CEO Mom Club

I’m challenging you to assess your marketing plan with a series of questions to help you identify what’s working and where you can improve. With the busy season in full swing, it’s easy to feel like everyone’s booked except for you. So let’s dig in! I go through essential marketing questions, such as: What’s your marketing plan? Are you just following what others do, or do you have a clear strategy? Where and how often are you marketing? Are you diversifying your efforts with social media, email, SEO, and in-person events? Do you have a website, and how’s your SEO? Knowing where you rank and what keywords you’re targeting can be a game-changer. Are you confident in the service you offer and your pricing? Confidence plays a huge role in how you market yourself. Lastly, are you showing gratitude for your current clients? Often, we focus on what we don’t have and forget to appreciate what we do. Take this episode as an internal audit: write down these questions, reflect on your answers, and discover where you can fine-tune your marketing strategy. If you’re ready to dive deeper, I’m opening a photographer cohort this year for those looking to build solid marketing systems and scale their businesses. https://kyleeann.myflodesk.com/cohort

I’m sharing a few of my most cringeworthy photography mishaps to remind us all that even after 13+ years in business, mistakes happen! I hope we can laugh together, relate, and feel a little less alone because nobody’s perfect—even the pros make mistakes. I’ll dive into my top three most memorable photography fails. The first story might be familiar, but the third is a brand new one, and it’s one I thought I’d never share. From wardrobe malfunctions to forgotten gear, these stories showcase the reality that even seasoned photographers can find themselves in hilariously bad situations. The important thing is that we learn, grow, and hopefully only make these mistakes once. I also explore how these experiences have helped me build resilience and empathy for others in the industry. My hope is that this episode inspires a sense of community and reminds you that, no matter what happens, you’re not alone on this journey. We all stumble—what matters is how we get back up. And if you’ve had your own photography blunders, I’d love to hear about them! Share your stories with me on Instagram—I’ll post a question box, so we can all feel a little more connected and have a good laugh together. Thanks for tuning in, and remember: it’s all part of the process! http://instagram.com/kyleeann.maughan

In today’s episode, I’m diving into how to navigate the intense demands of busy season without burning out. Many of us are in the thick of it, facing long editing queues, endless to-do lists, and the weight of feeling overwhelmed. But with a few strategies, we can make it through more smoothly. Here’s what I’ll cover: Outsourcing: I know giving up control can be scary, but outsourcing tasks can be life-changing. From hiring a babysitter to delegating editing, freeing up your time allows you to focus on the things that matter most. I also share a tool, Imagen AI, which has revolutionized my editing workflow, letting me handle full sessions in minutes! Get 1500 free credits here: https://imagen-ai.com/?ref_id=770633171 Self-Care: This is non-negotiable. While it’s easy to let self-care slide, taking time for yourself can prevent burnout and make you more productive. Simple things like regular meals, hydration, and even a quick pickleball game or reading session can boost your mood and resilience. Raising Your Prices: Busy season is the perfect time to reevaluate your rates. If you’re overwhelmed with clients, it may be time to raise your prices. This allows you to work with fewer clients while still meeting your financial goals, reducing stress and preventing burnout. Prioritizing Family: Shifting your mindset to say "yes" to family can be powerful. When we choose our families over clients, it helps us create healthier boundaries and find a better balance in life. Blocking off family time on your calendar reinforces this commitment. Blocking Out Time: Using your calendar to block off time for yourself, family, and friends helps you maintain a healthy work-life balance. Scheduling non-negotiable time for self-care and family activities prevents you from feeling on-call 24/7 and helps you reset. Setting Boundaries: Learning to say no and setting clear boundaries with clients is essential. Not every client request has to be met, and sticking to your core services can save you time and energy. Saying no to work that drains you means saying yes to the work that fulfills you. If you’re ready to scale your business and regain control of your time, I’m launching a year-long mastermind to help high-level photographers grow their businesses sustainably. https://kyleeann.myflodesk.com/cohort I hope these tips help you survive this season and come out even stronger. You’ve got this! Thanks for tuning in, and take care of yourself this week. I’ll be back next week with more.

I’m back after some time away, with a renewed sense of clarity and direction. I recently attended a business retreat in Phoenix, and it helped me rediscover my passion for photography coaching and refocus on supporting photographers specifically. I dive into the challenges I’ve faced while juggling multiple roles, struggling to maintain balance, and working to clarify my business vision. Over the years, I’ve learned so much as a coach, mentor, and photography educator, and I’m excited to help photographers scale their businesses, avoid burnout, and reach new heights. This week we're chatting about avoiding common marketing missteps, like posting editing queues or venting about burnout online, and offer client-focused alternatives! I’m also thrilled to introduce a new project: a year-long mastermind for ten high-level photographers ready to grow their businesses, diversify income streams, and build systems that last. If you're interested, DM me on Instagram with the word “scale” to join the waitlist and start this transformation journey or join here: https://kyleeann.myflodesk.com/cohort This episode is all about gaining a fresh perspective on scaling a photography business, maintaining a positive brand presence, building supportive systems, and achieving a fulfilling work-life balance. I'm excited to be back—thanks for listening! Follow along on instagram: http://instagram.com/kyleeann.maughan

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Understanding your cycle and how your hormones are fluctuating can be so helpful and empowering. In this episode, my friend Brittany from Nourish and Thrive helps us break down periods into the four cycles AND shares what you should do during each cycle as a business owner. My conversation with Britt was SO empowering, and I'm excited for you to learn form her as well - tune on in!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Earlier this year, I was asked to do a presentation with my dad at a leadership event! We were asked to speak on Raising Kids to have an Entrepreneurial Mindset. I got EMOTIONAL as I came across my Dad's slides while recording my podcast! I talk about... + What it looked like to be raised by entrepreneurs + What it felt like to be raised by entrepreneurs + How it felt for my dad + And my advice to parents if you want to instill these skills in your kids Tune in to hear more about what my life looked like growing up as an entrepreneur's daughter. Warning: There are tears!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie I brought Elise, the owner of Little Joy Co., on the podcast this week. She is sharing her journey in e-commerce that started when she was 15, and has led to her starting this baby/toddler brand with triplets under one year old DURING the pandemic. WOW.... A few things you’ll learn from her story: 1. Do what works best for you 2. Research 3. Pivot with Trends 4. Outsource 5. Keep pushing but also... 6. Know your limits My goal this year is to bring SO many different types of careers to this podcast so all career mommas can find someone they resonate with. Tune in to hear more of Elise's story.

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie When I started my associate team, I was the only one I knew. Now it's becoming more common. Which is AMAZING! But, I don't want that to make you feel pressured into either having one or joining on. You can 1000% be successful and happy without an associate team. This week, we're chatting about some Dos and Don'ts of growing your team. If you've been thinking about growing, this is a MUST listen.

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Today on the podcast, I’m chatting with my good friend Talesha Carter! Talesha is a former successful life coach, and she more recently kindled a lifelong passion in esthetics. Despite the challenges of balancing family life as a wife and mother, she bravely pursued starting over in her 30s by going back to school. Proving that with passion, resilience, and support, any dream is within reach. Her determination led her to become a master esthetician, a testament to her belief that it's never too late to start anew! Find Talesha here: https://www.instagram.com/skin_by_talesha/ https://www.instagram.com/ksalonandspa/

Turns out you can have a MAGICAL summer with your family while still crushing it in your business. All it takes is a little bit of preparation. 1. Plan Ahead: Distinguish between working in and on your business. Prioritize working on it by preparing in advance for summer. Organize social media content, podcasts, and marketing efforts to stay ahead. 2. Put Summer Activities First: Structure work around family activities and vacations. Mark all summer events on your calendar first, then plan work around them for a balanced summer experience. 3. Create a Summer Bucket List: Make time for fun and family. Know what you want to do this summer to create a fulfilling life. Commit to your bucket list in your free time. 4. Outsource: Delegate tasks during the summer. Have support scheduling emails, managing social media, and handling photography tasks to maintain a healthy work-life balance. By following these strategies, you can enjoy a successful and fulfilling summer while keeping your business thriving. Play, work, and make the most of the season ahead! - Follow instagram.com/CEO.Mom.Club/ - Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg - Leave us a Review below - Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie If you're a woman in business, chances are you're familiar with the term CRM, or Customer Relationship Management. When I started my business, I did everything manually. I had a spreadsheet for this, a google doc for that, a form for this, a spreadsheet for that. I sent out reminder emails, invoices, and check ins based on my own brain. Fast forward to one of the most important systems I added into my business: A CRM. When I made that shift from burnt out small business to CEO, it was the CRM that made the biggest difference. Tune in to today's podcast to learn more about how to Make The Most Of Your CRM! Get a HoneyBook Trial & 50% Coupon using my code: http://share.honeybook.com/kyleeann

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie As we are preparing for summer we... -Preparing our schedules -Preparing our kids' activities -Preparing for trips and company But one thing that is overlooked… -Preparing for the overstimulation -The noises -The behaviors -The fights -The normal kid things that WILL happen when are kids go from school and routines to home 24/7. To prepare, I am bringing my twin sister, Lauren Pace, onto the podcast today! She is a behavior and child development specialist! Tune in to hear her chat about the best ways to bring your own lava down as a CEO mom! Find Lauren here: https://www.instagram.com/rising.motherhood/ Lauren's Happy Juice: https://www.amare.com/et/gl43ry/1830277

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie If you're a woman navigating the world of business, you may have come across the term "funnel" in discussions about sales and marketing. Think of a funnel as a pathway that potential customers take on their journey from discovering your business to making a purchase. Understanding the business funnel is crucial for women in business because it helps you tailor your marketing and sales strategies to meet potential customers where they are in their journey. But what exactly is a funnel, and how does it impact your business? On the podcast today, we are breaking it down into simple terms!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie This Podcast is for CEO Moms, Career Moms, and Working Moms. But, I also think some women who are listening WANT to enter back into the workforce, but don’t know where to start. The transition from being at home, focused mainly on raising children, back into the workforce can feel like stepping into an entirely new world. You might even feel out of touch with basic interactions, like engaging in professional conversations or networking. Today, we're incredibly excited to welcome a special guest who has navigated this path successfully. One of my longtime friends, Whitney. Tune in to the podcast to hear Whitney and I chat all about the importance of getting involved and finding your passion again!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Balancing the roles of a CEO and a mom is no small feat. It requires a special blend of determination, flexibility, and heart. With a CEO Mindset, moms can navigate their complex roles with confidence and grace. Tune in to today's podcast to hear all about my five key mindsets that help CEO moms manage both worlds effectively!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie We have a special guest *back* on the podcast today! Katie has been working with me for 3 years as my bookkeeper! She is one of my favorite people in the world because she makes my life so much easier! Katie is a bookkeeper, small business owner of Rocket Books, and your righthand (wo)man! Today, we are having a conversation about something that is SO relevant right now. Business owners are preparing for taxes and there are a lot of groans around this time of year! Taxes do not have to be stressful – Katie knows that it can be a headache and she know that it’s overwhelming! Don’t be afraid to ask for help in the things that you don’t love doing. Taxes are something that we can outsource. If you’re at a point in your business where you are tackling your taxes by yourself, Katie has some incredible tips for you on the podcast! Find Katie and Rocket Books here: https://www.instagram.com/rocket_books/ https://www.rocketbooks.co/ Get Katie’s Free Guides here: https://fragrant-boat-13617.myflodesk.com/l9rmqmkxtu

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie In recent years, the term "mompreneur" has been widely adopted to describe mothers who have launched their own businesses. While the term is endearing and acknowledges the dual roles these women play, it somewhat undermines their professional stature. It's high time we change our vocabulary and give these industrious women the credit they deserve: CEO and Boss. Words hold immense power. They can shape perceptions and impact how people view themselves and their roles. By referring to mothers who run businesses as 'mompreneurs', or your business as a “side hustle” or “hobby” we may inadvertently diminish our professional accomplishments. Remember, the words you choose to describe your business should accurately reflect what you do and how you do it. They should also resonate with your target audience and help to differentiate you from your competitors. Tune in to the podcast to learn about the 8 words I use to uplevel my own business!

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie I am so excited that we are here on the podcast today with my Instagram friend, Brecklee! Brecklee is the Founder of Breck & Co, and I’m excited to have her chat with us! Breck creates branding for entrepreneurs, influencers, small shop owners, and creators, who just can’t wait to elevate their businesses and brand. She brings your vision to life in just a day and create momentum in your business that helps propel you to growth and increased profits. Think of her as your business branding bestie! Brecklee is a mom to a busy 2 year old, and a boss mama! She’s home with her babe, works only a few days of the week, gets to go to her brothers sports games, travels, and feels no guilt about living her dream life! We are so excited about her success, and can’t wait to see what else she does! Tune in to today's podcast to hear more about her branding techniques! Are you needing some help with your branding? Find Brecklee and her Branding In A Day here: https://www.instagram.com/breckandco/ https://breckandco.co/ Free Captions and Graphics Guide https://breckandco.myflodesk.com/ack6pli7i9

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Let's talk about a topic that doesn't get nearly enough attention in the world of business - letting someone go. We all know it's not easy, stirring up emotions and causing sleepless nights. I've been there, and I want you to know that you're not alone in this sucky part of being a mom in business. In a perfect world, we wouldn't have to let anyone go, and nobody would ever leave. But change is inevitable, and it propels us ALL toward growth, even if it feels scary. When I shared my experience with other female business owners, I realized that many of them were silently struggling with the same dilemma. So, in today's podcast, let's break the silence and learn from each other.

Follow @CEO.Mom.Club on Instagram instagram.com/CEO.Mom.Club/ Get the Show Notes to your inbox every week kyleeann.myflodesk.com/br97a1u3zg Leave us a Review below Sign up for our FREE Master Class to go from Small Business Owner to Mom CEO kyleeanncoaching.com/freebie Today we have a very special guest on a very special topic. My friend Michon is on the podcast today! She is the VP of Finance & HR at EFORCE Software. She has an undergraduate and Master’s degree from Utah State, and has been in the accounting industry for 16 years! She's also a mom of 3 kids. In the podcast, Michon is sharing her health story with us. Unfortunately, she fell victim to diet culture, the working hustle, she lacked boundaries, and had so much mom guilt. After years of struggle, she's finally set off on a healing journey! I was so excited to bring Michon on to the podcast, because I think so many of us have struggled with similar things! We have hustled and hustled, and our health has suffered immensely even if it was completely unintentional. I love that we are slowing down, holding boundaries, removing toxins, and setting ourselves up for success! This will not only have a major effect on our roles as moms, but also in our businesses. Tune in to today's podcast to hear even more about Michon's story! Find Michon and follow along with her healing journey at https://www.instagram.com/michon_heartofhealing/ https://www.theheartofhealing.online/blog