Child Care Rockstar Radio

Kris welcomes “The Jens”, aka Jennifer House (CEO) and Jenni Grawvunder (COO) of Children’s Choice Preschool, to share the remarkable story behind their 12-center child care empire in San Diego County. What started as a nonprofit program with 25 children has grown into a thriving operation serving nearly 1,300 kids across 11 centers (with a 12th on the way) and supported by a team of over 300 staff.   From pet chickens to RV-based school openings, the Jens talk about blending practical business strategy with fun, managing both nonprofit and for-profit centers, building culture through grace and accountability, and how a vivid vision exercise helped reawaken their passion (and their animal sanctuary dreams). They also share some great advice on marketing, building a community, and not staying stuck as a leader.   Key Takeaways: [8:24] The Jens join Kris from sunny San Diego. [9:37] Jen House reflects on starting Children’s Choice in 1998 as a nonprofit with 25 children. [10:11] They now operate 11 schools, with the 12th in escrow. [11:27] Jenni G shares how she started as an aide in 2008 and worked her way up. [12:28] The hilarious Yellow Pages story of how Jenni found her job and showed up with a posse. [13:35] They now care for nearly 1,300 children and manage over 300 employees. [14:25] The pet mascots of Children’s Choice. [17:29] How a vivid vision exercise during a mastermind reignited Jen’s goals. [18:08] Why events, parent engagement, and low ratios keep them nearly full. [19:56] How they separate their nonprofit and for-profit businesses. [22:55] Culture tips: give grace, hold accountability, and never stop training. [23:51] Why adaptability has been key to their continued growth. [24:05] Their dynamic: Jen is the visionary; Jenni is the implementer and numbers brain. [26:34] Jenni recalls stepping up as a leader during COVID after Jen’s family loss. [28:18] Jen reflects on shedding the nonprofit scarcity mindset and embracing self-worth. [30:15] Their marketing strategy includes events, banners, mailers, and constant hustle. [33:38] Why they gave up enrollment specialists and returned to director-led tours. [36:02] Jenni’s personal journey of staying in California and building a life she never imagined. [37:33] Their next move? An RV to launch school #12 on the road. [39:12] The Jens share their fun facts, including chasing cows and running a puppet business.   Quotes: “I told her, when I interviewed with her the first day, I said, ‘I’m gonna run one of your schools one day.’ And here I am.” — Jenni Grawvunder [11:43]   “You say give grace, but we also have to hold accountability.” — Jennifer House [23:13]   “Everything that we do, we learn from, we grow from, and who I am today is because of the things that I went through.” — Jennifer House [35:17]   “You’re always marketing. Even when you’re full, you keep marketing.” — Jennifer House [32:52]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal LocaliQ Trainual Children’s Choice Preschool Children’s Choice Academy

Kris welcomes Dominique Gill, heart-centered leader and owner of Unique Kids Childcare in Nashville and Smyrna, Tennessee, to share her journey to multi-site child care leader. Dominique opens up about starting as a young mother seeking affordable child care, working in exchange for tuition, and eventually moving from home-based care to two thriving centers. Dominique built her program around love, family, and celebrating every child’s uniqueness. She discusses the challenges of opening during the pandemic, shifting into leadership, raising tuition for the first time, and creating a supportive culture where both children and staff can thrive.   Key Takeaways: [7:00] Dominique talks about her two centers, and more about her background, starting as a teen parent and transitioning to in-home child care due to financial constraints. [8:41] She describes the evolution of her business, eventually expanding to a licensed center during the pandemic. [12:28] Dominique is a busy woman! She has a large, beautiful family, including four foster children. [14:02] Dominique explains the origin of her center’s name, “Unique Kids,” and its significance in embracing diversity among students. [15:21] She describes the family-oriented atmosphere at her centers, with herself and her mother actively involved daily. [15:25] Building a family-centered culture that supports both staff and parents. [19:37] Dominique’s struggle shifting from home-based provider to confident leader of a team. [19:52] A game changer from joining the Academy — surveys! Dominique talks about how the surveys conducted with parents and staff revealed areas for improvement, particularly in management and fairness. [20:18] Dominique reflects on the importance of setting clear expectations and contracts to maintain order and respect within the organization. [21:33] How parent and staff surveys humbled her, revealed blind spots, and strengthened her leadership. [24:36] Going from people-pleasing to people leading. [26:37] The hardest challenge she faced was raising prices, and how accountability helped her push through. [30:23] Dominique explores additional revenue streams, such as hosting birthday parties, offering in-house field trips, and partnering with external providers. [32:33] Dominique’s fun fact: she’s shy and introverted, even though she’s often on the dance floor at Academy events! [34:42] How an accountability partner from the Academy kept her on track and boosted her confidence. [37:34] Dominique’s vision: building legacies for her children and creating lasting impact through her centers.   Quotes: “Find your uniqueness in a world of differences. Our kids are from different areas of the world, the city, and situations, but they’re still unique in some type of way.” — Dominique [14:39]   “Treat people fairly, but not the same.” — Academy Coach Tamina [24:55]   “Having accountability partners was just amazing.” — Dominique [27:38]   “Everywhere I’m going is where I need to be, so I appreciate where I’m going and how I’m getting there, and all the obstacles that are putting me through. So I’m grateful for the company and everybody around, because without anybody here, I don’t know how I would be able to just get up and keep going, but we are headed to creating legacies for my kids, and that’s my biggest thing.” — Dominique [37:50]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Unique Kids Child Care Center

Kris sits down with Tea Shong and Trina Romanowski, the powerhouse mother-daughter duo behind a thriving, multi-site early childhood business in Michigan. Winners of the Partnership of the Year Award at the Child Care Success Summit, Tea and Trina share how they scaled from an in-home daycare to three high-quality centers, all rooted in purpose and shared vision. They discuss navigating family dynamics, leading with clarity, embedding nature-based learning, and using creative systems like coaching calls and color-coded lanyards, to keep their team culture strong across every location. Key Takeaways: [3:26] Kris starts to shift to all things Summit prep!  [7:03] Tea and Trina talk about their family’s involvement in education and coaching, blending their expertise in both fields.  [9:03] The business has grown from a small in-home center to a high-quality program with three locations, serving approximately 250 children. [11:24] Tea and Trina talk about winning the Partnership of the Year award at the Childcare Success Summit, and what that meant to them.  [12:49] Tea and Trina share their impressive fun facts!  [15:55] Their family dynamics and the challenges and rewards of working together in a family-owned business. [17:08] How they incorporate natural elements into their centers, including outdoor nature trails and using natural materials. [20:02] Their coaching structure, including weekly Zoom meetings and collective coaching calls. [21:19] Having a VA to help them with administrative tasks.  [22:13] How joining the Academy helped them.  [27:57] Using a color-coded lanyard system to reinforce core values, and other techniques that have become culture drivers.  [31:52] Running a business that empowers both the staff and the children and their families.  [33:24] Investing in a CRM system.  [34:05] ECE owners are very sometimes reluctant and shy about telling their story, and it’s important to know and share yours!  [39:44] Tips for moving away from a fear-based mindset and being able to separate from people that aren’t a fit for your business.  [41:27] The importance and beauty of self-love.  [44:08] What’s next for Tea and Trina?    Quotes: “Sharing your vision with your team sets the course, and it gets everybody excited and enthused and energized and in a positive mindset around where you're headed, and that can reduce fear, anxiety and that questioning that goes on in people's minds.” - Kris [2:44]    “From being a small in-home center to just basically keeping everyone alive and healthy and learning basic stuff to now a company that's doing all of this curriculum just being that next notch of a childcare center, that’s where we're at now.” - Trina [10:09]    “Our mission is to ignite the spark. So if that speaks on the passion and all that goes with it, I think that's what truly sets us apart from other programs, and then just really valuing nature as an aspect of our program as well.” - Trina [17:08]    “I think we need to give shout outs to this organization. If Tea hadn’t talked me into joining here, I would still be the director and drowning and trying. I could never be in the position where I am coaching and inspiring people.” - Trina [19:10]    “Be patient with yourself. Do little by little, and keep reaching for those higher goals.” - Trina [21:05]    “I think if there's one thing that I can say made a huge difference, the biggest difference would just be investing in a CRM system.” - Tea [33:40]    “Knowing that whatever happens to me is happening for me, not to me.” - Tea [44:08]  Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Birth Toddlers & Beyond   

Kris is joined by longtime friend, business visionary, and rockstar early childhood leader Rachel Supalla. Rachel is the founder of Vision Tree, a TEDx speaker, and the author of The Playful Leader’s Toolkit, a book packed with wisdom on leading with joy, grounding, and energy. With 10 schools across Montana and Utah, Rachel shares how she’s scaled her business while embracing what she calls “ruby slipper leadership.” They talk about managing energy instead of time, why remote teams need tight leadership structures, and how playfulness is more than just dress-up — it’s a strategy for productivity. Rachel also opens up about living with ADHD and how it shapes her leadership style, creativity, and drive.   Key Takeaways: [5:26] Rachel shares her evolution from center owner to coach and consultant, and how joining the Child Care Success Academy changed her career path.[6:36] She talks about scaling rapidly across three regions and how Vision Tree emerged as her consulting and leadership training brand.[9:05] Rachel loves lake life and is a proud mom of four kids and grandma to baby Zeke. [10:39] Fun fact: Rachel’s trip with her grandma (who some thought was her sister) to Ireland at age 13, including a spontaneous solo in a pub, was an early clue that she’d someday take the stage.[12:46] Rachel explains how The Playful Leader’s Toolkit came out of her ADHD-fueled trial-and-error experiences, and why she believes burnout is not a badge of honor. [14:12] Ruby slippers became a metaphor for grounding, confidence, and leadership clarity, especially in high-pressure seasons. Once you’ve got the right shoes on, you can do anything! [16:41] Managing energy (not just time) helps Rachel structure her day and lead effectively, especially as a neurodivergent leader. [20:24] She breaks down the “max of 10” rule for direct reports and why it protects leadership bandwidth across large teams.[24:34] Rachel gives a deep dive into her favorite systems: Playground, JotForm Enterprise, Teachable, and Zapier.[27:16] Playfulness isn’t fluff — it’s a mindset that supports innovation, brain-based leadership, and mental reset when teams are stressed.[32:03] Rachel walks through her M.A.G.I.C. framework, the five pillars of playful leadership. [35:40] Doing a TEDx Talk was terrifying and transformational; the unexpected outcome was a deeper conversation about ADHD and leadership. [39:15] Rachel shares her seasonal schedule, non-negotiables like football and summer in Montana, and the power of team infrastructure. [41:48] She teases her upcoming course, focused on helping women scale their culture without losing their soul.   Quotes: “I think that’s probably where I learned the most about how to run a remote team, was being an employee for the Child Care Success Academy.” — Rachel [7:46]   “You go up the ladder in life when you’re succeeding and you’re accomplishing, and you get to this level of contribution, and that’s the level that I feel like I’m at. And I want to give back. I want to help people do it faster, the right way, from my mistakes. So that’s what inspired me to write my book.” — Rachel [13:46]   “That’s when I’m most productive, when my energy is managed. It doesn’t have anything to do with time. You can have time blocked. You can have all the time in the world. But if your energy sucks, you’re not going to get anything done.” — Rachel [17:46]   “I think that’s been the biggest thing, learning to manage my energy.” — Rachel [18:29]   “From the beginning, we have learned to automate, delegate, eliminate.” — Rachel [21:10]   “Play is not just, let’s dress up and have a potluck. It’s a mindset.”— Rachel [26:15]   “I am very passionate about this playful leadership concept. It’s an idea. It’s silly to some, it’s weird to others, and it’s powerful to others. And I really do think that if you embrace it, it’s going to change the way we teach children, it’s going to change the way we lead our companies, and it’s going to make the world a more happy, innovative, creative place, which is what we’re lacking right now, and so I am very passionate about that.” — Rachel [36:48]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal The Playful Leader’s Toolkit  A Quest of Creative Culture Building with Rachel Supalla The power of play for better leadership | Rachel Supalla | TEDxParkland Vision Tree

Kris welcomes Gigi Schweikert, CEO of Lightbridge Academy, to explore what it takes to lead at scale and stay grounded in the human side of early childhood education. With 85 centers across the U.S., Gigi shares how she thinks about quality, culture, and decision-making at the organizational level, and why trust is still the best metric. They discuss industry trends, mentorship, and the habits that help leaders grow. Gigi also reflects on what she’s learned after publishing 18 books, raising four children, embracing grandmotherhood, and showing up consistently for her team and community.   Key Takeaways: [6:52] Gigi explains how Lightbridge Academy evaluates quality across its network and why it comes down to trust more than checklists. [8:52] Gigi talks about her passion for mentoring women in leadership, her new role as a grandmother, and how watercolor painting gives her space to recharge. [10:54] Both Kris and Gigi reflect on the importance of creating safe spaces where women can speak openly about challenges and goals. [13:42] Gigi breaks down the balance of running a business with high accountability while preserving joy and mission-driven work. [16:08] Lightbridge is made up of 20% company centers and 80% franchise centers. [20:38] The Serene Seedlings rollout program. [23:50] Gigi reflects on how technology, when used intentionally, can improve connection and enhance the customer experience in early childhood environments. [25:45] She shares a (funny) standout memory from a speaking engagement in China and what it taught her about cultural differences and the universality of leadership challenges. [33:51] Kris and Gigi talk about the upcoming Child Care Success Summit, with Gigi returning as a main stage speaker, and why she’s especially excited for this year's event. [41:22] Why you have to spend money to make money, and you can’t save your way to success.   Quotes: “I really see ECE so much as that quality piece, that education piece, that opportunity to make sure that every child gets the best start, from zero to three, zero to six, etc. And so I’ve always said that early childhood education is the trust business.” — Gigi [6:52]   “At the end of the day, when I am out in the field and looking at quality, my judgment of quality is trust.” — Gigi [7:56]   “Being a mentor for women is one of the most meaningful and fulfilling things that I do.” — Kris [10:37]   “I just want to make sure that I can create a safe space wherever I go, where people can feel like they can be themselves and talk about their vulnerabilities and talk about their aspirations with equal enthusiasm to overcome whatever barriers and boundaries they might have.” — Gigi [11:45]   “Families are about love, reconciliation, understanding, and about getting through tough times together, and about having each other’s backs and all those things. I think childcare centers are the same. They just look different all over. So my desire, my personal desire and passion, is that every child has access to affordable, quality childcare. I just think it’s paramount.” — Gigi [19:36]   “I want people to recognize that in so many ways, when you think you can’t, you can.” — Gigi [35:19]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Lightbridge Academy

Kris welcomes the joy-inducing and magnetic Regina Miller, a nationally recognized trainer, author, and owner of Trailblazers Academy in Wichita, Kansas. With nearly five decades in early childhood education and 35 years in leadership, Regina shares fantastic insight into what it really takes to lead a team, stay connected as an owner, and build lasting impact in your center.   Regina shares some great takeaways from her new book Leadership Lessons, including how to hire smarter, mentor without ego, and avoid becoming an absentee owner. Kris and Regina also talk about how to stay engaged, inspire your staff, and create a culture that works, starting at the top.   Key Takeaways: [5:05] Some exciting new info about the Summit!                                                                                           [7:06] Regina brings more than 47 years of experience in early childhood and 35 years in leadership, with a clear focus on mentorship, literacy, and building long-term community impact. [8:58] After losing her daughter in 2022, Regina downsized her center to honor her daughter’s dream and now focuses on a smaller, literacy-driven program model. [11:46] She has no plans to retire and emphasizes purpose-driven longevity in leadership, reinforced by consistent self-care and boundaries. [14:13] The beauty of an early wake-up time. [17:02] Her newest book, Leadership Lessons, was years in the making and centers on transparency, personal growth, and lessons from mistakes made as a leader. [20:34] Regina encourages leaders to stop being intimidated by talented hires. She views strong team members as a resource to grow the organization, not as a threat. [23:18] New directors often assume the title alone is enough. Regina challenges them to build systems, listen to input, and avoid siloed decision-making. [25:59] Veteran leaders can become disconnected. She emphasizes the importance of owners remaining present and actively involved in culture-building. [30:18] Regina is deeply involved in policy advocacy and stresses the need for early educators to be consistently vocal with legislators, not just during funding crises. [34:04] Fun fact: You may catch Regina on the dance floor, and she moved for four hours at her own birthday party! [34:24] Joy and energy are core to Regina’s leadership style, and she believes team morale can be shifted through presence, celebration, and meaningful connection. [36:13] The connection between dancing and leadership. [39:03] For introverted leaders, Regina recommends finding trusted allies, preparing in writing, and participating in leadership through small, strategic actions. [41:54] Regina uses creative, real-world training exercises, like immersive people-watching in Las Vegas, to help emerging leaders build confidence and self-awareness. [45:04] Her upcoming literacy program not only supports child development but also functions as an enrollment strategy by drawing families back into the center.   Quotes: “I believe that all of us have a part. So there’s no better school, bigger school, best school. There’s all of us, and then there are all of these children that need us.” — Regina [8:43]   “Hire someone smarter than you.” — Regina [22:08]   “As a new leader, be willing to listen.” — Regina [24:14]   “Leaders cannot ask of their people what they’re not willing to do themselves. And a lot of times you can’t just delegate that down.” — Regina [29:28]   “Once I dance, I make everybody dance. I can boogie off anything you give me.” — Regina [39:29]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Leadership Lessons Trailblazers Academy Funding and Advocacy for ECE, Across All 50 States with Cindy Lehnhoff Sasquatch music festival 2009 — Guy starts dance party

Kris welcomes young inspiration and rising leader Whitney Burkman, owner of Magnolia Academy in Payson, Utah. Whitney shares more about her journey from in-home childcare to a full 125-spot center before age 30. She talks about building confidence as a young business owner, gives some great advice for hiring, marketing strategies, leadership challenges, and the critical role of mindset in growing her successful childcare business.   Key Takeaways: [4:55] Whitney opened Magnolia in 2022, and they are currently at 122 enrollments. [7:43] Opening a center at age 27 and what inspired the move from home to center. [12:59] How is Magnolia Academy different from its competitors?  [15:44] Becoming an off site owner and the shifts she had to make in her habits and mindset when going from in home to an actual center. [21:09] Whitney’s chaotic home life (in the best way) with a busy husband and four boys.  [23:43] Whitney shares some of her best marketing and branding tips.  [27:12] Enrollment and staffing is always cyclical.  [28:42] Using organic content for social media to show the cool things going on at Magnolia Academy.  [30:30] Lessons learned in leadership and building a team.  [35:04] Reminding staff that there is always something that can be fixed, but they also must remember it is a business with parents and children depending on them.  [38:06] Whitney shares challenges as a young leader and owner.  [40:53] What’s next for Whitney in the rest of 2025 and beyond?  [45:57] How joining the Academy and shifting her mindset helped change things for Whitney. Quotes: “I feel like I've really been able to pull that in-home feel into my center, which makes us stand out a lot.” [13:56] - Whitney    “I feel like our program has just far exceeded just giving trust into my teachers and my directors and letting them do what they're supposed to do.” [20:08] - Whitney    “You can't make everybody happy.” [30:56] - Whitney    “To me, leadership is not for the faint of heart. It's not easy to do all those things. It's much easier just to smooth it over or pretend like everything's fine and shut your door, but that's not really serving people.” [37:02] - Whitney    “Once I was able to change my mindset, then just everything else fell into place, my enrollments, my staffing, just everything. It's just weird how it works.” [46:02] - Whitney    Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Magnolia Academy  

Kris welcomes Brett Neller, CEO of LineLeader by ChildcareCRM, to explore the real meaning of the customer journey in child care, and why it’s critical for sustainable growth. Brett shares insights from his professional evolution, including how dropping his kids off at care centers helped him deeply understand the needs of operators. He and Kris talk about enrollment challenges, operational bottlenecks, mapping a full customer journey, and how automation can power human connection, not replace it.   They also discuss fear-based leadership, what small businesses often get wrong in scaling, and why “state-of-the-art” doesn’t have to mean complicated. From CRM misconceptions to the power of unified data, Brett drops insight after insight on how to grow with intentionality, and why understanding your brand touchpoints matters now more than ever.   Key Takeaways: [6:49] Brett shares how he got started at LineLeader in 2018 and how the mission of the early childhood industry drew him in. [9:30] Brett explains how their offering goes beyond a CRM. [10:20] What is the customer journey really, and how does understanding it boost your enrollment? [12:18] Many small businesses are still using whiteboards and sticky notes to manage leads, and why that doesn’t scale. [13:02] Brett breaks down what most get wrong in enrollment. [15:08] How automation can be a gift for parent experience, and why tech doesn’t have to feel robotic. [16:07] Brett shares more about his family life, and how he and his wife rely on child care as well. [18:28] Fun fact — Brett grew up in a military family and moved many times throughout his childhood. [19:30] The biggest mindset shift for owners: from reactive to data-driven. [22:04] How to spot where you’re losing families in your funnel. [25:55] The real ROI of mapping your journey: improved staff morale, better conversion, and clarity. [27:03] The “wow” experience. [30:31] Brett and Kris talk about the danger of fear-based leadership and the difference between helpful automation and shiny object syndrome. [34:17] Practical tips on how to start your journey mapping even with a small team. [39:45] What it really means to lead with empathy and insight.   Quotes: “I love the mission behind the space. I love having kids and then dropping my kids off every day at childcare centers. So every day I see operators. And it’s been fun to live the professional journey in parallel with, you know, the personal journey of raising kids.” — Brett [6:46] “Our thesis is to provide the best unified platform experience for staff and parents from a digital experience perspective.” — Brett [10:12] “That’s the most important aspect of the family journey when they’re seeking care, is that you need to execute a great tour. If you don’t, that’s the make or break point, where a family is either like, I’m in or I’m out.” — Brett [23:02] “Yeah, you have to get your teams excited about engaging and selling your school. It shouldn’t be a dirty word. We have the opportunity to serve this family. Sales is service, and so let’s just use that service mindset and get our teams excited about being able to win that family over so that we can actually make a difference in the life of that child.” — Kris [28:19] “The first thing we generally ask is what’s your customer journey, and have you mapped it out?” — Brett [33:09]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal LineLeader

In this episode, Adrianne Agulla, CEO of Hamilton Heights Child Development Centers in Nebraska and the true definition of an education entrepreneur, joins Kris. Adrianne shares how she went from working in the corporate world to owning six successful daycares and a catering business called Milton’s Amazing Kitchen. Together, she and Kris talk about growing from three to six locations, empowering a leadership team, using VAs to streamline operations, creating a strong scorecard, and what it really takes to scale with excellence. Adrianne goes through the very real ups and downs of growing with intention and building a company that inspires.   Key Takeaways: [6:19] Adrianne owns and operates Hamilton Heights Child Development Centers, with six centers across Nebraska. She originally purchased three as a package in 2017 and has grown from there. She also owns Milton’s Amazing Kitchen, a catering company focused on child nutrition. [8:27] Hamilton Heights believes that it’s their professional responsibility to protect childhood from all of the external threats in today’s world, and they have a focus on play. [9:31] Adrianne’s earlier career included leadership roles at Coca-Cola and ConAgra, before pivoting into child care. [11:30] She juggles the business while raising three busy teenagers. [13:46] Adrianne shares reflections plus a funny story about upgrading her wardrobe from a trip to Vietnam. [15:19] What benefits Adrianne has found being part of the highest-level membership of the Child Care Success Academy: the Empire level. [22:15] She explains her leadership structure, including a director of ops, finance lead, and a high-tenure team. [24:15] The leadership team meets weekly to review scorecards and KPIs. Accountability plus support equals success. [28:55] Adrianne shares how she works with three virtual assistants (VAs), including one for marketing, one for data and reports, and one for administrative support. [31:05] She talks about the industry-wide challenge of attracting and retaining staff and how her company stays focused on its leadership vision. [38:37] Her 2025 goals: simplify, streamline, and build an even stronger team. [40:55] Why she acquired a catering business and how it’s improved their food program and opened new business channels.   Quotes: “We say that we’re very serious about play. And we believe that it’s our professional responsibility to protect childhood from all of the external threats in today’s world.” — Adrianne [8:27] “That combination of loyalty and commitment and tenure and then new energy and new ideas and fresh faces, has created a really, I think, a unique and just a sustainable culture.” — Adrianne [9:12] “We are working to create an Early Learning Company that inspires because of the opportunity it creates for staff, families, and children, and so we are just trying to be single-mindedly focused on what it means to create abundant opportunities for our staff from a professional development standpoint, from a wage standpoint, and from a benefit standpoint.” — Adrianne [34:40]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Hamilton Heights Child Development Center Milton’s Amazing Kitchen

Zac Alcampo, Creative Director at Grow Your Center, brings a fresh perspective to leadership, culture, and creativity in early education. With two decades of experience in the gaming industry, Zac is a dynamic entrepreneur and inventive strategist who has helped build immersive digital experiences that merge gamification, artificial intelligence, and user engagement. Now, he’s applying those same ideas to the world of child care — reimagining everything from team collaboration to marketing to parenting itself.   In this episode, Zac joins Kris to talk about gamification in parenting, business, and leadership. They cover how AI can boost productivity and creativity, how to use jam-style collaboration in your team culture, and how behavioral design can be a powerful tool in both the classroom and the breakroom.   Key Takeaways: [6:15] Kris shares her summer travel adventures and spiritual coaching work. [7:48] Zac joins from Minsk, Belarus, where he splits his days between parenting and leading creative tech projects. [9:12] Zac explains how his video game industry background led him to gamify tools at Grow Your Center. [13:24] From Microsoft to Bangkok startups, Zac’s global career shaped how he solves problems creatively and at scale. [18:23] He shares how he co-parents a bilingual preschooler and how every moment becomes a playful game. [25:51] Fun fact: Zac is a seasoned street dancer and battle organizer who once crowdfunded a street culture festival in Thailand! [33:07] Kris and Zac talk about the tools that the GYC team uses to build next-level content. [37:48] Zac explains how “art directing” AI is the key to using it effectively. It’s not about replacing creativity but amplifying it. [45:31] Zac outlines the structure of a “session” — collaborative cycles that build energy, creativity, and connection. [48:26] Gamification isn’t just games; it’s strategic behavior design. Done well, it increases engagement without being overwhelming. [53:45] Ideas for using gamification in parent events, leadership retreats, classroom behavior, and team training. [55:08] Tip: Split leaderboards into categories so everyone has a lane where they can win and feel valued. [56:28] S3 clients will soon see new gamified systems for onboarding, tracking progress, and celebrating wins. [58:59] Zac spills some beans on what’s coming to S3, including visual progress tools, Slack AI, and more rewards. [1:01:35] Zac shares what he’s most excited about: launching the M3 platform (Marketing Made Easy) for 2026.   Quotes: “I always tell people, GYC is childcare center marketing on the outside, but inside it’s this crazy, cool tech, innovative kind of machine going on inside.” — Zac [9:40] “I have to say, I have a huge sense of purpose with everything that I’ve learned in my career beforehand and applying it to child care centers.” — Zac [12:10] “Everything turns into a game, and it’s quickly become like having a little best friend.” — Zac [18:50] “That’s the biggest thing, the mentality shift in the team, instead of like a doer, or just like, you know, a run-of-the-mill worker, really put into their heads to just act like the art director of what you’re doing, and use the AI as a pencil, a really, really fast pencil. And you still have to know what looks good. You still have to have your design principles and your theory in there, but you can just produce so much more content with that.” — Zac [40:11]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Zac Alcampo LinkedIn

He’s back! The great Vernon Mason returns as one of the podcast’s most popular guests to help celebrate this milestone 200th episode. He and Kris reflect on leadership, legacy, and what it really means to be present.   In this episode, Vernon shares his beautiful wisdom and journey from growing up in an in-home child care program to building and selling a five-site child care business, and now helping grow The Nest into a 52-location powerhouse. Together, he and Kris chat about the realities of leadership today including accountability, toxic positivity, turnover trends, universal pre-K challenges, and financial uncertainty. They also remind us that every day is a gift, and leadership is all about showing up authentically, building real relationships, and staying grounded in gratitude.   Key Takeaways: [6:15] Kris, the bucket list queen, talks about her adventure to the Middle Fork of the Salmon River. [8:09] Vernon is the only person to be on the podcast three times! [9:19] Vernon talks about being the “trifecta” in child care. He shares how he grew his child care company from one to five centers before selling, and how that transition shaped his leadership. [16:18] Is labor starting to stabilize? [22:04] The mindset to get out of fear-based leadership, crisis mode, and the scarcity mindset.  [24:26] The difference between toxic positivity and effective leadership and management. [27:33] Strategies for accountability and preparing for the unknown in the future. [30:15] The importance of both staying optimistic and taking action in the right direction. [34:15] Building a parent referral reward program. [38:29] Vernon talks about The Nest and maintaining relationships with leaders. [42:47] Incentivizing teachers to stay present and view the classroom as a safe space.   Quotes: “We don’t have a dress rehearsal for this. This is the real show here, right? There are no do-overs, right? This is the life we’ve been given, and I want to make an impact. I want to be the best person that I can be.” — Vernon [15:17] “Accountability without a relationship is viewed as harassment.” — Vernon quoting Stephen [19:22] “Your people will never be more enthusiastic than leadership.” — Vernon [22:04] “Whatever you focus on most, you get more of.” — Vernon [25:57] “To me, presence is everything. That’s it. We only have this moment, so we’ve got to just juice it up and just be here for it.” — Kris [42:16] “The kids, they have that sixth sense, that intuition, they’re going to feel that whether the teacher is coming to the day with the energy of openness and presence or worry and stress and fear and arms crossed.” — Kris [44:41] “I really feel as if this industry is in my DNA.” — Vernon [46:52]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Don’t Waste a Crisis, by Vernon Mason The Nest

This is an inspiring and impactful episode with Rachel Davis, founder of Children’s Promise Centers, an early childhood program in Albuquerque, New Mexico. Operating 20 hours daily, her centers provide critical support for working families often overlooked by traditional child care models.   Rachel chats with Kris about her journey from the Denver Rescue Mission to creating a faith-driven, community-focused child care network where high standards, deep relationships, and genuine care intersect.   She shares the heart behind her mission to support nontraditional working families through innovative programming and reflects on her leadership evolution, from being hands-on with every detail to stepping into a visionary role. Rachel also discusses navigating hiring challenges, working with refugee families, and building a program where inclusion, safety, and excellence are the foundation.   Key Takeaways: [5:33] Rachel launched Children’s Promise Centers in 2009. Now she operates two locations in Albuquerque and is open 20 hours a day, serving families who need flexible care. [6:37] Her journey began in Denver at the Rescue Mission, where she discovered a passion for supporting the working poor. [10:50] Starting Children’s Promise wasn’t easy — Rachel faced funding barriers and self-doubt but found clarity by leaning into faith. [13:29] One grant rejection helped her clarify her mission — family support, not just academic outcomes. [16:35] Rachel became an early adopter of online learning tools and video systems long before it was common in child care. [22:21] Her passion is serving the working poor — families who don’t qualify for help but still struggle to access care. [24:10] Children’s Promise is the only program in Albuquerque open until 2 a.m., meeting a unique community need. [24:45] Monthly family dinners offer a chance for connection, storytelling, and celebration. [25:58] Her team focuses on relational care, celebrating small wins, like a child’s first steps. [27:00] They’ve supported families who are refugees, including children with medical needs and trauma backgrounds. [30:24] Security is high-tech, featuring “James Bond-style” systems and extensive training for staff. [32:19] Rachel reflects on her shift from being in every detail to trusting her team with day-to-day operations. [36:40] She now focuses more on visionary leadership, delegating while maintaining accountability. [41:04] Her staff go through the same training she’d want for someone caring for her own kids. [43:54] One of her locations features an open-concept floor plan, encouraging transparency and teamwork. [50:39] She speaks on the power of prayer and being intentional about the energy she puts into her work. [52:04] It’s not about growing for growth’s sake but also about community development and showing up with excellence. [53:15] Rachel reminds us: Don’t grow until your heart and leadership are ready.   Quotes: “I’ve always had a passion for the working poor, and I like to say that because it’s not those that are homeless, but they’re working to try and get a hand up, but they just can’t, and they just don’t get the same quality and excellence as others. And so that’s really where a lot of my passion has come from.” — Rachel [22:45] “We create kind of a relational community approach to everything. So whether it’s our staff or families or whoever it may be, we’re all about building the community and working with the resources around us.” — Rachel [21:32] “The other big thing is just wins, to celebrate each other, right? Even if little Johnny just took their first step, let’s celebrate that, because it’s a big deal to those families.” — Rachel [25:58] “I’ve always told people, I’m not going to put them in our program if I wouldn’t leave them with my own kids.” — Rachel [41:04] “We’re about the community and how we develop, not about just necessarily growing the business. We’re about community and helping people develop and grow, and that’s our focus.” — Rachel [52:04] “We want to do everything with excellence, and the only way to do that is to put my heart in.” — Rachel [53:15]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Children’s Promise Centers

Jessica Harris is the owner of Four Sisters Childcare in Linden, Utah — a thriving center named after her four daughters. Alongside her husband, she’s built a program that’s now serving 91 full-time equivalent students with a capacity of 86 and a waitlist. But her real work goes beyond enrollment.   In this episode, Jessica shares her journey from running a home daycare to leading a full-blown center, all while growing as a leader, navigating fear, and learning how to truly step into her power. She opens up about the deep personal habits that ground her, the way she teaches resilience to her staff, and how she learned to treat herself like the CEO of her own life with systems, policies, and boundaries.   She talks with Kris about how she rebuilt from burnout, found peace in structure, and created a culture where small daily wins add up to big growth.   Key Takeaways: [2:58] Kris is heading to Bali to work on her leadership, mindset, and spiritual growth. [7:02] Jessica and her husband run Four Sisters Childcare, named after their four daughters. The center started as an in-home program and now serves 91 FTE students with a waitlist. [8:28] A push from Kris at a conference inspired Jessica to expand into a center — an idea that changed everything. [11:42] Jessica was never someone who dreamed big, but learning to shift her mindset has helped her move from fear to confidence. [16:59] The past year brought clarity: her center’s “why” is teaching resilience, not just to children, but to her staff. [19:04] Personal growth, including spiritual habits and consistency, helped Jessica move through fear and burnout. [22:02] Missing her daily practices for just two weeks during Summit reminded her how essential small habits are for inner peace. [23:29] Jessica teaches her staff to create “personal policies and procedures” the same way a company would, down to details like where to leave a retainer at night. [26:51] Her team resonated deeply with the message, and starting small helped them follow through on goals they’d struggled with for years. [28:09] Jessica applies the CEO mindset to social media habits too: setting systems and supervision helps her stay accountable without cutting Instagram out entirely. [30:46] Systems = success. Whether it’s the gym or your phone, adjusting your system helps you follow through. [36:41] Just like sharing your brownies, it’s important to share your strengths and successes. [38:17] Marketing strategy: strong Google Ads, Facebook, and Instagram stories, a busy road, rotating banners, and word-of-mouth from alumni families. [41:56] Jessica and her husband pursued a second location but learned through the process that they needed a little more time to prepare. [44:25] Not getting the building was a hard lesson in acceptance but also an opportunity for growth, reflection, and systems testing.   Quotes: “Get comfortable being uncomfortable, and you’ll see the growth.” — Jessica [12:30] “I have slowly been learning my passion and realizing that resilience, along with communication, is just huge. It’s huge.” — Jessica [19:05] “We are our own CEOs, and we have to have policies and procedures for ourselves, and we have to follow them just like a company. If you don’t do that, it fails.” — Jessica [23:29] “If you do what you say you’re going to do, then you have a higher level of deservingness, self-love, and value.” — Kris [27:50] “When things either go my way or don’t go my way, it’s like, I’m not going to put power into wanting to claw at it and control it and need it and be in resistance to the fact that it’s not working. It’s just to be in acceptance and it’ll flow.” — Jessica [45:08]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Four Sisters Child Care

Neshanta Linson is the owner of Hermes Enchanted Garden, a boutique early childhood program in Lower Alabama. Starting as a home-based daycare, her center has grown into a thriving, community-driven school that blends classical education, family values, and a strong sense of connection. Beyond her role as a business owner, Neshanta is deeply committed to servant leadership, fostering an environment where families, staff, and children feel like an extended family. In this episode, she shares how she built a family-centered school culture where staff and parents feel truly connected. Neshanta also talks with Kris about the power of mindset shifts and personal growth in leading a successful business, the ECE Mafia, and the importance of setting boundaries to avoid burnout and ensure sustainability.   Key Takeaways:   [7:42] Neshanta started her program as a home daycare and expanded into a boutique school due to growing demand. [8:33] The name Hermes Enchanted Garden came from blending two meaningful influences — an early childhood program she admired and her family’s cloth diaper business. [10:41] The culture of her school is laid-back yet structured, emphasizing Southern values, community, and support. [12:50] Fun fact: Neshanta loves folding a hot towel and hates traveling home with dirty clothes! [14:10] Neshanta is part of the mafia! Well, the ECE Mafia, a small group of accountable, high-performing child care leaders who challenge each other to grow. [15:05] Joining the Freedom track of the Child Care Success Academy helped Neshanta implement systems, delegate leadership roles, and reclaim her time. [19:01] For Neshanta, 2021 was a pivotal year — she battled personal losses, business struggles, and health challenges, but found strength through her team and accountability group. [22:39] Working with Kris on mindset coaching and awakened leadership has helped Neshanta recognize the impact of ego, expectations, and balance in business and life. [27:46] Rather than traditional tours, she hosts one-on-one “meet-and-greet” sessions to ensure a mutual fit and strong parent-school relationship. [30:22] Her strong word-of-mouth reputation allows her school to stay fully enrolled without aggressive marketing. [32:27] She learned to set boundaries to avoid over-giving and protect herself and her team from burnout. [33:30] Hosting family events like Mom’s Night Out and private Facebook community discussions helps strengthen parent connections. [37:32] A rare snow event in Alabama reminded her how much parents and communities rely on child care centers as a support system.   Quotes: “I would say our culture is laid back, but structured and firm. We believe that kids need to have a balance. I’m a Southerner, and so Southern values really matter to me, and so we want to instill those Southern values into our students. We want them to be well-rounded kiddos.” — Neshanta [10:55] “I think we have cultivated a small community where they (the staff) hang out outside of work. They’re becoming real friends and real family, and that’s who we are. Family.” — Neshanta [11:16] “It’s like putting the right people in the right seats and people love to give more, especially if that’s their gift.” — Neshanta [18:09] “I’ve always been a bit driven, and nobody can tell me no if I believe that that’s where I’m supposed to be.” — Neshanta  [19:04] “Real love just is. And being authentic, which is something that I do professionally, being authentic is a way to be, and a lot of times that ego gets in the way of that. And so you have to check yourself in the roles that you play, in your shenanigans when that ego comes to play, and then just realize that life just is. And you have to realize life is about duality, but you want to be balanced.” — Neshanta [24:03] “I think that part of our unique brilliance is holding space for parents to be parents.” — Neshanta [26:36]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal The Energy Bus, by Jon Gordon Hermes Enchanted Garden

Kris welcomes The Sisters, Sister M. Mercedes Diaz and Sister Maria Consuela Garzón of St. Francis Daycare Center in Alton, Illinois, who also just happen to be the winners of the 2024 Child Care Rockstar Contest! In this episode, the sisters share their journey of leading a 45‑year‑old institution, discussing their leap into early childhood education without prior daycare experience, transforming systems post‑COVID, and embracing a “whatever it takes” mindset. Their story reveals the heart, courage, and excellence that define a true ECE rockstar.   Key Takeaways: [4:31] M. Mercedes and Maria are the winners of our 2024 Child Care Rockstar contest! [7:28] Their decision to join the Child Care Success Academy marked the start of crucial changes, moving from makeshift sticky-note systems to structured processes. [8:08] More about St. Francis, located in Alton, Illinois. [10:21] Fun Fact: One sister reveals her Dominican Republic roots and bilingual background, while the other shares her love for writing letters and a wild adventure running down an active volcano in Nicaragua. [12:18] How their program has grown and changed since they came in. [14:06] Having families pick their schedules. [16:33] Implementing Kangarootime software. [18:42] Enrollment and getting the word out about St. Francis. [19:47] Learning what ECE meant — The Sisters have grown a lot! [21:26] Sharing more about their 38 Mission partners. [24:37] The Sisters discuss overcoming a “cray cray” work culture by embracing the right mindset, focusing on gradual improvement, professional development, and maintaining a clear goal. [27:04] Advice to those who may be in a daunting work situation and out of their comfort zone. [29:25] Taking baby steps toward your core values and getting employees bought in. [30:38] What made The Sisters want to enter the Child Care Rockstar contest? [34:40] Kris shares about the first ECE Conference she attended at NAEYC, the National Association for the Education of Young Children. [37:00] The Sisters define a Child Care Rockstar, and the balance between heart and will.   Quotes: “All we had to go was up. So we were given that opportunity and the Academy gave us the tools that we needed.” — Sister Mercedes [14:00] “There’s such a great desire to share freely and it’s a really beautiful experience.” — Sister Mercedes on The Academy [16:08] “Even though you're scared, know what the goal is. In your mind, see it and keep your eye on it, and don’t be discouraged.” — Sister Mercedes [27:19] “The core value piece is one of the biggest shifts that you're going to make in their mindset as professional educators, and how you want them to show up too.” -— Kris [30:00] “I think a Child Care Rockstar is someone who has a huge heart and a courageous heart.” — Sister Maria [37:40] “A rock star is someone who can see the star, who can see where your goal is, and then take those steps courageously, fall and get up, have arguments and make up and be stronger because of it.” — Sister Mercedes [39:01]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal St. Francis Day Care Center

Jacob Jensen is the Executive Director of The Learning Station, a Christian-based child care organization in Myrtle Beach, and a coach for the Child Care Success Company. As a husband and father of two boys, Jacob is dedicated to providing exceptional early education while upholding core values like positivity, family, and excellence.   With three schools serving nearly 500 children, Jacob focuses on empowering leaders and driving success in the child care industry. He is passionate about building strong communities and helping child care businesses thrive. In this episode, Jacob talks with Kris about his journey from growing up in child care with the awesome Donna Jensen as his mom, how his experience in mortgage sales and ministry shaped his leadership style, and how stacking small wins creates massive momentum and helps to prevent burnout. Jacob also has some great insights into using community events and a “whatever it takes” approach to boost enrollment, embracing technology, and the COACH acronym (Call Out & Call Higher) as a key strategy for empowering staff and fostering growth.    Key Takeaways: [5:58] Jacob grew up in child care. His mom, Donna Jensen, founded The Learning Station. He talks about returning to lead his family’s business after exploring careers in mortgage sales and ministry. [10:31] More about Jacob’s (very busy) family life. [12:18] Fun fact: Jacob’s front two teeth are fake, and knocked them out during a wild event the same day he was supposed to take his now wife out. Everyone is pretty happy she decided to give him another try! [14:10] Challenges in the industry include technology and child care leaders learning to build their own systems to stay efficient. [18:42] The power of consistency and the “captain” analogy. Many child care leaders are busy plugging holes in a sinking ship instead of standing at the helm and leading with strategy. [22:07] Lessons learned in the ministry that Jacob carried over to childcare. [27:51] Stacking small wins builds momentum. [31:02] Seasonal thinking helps prevent burnout. Understanding when to push hard and when to pause and reflect keeps businesses sustainable. [33:37] The Learning Station now follows a “whatever it takes” approach, removing barriers and offering promotions to secure sign-ups. [38:52] Ways that The Learning Station markets everywhere parents are, including community events, partnerships, and a grand reopening to stay top-of-mind. [42:20] The “COACH” analogy. [42:49] The importance of finding the hidden talent on your team.   Quotes: “I always joke with Donna that I need 10 centers before 2030. But we're, we’re excited, and it’s been an honor to help her bring to fruition that dream that she’s always had.” — Jacob [9:40] “Obviously, it is a passion-based industry, and so there's a lot of different heart-tied elements to the fact that the margins are not as big as they are in other industries, and so you're operating with fewer resources.” — Jacob [15:13] “I think the biggest thing that I noticed is you have to create your own thing. You have to take the bull by the horns and say, okay, if not me, then who's going to do it?” — Jacob [15:38] “Consistency, consistency, consistency. That will save leaders so many headaches and also give your people a roadmap for how this place runs and how we do things around here.” — Kris [18:50] “When you’re in leadership, you are the captain of the ship.” — Jacob [18:53] “You have to have a vision of where you want to go.” — Jacob [19:10] “Sometimes when you’re under the water, you have to hold your breath, and you have to just paddle, paddle, paddle, paddle, paddle until you get to shore. But the shore is there, and just understanding that it’s a season. It’s a really good mindset because it's way easier to run hard when you see the finish line.” — Jacob [19:33]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal The Learning Station  How to Lead When You Are Not in Charge, by Clay Scroggins Extreme Ownership, by Jocko Willink and Leif Babin How to Win Friends and Influence People, by Dale Carnegie

Michelle Masjedi is a dedicated early childhood educator and business owner in Los Angeles. As the founder of The Journey Begins and the soon-to-open The Journey Continues, she has spent over 30 years shaping the future of child care. In this episode, Michelle shares how she and her community have rallied together in the wake of the devastating California fires, working to provide emergency child care, support families in crisis, and address the gaps in disaster infrastructure for young children. Beyond that, she goes more into the systems and leadership strategies that have transformed her business, from implementing clear SOPs to maximizing technology for efficiency.   Key Takeaways: [5:38] Michelle secured a $1M grant to open The Journey Continues, a new child care center expanding infant and preschool care in a child care desert. [7:01] Michelle’s child care journey is deeply rooted in family, with her husband playing a key role in property acquisitions and business operations, while her children are also involved. [8:26] Michelle’s early career in early childhood education led her from teaching to business ownership, where she has spent 32 years shaping child care programs. [10:53] The California fires destroyed 289 child care centers and family daycare homes, leaving hundreds of families without care. [15:55] Michelle and other local directors mobilized immediately, forming a response team to provide emergency child care, distribute resources, and advocate for displaced families. [20:11] Michelle and her team created a GoFundMe scholarship program to help directly affected families cover the cost of child care. [23:55] The experience reinforced the importance of strong leadership, defined roles, and standard operating procedures (SOPs) in managing a crisis. [25:08] Being named as a Child Care Rockstar finalist this past year, and a few best practices that have helped Michelle grow her business. [27:15] A few of the many benefits Michelle has gained from joining the Academy. [33:07] Michelle secured a $1M grant to open The Journey Continues, a new child care center expanding infant and preschool care. [36:44] More about the vision for the new center, including serving children from 18 months to after school and the anticipated timeline for completion.   Quotes: “In the Pasadena Altadena area, there are 289 child care centers and family daycare centers that were lost in the fires — 289 — which is hundreds of children that immediately lost both their homes and their childcare.” — Michelle [11:41] “I immediately wanted to, just like wrap my arms around and protect people from that. And how could we do that quickly?” — Michelle [13:30] “Even in all of this devastating disaster, there’s been so much beauty in the community coming together.” — Michelle [21:59] “No matter how difficult and challenging it is, find the good.” — Michelle [23:45] “Really, the Child Care Success Academy changed everything for me. I really had some excellent tools in my toolbox, but I was missing so much. And when I joined the academy, it’s been five years now, I learned so many things.” — Michelle [26:22] “What if you could actually take on more and do more and grow to levels you never even imagined? And that was something I never allowed myself that opportunity or even thought, and that’s what the academy really did for me.” — Michelle [29:18]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal The Journey Begins Donate to Michelle’s GoFundMe to help provide child care scholarships for families in need: GoFundMe — The Journey Begins

Tameenah Adams is a Certified Child Care Success Academy (CCSA) Business Coach and a seasoned entrepreneur who has successfully owned and operated multiple childcare centers in the DC Metro area. As a coach, she helps childcare owners streamline operations, build high-performing teams, and achieve sustainable growth. With over 25 years of experience in HR, business management, and leadership development, Tameenah launched ChildcareHR to support childcare owners with HR, compliance, and scaling their businesses. In this episode, Tameenah and Kris dive into the feelings wheel and discuss everything from life post-pandemic to stepping back into abundance — not just financially, but personally. They explore the importance of self-love, creating a life of ease as a leader, and embracing a daily rhythm that feels peaceful and fulfilling.   Key Takeaways: [8:46] Learning to surrender and taking it one day at a time. [11:26] The biggest lesson learned from the pandemic. [13:07] Tameenah shares how she’s shifted to a reward system based on how her heart, mind, and body feel, rather than material things. [19:04] The connection between self-love and effective leadership. [20:40] Strategies for managing overwhelm and staying present. [25:52] The importance of surrounding yourself with the right community. [29:43] How outsourcing can create more time and efficiency. [35:17] Practical strategies for financial recovery and smart money management. [38:06] Overcoming fear and leading with confidence. [42:07] Transparent leadership and leading with grace. [44:48] Exploring the power of the Feelings Wheel.   Quotes: “I was at the intersection of my life. I had to make a choice because, quite honestly, there were times I didn’t even know if I could make it another day. What kept me hanging on was knowing my children needed me.” — Tameenah [7:56] “I’m learning now that there is a different reward system. My reward comes in how my heart feels, how my mind feels, how my body feels. Am I able to sleep well? Rewarding myself really doesn’t cost anything.” — Tameenah [13:07] “I’ve started the journey to really look and love me. I’m healing from the hurt in my life and how I hurt myself. Self-love is being kind to yourself.” — Tameenah [18:33] “I stay plugged into a community that can serve me and understand me, where I feel safe.” — Tameenah [25:00] “Your intentions have to equal your impact.” — Tameenah [35:22] “It’s all about the energy you bring into your leadership decisions.” — Kris [40:08] “I’m leading differently because I’m leading even more transparently.” — Tameenah [42:18] “I’ve taken my power back. There is nothing anyone can say about me that I haven’t transparently shared myself. I’m not going to walk around in shame for anything.” — Tameenah [43:47] “What people think of me is none of my business. What I think about me is my business.” — Tameenah [48:20]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Tameenah Adams

Kris welcomes Thomas Brawner, Owner and CFO of Alta Schoolhouse, a Montessori-inspired preschool located in Lakeland, Florida. Thomas first talks about his and his wife's journey to Lakeland - his wife had previous experience as a director at a childcare center, while Thomas came from a business background but shared a passion for working with kids. Thomas provides an inspiring glimpse into the strategies he and his wife used to successfully open Alta Schoolhouse, after facing challenges with their first two location attempts, emphasizing the importance of understanding the dynamics of their local market and building a strong, credible team - including hiring a respected architect - as keys to finally launching the school; throughout the conversation, Thomas shares insights into his innovative approaches to marketing, staffing, and growing the new childcare business, demonstrating the rewards that can come from pursuing your vision with the right support system in place.    Key Takeaways: [5:40] Check out Kris’s new website! https://krismurray.com/ [9:03] Thomas joins the show from Lakeland, Florida.  [9:38] Alta Schoolhouse opened in April 2022, and is a Montessori inspired pre-school.  [11:00] Thomas talks about why he and his wife chose Florida.   [12:50] How he and his wife handle the different roles and responsibilities.  [15:05] Fun fact: Thomas is Argentinian and has a close affinity for the culture…especially soccer!  [16:25] The Montessori inspired component.  [18:25] How Thomas found the Child Care Success Academy.  [22:10] Falling in love with the real estate development side of building Alta Schoolhouse.  [23:25] The two locations that failed before the final Alta location, and what Thomas learned from the process.  [25:15] Investing in the right team at the beginning will save you money and earn you respect down the road.  [27:35] The different types of marketing they utilized, including the power of Mom’s Groups!  [29:47] Fun offerings at tours and open houses.  [32:20] The importance of knowing your market and doing your homework.  [32:35] Staffing and building confidence within leadership.  [35:31] Team retention and finding new members.  [38:17] Alta is a young and vibrant environment.  [41:01] The idea of starting another location in the near future.  [42:02] Thomas talks about managing finances as a self described “spreadsheet fiend” and secret shopping locations before they opened.  [47:18] Thomas’s advice for people looking to get into the industry: go for it!    Quotes:  “The work life balance is truly, truly a gift in this industry.” [14:16] - Thomas  “It's been an absolutely incredible experience ever since joining the community and just the wealth of knowledge that you can get so quickly. It’s pretty invaluable.” [20:08] - Thomas  “The moment that we hired this architect and he walked into the doors of the city hall with us, the city planners and everybody on staff took us seriously. We were no longer two kids that had a dream and were trying to open up school. We were now business professionals with the backing of an architectural firm that was well known in Lakeland and respected in Lakeland. That is what gave us the credibility that we needed to be taken seriously.” [24:53] - Thomas  “We were able to build a wait list and have enough desire for what we were offering, where we were able to be in the green on day one.” [27:11] - Thomas  “They (your team) get confidence from good leadership.” [34:22] - Thomas  “I'm constantly looking at what other centers in our area are paying, and it's my goal to pay more than them.” [35:51] - Thomas  “It’s obviously an income for my family, but it's provided a community and just a sense of fulfillment in creating jobs, creating happiness through, through the kids and students and parents that are under your care. Go for it!” [37:14] - Thomas    Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray @iamkrismurray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Alta Schoolhouse  @altaschoolhouse

In this episode, host Kris Murray welcomes Brenda and Geordie McClay, the dynamic husband-wife team behind Bright Ideas Child Care and Learning Center. Brenda and Geordie share their remarkable journey, from Brenda's initial desire to be an elementary school teacher to opening their first childcare center in 2009 and expanding to a second location in 2020. The McClays discuss the challenges they’ve faced, particularly with hiring quality staff during the pandemic, and the strategies they’ve employed to overcome these hurdles. This includes partnering with local high schools to develop an apprenticeship program, leveraging social media to showcase their positive culture, and implementing a robust referral bonus system. Geordie also shares his insights on the value of the Academy’s men's group, which has provided him with a supportive network of like-minded individuals as he transitions into a more active role in the business. Additionally, Brenda and Geordie emphasize the importance of building a strong, family-oriented culture and the power of community partnerships in enhancing their program.   Key Takeaways: [8:40] Brenda and Geordie’s path from home daycare to multi-center childcare program. [10:00] Geordie shares his background in the Coast Guard and his transition to supporting Brenda in the childcare business. [12:36] Family fact: the McClays have six children! [16:41] Brenda discusses the difficulties in hiring quality staff and the impact of COVID-19 on the hiring process, along with different recruitment strategies. [19:00] Brenda mentions their partnership with local high schools to recruit Co-op students and provide apprentice programs. [20:51] Their intentional use of social media to showcase the fun and positive aspects of their program. [24:58] Their referral reward program. [26:39] Showcasing the family aspect of it. [28:30] The Academy’s men’s group and the support it provides for men in the childcare industry. [31:26] Gaining confidence and focus from joining the Academy. [37:30] Working together as a husband and wife duo. [40:13] The partnership with the local public preschool and the benefits it brings to their teachers and students. [43:13] Support can show up in a variety of ways. [45:53] What does it mean to be an “energy bus school”?   Quotes: “I thought that having a center was the big dream, and I had achieved it. So, I guess when I joined the Academy, I realized that I could dream bigger than that.” — Brenda [8:52] “We have worked hard to pour into our staff and show them that we care about them and their contribution. Without them, we couldn’t do it.” — Brenda [17:17] “I found that the more we showcase the fun things that we’re doing, the more successful we are in finding a good match for us.” — Brenda [17:50] “I think it’s important for us to get our high school students and young adults excited about the field, yes, because it’s an amazing field.” — Brenda [20:23] “I think as a community, we need to be together, whether we’re in the same town or the same state, we should all be here for the children.” — Brenda [31:08] “The only way to scale the business and be able to impact more people and more children is to figure out where you’re the bottleneck and start replacing yourself in the areas that are not your unique brilliance.” — Kris [35:40]   Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: use code CDARenewal22 to get $100 off your renewal Bright Ideas Childcare  The Energy Bus