Feedback Friday by Really Good Emails

How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is packed with examples of email marketing done right—even when the subject matter gets personal.Here’s what you’ll learn:- How to keep messaging human when the topic is sensitive- The power of using customer language in subject lines and body copy- When long emails actually outperform short ones- Tips on email design, hierarchy, and accessibilityWhether you're marketing for a DTC brand, navigating a sensitive topic, or just tired of sending bland emails, this one's for you.🕒 Timestamps:00:00 Intro01:50 Email Strategy for Sensitive Topics03:21 Analyzing Email Design and Content05:28 Personalization and Customer Engagement08:22 Case Studies and Best Practices12:41 Final Thoughts and Takeaways20:57 Outro🔗 See more inbox inspo: https://reallygoodemails.com📬 More about Kasey’s agency: https://www.luckand.co💬 Tell us in the comments: What's the trickiest topic you've had to write about?

Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks.Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→ Subject line and CTA trends from 2025→ How brands are using personalization without being creepy→ Why the Promotions tab isn't the enemy→ The tiny stuff that separates "fine" from "forward it to my team"Plus a special Un-Spam 2026 announcement. West Coast, baby.🔗 Browse all winners: https://reallygoodemails.com/2025-email-awards🔗 Submit your emails: https://reallygoodemails.com/upload🔗 Unspam 2026 tickets: https://www.tickettailor.com/events/unspam/1973017Got an email you're proud of? Submit it to Really Good Emails.00:00 Meet the Judges02:03 Setting the Stage for the Awards04:49 Welcome10:48 Review and Testimonials16:44 Data Visualization22:38 Dark Mode29:55 Nonprofit and Purpose35:47 Thank You38:56 Retention42:56 CTA Trends44:05 Winback Campaigns48:02 Cart Abandonment52:28 B2B Emails56:42 Creative01:02:16 Q&A Session#emailmarketing #emaildesign #digitalmarketing

Join special guest  @KaseyLuck , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on Email Design and Accessibility14:11 Email Analysis: New Product Launch17:49 Discussing Campaign Goals and UI Elements18:11 Reviewing a Successful Email Campaign19:28 Analyzing the Annual Fall Sale Email23:56 Evaluating the Abandoned Cart Email28:12 Order Confirmation Email Insights29:46 Post-Purchase SMS Strategy32:24 Final Thoughts and Agency Information

This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun.We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tappedFrom bold product photos to layouts that don’t feel like email déjà vu, Plus-Plus keeps its emails fresh and its audience hooked. Parents love it. Teachers love it. Honestly, we love it.Into playful design? Toy marketing? Just need some creative inspo that doesn’t bore you to tears? This one’s your jam.Meet MKTGRhythm: https://mktgrhythm.com/#emailmarketing #emaildesign 00:00 Intro00:48 Innovative Use of Figma and Smart Animation02:05 Email Layouts and Mobile Design03:32 Product and Lifestyle Photography06:29 Gradient Design and Full Email Implementation10:24 Client Goals and Engagement Strategies12:10 Outro

Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must.Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot accessibility issues, write better alt text, use live text effectively, and design with inclusion in mind without sacrificing style.Transcript https://reallygoodemails.com/school/accessible-email-makeoversYou'll learn:What accessibility really means in an inboxHow to test contrast, alt text, and dark mode performanceWhy live text matters more than ever📌 Want your email featured in the next teardown? Subscribe and sign up at: https://reallygoodemails.com👍 Like this video if you want more accessibility breakdowns📝 Comment below with your questions or suggestions🔔 Subscribe to catch the next Feedback Friday!Chapters00:00 Intro to Feedback Friday01:50 The Importance of Accessibility in Emails09:23 Email Review: Native Pet14:00 Email Review: Jenki Journal18:30 Email Review: namuk22:02 Email Review: San Francisco Standard24:49 Email Review: Cystic Fibrosis Foundation28:48 Email Review: YNAB32:22 Email Review: riddle35:27 Email Review: Smoosh38:40 Email Review: Education First42:15 Email Review: Genesis Health Clubs45:54 Lightning Round54:12 Outro#Accessibility #EmailDesign #EmailMarketingThis video dives deep into web accessibility, providing a practical *accessibility audit* of different emails. Learn about *WCAG guidelines* and how to implement *inclusive design* principles for better *user experience*.

This Seltzer brand is redefining what great email marketing looks like. From retention strategy to stunning GIF-driven design, it’s packed with campaign ideas worth trying.In this episode of Feedback Friday, we sit down with the team at MKTGRhythm to explore their work for Rebel Rabbit, a fast-growing seltzer brand focused on clarity, focus, and a hangover-free experience. They break down real campaigns, hybrid templates, and creative tactics that bring personality into the inbox.If you're working in retention, design, or lifecycle marketing, this is your blueprint for standout emails.⏱️ Timestamps00:00 Let’s roll00:32 Meet the Rhythm crew01:44 Rebel Rabbit's email strategy02:29 Playlist email breakdown08:59 Don’t break email laws10:45 Mocktails!16:54 Hybrid template20:49 Sober October23:49 Spooky-good design27:32 Dark mode + accessibility wins28:47 That’s a wrap📌 Resources and mentionsMarketing Rhythm https://mktgrhythm.com/Rebel Rabbit https://drinkrebelrabbit.com/View live emails https://reallygoodemails.com/rebel-rabbit💬 Want your brand featured or have a question for the team? Drop a comment below.Subscribe for more email teardowns and strategy sessions.#EmailMarketing #EmailDesign #RebelRabbit

This week on Feedback Friday, we’re joined by Adrien Grey, Creative Director at Sundays for Dogs, to break down their best-in-class email strategy from Black Friday bangers to onboarding gems. We’re talking high-touch campaigns, customer-first design, and a peek into their brand-new rebrand.In this video, you'll learn:✔️ How to design high-converting promotional emails✔️ Tips for customer-friendly transactional messages✔️ The magic of illustrations, product photography, and personalization✔️ Why Sundays’ dog food and emais are human-grade, 0% synthetic, and 100% delightful⏱️ Timestamps00:00 Overview of Sundays for Dogs01:06 Black Friday Email Breakdown04:31 Helpful Tips Email Analysis06:37 Order Confirmation Insights09:03 Order Shipped and Arrival Emails12:47 Post-Purchase Check-In Email16:31 Rebrand Announcement and Conclusion

Dive into the world of creative email marketing on this week's Feedback Friday! Join Matt Helbig and  @emailfromnaomi  as they explore Graza's unique email campaigns and discover insights into innovative brand storytelling.In this episode, we break down various Graza's email designs, highlighting their blend of engaging visuals, strategic branding, and the balance of functionality and creativity in email marketing.Learn about the success behind Graza's email strategy, get tips on improving mobile readability, understand the importance of collabs in branding, and discover the potential of integrating fun, yet compelling content to keep subscribers engaged. 🫒Naomi Westhttps://www.naomiwest.ca/https://www.linkedin.com/in/naomiwest1000/https://x.com/emailfromnaomihttps://www.instagram.com/emailfromnaomi/#emailmarketing #design

Welcome to the first-ever Really Good Email Awards! Hosted by Matt, Logan, and Kelsey from Really Good Emails and Befree, this event celebrates innovative emails across 11 categories, highlighting trends, standout campaigns, and brand creativity.See the recap https://reallygoodemails.com/school/the-really-good-email-awards-2024From interactive welcome emails to effective product launches, back-in-stock alerts, engaging newsletters, and more, discover what makes top-performing emails stand out. Also, get a sneak peek into the best practices for creating engaging, accessible, and visually appealing emails. Plus, don’t miss the announcement of Unspam 2025 in Baltimore, Maryland!00:00 Introduction to the Email Awards00:30 Meet the Hosts00:57 Award Categories Overview02:00 Welcome Email Award06:14 Product Launch Award09:35 Re-engagement Award13:30 Pet Care Award15:41 Outdoor and Travel Award18:41 Beverage Email Award22:05 Subject Line Trends25:39 Call to Action Excellence29:35 Quiz Award31:49 Seasonal Award35:26 Most Creative Award41:16 Q&A: Best Practices and Tips

In this episode of Feedback Friday, we explore the world of e-commerce email marketing with Max Sturtevant, the founder of Wellcopy, an agency that has generated $40 million for seven—and eight-figure e-commerce brands.🚀 Don't have Beefree yet? Get started for free at: https://beefree.io/We analyze creative email campaigns from Surreal, a trending UK brand, and discuss strategies like teaser emails, product highlights, customer testimonials, and the power of simplicity in email design. Learn how to optimize your email marketing to boost customer experience, increase click rates, and boost conversions. Don't miss Max's insights on maximizing the effectiveness of email footers, crafting compelling referral emails, and keeping your audience engaged with innovative offers and product releases. Subscribe and stay tuned for more expert tips on e-commerce and email marketing!00:00 Intro00:46 Teaser Campaigns and Product Launches02:39 Max's Tips for Effective Email Campaigns04:30 The Power of Social Proof in Emails08:00 Bundle Offers and Creative Discounts12:53 Subscription Emails: Key Strategies15:00 Optimizing Abandoned Cart Emails19:30 Referral Programs: Best Practices21:47 Final Thoughts and Recommendations#emailmarketing #ecommerce #digitalmarketing

In this episode of Feedback Friday, we are joined by Megan Boshuyzen from Mailgun by Sinch, a senior email developer and marketing expert. Megan discusses various aspects of email marketing, including segmentation, personalization, clear calls to action, and creating engaging content. If you are out of ideas for email, head to https://beefree.io/ to start your free trial today!Sign up for Email Camp MessageMania 2024: https://hello.learn.mailgun.com/email-camp24-rge-feedbackShe also shares insights from her experience with Mailgun and Mailjet, hosting Email on Acid's Notes from the Dev, and the email newsletter "...it depends, another newsletter about email marketing." We review email examples from Email Camp and discuss design choices, best practices, and strategies for effective email campaigns. This episode also touches on the use of live text, accessibility, and the potential of personalized digital badges.00:00 Intro00:38 Meet Megan from Mailgun by Sinch01:45 Email Camp 2023: Mission Control10:24 Email Camp 2023: Message Mania17:13 Outro#emailmarketing #marketingtips #emaildesign View live Email Camp emails: https://reallygoodemails.com/search/emails/emailcampFeedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

In this episode of Feedback Friday, we meet Julia Papanek, the lead email developer and designer at hims & hers, a telemedicine company. Matt and Julia delve into specific email campaigns, discussing design choices such as beautiful imagery, short but compelling copy text, catchy headlines, and comprehensive design systems in Figma. They also explore the advantages of using live text over image-based emails, the importance of testing, mobile vs. desktop views, A/B testing, and striking a balance between promotional and transactional content.Julia shares her experiences redesigning transactional emails and using Artificial Intelligence to streamline processes, demonstrating how a well-crafted email marketing strategy can enhance customer relationship management.00:00 Introduction and Guest Welcome00:11 Guest's Role and Company Overview01:08 Email Design Discussion: Promotional Email06:38 Email Design Discussion: Product Launch Email09:50 Email Design Discussion: Abandoned Cart Email12:44 Email Design Discussion: Order Confirmation Email16:31 Email Design Process and Tips20:27 Conclusion and Farewell#emailmarketing #emaildesign

BetterBrand's emails are designed to be both informative and visually appealing. They use live text, clear CTAs, and engaging imagery to capture attention and drive sales. 📧 View live BetterBrand emails https://reallygoodemails.com/better-brand ► Transcript: https://reallygoodemails.com/school/feedback-friday-betterbrand 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration ------------------------------------------------- Twitter: https://twitter.com/reallygoodemail Facebook: http://www.facebook.com/reallygoodemails Instagram: https://www.instagram.com/reallygoodemails TikTok: https://www.tiktok.com/@reallygoodemails LinkedIn: https://www.linkedin.com/company/reallygoodemails/ Pinterest: https://www.pinterest.com/reallygoodemail/ Newsletter: https://reallygoodemails.com/newsletter/ Blog: https://reallygoodemails.com/school#emaildesign #emailmarketing #newsletter CHAPTERS ------------------------------------------------- 0:00 Introduction 03:10 Email 1 07:37 Email 2 13:56 Email 3 - Social Media Push17:58 Email 4 - Exit Intent Offer 22:49 Outro ♫ ☻ ♫ https://mndbd.bandcamp.com/track/d-j-vu

Matt Helbig chats with Tim Yeadon about Apple emails. Tim Yeadon, Principal & Creative Director https://clydegolden.com/ 📧 View live Apple emails https://reallygoodemails.com/apple ► Transcript: https://reallygoodemails.com/school/feedback-friday-apple 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. FOLLOW US for more email inspiration -------------------------------------------------   Twitter: https://twitter.com/reallygoodemail Facebook: http://www.facebook.com/reallygoodemails Instagram: https://www.instagram.com/reallygoodemails TikTok: https://www.tiktok.com/@reallygoodemails LinkedIn: https://www.linkedin.com/company/reallygoodemails/ Pinterest: https://www.pinterest.com/reallygoodemail/ Newsletter: https://reallygoodemails.com/newsletter/  Blog: https://reallygoodemails.com/school Job Board: https://jobs.reallygoodemails.com/ #emaildesign #emailmarketing #newsletter CHAPTERS ------------------------------------------------- 0:00 Introduction 2:25 Email 1 Mother's Day 7:56 Email 2 Product Launch 10:04 Email 3 Event/Webinar 11:49 Outro ♫ ☻ ♫ https://youtu.be/3p5eP5xa2SQ

Matt Helbig chats with Najmah Salam about year-end emails from YouTube, ukuleles, data, and how that one meeting could have been an email. Najmah Salam https://www.najmahsalam.com/ 💌 #emailgeeks stickers, shirts, and swag https://www.etsy.com/shop/najmetender?coupon=REALLYGOOD Use code REALLYGOOD for 10% off your order. UNSPAM Email for Commerce. Join us April 28-29, 2022 in Chicago. https://unspam.reallygoodemails.com/chicago/2022 Get our newsletter https://reallygoodemails.com/newsletter/  Find your dream job within the email community with our curated job board https://jobs.reallygoodemails.com/ ----------------------------------------------------------------------------------- 📧 View live YouTube emails https://reallygoodemails.com/youtube 00:00 Intro 0:56 Really Good Emails, you’ve had an awesome year. See your 2019 Year in Review! 06:49 Really Good Emails, your 2020 Year in Review is here! 10:40 Really Good Emails, your 2021 year in review is here! 16:50 How to get started with a year-end email 18:16 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: https://twitter.com/reallygoodemail https://www.instagram.com/reallygoodemails https://www.facebook.com/reallygoodemails https://www.linkedin.com/company/reallygoodemails/ https://www.tiktok.com/@reallygoodemails https://www.pinterest.com/reallygoodemail/ #emaildesign #emailmarketing #newsletter

2020 has thrown the biggest of wrenches into just about everything—including email marketing strategies and tactics. For retailers, who rely on email to get people in the door (both physically and digitally), it’s left them reeling. Pandemics, political and social unrest, and low-level anxiety are pretty much everywhere… there’s not much that inspires people to part with their money. But—even as the definition of successful retail email marketing has changed—some retailers have found success speaking to all of those challenges. And they’ve won customers over in the process. That’s why we teamed up with our friends at Litmus and National Geographic to review some of our favorite retail emails from the past year.  We look at: • The elements of a really good retail email • How successful brands are designing and writing for 2020 • Opportunities for brands to improve the anxious overwhelmed lives of modern consumers • How anyone in email—not just retailers—can use the same techniques to create better, more engaging email campaigns Want to see how your emails match up to the competition? Curious how you can start sending better emails with the tools you already have? Eager to grow your business while sticking to your values and respecting your subscribers in the process? This webinar is for you.

Watch on YouTube https://youtu.be/zdzPiE63I10 Happy Friday, Email Geeks! We're bringing you a new episode of Feedback Friday to celebrate the spooky season, looking at some sweet emails from a SaaS company we're digging into called Output. The music software company has helped people bring sexy back, stand under an umbrella-ella-ella-eh, and create film scores to warn us when winter is coming. Check out this episode, covering when gradients work in emails and if you should add a play button to that video preview of your dog dancing. ----------------------------------------------------------------------------------- 👨‍💻 View more SaaS emails https://reallygoodemails.com/categories/saas 🎃 View more Halloween emails https://reallygoodemails.com/categories/halloween 📧 View live Output emails https://reallygoodemails.com/output 📝 Transcript https://reallygoodemails.com/school/feedback-friday-output 00:00 Intro 00:35 Emails 6:21 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #newsletter

There’s a lot more to consider about pop-up designs and strategy, but it all comes back to serving the end-user. One of our mantras at RGE is to build relationships, not lists. When thinking about why you want people to give you their information, thinking in this context should guide you better than anything else. The Top 100+ Pop-Up Design Examples 2021 https://www.popupexamples.com/ Over 100 of the best-performing pop-up design examples of 2020-2021. From lead and email capture to exit offers, Black Friday to Mother's Day, search and sort through inspiring designs that fit all screen sizes including mobile. Justuno https://reallygoodemails.com/justuno Do Email Subscription Pop-Ups work? https://reallygoodemails.com/school/do-email-pop-ups-work ⏱️⏱️POD CHAPTERS⏱️⏱️ 0:00 - Intro 4:26 - Flamingo Estate  6:18 - Tula Plants & Design 8:37 - Brooklinen https://reallygoodemails.com/brooklinen 9:46 - Moment https://reallygoodemails.com/moment 11:10 - Recess https://reallygoodemails.com/recess 11:53 - BABOON to The Moon https://reallygoodemails.com/baboon 12:19 - Duck Camp 13:49 - Allswell Home 14:29 - Bridge & Burn https://reallygoodemails.com/bridge-burn 15:59 - Plus 17:11 - Outro 👨‍💻 Olivia Stapp https://www.linkedin.com/in/olivia-stapp-36a89673/ 🔔 Subscribe for more tips just like this:  THINGS YOU NEED TO KNOW =============================== 🎬 - MOST RECENT VIDEOS: https://www.youtube.com/reallygoodemails 🚀 - SIGN UP FOR REALLY GOOD EMAILS FREE: https://reallygoodemails.com/ ⌨️ - TRANSCRIPT:  https://reallygoodemails.com/school/feedback-friday-justuno SOCIAL =============================== 📝 - BLOG: https://reallygoodemails.com/school 💌 - NEWSLETTER: https://reallygoodemails.com/newsletter/  🎧 - PODCAST: https://anchor.fm/reallygoodemails 👥 - FACEBOOK: https://www.facebook.com/reallygoodemails 🐦 - TWITTER: https://twitter.com/reallygoodemail 📸 - IG: https://www.instagram.com/reallygoodemails 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. #emaildesign #emailmarketing #justuno

Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text. ----------------------------------------------------------------------------------- Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 👨‍💻 Andy McCutcheon https://www.linkedin.com/in/andysmccutcheon/ ----------------------------------------------------------------------------------- 📧 More Travel and Leisure email inspiration: https://reallygoodemails.com/categories/travel-and-leisure 📝 Transcript https://reallygoodemails.com/school/feedback-friday-vacasa ----------------------------------------------------------------------------------- 00:00 Intro 01:09 Email 1 03:55 Email 2 06:39 Email 3 09:10 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #summer

If an email is sent and no one added alt text, does it reach the inbox? Descriptive alt text is just one thing to keep in mind to serve up accessible emails. We talk mixtapes and Macintosh with Avi Goldman, founder of Parcel and curator of Email Resources, putting these e-commerce emails to the accessibility test in Parcel’s interface. ----------------------------------------------------------------------------------- Not your old-school transactional email platform. Revolutionize email experiences with the only email delivery platform that leverages AI to power deliverability and increased customer engagement. Unlock the smarter and faster way to send emails now! https://us.netcorecloud.com/superior-email-delivery ----------------------------------------------------------------------------------- 👨‍💻 Avi Goldman https://twitter.com/theavigoldman https://twitter.com/useparcel https://useparcel.com/ https://emailresourc.es/ ----------------------------------------------------------------------------------- 📧 More Summer email inspiration: https://reallygoodemails.com/categories/summer 📧 More App email inspiration: https://reallygoodemails.com/categories/app 📝 Transcript https://reallygoodemails.com/school/feedback-friday-poolside-fm ----------------------------------------------------------------------------------- 00:00 Intro 01:09 Email 1 05:06 Email 2 09:03 Email 3 10:46 Email Resources 12:13 Outro ----------------------------------------------------------------------------------- 🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good. Follow Really Good Emails for more email inspiration: ⌨️ Blog: https://reallygoodemails.com/school  💌 Newsletter: https://reallygoodemails.com/newsletter/  🐦Twitter: https://twitter.com/reallygoodemail #emaildesign #emailmarketing #summer