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HerBusiness

HerBusiness
Author: HerBusiness (Host: Suzi Dafnis)
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Your Business. Your Rules. You didn’t start your business to work around the clock, burn out, or follow someone else’s rules.
This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS.
Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way.
Welcome to the HerBusiness Podcast!
I’m Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want.
Each week, I’ll share how to stop “winging it” and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day.
You’ll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more.
If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you’re in the right place.
Together, we’ll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU.
It’s time to do business differently.
Your Business. Your Rules. Grow a Business that Works for YOU!
This podcast is for WOMEN BUSINESS OWNERS ready to step out of the grind and build businesses that deliver FREEDOM, FULFILMENT and FINANCIAL SUCCESS — ON YOUR TERMS.
Welcome to the path that has already helped tens of thousands of women break free from hustle culture and create profitable, sustainable businesses THEIR way.
Welcome to the HerBusiness Podcast!
I’m Suzi Dafnis, CEO at HerBusiness — the most COLLABORATIVE COMMUNITY for women growing SIX AND SEVEN-FIGURE BUSINESSES in ways that feel ALIGNED with what they truly want.
Each week, I’ll share how to stop “winging it” and ditch the traditional rulebook, so you can finally design your ideal business — one that delivers consistent income and the lifestyle you love. Every. Single. Day.
You’ll also hear inspiring conversations with world-class entrepreneurs, speakers, and authors — including Amy Porterfield, Gabby Bernstein, Seth Godin, Kim Kiyosaki, Danielle LaPorte, Stu McLaren, Dan Martell, and many more.
If you want sustainable strategies to grow without burnout… If you want clarity around money, mindset, marketing, and offers that truly convert… If you want a waitlist of buyers without sleazy sales tactics or endless hustle… Then, you’re in the right place.
Together, we’ll explore both the inner game and the outer strategies of business growth, giving you the tools to create lasting success — according to what matters most to YOU.
It’s time to do business differently.
Your Business. Your Rules. Grow a Business that Works for YOU!
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Ever notice how a bit of white space makes everything feel clearer? Designers use it to make things pop. Our brains love it. Yet, as women business owners, we often overlook the importance of white space in our businesses and our lives. So in this episode of the HerBusiness podcast, we’re talking about why white space is not a luxury — but a complete necessity if you want to grow a business that feels aligned and fulfilling. Here’s What You’ll Discover in This Episode: How white space fuels your creativity, innovation, and clarity in business Discover the massive breakthroughs I personally had when I decided to take just one weekend of white space (and how it made me $2 million!) The devastating cost of staying stuck in constant movement and succumbing to hustle culture Why creating space to think can help you refine your strategy, reconnect to your “why”, and reignite your passion The systems you need (from planning to delegation to boundaries) to actually create and protect that white space When your calendar is filled to the brim and your brain feels scattered, you get stuck in “go mode”. You leave no time for creativity, for growth, for vision. White space is what allows you to reconnect with those goals and actually see the steps that will get you there. Mentioned in This Episode: The HerBusiness Network Episode 319 – Create a Team That Loves Your Business Like It’s Their Own with Kristy Smith Episode 323 – Want More Sales? Do These 3 Things Every Month – with Susan Bradley Episode 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser
Every business owner starts their journey thinking they will find FREEDOM — more time, more flexibility, easier hours. But then, a decade later… every detail still runs through you, everything lives in your head, your team can’t operate without you, and YOU become the bottleneck of your progress. In this episode of the HerBusiness podcast, I’m joined by Justeen Kirk of ISO Matters, a systems expert who has helped dozens of small business owners create the structure and clarity they need to run organised businesses. Here’s What You’ll Discover in the Episode: How to recognise the clear signs you’ve become the bottleneck in your business. The very first system you should take a look at and patch up, before anything else. How Justeen’s Freedom Ladder shows you where you are NOW… and how to climb towards becoming a Visionary CEO. Reveal what is keeping you stuck through the concept of the Critical Ten processes. Why your perfectionism is HURTING your ability to systemise (and how to start systemising anyway). The ripple effects your systems have on confidence, leadership, creativity, and even staff retention. How ISO principles can be applied to any small business – without needing certification. And so, so much more… Justeen believes that structures should feel like a support system… not something to add more stress. She has worked with dozens of Australian businesses to move from scattered to supported, because systems are the foundation for freedom and growth. Mentioned in This Episode: The HerBusiness Network Check out the Self-Sustaining Business Blueprint program
I used to spend countless nights firefighting problems, redoing work, and apologising to clients… until I put in place the four essential business systems that changed how I operated. In this episode of the HerBusiness Podcast, I’m sharing the four essential systems that saved my sanity as a business owner. These aren’t “nice to haves” or a checklist – they are the exact systems and structures I put in place when I was drowning in work. And I can’t wait to share them with you. Here’s What You’ll Discover in the Episode: Why essential business systems actually create FREEDOM rather than restriction, and how to reframe them so they support your creativity and joy The Customer Service System that saved me hours of answering the phone and struggling with client miscommunication The Project Planning System that transformed my team from being a self-proclaimed “last-minute dot com” into a proactive, calm, and aligned unit all working in unison The Communication System that keeps projects on track and prevents bottlenecks internally on my team (and why more meetings actually saved us time… I know – shocking!) And the single most important system you can incorporate into your life so you can lead your team and business with energy, clarity, and JOY And so, so much more… Mentioned in This Episode: The HerBusiness Network Check out our reviewer Dionne Sibly of Black Garlic & Co
Running a business does NOT happen in a vacuum. As business owners, our personal lives and working lives are deeply intertwined — each affects the other. So can you grow your business without sacrificing your relationships? In this episode of the HerBusiness podcast, I’m sitting down with Life Coach and Relationship Expert Sharon Pope to explore the intersections of business and love. We’re talking through power dynamic shifts, outearning your partner, muting ambitions to ‘keep the peace’, and how to fill your own cup. If you have ever felt torn between growing your business successfully and navigating your personal relationships (because it is a struggle to balance both!), this is the episode you need. Here’s What You’ll Discover in the Episode: Why you can’t separate your “business self” from your “personal self” as an entrepreneur (even though we all certainly try!) How to prioritise yourself first, before both the business and others, so you’re never pouring from an empty cup What to do if you’re evolving in life and business… but your partner isn’t The hidden dynamics that come to play when women start outearning their partners, and how to navigate them How to have the hard, but needed, conversations that create connection rather than conflict in relationships, while running a successful business Why your business community is so crucial when your friends or your partner don’t fully understand the business journey Mentioned in This Episode: The HerBusiness Network Learn More about Sharon Pope Read Sharon’s bestselling book: Stay or Go: How to Find the Confidence & Clarity You Need to Either Fix the Struggles in Your Marriage or Move Forward without Regret Get your copy of The Big Leap by Gay Hendricks Episode 136 - Fear is Not the Boss of You, with Jennifer Allwood Check out reviewer Melanie Macoun, The Health Shift
Have you ever woken up, looked at your calendar, and thought… “I should be excited about this, but I’m just tired?” You don’t HATE your business. In fact, things are working well. On the outside, you look successful. But inside, you’re feeling disconnected (and maybe even a little resentful). This is the midlife shift so many women business owners go through, even though it is RARELY talked about. In this episode, we’re talking about what it looks (and feels) like when your spark begins to fade, why it happens after years in business, and how you can bring the joy, desire, and alignment back into your life and business without burning it all down. Here’s What You’ll Learn in the Episode: The subtle signs that you’ve outgrown your business (or at least, your current business model) and why that does NOT mean you’ve failed Why joy should not be looked at as a “bonus”... but as the fuel that drives your creativity, energy, and growth. The 3-step Business RE:Model Framework and how to RE:Align, RE:Connect, and RE:Define your business so it feels right for the season of life you’re in NOW. Practical ways to shift your role, your offers, and your boundaries so you can feel energised again. Why reclaiming your identity and your desire is KEY to finding fulfilment in this next stage of business (and life). Mentioned in This Episode: The HerBusiness Network HerBusiness Trailblazers We’re listed in the Best Lifestyle Business Podcasts on Feedspot Check out member Sari Young of Sari’s Natural Medicine
Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted. We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead. In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out. We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you. What You’ll Discover in This Week’s Episode: Why putting yourself LAST is holding back not just your own growth, but the growth of your business How to lead from your true self instead of a place of hustle, fear, or imposter syndrome Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!) How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far) What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day I can’t wait to hear your thoughts. Email me here to share your lessons, ahas and insights. Mentioned in This Episode: The HerBusiness Network The Siren Program Cherie Healey.com
Do you ever look at another woman in business and think, “How the heck is she so confident?” The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION. In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business. Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence. Here’s What You’ll Learn in the Episode of the HerBusiness Podcast: Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence The 3 big myths about confidence that are keeping you stuck The 5 steps that I personally swear by to grow your confidence and stand in your power How to take small action that stack up into lasting confidence, even when you’re not “ready” Why action always comes before confidence (and never the other way around) Practical strategies for overcoming self-doubt and showing up in business and your industry The difference between confidence and self-worth… and what happens when you finally untangle the two Mentioned in This Episode: The HerBusiness Network
Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month? If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you. Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers. And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in. Here’s What You’ll Learn in This Episode: The 3 things to focus on every month if you want consistent sales How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!) How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork How to get clear on what’s stopping your sales and finally boost your business growth Why it’s essential to take the “mystery” out of sales and look at the numbers About Susan Bradley Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales. Check out Susan’s resources and podcast here. Mentioned in This Episode: The HerBusiness Network Social Sales Girls Get Free Access to Susan Bradley’s Conversion School Listen to the The eCommerce Roadmap Podcast
Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients? You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things. But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets. In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out. Here’s What You’ll Learn in this Episode: Why trying to appeal to everyone dilutes your message and leaves you resonating with no one. How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth). The fears that hold business owners back from narrowing their focus… and how to overcome them. How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!” The power of painting the before and after in your marketing so clients see themselves immediately in your offers. Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead. Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging. If you have ever asked yourself… “Why don’t my dream client see the value of what I offer?”“Do I just need more followers or more reach before getting my ideal clients?”“What if I niche down but pick the WRONG audience??” …Then this episode will help you finally get clarity and start creating messaging that connects. Mentioned in This Episode: The HerBusiness Network The Ultimate High-Converting Offer Blueprint (free download) NEW & UPDATED! How to Craft an Offer that Sells
This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage. With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool. We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling. Here’s What You’ll Discover in the Episode: The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!) How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection How to share with vulnerability WITHOUT compromising your credibility or trustworthiness Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!) What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability) Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir. And so, so much more… Mentioned in This Episode: The HerBusiness Network HerBusiness Trailblazers - Join us in Crete, Greece, in October Stories That Stir Global Events Magnetic Brand Storytelling Masterclass Episode 313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo Reviewer - Kate Tribe - Shop
Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting. In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself. Here’s What You’ll Discover in the Episode: Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term) The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out How to tell the difference between strategic innovation that WORKS, and falling for shiny objects Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more” How to escape the trap of constant content production and find joy in your marketing again Discover where marketing burnout comes from… and what could happen if you don’t address it What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it. Mentioned in This Episode: The HerBusiness Network HerBusiness Trailblazers - Join us in Crete, Greece, in October Reviewer: Cat Matson - Impactful Presenters Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)
No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams. But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do? Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you about how to hire, manage, and grow with your team. Here’s What You’ll Discover in This Episode: The invisible ties that keep you focused on the WRONG things in business and how the “30% Burden” creeps up and steals your time How to strategically identify what is taking your focus and preventing you from stepping into the CEO role (+ what needs to shift!) The “SADD” method: Kristy’s sworn-by framework that you should run EVERY task in your business through (this will make your business more efficient, and it will make you LESS sad ) Why leaning on people around you – and constructing a support system – is essential to free your time How Kristy has developed such incredible loyalty within her team (with multiple team members working with her over a decade) – and why team culture is key The big mistake business owners make when outsourcing team members, and why transactional thinking can backfire How to prepare in advance to onboard, and why cultivating systems beforehand is essential The 3 things you need to do before hiring anyone (or hiring anyone ELSE!) Why building strategically over time and putting in place a strong foundation has paid off for Kristy in the long run (tortoise > hare) How Kristy built a team culture so good that all of her current managerial positions started not as new hires, but as loyal team members with potential And so, so much more Mentioned in This Episode: The HerBusiness Network Need a highly-qualified VA? Check out Virtual Elves today Download your Ultimate Hire A VA Guide
You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate. Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go. In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out. Here’s What You’ll Discover in This Episode: The crucial hire most business owners delay for too long (it will instantly free up 10 hours of your week!) Why this unexpected hire (that doesn’t “technically” relate to business) will transform your output and ability to keep a clear head How hidden burdens are affecting the capacity you have to grow your business and lead your team (these are UNFAIR, but true) The trick to getting OUT of the weeds and stopping getting stuck doing $10/hour tasks instead of playing the CEO role What happens when every client question, email, or calendar invite needs to go through you first – and who to hire to free up your time Who to hire in order to have your marketing done for you – without needing to be involved in every detail Why relying on your marketing alone might not be enough to bring in consistent sales, and what team member to add to bring in the sale How to set up new team members for success with the right role descriptions, systems, and clear expectations (so they’re not waiting around for your next instruction!) And so, so much more Mentioned in This Episode: The HerBusiness Network Buy Back Your Time by Dan Martell Episode 247 with Dan Martell | Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empires EP313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo
What does the superyachting industry have to do with your leadership style? Turns out, a whole lot. In this episode, I’m joined by Karine Rayson, an expert in leadership and mental health within the superyacht industry – where teams are required to live and work together 24/7 out at sea. And in that intense environment… leadership matters. And it’s no different for your business. These leadership and communication skills are foundational for any business, even if you’re on dry land. Here’s What You’ll Discover in This Episode: The metric that sets high-performing teams apart from the rest, and why authoritative leadership is a recipe for ego issues and disengagement. The parallels between life on a superyacht and running a small business – and why it all boils down to leadership and strong team communication. The (so often overlooked!) layers of communication that build trust. How to spot the small, physical signs that signal something’s wrong before it’s too late. Why slipping work, a lack of eye contact, or mismatched energy might actually be a silent plea for support from your team (and what you can do to turn things around). Karine’s psychology-backed tips to make your team feel seen and valued – and why success all starts at onboarding. What emotional literacy really means (and what it DOESN’T!), and why self-awareness is the foundation of leading others well. The most uncomfortable, but essential, thing you can do as a leader to grow your emotional intelligence and improve your team’s ability to work well together. Why shifting from an authoritative leader to a facilitator actually creates a more connected, motivated, and purpose-driven team. Karine’s leadership non-negotiables to create a psychologically safe space, lead people in the same direction towards your ultimate goal, And so, so much more… Mentioned in This Episode: The HerBusiness Network Flung Ceramics with Michelle Cox Michelle Cox’s Podcast - One Question
This is Part 2 of the special mini-series all about LEADERSHIP. Last week (Episode 315), we turned inward and looked at how to become the best leader for yourself and your team. In this episode, we shift our focus outward. How can you step into your role as an INDUSTRY leader? How can you show up authentically and confidently for your clients, your peers, and your community? And most importantly… How can you achieve that without losing yourself or putting on ‘an act’? Here’s What You’ll Learn in This Episode: Why becoming a leader in your industry is NOT about being the loudest person in the room (or being on every platform) The key to stepping into your power – and how to be your most magnetic self How pairing your clarity with a willingness to be SEEN unlocks opportunities (even when visibility and vulnerability are terrifying!) My personal journey of hiding behind the camera to stepping into industry leadership and being the face of my business The stories of HerBusiness Network Members who have landed major media, speaking gigs, and dream clients by putting themselves out there (SO incredible!) Why your industry does NOT need a more perfect, more polished version of you – and why it needs you right now, as you are The curse of perfectionism and why “waiting until I’m ready” will keep you stuck All of the fears, doubts, and self-talk that hold you back from being an industry leader, and how you can move forward with them The small and doable ways you can start building your authority and visibility today, without forcing yourself How to maintain your authenticity and never step into a form of visibility that doesn’t feel right to you and your journey Why leadership of self is at the heart of everything (and why you need to master it FIRST!) Mentioned in This Episode: The HerBusiness Network Listen to PART 1 Now: How to Become the Leader YOU and Your Team Need (Part 1) The Secret to Being Seen as the Go-To Expert in Your Field, with Leesa Shannon Amanda Farmer, Your Strata Property Esther Espinosa, 5 Sisters Ministry
The success of your business doesn’t just depend on WHO you hire… but on HOW you lead them. So, how can you ensure that you are being the leader you are meant to be – in order to have a TEAM that shines in their roles, without you getting involved in daily tasks? Today, we are diving into Part 1 of a 2-part series all about the kind of leadership that transforms businesses from the inside out. This episode is about “Leadership of TEAM” and “Leadership of SELF” – the internal aspects of how you lead in business. What You’ll Learn in Today’s Episode: What to do when you feel like you’re the only one who truly CARES for your business How to STOP chasing your team for updates, redoing work, and hand-holding Create a team that FREES up your time, rather than creating more work and stress The three types of leadership every woman in business needs to understand – and which should come first Why the shift from doer to director is SO important… but feels so uncomfortable How to create clarity and empowerment with your team (no matter the size) and create a thriving team culture The subtle but crucial difference between managing and LEADING (& how to balance the two!) What “Leadership of Self” actually means… and why it is the foundation of not just your business, but your ability to move confidently through life How to redefine what leadership is ‘supposed’ to mean, let go of the fear and self-doubt, and understand what YOU need in order to lead. Whether you have no team at all, you’re managing a microbusiness, or you’re evolving how you show up as the leader of an established business… … this episode is about YOU stepping into your power, voice, and ability. And, be sure to join us next week for Part 2 of this series. Mentioned in This Episode: Join the HerBusiness Network HerBusiness Trailblazers Experience
“What am I to charge this much?” “Who do I think I am?” “No one is going to pay for this!” Many women business owners have had the same doubts — and these doubts can stop us from realising the success that we want. The hidden emotions behind our pricing strategy need to be addressed – because they do nothing but keep you stuck and prevent your ideal clients from receiving the transformation you offer. In this episode, we are talking about why your pricing isn’t the actual problem, how to uncover and manage the emotions that are influencing your decisions, and the pricing mistakes that most people make – that YOU can avoid. Here’s What You’ll Learn in the Episode: -> Why competitor-based pricing and following the market can keep you stuck and undervalued (even though it’s what we’re “taught” to do!) -> The 2 BIGGEST pricing mistakes I see women business owners making over and over again -> How fear and guilt can disguise themselves as other, more logical or compassionate emotions -> The clear signs that it is time to raise your prices (if you’ve clicked on this episode, it’s likely past time ) -> How to build a ladder of access for your ideal clients (and how to serve more people without undercharging) -> The 7 steps to building a healthier, more confident relationship with your pricing and finances -> How to move from “Will they pay this??” to “Will the right people see this?” -> And so, so much more. Mentioned in This Episode: Join the HerBusiness Network https://shrtlnk.co/etRNj The Ultimate High Converting Offer Blueprint https://shrtlnk.co/YwP8Y Thanks to this week’s reviewer: Danika Armytage, Big Stories Little Films https://www.bigstorieslittlefilms.com.au/ Apply for the Marketing Success Mastermind https://shrtlnk.co/2VO48
In business, we are so often told to stick to a pre-designed path – to stay focused, stick to the formula, and ignore the distractions. But what if curiosity is actually the key to creating a business that both puts money in your pocket and brings fulfilment to your life? That’s what our guest, CEO and Founder of the Australian Writers’ Centre, Valerie Khoo, is all about. She believes that following your curiosity and leaning into your creativity can actually lead you somewhere you never imagined yourself – to the benefit of your business and personal life. Here’s What You’ll Learn in the Episode: -> How following your curiosity leads to incredible breakthroughs in your business – boosting both your bottom line and your attitude. -> Why embracing a culture of curiosity is essential for both your business and soul (and how to cultivate one!) -> What curiosity really looks like in business, and why following strict formulas and structures might mute the internal voice that guides you. -> The risks of blindly following strategies that don’t align with you – and how to spot when it’s time to reorient yourself. -> How to distinguish between a “bright shiny object” and a curiosity thread that is worth exploring (and why sometimes, it’s OKAY to go down the “rabbit hole”). -> The major discoveries Valarie has made when she decided to embrace curiosity and see where stray interests could lead her. -> How a week at the gym inspired Valerie to scale the Australian Writers’ Centre all across Australia. -> Why getting out of your bubble and learning from people outside your industry can lead to extraordinary ideas and new inspiration. -> How a reality TV show ended up inspiring a course that has changed the lives of veterans and first responders – one of Valerie's most successful courses to this day. -> Why we think of change in binary terms: stay OR pivot. And how you can embrace the in-between space rather than choosing between the two. -> How to begin building a Curiosity Culture – and why it starts with giving yourself permission FIRST. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 EP301 - Resilience, Burnout, and the Power of Self-Compassion – Olivia Ong https://herbusiness.com/podcast/resilience-burnout-and-the-power-of-self-compassion-with-dr-olivia-ong/
If you’ve ever forced yourself to shrink to fit in, to “tone it down” to be accepted, and to pursue a path that isn’t aligned with you… We are turning that narrative around in this episode of the HerBusiness Podcast. Let’s talk about what it really means to run a business that lights you up. This episode is about identity. Visibility. Bravery. And what it takes to stop dimming your fire and live a life that is not filtered for others’ approval. It gives you permission to be fully you, owning your own version of being ‘too much’. Here’s What You’ll Learn in This Episode: -> What it looks like to be truly lit up in your business (and how to move in that direction) -> The signs you’re drifting from your true purpose – and how to get back on track -> How the fear of being “too much” shows up and how to push fear to the side in order to live more authentically -> Ways to untangle your identity from your business – and why it’s an essential step to take on your journey to feeling more free to be you -> Why leading from obligation creates an unfulfilled life, and what to do instead -> The small steps to reclaim that fire within you and build a business that reflects and supports the life you truly want to live It’s time to lead your business as YOURSELF. Leave the performance, the “professionalism”, and the expectations behind. You’ve already got what you need. And it’s what makes you and your business magnetic. Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist HerBusiness Trailblazers Retreat - Crete, Greece https://shrtlnk.co/DTrs6 Episode 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon https://herbusiness.com/podcast/the-secret-to-being-seen-as-the-go-to-expert-in-your-field-with-leesa-shannon/
So many women, despite their success and achievements, find themselves looking around and thinking, “I should be further ahead by now.” If you’re caught in a comparison game, questioning your direction, or you’re having a crisis in confidence, this is your episode. In this episode, I’m talking about why so many high-achieving women business owners find themselves stuck here – and what you can do to reconnect with the purpose most aligned to you. Here’s What You’ll Learn in the Episode: -> Why success doesn’t always feel how you expected it would, and how to navigate the gap between where you are and where you thought you’d be -> How to reconnect with what you really want (and leave behind roles and expectations) -> The real reason your confidence may have dipped – and why it’s actually NOT a sign that you’re failing -> Why you’ve been feeling unfulfilled (even when you’ve hit all of your goals) -> How to STOP measuring yourself by someone else’s definition of success, and instead create your own definition -> 7 things you need to reframe in order to move forward with more clarity and self-trust -> The truth behind growth being uncomfortable – and why you should lean into it. -> How to make brave decisions in business and life without waiting for everyone else to understand or give permission -> Why space and separation are sometimes exactly what you need to realign, and your opportunity to step away 7 Things to Unlearn (because these things just keep us stuck) -> “Success should follow a predictable path.” → Success is defined by YOU, not anyone else. It can be messy, it can be confusing, and it can be hard. -> “Changing my mind means I am flaky.” → You are able to change course as MANY TIMES as you deem necessary for your business and your life. -> “I need to have it figured out before I start.” → True clarity can ONLY come from taking action. -> “I need others’ permission and validation.” → Not everyone will understand your choices. And guess what? They don’t need to. -> “My worth is measured by how busy I am, and how much money is in the bank account.” → Your worth is inherent. Working more or earning more does not increase or decrease your worth. -> “I only get one ‘shot’ to get this right.” → There is no deadline for changing your life. You get as many shots as you’d like. -> “If it is hard, I must be doing it wrong.” → Growth IS uncomfortable. Growth IS hard. Going through a hard time does not mean you are broken or on the wrong path. Use this time as your personal invitation to pause, to reflect, and to give yourself the space to redefine success on your terms. Mentioned in This Episode: HerBusiness Network Chantel Gilbert, Bluegum Electrical HerBusiness Trailblazers Retreat - Crete, Greece