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Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
110 Episodes
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AirAsia's group CEO Tony Fernandes explains during a recent fireside chat session at Digital Marketing Asia on the company's transformation journey from a budget carrier to a digital lifestyle company, and how the pandemic gave it time to rethink its strategy and pivot.
Ken Mandel joined Grab in 2018 as regional MD and head of GrabAds and brand insights. He has come a long way in his advertising career, having worked at Bates & 141, XM-JWT and Ogilvy. While Ken went over to the client side to work with Yahoo, Salesforce and Hootsuite, he still found himself getting drawn back into the adland. Let's find out why!
In the hot seat are host, comedian and actor, Rishi Budhrani and VaynerMedia Asia Pacific's managing partner and head of creative, VJ Anand, who share the importance of having a good hashtag strategy and why there is no need to wait until you are perfect to start social media.
S4 Capital chairman Martin Sorrell shares in a fireside chat how the tech wars will impact Southeast Asia, why he thinks pitching is artificial and why S4 Capital believes in "landing and expanding" instead.
Omar Marks, founder of Maki-San and former ad man, launched Singapore-based sushi place Wooshi last year in the midst of a pandemic. He shares how the pandemic has impacted the company’s plans, what it is doing to stand out in the crowded sushi space, and the role he plays in marketing Wooshi Sushi.
Geoff Tan spent 34 years at Singapore Press Holdings before joining Really Singapore as chief ideas officer. Before entering the media scene, Geoff spent about five years in the adland. His entry into the ad world, however, was an accidental one. He shares how that transpired.
Lynette's latest venture, The Scent Apothecary, came unexpectedly after four years as Sentosa's CMO. She shares what prompted her to pursue her passion and what it was like marketing a tourist destination during the pandemic.
While Marc is widely known for being the founder of private members’ club 1880, he also spent time in the adland. One of his defining experiences was his time as owner of a now defunct agency named Rocket X Media.
With 18 years of experience in marketing and advertising under his belt, Adrie Basuki decided it was time to pursue his passion for fashion instead, starting his own fashion brand in 2014. Basuki shares how he got started on his journey.
In a fireside chat, Lim discusses the rise of Asian influencers in the West, the importance of giving back to the community, and why authenticity matters. Bling Empire is a Netflix reality series that follows the glitz and glamour of the lives led by wealthy Asian Americans in Los Angeles.
Last year, influencer Wendy Cheng, also known as Xiaxue, was thrusted into the spotlight for some comments she made around 10 years ago regarding the transgender community and migrant workers, which saw the ignition of the “cancel culture” towards her and the brands she worked with. This led to many brands, at least in the public eye, distancing themselves from Wendy.
In 2019, influencer Preeti Nair, also known as Preetipls, landed in a bit of hot water when the Singapore government accused her of making "blatantly racist rap video". As a result, she had to apologise for it. We hear from Preeti, more than a year later, where she stands on the matter.
Comedian Sharul Channa recently made headlines for speaking out against an inappropriate remark made to her during an interview. While Channa saw women's advocy group AWARE stand by her side, she also had to deal with online trolls and backlash. In this interview, done prior to the incident, Channa shares with us her views on comedy, working with brands and the need for boundaries.
Need help getting noticed when you aren't yet a unicorn? Find out how.
A look at how the crisis has catapulted internal communications into the front seat.
Is anything ever off the record?
Creative content is not necessarily the first thing people associate with eCommerce in the marketing world. Celtra's APAC GM Raushida Vasaiwala shares why content creation is crucial to eCommerce and challenges brands face in creating content that drives eCommerce sales. She also touches on whether creativity and personalised experiences are two sides of the same coin. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/ To learn more about ...
Treasure Data’s VP of global marketing Tom Treanor and APAC marketing specialist Sean Valencia discuss the types of companies that are acing the game during the pandemic, and how to kickstart the journey to build on technology despite the uncertain future. They also share areas to take note of when it comes to data adoption and implementation in a diverse market like Southeast Asia. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketing-asia/ To le...
What is a network effect and what are the key aspects that go into creating a successful one? Aiken Digital's chief commercial officer Joseph Chua and regional planning lead Mark Bellamy give our regional editor Rezwana Manjur the low down on how marketers can avoid cannibalising the brand DNA when creating the network effect, as well as the role of creativity in today’s tech-focused economy. Sign up for the conference here: https://conferences.marketing-interactive.com/digital-marketi...
Selling Simplified's VP of sales, Asia Pacific, Wayne Wong, discusses the data-related trends and challenges clients in the region face, as well as how the pandemic has changed B2B marketing mindsets and budgets. Selling Simplified is a Platinum Sponsor for Marketing’s Digital Marketing Asia conference held from 10-26 November 2020. Wayne will be speaking on “Predictive & Embedded Analytics: Extracting the right information to tailor the best content for customers” as a panelist on 19 Nov...
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