DEO's Growth Secrets Podcast for Dental Organizations

If your marketing agency is leading with traffic, clicks, and impressions... they're measuring the wrong things. And while you're nodding along to their monthly report, your business stays flat. Most dental practices don't have a marketing problem. They have an accountability problem. In this episode, Daniel Sosa, CEO of OM Performance Marketing, breaks down why traditional dental marketing is bleeding your budget dry and what performance marketing actually looks like. You'll learn why new patients and production are the only metrics that matter, how to tie your marketing directly to hiring decisions and practice growth, how to vet a marketing agency so you never get burned again, and why month six is when real growth finally takes off. 🔗 Connect with Daniel on LinkedIn: www.linkedin.com/in/dsosa1/ 🌐 Learn more about OM Performance Marketing: www.growwithom.com/dso 📋 Grab their free Digital Marketing Agency Cheat Sheet, so you know exactly what to look for when evaluating your next marketing partner: https://bit.ly/4uoOQHo   Not a DEO member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today. ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/   Today's episode is sponsored by OM Performance Marketing, a partner of the DEO.

What if you could build a thriving dental organization and still be present for the moments that matter most? In this episode, Dr. Whitney Weiner shares her journey from starting with zero patients to buying seven offices and consolidating them into three. She talks about the early grind, cash being tight, remodeling operatories on weekends, and carrying the weight of growth on her shoulders. She opens up about her worst financial quarter ever and the realization that being the super producer was actually slowing her company down. The shift came when she learned to let go, hire people wiser than her, and step into architecting the business instead of doing everything herself. Today, she blocks time on her calendar to help her son with algebra, builds her schedule around family, and chooses what she says yes and no to. Listen in to hear Whitney's story about growth, failure, freedom, and building a practice that works around her life. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

Are you spending thousands on marketing, but still don't really know what's working? In this episode, Kendall sits down with Ali Soufi, CEO of DocSites, to talk through what's really happening behind the scenes of dental marketing. They cover why many practices overspend on Google Ads, how "vanity websites" quietly hurt ROI, and what it looks like to focus on efficiency first. You'll hear real examples of practices cutting the fluff, reallocating spend, and building websites that patients actually respond to. If marketing has ever felt confusing, expensive, or out of your control, this episode will help you see where to look and what questions to start asking. Learn more about DocSites or connect with their team 👇 www.docsites.com 🎁 DEO Members: DocSites offers an exclusive, member-only offer. To learn more or access member perks, reach out to your DEO Coach or Community Coordinator. Not a member? Join over 500+ dentist entrepreneurs who have already solved the challenges you are facing today.✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

What do you do when you buy failing practices and suddenly you're the one holding every location together? Seth Huish and Clark Brinton from Arvory Dental Group bought four practices in 2017. What started as an ambitious growth plan quickly turned into lost associates, burned savings, and the pressure to produce their way out of problems. Now at eight locations with every practice clearing $1M+, they share how they moved from associate to partner models, slashed costs by 30% with AI, built vertically integrated systems, and why radical candor became their secret weapon for tough conversations. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

What if the real reason scaling feels harder is because your systems were never built to scale in the first place? Kendall sits down with Ted Wegman, co-founder of Access DSO Solutions, to break down what really goes wrong when dental groups grow too fast. Ted explains how practices hit facility bottlenecks, miss critical details, and end up with systems that don't talk to each other. Before they know it, owners are pulled back into decisions they thought growth would eliminate. He shares real stories from large dental groups that scaled right and wrong, why scalability and EBITDA drive real value, and how building systems before expansion creates freedom instead of friction.   📞 Connect with Ted Wegman 📧 Email: TWegman@AccessDSO.com 📱 Call/Text: (314) 497-0403   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if the money problem in your practice isn't production, but what's happening after the patient leaves the chair? Many dental practices are busy and producing well, yet cash flow still feels tighter than it should. In this episode, Nina Lewis, VP of Revenue Cycle Management at SupportDDS, shares what she sees every day working with dental practices that believe they are collecting properly, only to discover hidden gaps behind the scenes. We talk about why AR totals can be misleading, why over-90 claims reveal where systems are failing, and a real story where internal EFT changes created major payment delays for a dental practice. It's a conversation that helps owners see where revenue can get stuck, and why noticing it sooner can make a meaningful difference. SupportDDS provides dental RCM-certified virtual team members who support billing, insurance verification, AR follow-up, and workflow optimization. Their team helps practices uncover gaps, reduce delays, and strengthen collections with consistency and clarity. If you are a current DEO member and a client of SupportDDS, you are eligible for a FREE Revenue Cycle Management Assessment valued at $1,800. 📅 Speak directly with Nina Lewis and reserve your session: 👉 https://calendly.com/nina-supportdds   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if the reason your practice isn't growing has nothing to do with your dentistry? In this episode, Dr. Kalpesh Patel shares the uncomfortable truth most dentist-owners learn the hard way: great clinical skill doesn't equal a scalable business. He walks through going from a single practice to multiple locations, the personal sacrifices nobody talks about, why leadership is the real constraint, and how shifting from "doctor" to "developer of people" changed everything. This is a raw conversation about growth, humility, systems, and what it really takes to build something that lasts. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

What if the revenue you think you're collecting is actually slipping through cracks you don't even know exist? In this episode, Racheal Grant, VP of Dental Sales at Medusind, explains how gaps in insurance verification, claim submission, and AR end up quietly draining practices. One missed step becomes a growing problem and as you scale, those problems multiply. Racheal shares why verification is the real tipping point, how AI and human expertise work together to protect your cash flow, and what leaders can do when their teams are stretched thin. If you've been sensing money is leaking somewhere...this episode shows exactly where to look.   Want to connect with Racheal and explore Medusind's revenue cycle management solutions? 👉 Visit https://www.medusind.com/dental-rcm-solutions   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if the real reason you feel behind on taxes and cash flow is because you're still 'flying blind' financially? In this episode, Duckett Ladd's, Jared Duckett and Caleb Gussner, reveal why every dental practice owner needs a true financial playbook to make smarter decisions and avoid costly surprises. They break down the dangers of managing from your bank balance, how year-end tax strategies really work, and why understanding your financial statements is the first step toward more clarity...more profit...and more control.   👇Connect with Duckett Ladd Website: https://duckettladd.com/ YouTube: https://www.youtube.com/@duckettladd8797 Facebook: https://www.facebook.com/DuckettLadd LinkedIn: https://www.linkedin.com/company/duckett-ladd-llp/   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

Ever look around your practice and think, "How am I supposed to lead this team when I'm still figuring things out myself?" In this episode, host Jordin McEntire sits down with Dr. Tyler Tolbert, owner of Smile Now Dentures and Implants, to unpack the real journey behind growing a dental organization. Tyler shares the moments most owners hide. The tough partnership decisions, the people challenges, the chaos of growth, and the clarity that comes when you stop pretending to know it all and surround yourself with the right leaders who have walked the same path. Ready to join DEO members who have already solved the challenges you are facing today? ✨ Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

If your best front desk team member quit tomorrow, how fast would your new patient numbers start to drop? In this episode, host Emmet Scott sits down with Miles Beckett, CEO and Co Founder of Flossy, to unpack the real story of a high volume practice that lost over half its new patient flow when one team member walked out. Miles shares what happens when calls slip to voicemail, why booking rates collapse in seconds, and how practices using Fiona are adding 50 plus new patients a month by removing hidden friction and giving patients what they actually want. It is simple, uncomfortable, and exactly what growth minded owners need to hear.   🎁 Special Offer for Listeners If you sign up for Flossy, your onboarding and set up fees are waived when you mention this podcast. 👇 Connect with Flossy 🌐 www.flossy.com 🔗 www.linkedin.com/company/flossy 👇 Connect with Miles Beckett 🐦 www.x.com/mbeckett 🔗 www.linkedin.com/in/miles-beckett   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

Does AI actually make your practice easier to run...or just give you one more thing to figure out? That's the question every dental practice owner is wrestling with right now. In this episode, host Kendall Hussain talks with Mike Huffaker, Chief Revenue Officer at Planet DDS, about separating hype from reality when it comes to AI in dentistry. Mike shares how Planet DDS grew from $10M to $100M in recurring revenue by helping thousands of practices simplify operations, strengthen profitability, and keep people (not technology) at the center of care. You'll hear real examples of how AI is changing scheduling, billing, and patient experience...and how to make it work for your team instead of overwhelming them. 📘Download Planet DDS's AI Operating Model ebook to see how AI is reshaping dentistry and where to start in your own practice👉 https://bit.ly/49Lb0M2 Connect with Planet DDS: https://www.planetdds.com Connect with Mike Huffaker on LinkedIn: https://www.linkedin.com/in/huffaker/   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What happens when your success starts to cost you your freedom In this episode, Emmet Scott talks with Dr. Geith Kallas, Founder and Owner of Smile Makers Dental Center, about the hidden cost of growth and how he turned burnout into breakthrough. Dr. Kallas shares how he went from running himself ragged across multiple locations to building systems, empowering leaders, and creating consistent clinical excellence through AI and smarter processes, proving that leadership growth always starts with personal change. 🎯 Ready to lead your team and grow your practice without burnout? Join DEO member Dr. Geith Kallas and hundreds of other growth-minded dental owners. Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO member 👉https://deodentalgroup.com/interest/

What if you could grow your dental practice without ever compromising patient experience? In this episode, host Jordin McEntire talks with Dr. Rania Saleh, DDS, MSD, Founder and CEO of Oryx Dental Software. Dr. Rania shares how her journey as a practicing dentist revealed the gaps in patient care, communication, and team efficiency that inspired her to build Oryx — a cloud-based dental software designed by dentists, for dentists. She opens up about the challenges of leading innovation in an industry resistant to change, how Oryx helps teams shift from reactive to proactive dentistry, and why staying close to your patients and your purpose is the key to lasting growth.   📲 Connect with Oryx Dental Software: Website: https://www.oryxdentalsoftware.com/ LinkedIn: https://www.linkedin.com/company/oryxdenta Facebook: https://www.facebook.com/OryxDentalSoftware/ Twitter/X: https://x.com/oryxdental Instagram: https://www.instagram.com/oryxdentalsoftware/ YouTube: https://www.youtube.com/channel/UCr3biGNxStQVqsc9ogZK6qg   👤 Connect with Dr. Rania Saleh: LinkedIn: https://www.linkedin.com/in/rsaleh/   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if every unanswered phone call was money slipping through your fingers? In this episode, host Kendall Hussein talks with Shea Davis, Director of Marketing and Sales/Accounts Receivable, and Kristy King, General Manager of Concierge Contact Center. Together, they reveal how missed calls quietly drain revenue, overwhelm front desks, and leave patients hanging. You'll hear what's really happening behind those "we're busy" moments and how outsourcing call support can free your team to focus on patient care while capturing every opportunity for growth.   🎧 If you're interested in working with Concierge Contact Center, make sure to mention this podcast when you reach out to receive free onboarding, a $200 value.   📞 Connect with Concierge Contact Center: Website: https://conciergecontactcenter.com/ Facebook: https://www.facebook.com/ConciergeContactCenter Instagram: https://www.instagram.com/conciergecontactcenter/   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if AI didn't replace your team but made them better? In this episode, host Kendall Hussein talks with Laura Nelson, VP of AI, Training, and Development at Mango Voice, about how dental teams can stop being busy and start being effective. Laura shares how Mango Notes automatically writes call notes directly into your PMS so your front desk can stay focused on patients instead of paperwork. She also explains how Margot, Mango's AI agent, helped one practice jump from 25% voicemail callbacks to 50% meaningful after-hours patient responses, creating more connection and less chaos for the team.   🎙️ Learn more about Mango Voice: https://www.mangovoice.com   👤 Connect with Laura 🌐 lauranelsonspeaks.com 🔗 linkedin.com/in/laura-nelson-rocks   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

Would you ever build your dental practice on 75-year-old technology? In this episode, host Jordin McEntire talks with Richard Del Monte, Partner Advisor at Allworth Financial, about why most financial strategies haven't kept up with today's economy. Richard shares how outdated investing models leave money on the table and what high-earning dental practice owners can do differently. From understanding the limits of traditional portfolios to exploring smarter ways to reduce taxes and build real wealth, this conversation reveals what it means to create lasting financial freedom beyond the 60/40 mindset. 📱 Learn more about Allworth Financial and how they help dental professionals strengthen their financial future: http://allworthfinancial.com/dental 💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

What if the hardest part of scaling your dental practice wasn't growth itself, but leading the people who make it possible? In this episode, Emmet Scott sits down with Dr. Laxmi Reddy and Dr. Vaibhav Rai, owners of Smile Loft Dental. From starting with one practice to now running ten, with 15 associates and 130 team members, they share the lessons that reshaped how they lead. You'll hear how slowing down to listen changed everything, why culture became their foundation, and what it takes to balance leadership and growth. 🎯 Want to build a culture where your team thrives and your practice grows with it? Join DEO members Dr. Laxmi Reddy & Dr. Vaibhav Rai, along with hundreds of other growth-minded dental owners. Schedule your free Growth Accelerator Call and take the first step toward becoming a DEO Member 👉 https://bit.ly/4iGVjal

What if one tweak in treatment consultations increased case acceptance 30%? In this episode, Kendall sits down with Patrick Johnson, Head of Customer Experience at Rilla, to unpack the hidden moments that decide whether patients say yes to treatment. Patrick shares how one dental group saw treatment acceptance increase 48% in just three months, why many treatment coordinators don't ask for the close, and how AI coaching exposes patterns like doctors downselling or coordinators doing 75% of the talking. Think of it as game tape for your dental team—every conversation gets sharper, and more patients commit to treatment.   🎙️ Learn more about Rilla at Rilla.com 📄 Want proof it works? Download Rilla's one-pager to see partner results, case acceptance gains, and the ROI numbers behind their AI tool 👉https://bit.ly/46A5n01   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/

💥 What's the one thing your team needs from you more than anything right now? Spoiler: it's not higher pay, better tech, or even more training. In this episode, futurist and researcher Seth Mattison joins us to unpack the universal leadership principles that matter most in times of disruption—hope, agency, and vision. We dive into how entrepreneurship is the "CrossFit of personal development," why regenerative leadership is the future, and how practice owners can thrive at the intersection of people, technology, and massive change. ✨ Connect with Seth Mattison and FutureSight Labs: https://sethmattison.com 📲 Follow Seth on LinkedIn: linkedin.com/in/sethmattison   💡 Running your practice shouldn't feel like survival mode. Join DEO's Growth Secrets Newsletter, the daily email with real tips on growth and profitability. 👉 Subscribe Now: https://deodentalgroup.com/newsletter/