Get full show notes and more information here: https://www.velocitywork.com/270
Billing monthly is the norm for most law firm owners, and it's probably working just fine for you and your clients, so why would you do it differently? This is what Eileen Kendall from Kendall Law believed… until she realized that a simple billing switch could change the game for her firm’s cash flow. Eileen Kendall is back this week to share how billing twice a month has helped stabilize her firm’s cash flow, especially as she’s gone through a period of rapid growth from $300K to $900K per year. Listen in to discover how you can improve your firm's financial health and create more breathing room in your schedule with a simple billing tweak. Get full show notes and more information here: https://www.velocitywork.com/269
By the end of May, Eileen Kendall was essentially running her firm alone. With her associate out sick and no paralegal support, this was her breaking point. She was close to shutting the doors to her firm when she decided it was time to make some big changes to get her house in order. Eileen has been a private client of Melissa’s for a couple of years, and on this episode, Eileen and Melissa are discussing how Eileen's tenacity has helped her weather some significant storms in her business. Join them to hear what it takes to build a get-it-done mentality, why Eileen believes failure isn’t an option, and how her mindset has kept her afloat when she thought the worst might happen. Get full show notes and more information here: https://www.velocitywork.com/268
Welcome to a special episode as Melissa celebrates five years of The Law Firm Owner Podcast! There are a handful of other things Melissa is celebrating right alongside the fifth anniversary of the podcast, and she’s using this opportunity to introduce you to Velocity Work’s COO, Giselle Urbina, and highlight everything that’s been going on behind the scenes. Join Melissa and Giselle on this episode as they dig into the work Giselle has been doing inside the company as COO and facilitator, and how she came into this role. They’re also exploring some of the major client wins that have been happening in Melissa’s groups, the role Giselle has played in ensuring client success, and the updates and improvements you can expect to see soon. Get full show notes and more information here: https://www.velocitywork.com/267
There are two approaches to running a law firm and the first one is structured. Discipline and focus are highly valued with this style, and there’s often intensity present too. The second approach is one that’s softer, more flexible and adaptive. Both sound great, but is there a time and place for one over the other? Which foot are you leading with? And why does understanding your stance even matter? Listen in this week as Melissa walks you through what it takes to create radical shifts inside your firm, and why your approach matters when it comes to achieving whatever it is you have your sights set on right now. You’ll hear when the combination of structure and flexibility is truly powerful, how to exercise your individual strengths, and how to walk the line of focus and adaptability at the same time. Get full show notes and more information here: https://www.velocitywork.com/266
As a law firm owner, you’ve taken huge risks and put in blood, sweat, and tears to lift your firm off the ground. You’ve considered how to run your firm in a way that feels healthy and aligned, and you’re ensuring your clients and team are served at the highest level possible. But have you ever stopped to put a number on what success means to you? Have you figured out how all this work you’ve put in can lead to more time and money freedom for you? Join Melissa on this episode as she offers her guide for calculating how your business can fund your dreams. You’ll hear how you can make jumps in profit without putting in extra work, what playing around with your future numbers looks like, and a mental exercise to get you in the practice of mapping out your dreams. Get full show notes and more information here: https://www.velocitywork.com/265
What is your people cost? Do you know what should be included in and excluded from your people cost? And how can getting into the nitty-gritty from a numbers perspective help you run your firm more smoothly and even create happier employees and clients? If you feel like you’re just surviving as a law firm owner right now and want to understand the levers you can pull to truly thrive, listen in. Melissa is showing you how to calculate your people cost, what you might need to do if your people cost is higher or lower than it should be, and she’s also giving you prompts that will allow you to run the checks and balances necessary for a healthy firm. Get full show notes and more information here: https://www.velocitywork.com/264
Are you aware of the return on investment you’re getting from your hires? Does it feel like you have to watch your pennies when it comes to taking an owner’s draw or rewarding your team? How might you be hiring blindly, and how is it affecting the health of both your business and your team? If you’re embarking on your team-building journey with hunches or an unwillingness to look at the math, listen in today to hear how you’re setting your business up for failure. Melissa is showing you the order in which you should be hiring, why you must raise your standards when it comes to the ROI from your team, and how to avoid bloating your people cost. Get full show notes and more information here: https://www.velocitywork.com/263
There’s a recurring theme Melissa has noticed in her consult calls with law firm owners. They’re willing to pay thousands on coaching programs without understanding the health of their business, and if this is you, Melissa is here this week to show you why you have no business paying that much when you don’t know what’s going on under the hood of your firm. You’ll learn what happens when you can’t answer basic questions about gross revenue or net profit, how this is a super common experience among owners, and why getting back to the fundamentals doesn’t have to cost thousands. Get full show notes and more information here: https://www.velocitywork.com/262
It’s human nature to fixate on day-to-day tasks—whether that’s in your firm, your personal life, or elsewhere. Maybe you’re overwhelmed by the prospect of achieving something greater for your practice or you think that anything outside of those menial tasks requires too much time and energy. Well, consider this your wake up call. If you’re ready to lock in (and do so relentlessly), Melissa has the insights to help you manage your priorities so you not only get more done but enter a state in which you can achieve more in an efficient manner. It’s all about finding “flow”. Tune in as she breaks down how to become more focused and turn off the voice in your head telling you that you can’t do it. Get full show notes and more information here: https://www.velocitywork.com/261
Melissa’s guest this week is someone who has won over not only the Velocity Work community, but the law firm owner sphere as a whole. If your firm’s digital marketing process is something that leaves you overwhelmed and confused, you have no idea what your marketing company is doing for you, or you want to better understand how to get higher-quality leads, you’re in the right place. Matt Burke is the CEO of ZillaMetrics: a digital marketing company that helps law firms get not just more, but better leads. His philosophy and expertise on digital marketing specific to law firms has been game-changing for many of Melissa’s clients, and he’s here to share his insights on how ZillaMetrics uniquely serves law firms. Get full show notes and more information here: https://www.velocitywork.com/260
If you’re like most law firm owners, you run hot all the time. Your calendar is full of obligations, weekends are far from relaxing, and it’s causing you pain. The reality is, as important as all these things feel, not everything can be a top priority. So where do you draw the line? It can be incredibly defeating to feel like you can’t get your head above water no matter how hard you try. In this episode, Melissa is highlighting the ways law firm owners expect themselves to operate at an unsustainable pace, the downsides of doing so, and how the Monday Map process helps you pull the plug on this way of being so you can play the long game. Get full show notes and more information here: https://www.velocitywork.com/259
Do you know where your business falls on the S-curve right now? The S-Curve illustrates the growth of a small business from initial slow growth, to expansion, to a plateau as the market saturates. This means that after a phase of hyper-growth, you will most likely experience a tapering off, and this period is full of opportunities you can take to ensure the long-term health of your firm. Join Melissa this week as she shows you how to navigate the peaks and plateaus in your firm’s S-Curve, and the key pieces you must address during these periods for the long-term success of your company. You’ll learn why plateaus are a sign of a healthy business, the importance of being both honest and curious as an owner, and how to avoid getting distracted by shiny object syndrome. Get full show notes and more information here: https://www.velocitywork.com/258
In a world that tells you there’s one right way to do things and perfection is virtuous, you’re not alone if you feel resistance to the idea that 80% is enough. The Awesome 80% is the foundation to Melissa’s work across all of her programs, and she’s here today to show you the power of celebrating good enough. Tune in to learn about the importance of aiming for progress, not perfection, and why you only need to strive for 80% in anything you do. Melissa is sharing examples from inside her Mastery Group of what happens when you’re in the practice of celebrating good enough, and why real progress gets made when you adopt this mindset. Get full show notes and more information here: https://www.velocitywork.com/257
If you’re a long-time listener of the show, you’ll likely be familiar with Mastery Group; the container in which quarterly strategic planning is facilitated. Melissa has the perfect guest on the show this week to dive deep into what you can expect from Mastery Group, Client Services Manager Mika Beccone. Mika is the backend coordinator and point person for all members, and she’s here to shed light on what goes on inside. Tune in this week to learn everything you need to know about Mastery Group, from the resources available to you inside and what to expect when you join, to how much time you need to invest in the program, and Mika’s top three pieces of advice to all new members. Get full show notes and more information here: https://www.velocitywork.com/256
If you’ve ever questioned the power of strategic planning, look no further. Melissa has centered her entire business around it for good reason, and she believes it is vital for every firm to do. On this episode, she’s laying out the key aspects involved in effective strategic planning so you can plug yourself into this process in a meaningful way and fly further faster. Tune in this week to learn what strategic planning is and why every law firm owner needs this process. Melissa is sharing the basic elements of strategic planning that make it a game-changing system, how Monday Map/Friday Wrap works perfectly alongside it, and how this framework will help you create the velocity you need to get where you want to go in a more streamlined way. Get full show notes and more information here: https://www.velocitywork.com/255
There’s a notion in law firm owner communities that owners ought to stay above the fray, and that they don’t need to know how the sausage gets made within certain elements of their businesses. The truth is there’s a fine line between knowing how the sausage gets made and neglecting something important inside your business. Melissa is sharing her thoughts on this today. Tune in as Melissa explains why people who have experienced new success tend to think they no longer need to get in the weeds of their business, what a healthy amount of digging into your business looks like, and the importance of owning your hunches to ensure a healthy firm. Get full show notes and more information here: https://www.velocitywork.com/254
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