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The Korean Beauty Show Podcast

Author: Lauren Lee

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Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

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K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: Why exosomes are everywhere (and what you really need to know) How professionals are adopting K-Beauty systems, not just products The rise of scalp care and the “skinification” of hair The Korean Lash Lift and what sets it apart For full show notes and resources, visit STYLE STORY.  Products Mentioned in this Episode: Cherry Blossom Sleeping Mask, which sold out on Day 1. Gelato Glaze Lip Mask, which sold out on Day 2. CONNECT WITH LAUREN  Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancyInstagram: instagram.com/lauren.kbeautyTikTok: tiktok.com/@stylestory_kbeautyThreads: threads.net/@lauren.kbeautyYouTube: youtube.com/@thekoreanbeautyshowpodcastShop Jelly Ko: jellyko.com.auTake Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/ Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysisSee omnystudio.com/listener for privacy information.
From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025. Access Full Show Notes for this Episode Here  CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News Headlines Olive Young Loses Major Infringement Lawsuit 8,831 K-Beauty Brands Closed in 2024  Kolmar Korea Opens Huge US Factory to Avoid Tariffs Aestura Expands to Sephora in Australia and Canada Question of the Week: Best Exfoliants for Dry, Sensitive Skin Products Mentioned:  Jelly Ko’s Cinnamon Toast Sugar Scrub Foam  One Must, One Meh, One Miss: Lip Product Reviews Products Mentioned  Colorgram Fruity Glass Gloss Hera Sensual Nude Gloss Amuse Lip Smudger Banila Co Lip Smudger Jelly Ko Gelato Glaze Lip Mask Watch Recommendation: Dear Hongrang (Netflix) Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you!See omnystudio.com/listener for privacy information.
What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons.  In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives.    Access Full Show Notes for this Episode: Here    CONNECT WITH MIXSOON  Instagram: https://www.instagram.com/mixsoon_intl/ Korean Site: https://mixsoon.co.kr/ US Site: https://mixsoon.us/ Customer Service: global_cs@mixsoon.us   CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   EPISODE SUMMARY Lauren sits down with Mina from Mixsoon to discuss:  The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born  How Mixsoon approaches both formulation and fermentation Growing their own Centella asiatica on a farm in Jeju Island  How the brand went from insider favourite to international “cult” brand  How they built a “clean beauty” brand without fear mongering  How the brand continues  to grow and survivor in the face of so many competitors shutting their doors  How their collaboration with Korean boy band Enhyphen came about  What’s next for Mixsoon See omnystudio.com/listener for privacy information.
In Episode 269 of The Korean Beauty Show, host Lauren Lee takes you behind the scenes at in-cosmetics Korea 2025 to uncover the latest ingredient trends. From marine sponge microneedling to fermented collagen and high-performance sunscreen tech, Lauren breaks down what was real, what was marketing fluff and what might end up in your next favorite beauty product.This episode also touches on the future of beauty R&D, insights from STYLE STORY’s consultancy arm and what today’s expo floor says about tomorrow’s skincare shelf.   Access Full Show Notes for this Episode here    CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancyWatch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcastFollow me on Threads: https://www.threads.net/@lauren.kbeautyMy Instagram: http://www.instagram.com/lauren.kbeautyShop K-Beauty: http://www.stylestory.com.au/Shop Jelly Ko: http://www.jellyko.com.au/Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeautyStay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signupTake the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/   In This Episode We Cover:  Spicules: Marine sponge microneedles pitched as natural micro-exfoliators Exosomes: Stem cell-derived delivery agents with murky regulatory status Trending Functional Oils: Armorpheus, green coffee, ginseng, yuja, vetiver Vitamin K2: The “age killer” for vascular health and eye rejuvenation Astaxanthin LQ: Ultra-potent antioxidant (with a luxury price tag) Collagen & Inner Beauty: The science behind ingestible collagen and more Liposomes: Smarter, cleaner delivery systems with Korean-led R&D Next-Gen UV Filters: Microencapsulation, enzyme-enhanced SPF and more Biotech Formulation Trends: How delivery systems and functional actives are converging STYLE STORY's K-Beauty Consultancy: How Lauren works with biotech startups and ingredient developers in the beauty spaceSee omnystudio.com/listener for privacy information.
In Episode 268 of The Korean Beauty Show, host Lauren Lee dives into the latest updates from the K-beauty world. This episode covers the shifting retail trends in Korea, the rise of convenience stores as beauty destinations, and the $435 million acquisition of Round Lab by Goodai Global. Plus, we explore the growing trend of dermacosmetics and the exciting news of Jelly Ko’s official launch in the UAE. Tune in for insights on what's shaping the future of K-beauty! CONNECT WITH LAUREN 📅 Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy ▶️ Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast 🧵 Follow me on Threads: https://www.threads.net/@lauren.kbeauty 📸 My Instagram: http://www.instagram.com/lauren.kbeauty 🛍️ Shop K-Beauty: http://www.stylestory.com.au/ 🍓 Shop Jelly Ko: http://www.jellyko.com.au/ 🎥 Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty 💌 Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup 🧴 Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ K-Beauty News K-Beauty Retail: Convenience Stores as Beauty Hotspots Big M&A News in K-Beauty Dermacosmetics: The Next Big Trend Jelly Ko Launches in the UAE Question of the Week: Seoul Beauty TourA listener asks for recommendations while attending the Cosmobeauty Expo in Seoul. Lauren shares her must-do spots, including Myeong-Dong, Seongsu-dong and Hongdae, plus tips for a unique K-beauty experience. Recommendation of the Month – Our Mid-Year SaleUntil June 30, enjoy 25% off all products with the code EOFYS. Don’t miss out on our hero product, Bubble Tea Steam Cream, available in a refill version for extra savings.See omnystudio.com/listener for privacy information.
In Part 2 of Lauren’s interview with beauty concierge Jennifer Seo, from Aneue Concierge, the two dive into the surgical side of Korea’s booming beauty industry. From cultural attitudes to surgery to what really happens behind the scenes at a Korean clinic, this is your go-to guide for medical tourism in Korea.If you’ve ever considered getting a procedure done in Seoul - or just wanted to know what Korean celebrities are really doing to look so flawless - this episode is for you. Access Full Show Notes: Here  🎧 Catch up on Part 1 if you missed it for Jennifer’s insights into Korean skincare, booster treatments & stem cells: Here  CONNECT WITH LAUREN   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz CONNECT WITH JENNIFER Jennifer works with a trusted network of Korean doctors and clinics, offering international patients in-depth consultations, translation help, and full concierge support.📍 Aneue Concierge and Instagram  EPISODE SUMMARY In Part 2, Lauren & Jennifer break down: What makes the Korean approach to plastic surgery different The most in-demand procedures for international clients  Why factory-style clinics are common (and how to avoid the wrong ones) How much downtime you’ll really need for treatments like Thermage, Ulthera, and Botox Red flags when picking a provider (and what you should always ask) Why working with a concierge service can save you time, stress & money 💬 Kind Reminder Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles or videos I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ HAVE A QUESTION FOR THE SHOW? Send Lauren a DM at @lauren_kbeauty or email us at admin@stylestory.com.au Work With LaurenIf you're ready to scale your business with Korean products, practices or techniques, Lauren offers one-on-one consulting, strategy support and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review and share this episode with your skincare bestie. It helps new listeners find the show.See omnystudio.com/listener for privacy information.
This week on the Korean Beauty Show podcast, Lauren sits down with Jennifer Seo, a former Wall Street exec turned beauty and wellness concierge, who now helps international clients travel to Korea for cutting-edge skin treatments, medical checkups, aesthetic procedures and more. From stem cell therapy to booster injections and Korea’s famous full-body medical exams, Part 1 of our chat dives deep into the non-surgical side of Korean beauty treatments and why Korea is becoming the destination of choice for skincare-savvy globetrotters. CONNECT WITH LAUREN   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary: In Part 1 of this discussion, Lauren sits down with Jennifer Seo, founder of premium wellness and beauty travel concierge service, Aneue Concierge, to discuss: How Jennifer turned a personal passion for skincare into a full-time business Why international clients are flying to Korea for dermatology & non-invasive procedures The appeal of Korea’s affordable and innovative treatments What makes stem cell therapy so effective (and why it’s not common in the West) The growing demand for Rejuran, exosomes, and Chanel boosters Korea’s world-class health screening system and how it compares to the US & Australia This episode is a must-listen for: Beauty and wellness travelers Curious skincare lovers Anyone considering non-surgical treatments in Korea Stay tuned for Part 2, where we go deep into the world of plastic surgery, red flags to avoid, and how Jennifer's team supports international patients through it all. 🔗 Learn more about Jennifer: Aneue Concierge Instagram  💬 Kind ReminderCreating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show whether in posts, articles, or videos, I’d really appreciate it if you could credit the source. A quick mention or tag means the world and helps support the work that goes into producing these episodes. Thank you! 💖🎙️ Let’s Chat:DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!See omnystudio.com/listener for privacy information.
On this episode of the on The Korean Beauty Show Podcast, host Lauren Lee - founder of K-Beauty Consultancy STYLE STORY and beauty brand Jelly Ko - spills the tea on everything shaking up the Korean beauty world globally - from the biggest K-Beauty news stories, to listener Q&As, a behind-the-scenes brand update and Lauren’s no-filter product reviews in our brand new segment One Must, One Meh, One Miss. ACCESS FULL SHOW NOTES FOR THIS EPISODE: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz In This Episode: K-Beauty News Updates  K-Beauty’s ₩40 Billion War Chest SPF Stockpiling in the U.S. Cosmax Sparks Industry Debate Innisfree's Downfall: How Things Are Going from Bad to Worse Post-Rebrand  Beauty of Joseon Wins Trademark Battle in India Question of the Week: SOS for Dry, Damaged SkinA listener asks for help with barrier repair after a skincare reaction. Lauren shares her top product picks.  New Segment – One Must, One Meh, One MissLauren debuts a new review segment where she shares one must, one meh and one miss Korean beauty product.  8. Behind the Scenes at Jelly Ko: Best & WorstLauren keeps it real with an update on the highs and lows from inside Jelly Ko HQ. Let’s Chat: Are you stocking up on sunscreen? Still loyal to Innisfree? Have thoughts on Cosmax’s move? DM Lauren on Instagram @lauren_kbeauty or join the convo in The Korean Beauty Show Podcast Chat on Facebook. Work With LaurenIf you're ready to scale your business with Korean skincare, Lauren offers one-on-one consulting, strategy support, and product development through her K-Beauty Consultancy. Book a session via STYLE STORY. Don’t Forget:Subscribe, leave a review, and share this episode with your skincare bestie. It helps new listeners find the show!See omnystudio.com/listener for privacy information.
K-Beauty has officially gone global—but what do international consumers really think about it? In this episode, we explore the strengths and growing pains of Korean beauty through the eyes of a global audience. From its innovative ingredients and luxurious textures to the confusing product overload, “whitening” language mishaps, and cultural disconnects—this is a candid look at what’s working, what’s not, and what needs to evolve in 2025. We’ll break down: Why foreigners are obsessed with K-Beauty’s gentle, results-driven formulas The backlash against overwhelming routines and cutesy packaging How language and cultural nuance impact global perception What Korean brands must adapt to stay relevant internationally Whether you’re a skincare enthusiast, beauty founder, or K-Beauty fan navigating the global market—this episode is your guide to understanding the real pros and cons of the Second Wave of K-Beauty. Tune in to cut through the gloss and get real about K-Beauty abroad. Access Full Show Notes for this Episode: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz EPISODE SUMMARY The Rise of the “Second Wave” of K-BeautyThe Advantages of K-Beauty Abroad  It’s affordable but effective  Gentle, proactive skincare Natural / “clean” beauty with heritage ingredients  Constant innovation  The Challenges of K-Beauty Abroad  Hyperconsumerism + Waste  Issues with Diversity and Inclusion  Trends move too fast  Ingredient Transparency & Education Perception of “Cheapness” Despite Quality The Blessing and Curse of Too Much Choice Lack of Instant Gratification Final ThoughtsSee omnystudio.com/listener for privacy information.
Korean beauty has a new member of the trillion won club; "Korean skincare" is the most trending term by increase in popularity in 2025; and we've got a new crop of K-Beauty brand ambassadors this year. Lauren answers a listener's question about the crossover between snail mucin and dust mite allergies. Plus, a recommendation for a Korean sunscreen to try if you're sensitive or rosacea prone. Tune in for all this and more on episode 263 of the Korean Beauty Show podcast.    Access Full Show Notes: Here   CONNECT WITH ME   Book a Consultation:  Looking to scale your beauty business using Korean products, practices or techniques? Want to manufacture skincare in Korea?We partner with brands, founders & beauty industry professionals to make Korean beauty work for your business. Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   K-Beauty News  The Newest Member of K-Beauty's Trillion Won Club K-Beauty's Newest 2025 Brand Ambassadors Top Skincare Products by Increase in Popularity    Question of the Week: Snail Mucin and Dust Mite Allergy    K-Beauty Products to Try: Aestura Derma UV365 Barrier Hydro Mineral Sunscreen   Recommendation of the Week: UV Face Masks   See omnystudio.com/listener for privacy information.
Sensory Beauty Trend

Sensory Beauty Trend

2025-03-1815:27

Skincare is in its sensory beauty era. On episode 262 Lauren explores how the colour, scent, texture and feel of beauty products is coming to the fore in 2025, shaping social media, consumer preferences and brand product developments.  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Episode Summary  There is a growing body of literature examining the importance of sensory perception when it comes to beauty products.   Access Full Show Notes for this Episode: Here  Products Mentioned in this Episode: Laneige’s new Bouncy and Firm Serum  Jelly Ko’s Cherry Blossom Sleeping Mask (although we this launched in 2020, well before this current crop of trends), Dewy Glaze Toner & Be Jelly Overnight Dream Serum Arencia's "Holy Hyssop Serum" Mamonde's "Calming Shot Azulene Moisture Ampoule” Abib's "Rice Overnight Mask" No-Texture "HYDRA JELLO MIST”  Espoir's “Dewlike Jello Glow Riser" Dasique "Chewing Glow Pot"    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.
There’s a lot going on in the K-Beauty-sphere right now; Olive Young is expanding to the US, Aestura is launching at Sephora and multiple global beauty brands are exiting the Korean market due to increasingly tough competition in the domestic market. Plus, what are the cultural attitudes about plastic surgery in Korea and just how common is it? All these and more answered in this episode.  Access Full Show Notes for this Episode: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-Beauty News Olive Young expanding to the US  New research from Amore Pacific into aged ginseng  L’Oreal Has Made Another K-Beauty Investment  3 Global Beauty Brands are exiting the Korean market Aestura is Launching at Sephora in the US  Question of the Week: What are the cultural attitudes about plastic surgery? How common in plastic surgery in Korea? K-Beauty To Try  Hera Sensual Nude Gloss Recommendation of the Week    Korean Pharmacy Finds See omnystudio.com/listener for privacy information.
If you’re keen to learn more about the most popular Korean hair care products plus some interesting facts about the domestic hair care industry in Korea, then stick around. On this episode, we’re covering the hottest products, some categories you might not have heard of plus a few surprising things you may not know about Korea’s hair care industry.  CONNECT WITH ME  Book a Consultation  Watch the Show on YouTube Follow me on Threads Instagram Jelly Ko Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz K-BEAUTY DISCOUNTS FOR KBS Followers: YESSTYLE - Use Code KBS2020 Jelly Ko - Use Code KBS2020 for 10% off your first order    Access Full Show Notes for this Episode: Here    Products Mentioned in this Episode  Beyond Argan Therapy Repairing Shampoo  Unove Deep Damage Repair Shampoo  107 Scalp Purifying Microbiome Shampoo  Manyo Factory Bioxyl Anti Hair Loss Shampoo  (save 5% with code KBS2020) Dr Groot Density Intensive Care Hair Strengthening Shampoo Longtake Intensive Shampoo  Healing Bird Treatment Deep Moisture Miseenscene Salon 10 Professional Cica Protein Treatment Steam Base Tea Tree Scalp Water Scaler Aromatica Rosemary Root Enhancer Unove Silk Oil Essence Longtake Sandalwood Intensive Hair Oil  Unove Water Essence Mist Cha Hong Fix Volume Hair Spray  Etude Pang Pang Hair Shadow (save 5% with code KBS2020)  Moremo Keratin Hair ColorSee omnystudio.com/listener for privacy information.
Welcome back to another year of K-Beauty! We’re kicking off 2025 with a round-up of everything that’s bene happening in Korea over the holidays. We’ve had multiple mergers and acquisitions, K-Beauty exports have officially surpassed the US $10 billion mark. Plus, we’re answering a listener’s question about the elusive Korean beauty products that don’t contain hyaluronic acid. Lauren shares her recommendations for some makeup brushes to add to your collection and a new K-drama to add to your list.  CONNECT WITH ME  Book a Consultation Watch the Show on YouTube Follow me on ThreadsMy InstagramShop KbeautyShop Jelly Ko Follow us on TikTok Stay up to date with the latest K-BeautyFind Your Perfect K-Beauty Product Quiz K-Beauty News Headlines   K-Beauty News: Korean Beauty Mergers & Acquisitions Manyo Factory acquired by K & L Partners Dr G acquired by L’Oreal    K-Beauty News: K-Beauty Exports Surpass $10 billion USD for the first time Question of the Week: What are some Korean beauty products without hyaluronic acid in them? Products mentioned: Atobarrier 365 Hydro Essence Round Lab Dokdo Toner iUnik Beta Glucan Power Moisture Serum Mixsoon Bean Essence K-Beauty Products to Try: Picasso makeup brushes  Recommendation of the Week: Drama “When the Phone Rings”See omnystudio.com/listener for privacy information.
Which beauty products and technology are we going to be seeing in 2025? On this episode, K-Beauty expert Lauren Lee is sharing part 2 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025. If you missed part 1, tune in here.    ACCESS FULL SHOW NOTES: Here CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   2025 Korean Beauty Trend Forecast Part 2: AI (Artificial Intelligence) & AR (Augmented Reality)  Technology Mentioned: AI Skin Analysis  2025 Korean Beauty Trend Forecast Part 2: Milky Toners / Essences  Products Mentioned: Tir Tir Milk Skin Toner Beauty of Joseon Glow Replenishing Rice Milk  I’m From Toner  Laneige Cream Skin Refiner Aestura Atobarrier 365 Cream Mist  2025 Korean Beauty Trend Forecast Part 2: Sunscreens  Products Mentioned: Beauty of Joseon Sunscreen Round Lab Birch Juice Sunscreen 2025 Korean Beauty Trend Forecast Part 2: Beauty Devices  Products Mentioned: Medicube AGE-R Booster Pro  Jelly Ko Cherry Blossom Sleeping Mask. Medicube Jelly Cream  2025 Korean Beauty Trend Forecast Part 2: Injectables Products Mentioned: Rejuran Rejuran Healer  Rejuran S  Letybo  Daewoong’s Nuceiva   All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. See omnystudio.com/listener for privacy information.
Which Korean skincare ingredients are we going to be seeing in 2025? On today’s episode, K-Beauty expert Lauren Lee is sharing part 1 of her predictions for the Korean beauty trends we’re going to be seeing more of in 2025.    Access Full Show Notes for this Episode: Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   EPISODE SUMMARY  Trends we will see but won't be covering on this episode  Exosomes PDRN Ectoin Heartleaf Peptides  Retinol  A word of caution   Products and Brands Mentioned in this Episode:  Jelly Ko Cherry Blossom Sleeping Mask Genabelle PDRN  VT PDRN 100  CNP PDRN Ampoule  Rejuran Turnover Ampoule PDRN  Medicube Pink PDRN Ampoule  Goodal Heartleaf Calming Toner Pads Abib Heartleaf Spot Calming Pads  Mixsoon Heartleaf Essence  Anua Heartleaf Amopule  COSRX Peptide line The Face Shop AHC Primera    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.   See omnystudio.com/listener for privacy information.
Which makeup products captured the attention of Koreans in 2024? Stick around to find out. On this episode, Korean beauty expert Lauren Lee is covering the most popular Korean makeup products of the year, from foundations, to cushions, concealers, lipsticks, highlighters and more. These are the products people couldn’t get enough of.    ACCESS FULL SHOW NOTES FOR THIS EPISODE: https://stylestory.com.au/blogs/style-story/2024-s-most-popular-korean-makeup CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   PRODUCTS MENTIONED IN THIS EPISODE:  Foundations  Matte: VDL Cover Stain Perfecting Foundation  Glow: Espoir Protailer Glow Foundation  Matte Cushion Foundation: Hera Black Cushion Foundation  Glow Cushion Foundation: Bbia Eau Glow Cushion  Cream Foundation: The Saem Cover Perfection Triple Foundation Balm  Powders Finish Powder: Makeup Forever UHD Pressed Powder  Loose Powder: Innisfree No Sebum Mineral Powder  Concealers Concealer: Luna Long Lasting TIp Concealer Stick Concealer: The Saem Cover Perfection Concealer Pencil  Pot Concealer: The Saem Cover Perfection Triple Pot Concealer  Makeup Base: Yunjac Skin Perfecting Protective Base Prep  BB Products BB Cream: Glow Breathable BB Cream  BB Cushion: Lara Clara Bio Cover Balm  Lip Products Lipstick: Hera Sensual Powder Matte Lipstick  Lip Pencil: Banila Smudging Lip Pencil  Lip Liner: Clio Velvet Lip Pencil  Lip Gloss: Hera Sensual Nude Gloss  Eye & Brow Products Eyeshadow: Holika Holika My Fave Piece Eyeshadow  Liquid Eyeshadow: 3CE Eye Switch  Palette: Clio Pro Eye Palette  Brows: Espoir The Brow Balance Pencil  Powder Brow: Skinfood Choco Eye Brow Powder Cake  Mascara: Etude Curl Fix Mascara  Blushes  Powder Blush: mostly western. The Korean one was 3CE Mood Recipe Face Blusher Cream / Sticker Blusher: Vidivici Mineral Glow Cream Blusher Liquid Blusher: Nuse Mousse Care Cheek  Blusher Palette: Dasique Rose Milk Tea Collection  Lip & Cheek: Braye Lip Sleek Contour & Highlight  Cream / Stick Shading: Etude Reborn Maker  Powder Shading: Too Cool for School Art Class by Rodin  Powder Highlighter: Glint by 비디보브 Cream / Stick Highlighter: Hince True Dimension  Highlighter Palette: Glyf Illuiette Highlighter Palette    All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.   See omnystudio.com/listener for privacy information.
What were the most popular Korean beauty products of 2024? If you’re keen to find out which products, ingredients, categories and trends topped the charts in Korea this year then stick around because on today’s episode Lauren is rounding them up!   Access Full Show Notes for the Episode Here  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Biggest Skincare Trends of 2024: Spicule Skincare Clean Beauty  Toner Pads  Hydrating essences Anti-aging essences Pore creams Biggest Ingredient Trends: Retinol  Glutathione PDRN Peptides  Most Popular Lines  Aestura’s Atobarrier 365 line Manyo’s Pantetoin line and Bifida Biome line Most Popular Korean Cleansing Oils in 2024 Manyo Factory Cleansing Oil  Anua Heartleaf Cleansing Oil   Most Popular Korean Essences in 2024 Hanyul Red Rice Essential Skin Softener  The Whoo Bichup Self Generating Anti Aging Essence  Most Popular Korean Serums & Ampoules in 2024  Manyo Bifida Biome Complex Ampoule  Aestura Atobarrier 365 Hydro Cera HA Deep Hydration Ampoule Innisfree Retinol Ampoule Dermafirm Soothing Repair Toning Serum  Most Popular Korean Toners in 2024 Wellage Hyaluronic 100 Toner Tony Moly Wonder Ceramide Mochi Toner Manyo Panthetoin Essence Toner  Most Popular Korean Toner Pads in 2024  Skinfood Potato Madecassoside Soothing Pad Most Popular Korean Lotions in 2024  Ongredients Skin Barrier Calming Lotion  Aestura Atobarrier 365 Lotion Scinic the Simple Daily Lotion Most Popular Korean Moisturizers and Creams in 2024  Goodal Green Tangerine Cream  Sulwhasoo Concentrated Ginseng Renewing Cream  Dr G Red Blemish Cream  Dr G Royal Black Snail Cream  Our most popular -  Bubble Tea Steam Cream  Most Popular Korean Mists in 2024  Jung Saem Mool Essential Water Micro Fitting Mist Oil mists - d’Alba Piedmont White Truffle Supreme Intensive Serum Mist Aestura Atobarrier 365 Cream Mist Most Popular Korean Sunscreen in 2024 Round Lab Birch Sap Sunscreen  Most Popular Korean Eye Creams in2 024  AHC Pro Shot Colla-juvenation Lift 4 Capsule Infused Eye Cream For Face 30ml Goodal Green Tangerine Dark Circle Eye Cream Most Popular Spicule Skincare: VT Reedle Shot Most Popular Peptide Product: Cosrx The Peptide Skin Booster Serum    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.   See omnystudio.com/listener for privacy information.
On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.     Access Full Show Notes for this Episode Here CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz   News Headlines: Korea’s Domestic Cosmetics Market Reaches New Heights  Top Trends at Cosmoprof Asia Small Dose Cosmetics  How Social Media Created Beauty’s New Dialect   Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?   K-Beauty Products to Try Products Mentioned:  Age20s Essence Cover Pact Crystal Shining Drop Edition Age20s Signature Essence Cover Pact Intense    RECOMMENDATION OF THE WEEK: Atopalm for babies & kids Atopalm Tok Tok Facial Sun Pact Atopalm Outdoor Sun Stick  Atopalm Top to Toe Wash  Atopalm Gentle Baby Wash Pregnancy Stretch Mark Cream & Massage Oil  Cream Massage Oil    All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.   See omnystudio.com/listener for privacy information.
Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out.  CONNECT WITH ME   Book a Consultation  Watch the Show on YouTube  Follow me on Threads My Instagram Shop Kbeauty Shop Jelly Ko  Follow us on TikTok  Stay up to date with the latest K-Beauty Find Your Perfect K-Beauty Product Quiz Products Mentioned in this Episode Laneige Lip Sleeping Mask Laneige Cream Skin Refiner Laneige Glowy Makeup Serum Laneige Water Sleeping Mask  Laneige Radian-C Cream  Laneige Radian-C Spot Serum  Laneige BB Cushions Laneige Lip Glowy Balm  Laneige Bouncy and Firm Eye Sleeping Mask   All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.  See omnystudio.com/listener for privacy information.
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Comments (2)

Liz Alton

If you enjoy Kbeauty, this podcast is an absolute must listen. I have learned so much! thanks for a great show!

May 9th
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Lara Hamlyn

So happy I found this podcast! I'm just dipping my toe into the world of K beauty, and this podcast is so informative. I love the run down on ingredients and all the cool innovations in the Korean market.

Aug 11th
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