Billy Diamond's Branding For Entertainers Podcast

One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience. 

In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.

In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer._____________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter

In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.Connect with Cris:theprofessionalmagicianclubpro.com  - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.___________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> brandingentertainers.com/brandbetter 

Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starred in his own show Presto at The Downtown Grand Las Vegas. He has also performed for cruise lines such as American Family Cruises, Costa, Holland America, Norwegian, Star/Dream Cruises, and Grand Bahamas Cruise. McKinney’s talents have been seen on TLC, Children Talk Television Show, The Late Show with David Letterman, and he was a consultant for Teller’s production Play Dead. In addition to this Leslie McKinney was the first American entertainer to perform in Weifang, Shandong province in The People’s Republic of China. Leslie McKinney is known for his charming southern style and his ability to make his audience feel at home.www.lesliemckinneymagic.com

IN THIS EPISODEThis is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.Find out the voice of your brand so that you can attract your ideal audience. Take our easy free online quiz and you’ll also get our free 10-page report that shares how to best market and brand yourself based on your personality.  Go here >>> brandingentertainers.com/yourbrandvoice

The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.Listen to this episode so that we can get you up to speed with what's next.

IN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message.We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it.RESOURCES WORTH CHECKING Mark’s website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 

IN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING:Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 

IN THIS EPISODEWe take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKINGLandon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman

Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.

Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...Mixing Up Your Social MediaGetting Personal on Social MediaSmall Acts of KindnessCross-Branding with Your LogoBless and You Will Be BlessedDoing the Opposite of OthersManners & Public PerceptionOnline Scheduling Done RightPhoto Ops Give You AnalyticsADDITIONAL SHOW NOTES:Get the FREE 18-page companion PDF Download for episodes 22 & 23 by going to the following link. All we ask is for your email address and name. https://brandingentertainers.com/TIPSAs a reminder, our Black Friday Deals Days will be going on for 12 days from 11-22 to 12-03-2021. With it, you can get 30% OFF Sitewide for products and services. Just use coupon code BIG30 at checkout. 

Do you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. Part 1 in a series.

Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to HoudiniMarketingBook.com.Other great content by Carnegie can be found on the following links ...The #1 Magic History Blog on the internet: TheMagicDetective.comCarnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at  MagicDetectivePodcast.comThe Dead Conjurers features the graves of famous magicians and a few other celebrities.Carnegie's website: CarnegieMagic.comBe sure to also visit our website BrandingEntertainers.com for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.

Follow the journey of a middle school teacher as she strived to become a national comedy club headliner.Check out Sharon's website at sharonlaceycomedy.comSharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda ProjectSharon on YouTubeFollow Sharon over on Facebook at facebook.com/sharonlaceycomedian

Ken Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig.Show Notes:Ken's top 10 book list - must-reads for entertainers. Download the list at: MentalUnderground.com/books

Howard Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step.

Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market. RESOURCES WORTH CHECKING OUTFred & Bobbie’s Vlog files: https://www.youtube.com/user/fredbecker4Preparing for Cruise Ship Entertainment JobsEver thought about being a cruise ship entertainer? Gigs On Ships – Everything you need to know to book your act on cruise shipsFred Becker & Becker Magic WebsiteThe Becker's on FacebookThe Becker's on InstagramAlso, Be Sure To Visit us at BrandingEntertainers.comCHAPTERS:00:00 Intro: The Love Boat & Princess Cruises03:27 Welcome Fred - It was going to be a great year05:36 We planned for the future06:59 A different sort of thought for virtual shows11:43 Did the shift change your branding?13:05 Taking your time to get it right14:41 What’s next16:16 Cruise ship state of the industry18:27 Land versus Sea19:35 How does a person become a cruise ship entertainer27:59 Promo reels30:50 Being the face of the brand on a ship32:10 Markets are segmented & service-geared36:53 Show notes and outro37:27 Bonus: What happened to The Love Boat?

IN THIS EPISODE:As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding.LINKS:Jason’s Website - https://www.jasonmichaelsmagic.comResilience Training - https://www.jasonmichaelsmagic.com/resilience-training-alt#DoTheImpossible Podcast with Jason & Stephen - https://www.jasonmichaelsmagic.com/podcast-index#podcastJason’s Book can be purchased on Amazon. You Can Do the Impossible, Too! https://www.amazon.com/You-Can-Impossible-Too-Professional-ebook/dp/B0711SLY79?SubscriptionId=0ENGV10E9K9QDNSJ5C82&tag=&linkCode=xm2&camp=2025&creative=165953&creativeASIN=B0711SLY79Watch Jason on TEDx - https://youtu.be/nSIwU37Kl20Watch Jason perform on Mike Huckabee -  https://youtu.be/BA9HhPU3MlgCHAPTERS:00:00 Intro03:25 TedX Excerpt03:46 Is Jason Michaels your real name?05:32 What’s your background in entertainment & how’d you start?09:07 What led you to want to speak more than just being a magician?12:09 Transitioning to more speaking gigs14:29 About Tourette Syndrome and education18:36 Paralyzed by a diagnosis20:04 Ripping of the label and finding the tools to help yourself (and others)22:26 Resilience Training Course23:14 About #DoTheImpossiblePodcast with Jason & Stephen (Bargatze)25:38 Transitioning and the Rebranding of Jason Michaels28:52 Five words to sum up Jason Michaels & using them as a brand30:14 Upcoming Episode info30:56 Wrapping up with Jason Michaels31:45 Resources and Outro

In This Episode:To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode.