Marketing Over Coffee

In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting at Digitas (past interview), and over to SnapChat Transitioning from branding plays to self service ad platform What's the Spotify ad platform made up of today? The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic Instream audio, instream video, and display ads 9:49 - 12:18 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today! AdTech for creators and their promotional goals Switching from big launch to always on campaigns What's on your radar for the next year as far as new technologies? Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The GenAI Audio Tool - creating the copy, selecting the voice Listeners are more receptive if there's a background track Diary of a CEO The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn About Relevance, Culture, and Gaming in Marketing and More! Direct Link to File Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands Coming up through Silicon Valley leading brands HP and Intel Went from having HP as an agency client to join the internal team Navigating extreme career transitions Getting global experience from HP Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Even big brands can have relevance problems Tripling down on Jake Bateman vs. Batman Cranking it up on Gaming with Gamerhood Leveraging cultural moments The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights! Direct Link to File AI Ready Data Quality Audit 6Cs of Data Quality Sora 2 video - New channel from Tim Street! Comedy Gum Dolly is still bringing it Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Latest Adam Sandler standup is fantastic Today in crappy pitches - a company can help us with podcasting Derek Sivers is giving away all his books for free until the 18th Wednesday, Peacemaker on HBO, Unknown Number on Netflix London sold out MAICON and Profs The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here - The Art and Science of Digital Marketing and Advertising On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working at eBay as Facebook started Writing on Planes, taking inspiration from David Ogilvy Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Targeting and Untargeting Measuring Lifetime Value of Customers The importance of measuring marginal return NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. When to use agencies, why you should keep SEO in house Why is the US lagging on messaging and boosting influencers? Chip War - parallels between the current state of AI versus past days of the semiconductor industry The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven't seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have to read it right now. Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Ethan on Chats not getting better AirPods Pro 3 deliver in Chris testing Spotify - Mixing! Also Apple Watch/Shazam/Spotify Integration Nebula X1Pro - Mobile with 4k laser and 7.1.4 Spatial Sound, Microphones and 200 inch inflatable screen for $3,700 Timbuk 2 Man Purse New: Claude 4.5 Join the workshop with Chris October 31 in London. Only 7 seats remain!! The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru 2025, the world's largest email event, free to register! Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Take advantage of the new AI Email summaries Join the workshop with Chris October 31 in London. Only 7 seats remain!! The age of listicles is leaning into AI results Nicole Kidman!! Your problem is not doing too much The myth of spam triggers INBOUND report Book for 2026 - Stupider People Have Done It. All proceeds going to the V Foundation Recommending horrible TV - The Girlfriend Connect with Jay on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John's Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet - arrival of the AI browsers? And when you don't want to use them What's going on with GA4 and analytics? iOS breaks Slack Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! New iPhone, AirPods Pro 3 with live translation but no Auracast John gets his new Tourbox Oakley Meta Vanguard Join the workshop with Chris October 31 in London. Only 7 seats remain!! Star Wars Scene 38 Karate Kid Legends The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what's coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey Starting by building a social network in 2001 Pivoting over to bespoke Facebook Sweepstakes Services Pivoting back to a SaaS App Innovating by selling the Social Media Inbox to the same audience Bootstrapping and getting through The Dip without taking a salary Join Christopher Penn's AI Workshop October 31 in London! What networks are on the way up and the way down? LinkedIn defeating all the local challengers Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more!The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Coming around to AI Kite Surfing in Brazil! Increasing development output by 40%! No Rules Rules by Reed Hastings The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 - 12:00 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Cracker Barrel - Atomic Avocado Designs My Tourbox dies, magnetic and optical switches? Keychron keyboards and the iPad Magic keyboard Oura - DoD - Palantir Billy Joel Will I understand Downton Abbey: The Grand Finale if I haven't seen Downton Abbey: Infinity War? Check out the livestream on using AI to create WordPress Plugins! The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Ashley Faus of Atlassian talks with us about product led growth, the playground, thought leadership, and more! Direct Link to File She's the Head of Lifecycle Marketing, Portfolio at Atlassian Product Led Growth vs Sales Led Growth Ashley also the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI from Kogan Page Switching from the funnel to the playground 11:13 - 13:09 Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more! Keyword driven, vs. keyword aligned, vs. keyword informed The problem with keyword driven SEO for thought leadership How to add thought leadership to the marketing mix Is social media still worth doing? The Medici Effect by Frans Johannson Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: It's vacation time as I head to the Falmouth Road Race! Direct Link to File Check out this interview by Simon Sinek with Mo Gawdat on what makes us happy Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Katie Robbert returns to talk Project Management, Software Development Lifecycle, Wednesday, and more! Direct Link to File Project Management, The List: Asana, JIRA, Monday, Trello, MS Project, Wrike, Basecamp, Airtable, Excel Project management vs. Task Management Project management vs. Digital Asset Management vs. Community Building Applying Software Development Lifecycle Practices to protect you from getting fired for Shiny Object Syndrome GEO! No please, not GEO NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Auracast test successful Car battery destroyed Wednesday Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about evaluating the ROI of SEO, Field Recording, Using Opal as an agent, and more! Direct Link to File Moonshot Kimi K2, Alibaba Qwen 3 Coder, GLM-4.5 Is SEO worthwhile? Why it's more diffcult than ever to measure NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Google Tag Gateway Rode CallMe Google Opal Star Trek Muppets, Fantastic Four is Fantastic Coldplay Cam Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about Key Performance Indicators, iPad as a Second Screen, Comply Tips, and more! Direct Link to File Moonshot Kimi K2 Using AI to monitor your KPIs AI Slide Decks - automating with Apps Script Ask for more at Analytics for Marketers! Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Using an iPad as a second screen Kris asks about in ear monitors (earbuds) - Comply tips NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Strange New Worlds, KPop Demon Slayers, Hulk Hogan Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In the latest Marketing Over Coffee: Chris' New Book Drops! Direct Link to File Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose? AI Hits the Trough of Disillusionment (also verb vs. noun) Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Media Mix Modeling vs. Multi-Touch Chris is recruited to be an influencer for a Chinese microphone NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Travel - Clear vs. TSA PreCheck vs. Global Entry CarPlay added to car w Jensen head unit Bluetooth Transmitter/Receiver Doctor Who Season 1-4 Anker Power Brick 240W 4USB and 2 AC Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Learn about Context Engineering, Pay Per Crawl, Adding CarPlay, Auracast and more! Direct Link to File Context Engineering Commissioning Deep Research CloudFlare Pay Per Crawl Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI 7:18 - 9:20 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Having AI monitor your marketing? Symbolic vs. Literal Numbers CRM AI Making Stuff Up Causal AI NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Amazon Prime Days plus bonus tarriffs! Carplay and Subwoofer working! Auracast Testing Live Event? Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Chris' New Book Drops! Direct Link to File Get the Book Now! Almost Timeless - 48 Foundation Principles of Generative AI Older people negatively stereotyped in UK ads. Are Seniors really powerless, isolated, and without purpose? AI Hits the Trough of Disillusionment (also verb vs. noun) 10:03 - 12:06 Don't wait until the next bite—protect your home with Bzigo. Go to bzigo.com/discountBUZZ10 to save 10% off. Media Mix Modeling vs. Multi-Touch Chris is recruited to be an influencer for a Chinese microphone NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Travel - Clear vs. TSA PreCheck vs. Global Entry CarPlay added to car w Jensen head unit Bluetooth Transmitter/Receiver Doctor Who Season 1-4 Anker Power Brick 240W 4USB and 2 AC Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Quick hit today Direct Link to File Over in the livestream recording, automating podcast transcripts Using gen AI to create the product requirements, then another model to generate the code Live event in the fall in Boston or New York, invite only! NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee: Can your rates be too much? KITT is finally here, CarPlay, Saunas, and more! Direct Link to File Getting paid $14M to find your replacement Hubspot ChatGPT Connector OpenAI privacy thing is huge Google VEO 3 doing amazing things Chris takes a self driving car to the airport NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Adding CarPlay Gemini turning the screws on free stuff Apple Glasses in 2026? WWDC Sauna Power Events: AMA, MAICON, MarketingProfs B2B Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters