Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

If you’ve ever worried that “selling” means selling your soul—or your stories fall flat when it’s time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You’ll hear how to turn client results into persuasive case studies, why “day-in-the-life” vision casting works at every stage of the funnel, and what to post when you want qualified leads (not just likes). We also dig into boundaries and emotion – how to be specific and resonant without oversharing – and a simple format you can use today to spark replies and sales. By the end, you’ll have practical guardrails and repeatable structures to tell stories that sell your products and services – with zero bro marketing. Listen to This Episode to Hear More About: “Sell without selling your soul”. The mindset shift that lets you charge, receive, and serve—without the icky aftertaste. Conversion-focused storytelling vs. “nice stories”. How to make every post point to an offer, authority, or origin—so it does a conversion job. The real reason your social proof isn’t converting. Turn testimonials into “money-making case studies” by revealing the middle—your diagnosis, method, and decisions. Why safety signals beat sales tricks. Show you are who you say you are through process transparency and nuanced examples. Vision casting that sells. Use “day-in-the-life” stories (before and after) to create felt relevance without trauma-dumping. What to do when your audience loves your content but doesn’t buy. Ditch the DIYer-Never-Buyer and write for the “Longtime Lurker” who converts. The surprising truth about emotion. Specific details create universal resonance; oversharing isn’t required. Set healthy storytelling boundaries. Create a personal “No-Fly List” so you can be candid and professional. How to test, pace, and iterate your stories. Tell it 10 times, watch where eyes light up, and keep the beats that land. Steal this format: The Lead-Qualifying Listicle. A one-post framework to surface pains/solutions, spark replies, and quietly pre-qualify buyers. Spokesperson Rule. As founder, you’re employee #1 and salesperson #1—use stories across TOFU, MOFU, and BOFU. Align or skip it. If a story doesn’t connect back to your offer or bigger brand “quilt,” don’t post it. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now The Candid Collective https://candidcollective.co/ Wallflower Fridays Kendall’s newsletter on stories that sell: https://wallflowerfridays.com/ Kendall’s LinkedIn https://www.linkedin.com/in/kendall-cherry/ Julia Cameron https://juliacameronlive.com/ The Artist’s Way by Julia Cameron https://juliacameronlive.com/book/the-artists-way-a-spiritual-path-to-higher-creativity/ Frieda Maher – SalesPod https://salespod.com.au/

Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system. Listen to This Episode to Hear More About: The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script. How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track. What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate. The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions. Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner. Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience. Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first. From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar. The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer. Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now EP 02 – Your Ideal Client (includes Ideal Client Avatar template) https://herbusiness.com/podcast/02-your-ideal-client/ EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ EP 04 – Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ EP 05 – Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/ Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/ Tracey McLachlan - Davis Ogilvy https://do.co.nz/people/tracey-mclachlan/ Veronique Lutchmaya — Unique Tenants Consult https://tenantsconsult.com.au/ Kendall Cherry — The Candid Collective https://candidcollective.co/

Ever felt like your marketing strategy should be working — but the results just aren’t showing up? Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look. Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens. They share real-world stories from inside the HerBusiness Marketing Success Mastermind, including how members like Kristy-Lee from People Powered HR and Fiona Keary from Style Liberation built momentum by staying the course (even when it felt like nothing was working). Plus, they walk you through how to create your own “Stick-With-It” System — so you have the structure, support, and signals to follow through on a strategy long enough for it to pay off. Whether you’re launching a lead magnet, running webinars, or building your email list — this episode will help you stop second-guessing and start getting results from the strategy you already have. Listen to This Episode to Hear More About: Why so many strategies appear to be failing — when they’re actually just incomplete How to recognise when you’re in the “messy middle” and what to do instead of quitting The difference between leading and lagging indicators (and why it matters) What the Signal-to-Noise Ratio is — and how it can save your sanity The 90-Day Focus Window we use inside the HerBusiness Mastermind Real examples of webinar, content, and Instagram strategies that turned around because someone stayed with them And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now Episode 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales Episode 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke Kristy-Lee Billett – of People Powered HR Fiona Keary – of Style Liberation

When the world around your ideal client shifts — whether it’s a new law, a tech breakthrough, a social movement, or an economic shake-up — their needs, questions, and priorities change, too. And that creates one of the most powerful (and underused) moments for YOU to create content that meets the moment and converts more clients. In this episode, your hosts, Suzi Dafnis & Michelle Falzon give you practical ways you can ride the wave of change and use shifts and trends happening right now in YOUR industry or market to create: More visibility More relevant offers More meaningful conversations And ultimately… more sales. We share real-life examples of women business owners inside the HerBusiness Marketing Success Mastermind who are turning disruption into opportunity — like: How Donna Cross is leveraging massive aged care reforms to position herself as the go-to expert How Amanda Farmer is turning every legal update in the strata space into leads, trust, and revenue How Chantel Gilbert pivoted from general electrical services into solar and EV installations in response to environmental and financial shifts We’ll Walk You Through: The 5 types of change that can create momentum in your marketing A simple 3-step framework to spot shifts and respond fast The key to getting your message heard when urgency is already high Why your most timely content doesn’t need to be polished — it needs to be present Whether the changes are legislative, cultural, technological, financial, or environmental — you’ll learn how to anticipate them, respond strategically, and meet your clients in the moment they’re most ready to buy. Listen Now to Learn: The 5 categories of change you want to be on the lookout for that unlock new sales opportunities How to become the go-to voice when your industry is shifting Why urgent change means less “pushing” and more natural conversions How to respond to trends without splitting your focus in too many directions The 3-step “Listen, Translate, Respond” framework to move fast with confidence Simple ways to tweak your message or offer that build massive relevance How to ride the “wave of receptivity” with timely, helpful content What the media, your clients, and your competitors are already noticing — and how to join the conversation strategically Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now Donna Cross – Culturally Directed Care Solutions cdcs.com.au (Supporting aged care providers with culturally appropriate care) Amanda Farmer – Your Strata Property yourstrataproperty.com.au (Legal insights and education for the strata community) Chantel Gilbert – Blue Gum Electrical bluegumelectricalsolutions.com.au (Solar, EV charging, and smart energy solutions) Kristy-Lee Billett – People Powered HR peoplepoweredhr.com.au (HR systems, support, and legal compliance for small business) NDIS – National Disability Insurance Scheme ndis.gov.au McKinsey & Company Study – Digital Adoption During COVID mckinsey.com (Referenced study on rapid digital transformation in 2020) Google Alerts google.com/alerts (Set up keyword alerts for your industry or topic) Therese Ravell – Impact HR impacthr.com.au (Bespoke HR support for small and medium-sized businesses)

Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That’s exactly what today’s guest, Tina Tower of Her Empire Builder, is doing — with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she’s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You’ll hear real-world examples, surprising tips, and some eye-opening use cases you’ve probably never thought of. Whether you’re Custom GPT curious or already using ChatGPT in your business, this episode will get you thinking differently about what’s possible when you train AI to really know you. Listen to This Episode to Hear More About: What a Custom GPT actually is — and how it’s different from the ChatGPT you’re used to The first GPT Tina ever created and why it’s still relevant today How Tina batch-created 60 video scripts in 90 minutes using one GPT (and why it worked so well) The system she uses to keep her GPTs organised and integrated into daily team workflows Why Tina gets her Custom GPTs to talk to each other (e.g. “Wendy the Webinar Creator” chats with “Frank the Facebook Ad Strategist”) The emotional journey of letting AI co-write your launch emails — and why your best work is already in there What Tina does when her GPT outputs something that doesn’t feel like her — and how she fine-tunes it The key mindset shift you need to build a “Custom GPT habit” instead of starting from scratch every time The exact structure of Tina’s Sales Page Supercharger GPT — and why it’s already helping course creators optimise and convert better How to get your team onboard (and past their fears that AI will replace them) The dark side of GPTs nobody’s talking about — from rabbit holes to confirmation bias — and how Tina’s managing both And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now Episode 264: The Content CEO Episode 265: Are You Attracting the Right Leads? Episode 266: How to Say the Thing You’ve Been Afraid to Say Her Empire Builder Custom GPT Sales Page Supercharger Free Download Open AI instructions for creating a Custom GPT Bistalk Marketing Agency

What if the one thing that could transform your marketing… is the thing you’ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore “The Unspoken Truth Effect” — that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you’ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or “too out there” — this episode is for you. We’ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner… and exactly how to do it in a way that builds connection, not controversy. Whether you’re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story — it could be the very message your ideal client has been waiting to hear. Listen to This Episode to Discover: Why holding back your truth can quietly sabotage your marketing The most common types of messages women tend to filter (and how to spot yours) How to say something bold without alienating your audience Real-world stories from women who’ve said the hard thing — and what happened next How to identify your unspoken truth What to do if you’re feeling the pull to be more real, raw, or radical — but unsure how to start The ripple effect of unfiltered messaging on your offers, leads, confidence and growth Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. Join Now Episode 259 – How to Use Bonuses to Overcome Buyer Objections Angela Counsel – advocate for natural menopause solutions Anne Maree Wilshire – voice coach and energetic alignment mentor Amanda Paul, Brand Injection – lead-gen copywriter for property developers

If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you’re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land. Listen to This Episode to Hear More About: -> The 3-part fix for getting leads who actually want to buy from you—starting now. -> The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence. -> 7 powerful themes that reveal whether your current leads are a poor fit. -> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you). -> Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you. -> Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people. -> The “chaotic list” effect that makes it almost impossible for your offers to convert. -> The real reason you’re second-guessing everything. -> The marketing shift that filters out tyre-kickers—without sounding salesy or pushy. -> What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now. -> The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence). -> Is your content attracting... or qualifying? The subtle shift that makes marketing easier—and more effective. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2: Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ Episode 4: Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/ Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them https://herbusiness.com/podcast/67-client-avatar-interviews-need/ Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https://herbusiness.com/podcast/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit/ Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content. https://www.evelinakreative.com/ Angela Counsel – Naturopath and menopause expert. https://angelacounsel.com/ Alison Vidotto – CEO of Vidotto Group https://alisonvidotto.com/

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it’s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you’re a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn’t enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn’t need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

Big partnerships aren’t the only way to grow your audience or boost your visibility. In this episode, your hosts Suzi Dafnis & Michelle Falzon explore how easy low-tech, low-cost, and low-lift alliances — like co-promoting with a local business or doing an email swap with a peer — can actually move the needle in a big way. Whether you’re just starting out, or looking for fresh ways to expand without adding complexity, these mini but mighty collaborations can create major momentum and growth in your business. Listen to This Episode To: -> Discover the 'Peaches and Cream' principle—a simple test to identify perfect partnership matches. -> Uncover five low-tech alliance models that can rapidly grow your reach without a hefty budget. -> Learn how a local electrician partnered with a lighting store to become the go-to service provider in their area. -> Find out why sharing the same ideal client but solving different problems is key to successful collaborations. -> Explore how values alignment can make or break a strategic partnership. -> See how a naturopath and a mindfulness coach teamed up to support women over 45 in complementary ways. -> Understand why even small collaborations can have a mighty impact on your business growth. -> Learn the art of the 'Email Swap'—a powerful, cost-free way to expand your audience. -> Discover how to add value to your offerings with 'Bonus Swaps' in courses or lead magnets. -> Find out how including a partner's coupon in your product shipments can delight customers and boost referrals. -> Hear about a horticulturalist who partnered with real estate agents to create a win/win/win! -> Understand the importance of making partnerships that make sense to your customers. -> Learn how to co-create content with partners for mutual benefit and increased authority. -> Discover why you don't need a big list or budget to start forming impactful alliances. -> Find out how to overcome mindset barriers that prevent you from seeking collaborations. -> Explore the concept of 'Guest Collaborations' that go beyond simple interviews. -> See how a swimwear brand partnered with complementary product businesses for a successful photo shoot. -> Learn how to identify partners who share your ideal client but offer different services. -> Understand the benefits of local co-promotion and how it can lead to more buyers. -> Get inspired to take the first step towards forming strategic alliances that can transform your business. Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2 – Your Ideal Client https://herbusiness.com/podcast/02-your-ideal-client/ Episode 89 – Strategic Alliances: How to Use Them to Grow Your Business https://herbusiness.com/podcast/89-strategic-alliances-how-to-use-them-to-grow-your-business/HerBusiness Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/ Angela Counsel - embrace Menopause https://angelacounsel.com/ Karin van der Valk – Mindfulness and Meditation Coach https://www.facebook.com/karin.vandervalk/ Fiona Keary - Style Liberation https://www.styleliberation.com.au/ Anita McLachlan - Sequins and Sand https://www.sequinsandsand.com.au/ Chantelle Bell - Naturopath https://www.chantellebell.com.au/ Anne Maree Wilshire - Vibrant Voices https://www.vibrantvoices.com.au/ Laura Reale - Lifestyle Optical https://www.lifestyleoptical.com.au/

It’s our Annual Content Marketing Tools Episode! Sharing the Content Marketing Tools we’re loving each year has become a bit of a tradition here at the Content Sells Podcast. In today’s show, your hosts, Suzi Dafnis and Michelle Falzon, give you the rundown on 8 tech tools that have made a real difference to their content creation and marketing this year. Some are cutting-edge AI-based tools and some are “old school” platforms with exciting new applications. PLUS you can download our FREE and NEWLY Updated Content Marketing Tools Guide. This Free Guide includes a comprehensive list of 79 content marketing tools to help you in all kinds of areas, including: AI Tools Productivity Tools Content Creation & Collaboration Tools Broadcast / Streaming Tools And so much more! Listen to This Episode To: Discover the AI tool that edits your videos simply by tweaking the transcript – no video skills needed. Learn how a walkie-talkie app is revolutionising client communication and team collaboration. Find out how a new AI agent can autonomously build an app for you – yes, really! See how personalised AI assistants are streamlining tasks and remembering your preferences. Explore the rebranded platform that's making content delivery seamless and searchable. Get the scoop on the video editing app that's making social media content creation a breeze. Learn our preferred tool for generating custom images within your chat interface – no design skills required. Discover the tool that's turning voice notes into actionable content and strategies. Find out how to repurpose your spoken ideas into polished content effortlessly. See how to automate the removal of filler words from your videos for a more professional touch. Learn how to add interactive calls-to-action directly within your video content. Explore how to use AI to analyse datasets and create insightful visual reports. Discover how to create a personalised content hub that's easy to navigate and search. Find out the AI tool we use to summarise and repurpose your video content for different platforms. Learn how to create custom AI assistants that can help your clients with their content strategies. And much, much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist EP 257 - How to Get Free Leads & Buyers on Instagram With Nicole Burke https://herbusiness.com/podcast/how-to-get-free-leads-and-buyers-on-instagram-with-nicole-burke/ Nicole Burke – Gardenary https://www.gardenary.com/ Evelina Kagan – Evelina Kreative https://www.evelinakreative.com/

Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like ChatGPT to save time, improve results, and create more space to focus on the parts of their business they love most. Whether you’re new to AI, or ready to take your use to the next level, this episode will give you practical, real-world examples of how to use AI in your content creation workflow — without sacrificing your standards. Listen to This Episode to Hear More About: -> How to make AI a valuable thinking partner — not just a writing assistant -> The key shift that makes AI a tool for amplifying your voice, not replacing it -> The ChatGPT prompt that turned a messy spreadsheet of survey answers into marketing gold -> The unexpected way AI is saving time on live events and workshops -> Why Michelle is obsessed with Custom GPTs (and how she uses them daily) -> How to simulate customer research — even if your list is tiny (or non-existent) -> The AI “team member” Michelle trained to write our show notes, social posts, and summaries -> How Suzi builds event sessions, worksheets, and slide decks with just a few well-placed prompts -> What gave our 2-day intensive attendees a huge productivity boost — and made bold promises possible -> Why we’re using AI to confidently promise more in our offers — and deliver it in less time -> How we go from idea to usable asset in a fraction of the time (without skipping on quality) -> The surprisingly useful way we’re now using visuals to sell ideas — and where AI fits in -> Why our best frameworks are now built with AI — and how that’s improving engagement -> The one question that’s helping us level up our offers — and the tool that’s helping us deliver -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Advanced Offer Creation 2-Day Intensive http://www.advancedoffercreation.com Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Emily-Jane Sarroff, The Brand Artist https://www.instagram.com/empowerwithem

You’ve got clients. You’re delivering results. But maybe you’re starting to feel maxed out… or wondering if there’s a smarter way to grow. In this episode your hosts, Suzi Dafnis and Michelle Falzon, dive into 6 powerful questions to help you know if it’s time to introduce a higher-priced product or service into your product suite — and how to do it in a way that increases your profit, deepens client transformation, and adds spaciousness to your business. If you’ve been sitting on an idea for a premium offer — or not sure what it would even look like — this is the episode for you. Listen to This Episode to Hear More About: -> The subtle clues your audience is giving you that they want something more -> Why growing your revenue doesn’t always require new leads -> What clients really pay more for (hint: it’s not more sessions or longer programs) -> A smart way to structure your offer suite so you can help more people — without burning out -> A powerful mindset shift that makes selling more expensive products feel aligned and value-driven -> The 7 drivers that increase perceived value and justify a higher price -> Why adding a more expensive product might actually help you serve more people — not fewer -> How to know if your current offer is enough of a foundation for going premium -> The single mindset shift that makes pricing a $5K offer feel just as easy as a $497 one -> What high-ticket buyers are really looking for (it’s not what you think) -> A simple pricing tier model that could triple your revenue — without needing more leads -> How to spot the “hidden premium offer” sitting inside your existing program or service -> Why some offers feel harder to sell at $500 than others do at $5,000 -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 5: Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Amanda Farmer – Your Strata Property https://yourstrataproperty.com.au/ Tasha Jennings – Conceive Baby & Your Fertile Pantry https://tashajennings.com.au/ Kristy-Lee Heighway Billett - People Powered Business https://www.peoplepoweredbusiness.com.au/   We’d love to hear from you! Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.” What if the missing link wasn’t in the offer itself… but in the bonuses? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck. If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away. Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones. Listen to This Episode to Hear More About: -> Why people really say no — and how to create bonuses that crush objections -> How to make your buyer feel seen, supported and confident to take action -> Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear -> When and how to use bonuses to create urgency (without adding pressure) -> The single most important question to ask yourself when designing your next bonus -> Why most bonuses are actually working against the sale -> How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one -> The “No-Fail Bonus” approach -> Real-world examples of strategic bonuses that increased conversions -> When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!) -> Why more bonuses isn’t better — and how to avoid the “bloated offer” trap -> What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy. Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Ryan Levesque https://askmethod.com/ Dr Claire Zammit https://womancenteredcoaching.com/ Jeff Walker https://jeffwalker.com/ Gillian Erskine https://www.pianoteachingsuccess.com/ Emily-Jane Sarroff https://www.instagram.com/empowerwithem/?hl=en

Is your free content getting you caught in the “Friend Zone”? In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services. Listen to This Episode to Hear More About: -> Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!). -> The number 1 reason why your amazing free content still isn’t converting. -> The real reason people aren’t buying (and it’s not what you think). -> One tiny shift that turns “nice content” into “I need this now” moments. -> The biggest mistake most business owners make with their lead magnets. -> How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers. -> How to choreograph content that creates momentum (and sales). -> Why your freebie might actually be killing your offer. -> How to design your content like a journey — not a jumble. -> What you need to do to transition from “random acts of content” to having a high-converting journey. -> Why generosity without intentionality leads to content burnout. -> The crucial difference between being helpful… and being strategic. -> The importance of every piece of content having a “conversion job”? (Yep. Every piece). -> How solving the wrong problem first derails your entire funnel. -> A practical example of a freebie that failed—and exactly why. -> Real-world story: How a sunscreen promo converted cold leads fast. -> The mindset shift that transforms content creators into Journey Designers. -> The art of creating desire for what comes next… without being pushy. -> How to lead your audience up your “marketing mountain” with ease. -> A simple content formula to move people from stuck… to sold. -> The most overlooked part of content strategy that’s costing you sales. -> And much, much more! Also Mentioned in This Episode: Free High-Converting Offer Download Download Your Free Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=General&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist&_gl=1*mr24nx*_ga*MTU4MjQzNjgxLjE3NDIzOTY3MTg.*_ga_JPH1DW3BLJ*MTc0Mjg0MDkyMS43LjEuMTc0Mjg0MTU2My4zNi4wLjA. Episode 66: Turning Content into Sales With "The Problem/Solution Dance" https://herbusiness.com/podcast/66-turning-content-sales-problemsolution-dance/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Frieda Maher - Sales Pod https://salespod.com.au/ The “Elaine” Awkward Dance from Seinfeld https://youtu.be/Xc9t_kVcMdg?si=ip0yK26eEsMP5ygv&t=58

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her business growth. -> How to create hooks that grab attention in just 1.5 seconds. -> Why "engagement" isn’t enough—and how to convert likes into leads. -> Her secret Instagram content formula (and how reels, carousels, and memes work together). -> The DM automation strategy she used to scale her business—without spending hours replying manually. -> How service-based and non-visual businesses can still thrive on Instagram. If you’ve been wondering how to actually turn your Instagram content into sales—without feeling salesy—this episode is for you! Download your FREE copy of the Guide now. Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it’s keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money). -> The shocking statistic about women-owned businesses and why most aren’t making it past six figures. -> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: Nicole’s Instagram account:https://www.instagram.com/gardenaryco/ Nicole’s Grow on the Gram Workshop: https://heynicoleburke.com/instagram Episode 254 – How to Craft an Offer That Sells (NEW & UPDATED!):https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Marketing Success Mastermind – Apply Here Now:https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Shandra Moran - The Transit Lounge: https://thetransitlounge.com/ Elizabeth Bond - Zenbird Words: https://zenbirdwords.com.au/ Tasha Jennings - Conceive Baby: https://tashajennings.com.au/ Ros Lockley - Communikeys: https://communikeys.com.au/

Are you undercharging for your offers? If you've ever hesitated to raise your prices because you're worried about scaring off clients, feeling “salesy,” or questioning how to define and charge for the value you bring – this episode is for you! Your hosts, Suzi Dafnis and Michelle Falzon, are joined by Dr. Claire Zammit, founder of the Women-Centered Coaching Institute and creator of Feminine Power, to explore the hidden costs of undercharging—not just for your business but for your clients, too. Claire has helped over 70,000 women break through their invisible barriers to create extraordinary results in their businesses and lives. She shares powerful insights on why women struggle to charge more, the deep-seated beliefs that hold them back, and how to confidently price your offers in a way that serves both you and your clients. Listen to This Episode to Hear More About: -> Why undercharging is a massive issue (and how it’s keeping you stuck). -> The real reason many women hesitate to raise their prices (hint: it’s deeper than just money). -> The shocking statistic about women-owned businesses and why most aren’t making it past six figures. -> Why offering MORE isn’t always the answer – and how to create high-value offers without overloading yourself or your clients. -> How pricing is directly connected to transformation (and why charging more often gets your clients better results). -> The Power Penalty – why women who charge more fear being seen as greedy or unlikeable. -> How cultural conditioning plays into your pricing mindset (and how to shift it). -> The fundamental issue Suzi, Claire and Michelle all have with the concept of ‘charging what you’re worth’-- and a much more empowering way to think about your pricing instead. -> The 10X value principle – how to craft offers that feel like an “answered prayer” for your clients. -> Claire’s personal experience of raising her prices from $10K to $25K – and what happened when she did! -> How your own glass ceiling may be stopping you from confidently making high-ticket offers. -> The “Confidence Gap” research and why women often feel they need to be 85% certain before making an offer. -> The impact of pricing on client commitment—why higher prices often lead to more engaged and successful clients. -> The key mindset shift that makes charging more feel natural, aligned, and good for your business. Also Mentioned in This Episode: The Woman-Centered Coaching Institute https://womancenteredcoaching.com/ The Ultimate High-Converting Offer Blueprint: Learn how to craft a high-converting offer with our 7-step framework. Download here... https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle: Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind: Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=Podcast&utm_campaign=HerBusiness-Mastermind Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Ros Lockley - Communikeys: https://communikeys.com.au/

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com Listen to This Episode to Hear More About: -> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers. -> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works). -> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach. -> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model. -> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions. -> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain. -> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers. -> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good. -> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.” -> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it). -> How Gillian used visuals to make her offer feel tangible—and why it worked so well. -> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales. -> The #1 mistake Gillian avoided that most membership owners make. -> What YOU can steal from this strategy to create your own six-figure offer! -> Plus, so much more! Also Mentioned in This Episode: The Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. DOWNLOAD HERE: https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Advanced Offer Creation 2-Day Intensive with Suzi & Michelle Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! APPLY NOW: https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. APPLY NOW:  https://www.herbusinessmastermind.com Learn More About Piano Teaching Success Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses. Piano Teaching Success: http://www.pianoteachingsuccess.com Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells Go Here to Listen Now: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/ Leanne Faulkner - Rereadable: https://rereadable.com.au/

NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they share the 7 universal elements every high-converting offer must have in order to succeed (regardless of your niche, your product or whether you sell business-to-business or direct to the consumer). Plus get your hands on our BRAND NEW Download The Ultimate High-Converting Offer Blueprint For Women Business Owners which includes a step-by-step Worksheet for YOU to create your own High-Converting Offer! Go here to your FREE Download Now! https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Listen to This Episode to Hear More About: -> Why crafting a high-converting offer is more critical than ever…right now! -> The biggest mistake most women in business make when it comes to making offers. -> The 7 essential elements every high-converting offer must have to succeed. -> Real-life examples of offers that sell, from solar services to skincare to music teacher memberships. -> The difference between a great product and a great offer—and why it’s critical to know both. -> How to use the FREE The Ultimate High-Converting Offer Blueprint For Women Business Owners to craft your own high-converting offer. -> Pricing strategies: How a single shift increased one entrepreneur’s quote by 500% — and she still landed the deal! -> How to uncover “invisible value” in your offer to make it irresistible. -> The hidden costs of undercharging — and why it could be hurting your credibility. -> The role of naming and branding in making your offer stand out in a crowded market. -> Risk reversal strategies that make saying “yes” a no-brainer for your ideal clients. -> The secret power of bonuses—how to add irresistible value without increasing your workload. -> How to use the art of scarcity to create urgency that drives action (without feeling pushy). -> Why Suzi has declared this “The Year of the Offer” – and how to join the movement. -> Why women business owners struggle with pricing and how to break free from undervaluing yourself. -> The surprisingly easy (and effective!) way to overcome the fear of sounding “salesy” with your high-converting offer. -> The one simple tip that can make custom quotes easier to ping-stone” offers. -> Plus, so much more! Also Mentioned in This Episode: Free High-Converting Offer Download - Download Your Free Ultimate High-Converting Offer Blueprint. Learn how to craft a high-converting offer with our 7-step framework. https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint Apply For Mastermind - Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network - Find out what this is Australia’s leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 82: 3 Profitable Pricing Strategies for Small Business Owners https://herbusiness.com/podcast/82-3-profitable-pricing-strategies-for-small-business-owners/ Episode 22: How to Use Guarantees and Risk Reversal in Your Content to Get More Sales https://herbusiness.com/podcast/use-guarantees-risk-reversal-content-get-sales/ Episode 37: What’s in a Name? How to Name Things https://herbusiness.com/podcast/37-whats-name-name-things/ Loretta Brandolini - Reluminate Beauty https://reluminatebeauty.com.au/ Ange Sinclair - Digestive Detectivehttps://www.instagram.com/digestive_detective/ Tasha Jennings - Conceive Baby https://tashajennings.com.au/ Chantel Gilbert - Bluegum Electrical Services https://bluegumelectricalsolutions.com.au/solar/solar-installation/ Gillian Erskine - Forte School of Music https://fortemusic.com.au Tracey McLachlan - Davis Ogilvyhttps://do.co.nz/ Juliet Robinson - Big Goals https://biggoals.com.au Zoe - Flight Wear

It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List! Go here to get the FREE 2025 Content Sells Recommended Reading List Now! Listen to this Episode to Hear More About: -> How to get your hands on the hugely popular Content Sells Recommended Reading List. -> The book Michelle has re-read on a regular basis for the last 20 years… and why you need to read it too! -> Which book Suzi loved so much she bought HUNDREDS of copies for HerBusiness Network members. -> See which book written by a Grammy-winning record producer was Michelle’s favourite book of the year! -> Find out which book will help you pivot your skills so you can thrive at every stage of your career and why embracing this shift is critical for long-term success as a content marketer. -> Planning on writing a book this year? We’ve got the perfect recommendation for you! -> Get the inside story on the book that reveals why your second act could be even more powerful than your first and how to align your content marketing to reflect this growth. -> Discover the counterintuitive secret to staying fulfilled and productive when you’re feeling stuck or burnt out. -> Learn how to reframe your priorities to achieve greater clarity and impact in both your content and your life. -> Plus, so much more!  Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: https://her-business.lpages.co/herbusiness-mastermind-eoi/ HerBusiness Network: http://herbusiness.com/ Amazing Bookstore in Portugal that Suzi mentioned (named the most beautiful bookstore in the world): https://www.livrarialello.pt/en/home The Content Sells Podcast Reading List (all the books featured in this episode are listed there along with DOZENS of highly recommended business and personal development books that are perfect for content marketers!).

Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the tips being shared can be mapped over to sales conversations and other parts of your marketing - so this episode has something for everyone. Definitely tune into Part 1 of this episode,  where we share a detailed step-by-step explanation of the Winning Proposal Framework - exactly how to structure your proposals for success! Listen to This Episode to Hear More About: -> The #1 mistake most businesses make with proposals—and how to fix it instantly. -> Why your proposal’s visual design can make or break the deal (and how to master it). -> How one catering business used visual storytelling to win high-value contracts and sell for millions! -> Simple layout tricks that make your proposals easier to read and more persuasive. -> Discover how using a photo of YOU (instead of stock images) could transform your proposals. -> The art of "visual storytelling" in proposals—captivating your client, one step at a time. -> How to set the perfect tone for trust and connection in your proposals. -> The power of assumptive language: What to say to guide your client to a "yes" effortlessly. -> Why "walking your client through" a proposal live is the ultimate game-changer. -> The critical reason you should NEVER email your proposal before presenting it. -> What to do when clients go straight to the pricing section—and how to regain control. -> Boost buy-in during your proposal meeting with these strategic, open-ended questions. -> How to handle price objections while protecting your value. -> Why a summary checklist can be the subtle nudge your client needs to move forward. -> FAQ sections: The hidden tool that addresses doubts before they arise. -> One-click approval: How to remove every barrier between your client and a "yes." -> How follow-up timing can make or break a deal—and how to perfect it. -> Haven’t heard Part 1 yet? Hit pause and listen to Episode 251 to unlock the full winning proposal strategy. -> FREE DOWNLOAD: The Winning Proposal Framework—get all the details from Part 1 and Part 2! -> And much more… Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind: her-business.lpages.co/herbusiness-mastermind-eoi HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Get Your FREE Winning Proposal 5-Part Structure Download Here: https://her-business.lpages.co/serve-leadbox/MPHMhe86qHbCiwb65vN6iJ/ Episode 251 - Winning Proposals - How to Get More Clients to Say Yes More Often Part 1: https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ Donna Cross - Culturally Directed Care Solutions: https://cdcs.com.au/who-we-are/ Episode 241 - The Power of Plain Language with Susan Bell: https://herbusiness.com/podcast/the-power-of-plain-language-with-susan-bell/