Future of Fitness

In this episode, Kim Gouch, Chief Brand and Marketing Officer at Retro Fitness, dives into her journey and the dynamic evolution of the fitness industry. She discusses how Retro Fitness is redefining the HVLP market through community-driven experiences, authentic branding, and meaningful consumer connections. Kim highlights the brand's Get Real campaign, which celebrates individuality and emotional connection in fitness, and shares how community engagement and simplicity in consumer experience shape their approach to growth and retention. She also explores the difference between branding and marketing, emphasizing that true success comes from building a brand for the future — one that resonates with younger generations through authenticity, technology integration, and inclusivity. With a focus on data-driven insights and collaborative innovation, Kim outlines Retro Fitness's strategy for explosive yet sustainable growth, ensuring the brand continues to inspire connection, wellness, and belonging in every community it serves. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/  https://egym.com/int  #RetroFitness #KimGouch #FitnessIndustry #Branding #MarketingStrategy #GetRealCampaign #CommunityEngagement #FitnessBrand #GymMarketing #ConsumerExperience #WellnessCulture #HVLPFitness #HealthAndWellness #FitnessInnovation #GrowthStrategy #FutureOfFitness #AuthenticBranding #WellnessJourney #FitnessCommunity #FitnessBusiness #DataDrivenMarketing #FitnessTrends #BrandBuilding #WellnessLifestyle #FitnessMotivation        

Join host Eric Malzone as he speaks with Colleen Lewis, co-founder of bluSONIL, and Dr. Amy Lee, the company's Chief Medical Officer, about how bluSONIL is transforming the intersection of longevity, wellness, and regenerative aesthetics. Colleen, a seasoned leader in luxury brands and aesthetics, and Dr. Lee, a triple board-certified physician in metabolic health and nutrition, share how their partnership brings together business vision and medical expertise to create a high-touch, results-driven experience. They discuss identifying market gaps, the importance of evidence-based treatments, and the challenges of scaling a medically guided company while maintaining trust and authenticity. The conversation also explores bluSONIL's membership model, their educational approach to consumer wellness, and their shared belief in innovation, transparency, and holistic care—redefining how people pursue beauty, vitality, and long-term health. LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://www.podcastcollective.io/ 

In this enlightening conversation, Dr. Andy Galpin, a distinguished professor and human performance scientist, shares invaluable insights into the evolving landscape of health and fitness. He expertly distinguishes between performance and longevity, emphasizing that while longevity focuses on lifespan, true performance encompasses immediate, measurable improvements in physical, cognitive, and emotional well-being. Dr. Galpin discusses the transformative role of technology and AI in healthcare and fitness, highlighting how these tools can enhance coaching and client care when applied strategically. As the founder of Absolute Rest, he reveals groundbreaking advancements in sleep science, introducing their revolutionary at-home sleep testing system that provides clinical-grade analysis without the traditional limitations of sleep labs. The conversation explores opportunities for industry professionals to collaborate with Dr. Galpin's various ventures, including Parker University's upcoming 65,000-square-foot advanced human performance center, Vitality Blueprint's biomarker tracking, and Rapid Health's personalized optimization programs. Throughout the discussion, Dr. Galpin emphasizes the importance of maintaining a first-principles approach while embracing technological advancement, offering valuable guidance for fitness professionals navigating this rapidly evolving industry. LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://egym.com/int 

In this episode, Chris Clawson, a veteran leader in the fitness industry and current EGYM executive, joins Eric to discuss the evolution of fitness technology, the game-changing impact of EGYM's Genius ecosystem, and the industry's growing role in preventative healthcare. Chris shares insights from his 40-year career, the importance of holistic health solutions, and how partnerships and digital innovation are transforming gym experiences for both operators and members. The conversation also explores the push for better physical education, the influence of corporate wellness programs, and the need for industry-wide advocacy to elevate fitness as a pillar of public health. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/ https://egym.com/int 

In this episode, Eric Malzone sits down with Chris Craytor to unpack the evolving landscape of the fitness industry, highlighting the growing integration between fitness and healthcare, the rise of affordable luxury in fitness experiences, and the vital role of community engagement in member retention. They explore how diverse offerings can address different market needs, how AI can streamline operations, and why preventative health programs are becoming a major focus. Chris also shares insights from his work with ACAC and Weld Health, emphasizing the importance of innovation, strategic partnerships, and collaboration with healthcare providers. The conversation sheds light on the challenges of competition—not only from other gyms but also from home fitness solutions—and the ongoing struggle with capital management faced by independent operators, offering a comprehensive view of where the future of fitness is headed.   LINKS: https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  https://egym.com/int 

In this episode, Eric Malzone sits down with Gray Cook, a pioneer in movement screening and founder of Functional Movement Systems (FMS), to explore the evolution of coaching and the critical role of movement health in overall wellness. Gray shares valuable insights from his decades of experience, discussing how understanding stress, recovery, and functional movement can transform both personal health and coaching effectiveness. He emphasizes the importance of proactive wellness, engaging youth in movement education, and fostering radical transparency in coaching. This conversation challenges fitness professionals to look beyond methods and focus on functional outcomes—encouraging a deeper, more educational approach to health and performance. Key Takeaways: Movement health is foundational to overall wellness. Screening for movement can reveal hidden risk factors that may lead to injury. The fitness industry must involve youth in early movement education. Understanding stress and recovery is essential for effective coaching. Radical transparency builds stronger, more trusting client relationships. True wellness is defined by the absence of risk factors. Proper assessment and training can improve movement patterns over time. Coaches should prioritize functional outcomes over rigid methodologies. Health conversations must become more proactive and educational. Ongoing education is key for fitness professionals aiming to elevate their practice. https://www.podcastcollective.io/ https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/ 

In this conversation, Eric Malzone and Tony Scrimale dive into the evolving fitness landscape, focusing on the rise of high value, low price (HVLP) gyms, the role of private equity, and the critical importance of operational excellence. Tony draws from his 28 years of industry experience to share insights into the growth of CR Fitness and its unique approach to personal training and member integration. They also discuss challenges and opportunities for independent operators, highlighting the importance of collaboration to better serve the deconditioned population. The discussion sheds light on the future of fitness, underscoring the need to adapt to market trends while maintaining a strong sense of community. Key Takeaways Tony Scrimale has 28 years of experience in the fitness industry. CR Fitness emphasizes personal training and seamless member integration. The HVLP model is shifting toward larger gym spaces with added amenities. Private equity is driving significant growth in fitness brands. Consolidation among major brands is an increasing trend in the industry. Independent operators should carefully evaluate acquisition offers from larger brands. Operational excellence is a cornerstone of CR Fitness's success. Trainers at CR Fitness are empowered to build strong client relationships. The future of fitness will focus heavily on serving the deconditioned population. Industry collaboration is crucial for sustainable, long-term succes https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  

In this episode, Eric Malzone sits down with Reka Gobis to explore the future of fitness and what's ahead for the 2026 Kisako Research event. Reka shares her background and the mission behind Kisako, highlighting the vital role of research in shaping event content and ensuring it stays relevant. Reflecting on the 2025 gathering, she points to key themes such as corporate wellness and the growing impact of GLP-1, before shifting the focus to what's next. The 2026 event will bridge fitness, healthcare, and technology with two stages of simultaneous sessions, an expanded audience that now includes healthcare professionals, and unique experiential opportunities like a pop-up gym and wellness zone. Networking takes center stage alongside a strong lineup of VIP speakers, creating a one-of-a-kind environment for collaboration and learning. With tickets free for operators at the VP level and above until November 7th, this event promises to set the tone for the future of the fitness and healthcare ecosystem. https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/ 

In this episode, Dr. Amy B. Killen dives into the world of hormone optimization and longevity medicine, with a special focus on women's health. She shares her inspiring journey from working in the ER to founding a longevity clinic, while addressing the stigma around hormone replacement therapy and why it's crucial for women to understand hormonal changes during perimenopause and menopause. The conversation explores lifestyle adjustments, nutrition, exercise, and the role of sleep in health optimization. Dr. Killen also touches on the exciting future of AI in personalized health care and the growing potential of stem cell therapy in sexual health. Key Takeaways 🌿 Dr. Amy Killen transitioned from ER medicine to longevity medicine 📈 Public awareness of hormone therapies for women has increased recently 👩‍🦳 Perimenopause typically begins in a woman's 40s, leading to various symptoms 📉 The Women's Health Initiative study in 2002 caused a stigma around hormone therapy ⏳ Women should seek help for hormonal changes around age 35 💪 Overtraining and restrictive diets are common missteps for women 🏋️‍♀️ Weight training is more beneficial than excessive aerobic exercise for women 🥗 Nutritional focus should be on protein and fiber intake 😴 Sleep is a critical foundation for health, especially during hormonal changes 💊 Hormone optimization therapy (HOT) can be affordable and accessible   https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/ 

In this conversation, Eric Malzone sits down with Simon Sollberger and Rich Bayly to explore the future of fitness and wellness. Together, they dive into the integration of technology, AI, and personalized experiences that are reshaping health engagement. From the shift toward smart fitness and consumer-grade experiences to innovative applications in the military, the discussion highlights the transformative potential of AI and augmented reality in creating more engaging and effective health programs. They also stress the importance of partnerships, holistic wellness approaches, and proving ROI to ensure long-term impact in health initiatives. ✨ Key Takeaways Exercise is medicine and should be accessible to all. The shift from dumb fitness to smart fitness is crucial. Consumer-grade experiences are essential for engagement. Understanding user behavior and preferences drives engagement. Planting the seed of motivation is key to behavior change. Holistic health programming supports overall wellness. AI acts as connective tissue across fitness applications. Behavior as currency can incentivize healthy habits. Partnerships are vital for comprehensive wellness offerings. Demonstrating ROI is essential for the sustainability of health programs.   https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  

In this engaging conversation, Sebastien Lagree shares his journey from a young bodybuilding enthusiast to the founder of Lagree Fitness, a revolutionary method that combines elements of Pilates with high-intensity training. He discusses the evolution of his fitness equipment, the unique licensing model that has propelled his business, and the diverse community that has embraced his method. Sebastien emphasizes the importance of innovation, the challenges of global expansion, and his vision for the future of fitness technology. Here are some key takeaways from the conversation: 🏋️ Sebastien's journey into fitness began with bodybuilding at a young age. 💡 He emphasizes the importance of innovation in fitness equipment. 📈 The Lagree method has evolved significantly over the years. 🤝 Licensing offers a flexible business model compared to franchising. 🌍 Sebastien aims to make fitness accessible to everyone. 🤸 The Lagree community has expanded to include diverse demographics. 🤖 He is focused on integrating technology into fitness equipment. 🔧 Sebastien seeks to create customized machines for clients. 🚀 The fitness industry is evolving rapidly, with a growing global presence. ❤️ Sebastien's passion for fitness drives his continuous innovation.   https://www.sportalliance.com/en/perfect-gym/ https://egym.com/int  

In this episode, Eric Malzone sits down with Brian Von Ancken to unpack the evolution of the wellness industry, the challenges founders face, and the transformative power of community. Brian shares lessons from building the Wellness Growth Mastermind—a collective of 200+ founders from leading and emerging brands—highlighting the importance of trust, authenticity, and a value-first approach. Together, they explore industry trends, the role of memorable customer experiences, and how wellness is shaping its future alongside healthcare. 🔑 Takeaways 🌿 The wellness industry is rapidly evolving beyond traditional healthcare. 🤝 Building community thrives on trust and a give-first mentality. ✨ Memorable customer experiences are essential for long-term success. 📚 Education and networking are powerful tools in mastermind groups. 📉 Founders face challenges like shifting consumer behavior and income constraints. 💪 Dedication and hard work are non-negotiable in the wellness space. 💡 A value-first mindset fosters sustainable relationships and growth. 🏥 The future of wellness may increasingly integrate with healthcare systems. 🌎 Community support accelerates both individual and collective progress. 🚀 Consumer interest signals a hopeful turning point for the wellness industry.

In this conversation, Eric Malzone and Jon Ward explore the rapidly evolving fitness industry, highlighting the growing integration of mental and physical health, the value of genuine connections, and the ongoing challenges of leadership and knowledge-sharing. Jon also introduces his initiative, The Assembly, a platform designed to foster collaboration among industry leaders and innovators through a unique networking experience centered on holistic health and wellness. Key Takeaways The fitness industry is experiencing significant maturation and consolidation. Mental health is now recognized as an essential component of overall wellness. Networking should prioritize authentic connections over purely transactional interactions. The Assembly provides a distinctive platform for industry leaders to collaborate. Wellness influencers often face challenges in balancing integrity with monetization. There is a growing demand for more thought leadership in the fitness sector. Consumer behavior in fitness has shifted dramatically in recent years. Building supportive communities is critical for fostering brand loyalty. Innovative solutions are required to meet the evolving needs of consumers. The Assembly aims to break down silos within the health and wellness ecosystem.

In this conversation, Eric Malzone interviews Bill Davis, CEO of ABC Fitness, discussing the transformative role of artificial intelligence (AI) in the fitness industry. They explore how ABC Fitness is leveraging AI for operational efficiency, customer engagement, and product development. Bill shares insights on the importance of critical thinking in applying AI, the establishment of AI champions within the organization, and the future of roles in the industry as AI continues to evolve. The discussion highlights the balance between leveraging AI for operational efficiency and enhancing customer experiences, as well as the potential convergence of fitness and health data. 🤖 AI is not just a tool—it's a transformative force 🧠 Critical thinking is essential for effective AI use 📈 Building AI capabilities at scale is key 👥 AI champions drive successful implementation ⚡ The pace of AI innovation demands adaptation 💬 Operators can leverage AI for stronger customer engagement 🧑‍💻 Entry-level roles may be vulnerable to AI ⚙️ AI boosts operational efficiency in fitness businesses 🔗 Fitness + health data convergence is a future possibility 📊 Personal AI use enhances productivity & decision-making https://egym.com/int  

In this episode, Juliet, Alex, and Eric discuss the latest quarterly reports from leading fitness companies including Garmin, Life Time, Planet Fitness, Peloton, and Xponential. The conversation covers each company's performance, marketing strategies, and trends in the fitness industry. They also explore the reintroduction of the Presidential Fitness Test and its potential impact, examine the viability of longevity clinics, and debate CrossFit's new marketing campaign. The episode concludes with actionable insights for improving local physical education and the evolving landscape of the fitness sector. https://www.podcastcollective.io/ https://egym.com/ https://goteamup.com/  

In this episode, Dr. Stacy Sims dives into the latest advancements in women's health research, with a special focus on hormonal health, nutrition, and training strategies for women over 45. She breaks down why tracking menstrual cycles is key to understanding hormonal shifts, how restrictive diets can impact overall health, and why supplements like creatine and vitamin D are essential at this stage of life. Dr. Sims also highlights the importance of adapting training around perimenopause, incorporating strength work safely, and maintaining consistency while listening to your body. Beyond personal health, the conversation explores the growing FemTech movement, the push for more inclusive and women-centered research, and how to evaluate scientific claims with a critical lens. This episode offers practical strategies and fresh perspectives on women's health, performance, and longevity. https://goteamup.com/  https://www.podcastcollective.io/  

In this conversation, Eric Malzone and Justin Tamsett explore the shifting landscape of the fitness industry, emphasizing the growing importance of community, strong leadership, and integrating fitness with healthcare. They discuss how REX Round Tables offers fitness professionals a platform for peer support, problem-solving, and shared learning, as well as the critical role of behavioral change in boosting gym attendance. The discussion also addresses the challenges of an increasingly crowded market, the potential of the industry to improve mental health and strengthen community ties, and the opportunities that come from adopting strategies from other sectors. They highlight how leadership development, technology, and inspiring community stories can shape the future of fitness and drive better health outcomes. Key Takeaways The fitness industry is shifting toward a broader focus on wellness. REX Round Tables provides essential peer support and collaboration for fitness professionals. Learning from other industries can enhance fitness business operations. Strong leadership development is vital for industry growth. Encouraging behavioral change is key to increasing gym attendance. Competition is rising due to the growing number of service providers. Mental health and community connection are integral to fitness. Integrating fitness with healthcare can improve health outcomes. Technology will play a major role in shaping the industry's future. Positive community stories can inspire and motivate professionals. https://goteamup.com/  https://podcastcollective.io/   https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry's future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand's innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle's brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape. https://goteamup.com/  https://podcastcollective.io/   https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo's product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign. https://goteamup.com/  https://podcastcollective.io/ 

In this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market.     https://goteamup.com/  https://podcastcollective.io/