Fitness Business Podcast: Leadership, Innovation, and Profit

Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach.  Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510 Nikki Rausch is the CEO of Sales Maven and a sales expert who helps entrepreneurs and business owners transform their sales process. She is known for her unique approach to selling, that combines selling skills with kindness and authenticity. Summary: Nikki Rausch believes successful sales is about building relationships and having real conversations with potential clients. She teaches a five-step sales process called the Selling Staircase, which includes introduction, creating curiosity, discovery, proposal, and close. She emphasizes the importance of creating curiosity to pique people's interest and asking smart questions to understand their needs. Nikki also recommends having a high-end offering to create an anchor for other offers, and using top-down selling to present options to clients. She encourages salespeople to ask for the sale and issue invitations to work together. Finally, she advises following up with clients and staying in touch to maintain the relationship. Key Takeaways: Practice creating curiosity to pique people's interest and have more business conversations. Be clear and stand in your place of credibility and authority when recommending your solution. Use top-down selling to present options to clients, starting with the most expensive offer. Ask for the sale and issue invitations to work together. Follow up with clients and stay in touch to maintain the relationship.

Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility.

Corey Sterling is an attorney and the founder of Conscious Consul.  Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your membership and service agreements as well as how to decipher between employer vs. contractor agreements and how they are different. This attorney doesn't just work for the industry, but he works in it!

Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness.    Key highlights from the episode: - How AI will transform acquisition, engagement, and retention in the fitness industry - from sales support to hyper-personalized member journeys. - Why future-proofing fitness businesses requires patience, creativity, and upskilling human resources, not just chasing new tech trends. - Specific tools, brands, and strategies Eric recommends, including wearable tech integration, next-gen CRM, and leveraging online reviews for lead generation.   Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter!   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "AI won’t replace coaches and trainers, but coaches and trainers that use AI will replace all the others.” - Eric Malzone "The bread and butter of what we’re seeing right now, which is acquisition, engagement, and retention. So acquiring new members, making sure those members are engaged in the services that you provide. And then retaining those members.” - Eric Malzone "Panicking and rushing into things just to be using AI for the sake of AI is not the right thing; we really have to isolate in your specific business and your specific workflow, in your specific situation. Like what is the biggest problem that AI can solve right now, and starting with that." - Eric Malzone Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Eric Malzone, Fitness industry thought leader and podcaster Podcast: https://futureoffitness.co/ LinkedIn: https://www.linkedin.com/in/eric-malzone-8b452a3/ Facebook: https://www.facebook.com/eric.malzone.7 Instagram: https://www.instagram.com/emalzone/ Podcast Collective: https://www.podcastcollective.io/ Podcasting Whitepaper: https://www.podcastcollective.io/podcasting-whitepaper    Merch Sponsor: REX Roundtables - REXRoundtables.com Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   REX Roundtables Trusted Suppliers: Matrix: Commercial fitness equipment, technology, and programming. https://www.matrixfitness.com/us/eng Performance Foods: providing turnkey smoothie bar solutions for gyms. https://www.performancefoodcenters.com/ Myzone: monitoring, tracking and enhancing fitness through heart rates. https://www.myzone.org/business MXM Metrics: Analyzing and improving gyms through member metrics. https://mxmetrics.com/ MAX Members: automating member management and engagement. https://www.maxmembers.ai/   Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways   About Our Guest: Eric Malzone is a prominent entrepreneur and thought leader in the fitness industry, with over 15 years of experience at the intersection of fitness, technology, and business innovation. After a successful decade in corporate America, he founded and later sold two thriving gyms: CrossFit Pacific Coast and Lighthouse Fitness. He transitioned from gym ownership to becoming a respected industry analyst and advisor. As the host of the popular Future of Fitness podcast, he has conducted more than 850 interviews with leaders, making the show a go-to resource for professionals seeking to understand emerging trends. Malzone also hosts two other shows, Athletech Unscripted and Fitness Blitz Radio. Eric is the co-founder and CEO of The Podcast Collective, an agency specializing in B2B podcast launches and strategic media placement. His advisory work extends to major brands like F45 and WRKOUT, as well as many smaller businesses, all of which benefit from his forward-thinking insights into the future of fitness and wellness.   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for gyms and trainers, the importance of advanced education, and how gyms can build respect within the healthcare continuum. The episode finishes with details on Lisa's upcoming virtual global medical fitness conference, bringing together a wealth of knowledge and expertise for fitness professionals worldwide.  Key highlights from the episode: - A global health wake-up call: Why inactivity is projected to cost $314–$446 billion annually by 2050 and how gyms can position themselves as part of the healthcare solution. - Best practices for “exercise as medicine” programs: Education requirements, record-keeping, safety protocols, and emotional intelligence as core skills. - Business opportunities in medical fitness: How specializing in chronic condition populations can set you apart from competitors and create long-term client loyalty.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: “It is crucial for fitness and allied healthcare professionals working with the aging population to have this higher level of knowledge, skill, and expertise.” - Lisa Dougherty “I started the MFN to improve the quality of life of the many millions of people with chronic disease and medical conditions.” - Lisa Dougherty “The fitness industry still targets the’ nearly fit’. Which is, you know, 15% of the population, and those are the shark infested waters. And 85% of the rest of the population has obesity, diabetes, high blood pressure, cardiovascular disease, osteoporosis, cancer…it's a scroll of diseases.” - Lisa Dougherty Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Lisa Dougherty, Medical Fitness Expert Website: https://www.MedFitFoundation.Org LinkedIn: https://www.linkedin.com/in/lisadougherty1/    Event: 2025 Virtual Global Medical Fitness Conference: https://www.fbasucceed.com/medfit Use the Code: FITBIZ to save 25% (case sensitive!)   Sponsor’s Pitch: Clint Aragona Max Members AI Website: https://www.maxmembers.ai/Email:clint@maxmembers.ai LinkedIn: https://www.linkedin.com/in/clinten-aragona-470123290/ and https://www.linkedin.com/company/maxmembers   Merch Sponsor: ROGUE - https://www.roguefitness.com/ Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com   Free Online Live Events: https://fitnessbusinesspodcast.com/onlineevents   REX Roundtables Trusted Suppliers: 1. Reinig Insurance: Ken Insurance Guy specializes in risk management and insurance for fitness businesses https://theinsuranceguy.com/ Power Plate: Whole-body vibration for fitness and wellness - https://powerplate.com/ ROR Partners: offering data-driven marketing strategies to enhance customer relationships. https://rorpartners.com/ HR Network: All your HR needs solved at the end of the phone. https://hrnetworkinc.com/ Referrizer: Automates marketing and referrals for your business https://business.referrizer.com/   About Our Guest: Lisa Dougherty has been in the medical fitness space for over 25 years. She founded the MedFit Network in 2013, which serves as both a professional membership organization and a free online resource directory. She established the MedFit Education Foundation, a nonprofit organization, in 2017 to elevate the quality and quantity of available education for fitness and allied healthcare through educational webinars, online courses, and virtual conferences. Lisa has been recognized as a fitness leader on multiple occasions, including by Personal Fitness Professional Magazine and The Huffington Post. The White House acknowledged her as a “Champion of Change”. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness professional can use to strengthen client bonds and team dynamics. Whether you’re new to the show or a seasoned listener, this conversation is packed with entertaining stories and actionable strategies for leveling up your communication and listening skills.   Key highlights from the episode: - Unique perspectives from Christopher Carter on applying mentalist techniques for interpreting body language and deepening human connection in your gym or studio. - Tips for making impactful first impressions and using humor to improve engagement with members and staff. - Step-by-step communication and training tips—like the “POPO” method (Proximity, Orientation, Pacifiers, Open body language)—for creating remarkable relationships with members and teams.   Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword    Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/  Quotes: "Trust is a result of presence." - Christopher Carter "No sale without trust." - Christopher Carter "Practice one step at a time." - Christopher Carter   Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast’s LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/    Our Guest: Christopher Carter, High-Impact Keynote Speaker and Mentalist Website: https://christophercarter.com/ LinkedIn: https://www.linkedin.com/in/christophercarterspeaker/    Sponsor’s Pitch: Magnus Nyberg Eleiko Sport Website: https://eleiko.com/ Email: magnus.nyberg@eleiko.com LinkedIn: www.linkedin.com/in/magnus-nyberg-b5731872/    Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/   REX Roundtables: Website: www.REXRoundtables.com Email: Eddie@REXRoundtables.com   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents   REX Roundtables Trusted Suppliers: - Wellness Spaces: delivering innovative recovery and wellness experiences: https://wellnessspace.com/ - Solutions One: offering member engagement solutions for fitness businesses: https://solutiononepartners.com/ - The Abs Co: designs and sells innovative fitness equipment: https://theabscompany.com/ - Club Com: providing gyms digital entertainment, communication, and revenue solutions: https://www.clubcom.com/ - Smart Health Clubs: offering customizable fitness software solutions for health clubs: https://smarthealthclubs.com/   About Your Host:  Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note:  We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.   Key highlights from the episode: - Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism. - Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms. - Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.   Ready for more: Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: “An authentic brand is committed to evoking an emotion.” - Kim Gouch “We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch “Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch   Resources: Become an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website   Our Guest: Kim Gouch, Chief Brand Officer Retro Fitness Website - https://retrofitness.com/ LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/ Email - kim@retrofitness.com   Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!   Sponsor’s Pitch: Dan Young, Founder & CEO of Simple Again Website - https://www.simpleagain.com Email - dan@simpleagain.com LinkedIn - https://www.linkedin.com/in/dan-young-189842/   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents   REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/ Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.   Key highlights from the episode: - Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients. - Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more. - Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.   -Become an FBP Insider! Learn more on Patreon. -Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! -Leave us a voicemail! -Leave a rating on Spotify or Apple Podcasts.   Quotes: “In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients.” - Brian Keane “You need to be the guide. You’re Yoda, not Luke Skywalker. You’re Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero.” - Briane Keane   Resources: Become an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast Brian’s Book - Rewriting Your Story Brian’s Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies   Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents   Trusted Suppliers: Egym: Providing digital fitness solutions and equipment. https://egym.com/uk  Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com     Lionel University: flexible online programs in exercise science. https://www.lionel.edu/  EVOLT 360: providing body composition analysis technology. https://evolt360.com/  American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/    About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become an FBP Insider! Learn more on Patreon.   Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!   In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry, with Hyder demystifying AI's role and offering a practical playbook for leveraging AI to boost revenue, streamline operations, and create standout customer experiences. In a special segment of the episode, Dr. Porter shares science-backed strategies for optimizing brain health and performance, emphasizing the critical link between quality sleep and business leadership. Listeners will learn why embracing AI is essential to avoid being left behind in a rapidly evolving market and how to implement simple, effective changes that drive real ROI for fitness clubs and studios   Key highlights from the episode: - Shama Hyder debunks AI myths and explains how gym owners can use AI to analyze sales data, bridge the sales-marketing divide, and create revenue-driving customer experience. - Dr. Patrick Porter reveals the science of brain fitness, including practical sleep strategies to enhance decision-making and leadership performance for fitness professionals. - The episode provides a step-by-step challenge for fitness leaders to experiment with AI tools like ChatGPT, plus tips on optimizing your website and online reputation to ensure your gym stands out in AI-driven search results. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "AI is not going away anytime soon...you ignore it at your own peril." - Shama Hyder "If AI is cheating, gosh, sign me up - because if calculators are cheating, look how much progress we've made." - Shama Hyder "Deep sleep is critical." - Dr. Patrick Porter   Resources: Be an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Shama Hyder - Website, LinkedIn, Instagram, Facebook Health and Fitness Association - Website Momentum by Shama Hyder   Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Free On-line Live Events https://fitnessbusinesspodcast.com/onlineevents   Trusted Suppliers: -Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop -Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ -Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ -HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support with AI. https://www.hirebob.ai/ -Eleiko: supplying premium strength training equipment https://eleiko.com/en -MAX Members: automating member management and engagement. https://www.maxmembers.ai/   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: AI, ChatGPT, chat gpt, gemini, perplexity, fitness business, leadership, decision-making, trust, credibility, technology, innovation, customer experience, productivity   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become an FBP Insider! Learn more on Patreon. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!   In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the power of employee stories and how they can enhance customer experience. The conversation culminates in actionable steps for gym owners to activate their stories for greater impact. Also hear from Dr Patrick Porter about what Brain Tap is and how you can use it to have better rest, more resilience and better overall wellbeing.   Key highlights from the episode: - Storytelling Drives Business Results: The episode highlights how stories are remembered far more than facts and can significantly boost marketing effectiveness, conversion rates, and even pricing power for fitness businesses. - Different Types of Stories Matter: The discussion explains the importance of distinguishing between brand stories, member transformation stories, and staff stories, emphasizing that each plays a unique role in building trust, authenticity, and emotional connection. - Storytelling Builds Culture and Performance: Sharing stories within the team helps foster a strong, connected workplace culture, improves staff retention and engagement, and ultimately enhances the overall experience for both employees and members. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "The brain likes to stay in lazy mode." - Dr Patrick Porter "Authenticity is key in storytelling." - Danielle Krischik "Money is an outcome, not a purpose." - Danielle Krischik   Resources: Be an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn Community Mystery Shopping for Fitness Businesses - Website Danielle Krischik - LinkedIn, Podcast, Instagram Knight Agency - Website Danielle’s Book Recommendation: Building a Story Brand by Donald Miller Matt Spears Live Event: Finance for Fitness Success - Register Here    Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link!   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Trusted Suppliers: Matrix Performance Foods Myzone MXM Metrics MAX Members   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: storytelling, fitness marketing, emotional connection, brand story, employee engagement, neuroscience, gym owners, marketing strategies, customer experience, business growth Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff acquisition can transform the quality and consistency of your hires. The episode dives deep into the power of crafting compelling job ads that resonate with potential candidates, making your gym stand out on job boards and attracting top-tier talent. The episode also unpacks the critical role of referrals, explaining why embedding a culture of referrals - where team members are rewarded for recommending candidates, not just successful hires - can create a self-sustaining pipeline of passionate, values-driven staff. Also hear from Dr Patrick Porter about what should really be in all our morning routines, plus why that 2pm slump gets to all of us - and what you can do about it. Key highlights from the episode: - Innovative Use of AI in Recruitment: Learn how artificial intelligence is streamlining everything from candidate screening to interview scheduling, making your hiring process faster, smarter, and more efficient. - Building a Referral-Driven Culture: Discover proven tactics to make daily referral requests a habit, and how to incentivize your team to help you build a robust bench of future staff, ensuring you’re never caught off guard by sudden vacancies. - Prioritizing Integrity and Attitude: Find out why focusing on these core traits - rather than just technical skills - leads to stronger teams and a more positive workplace culture, ultimately boosting member satisfaction and retention. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: “Your sleep cycle starts in the morning.” - Dr Patrick Porter “Never drink coffee first thing in the morning. I know a lot of people do that. Get up in the morning and drink a glass of water.” - Dr Patrick Porter “Don't post a boring job description. You got to make this exciting." - Fletcher Wimbush “Reward the referral, not the outcome.” - Fletcher Wimbush Resources: Be an FBP Insider on Patreon Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Fletcher Wimbush - LinkedIn, Website, Facebook FACT Driven Hire System - Use code: hirebetter Hiring Expert GPT - Watch how it works here Unlock your coaching potential with DISC Fletcher’s Book Recommendation - Who by Geoff Smart Indeed - Website ZipRecruiter - Website Lindsay Vastola Live Event: Own the Role, Achieve the Goal: How EQ Drives Performance & Accountability - Watch now on Patreon Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: Be a Merch Sponsor - Here REXer in the Trenches: Mark Harrington - Website, LinkedIn, Instagram Mark’s Book Recommendation - The Advantage by Patrick Lencioni The Table Group - Website Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Trusted Suppliers: Reinig Insurance Power Plate ROR Partners HR Network Referrizer About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Fitness business growth strategies, gym staff retention tips, hiring personal trainers, fitness industry recruitment, employee onboarding best practices, fitness leadership development, gym management podcast, fitness industry trends 2025, recruitment marketing for gyms, fitness business success stories. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Become a Patreon member! Start here. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business. Key highlights from the episode: - Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap. - Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client. - Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield "If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield “If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter "When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast Seran’s Recommended Book - The Gap & The Gain Email Marketing Episode 99, Episode 314, Episode 470, Episode 489 Lindsay Vastola’s Episode Segment - Episode 529 Will Phillips - Fitness Industry Insights for 2016 Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter’s Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here REX Roundtables Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Trusted Suppliers: Garry Lewis - Website, LinkedIn, Facebook, Instagram Wellness Spaces - Website Solutions One - Website The Abs Co - Website Club Com - Website Smart Health Clubs - Website About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive  deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about! Key highlights from the episode: - Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops! - Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience. - Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.   Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "We feel like the critical mission of our team is to make baseball fun." - Jared Orton "We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton “Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Jared Orton - LinkedIn Savannah Bananas - Website Jared’s Book Recommendation - Unreasonable Hospitality   Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here   REX Wise Words: Richard Toutounji - LinkedIn, Facebook and Instagram COM Marketing - Website    Trusted Suppliers: Eleiko - Website ABC Fitness - Website Instinctive Insights - Website Budderfly - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign. Danielle Krischik shares a formula for creating captivating, relatable, and motivating stories to drive business results. Perfect for gym owners, fitness managers, and studio leaders seeking to improve their leadership skills, enhance their marketing strategies, and foster a more inclusive environment.   Key highlights from the episode: - Women's Leadership: Gain insights on current trends and strategies to elevate women in leadership and ownership roles within your fitness business. - Storytelling for Marketing: Learn how to craft compelling transformation stories to connect with potential clients and drive membership sales, leveraging proven techniques for captivating and motivating audiences. - Inclusive Gym Culture: Discover the importance of supportive policies, professional development, and creating opportunities for women to share their experiences, fostering a more inclusive and thriving gym environment. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: "The more women hear other stories of other successful women, the more empowered they are." - Allison Flatley "Women [tend to] undervalue their contribution toward the industry.” - Mel Tempest "There is no greater sales tool for a gym than a transformation story." - Danielle Krischik   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Allison Flatley - LinkedIn Mel Tempest - LinkedIn, Website and Instagram Health & Fitness Association Conference in Las Vegas REX Iron Maiden Roundtable Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here Wise Words: Danielle Krischik - LinkedIn The Story Effect - Website and Instagram Bloom Nutrition & Nike Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Gym management strategies, fitness marketing tips, studio growth, employee retention fitness, staff development programs, gym culture improvement, client engagement fitness, fitness industry trends, leadership development fitness, inclusive workplace Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!  

Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for golden nuggets on transforming your personal training business and creating a culture of excellence within your gym!   Key highlights from the episode: - Upskill your personal trainers to regain authority and effectively engage with today's educated gym-goers. - Celebrate trainers who build relationships and extend member engagement, driving overall gym success. - Ensure clear expectations and consistent training to cultivate a team that embodies your gym's brand and culture, ultimately enhancing customer service and member satisfaction.   Leave us a voicemail!   Leave a rating on Spotify or Apple Podcasts. Quotes: “Fitness business owners around the globe are scratching their head wondering what the hell has happened to my PT department." - JT Tamsett "Properly trained staff that represent your brand is your most important asset. Leaving that to chance is not the right play." - Brent Frueh "The trainer is no longer the authority on the gym floor." - Richard Boyd "Celebrate those trainers that are keeping people the longest." - Richard Boyd   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Bob Esquerre - LinkedIn and Facebook Richard Boyd - LinkedIn Feel Soma - Website Bob Esquerre Recommendation: Three Moves Ahead: What Chess Can Teach You About Business by Bob Rice Richard Boyd Recommendation: Breath by James Nestor   Merch Sponsor: Fast 30 Coach - Facebook Be a Merch Sponsor - Here   In The Trenches With A REXer: Brent Frueh - LinkedIn Rochester Athletic Club - Website, Facebook and Instagram REX Roundtables - Website and Email REX Leadership Academy - Website   Trusted Suppliers: Glen Taylor - LinkedIn, Facebook, and Instagram Fit Into Shape - Website, LinkedIn and Facebook HR Network - Website Myzone -  Website MXM Metrics - Website Atlantis Strength - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Related: Gym Management Podcast, Personal Training Business Tips, Gym Owner Podcast, Fitness Industry Leadership, How to Grow a Gym, Member Retention Strategies for Gyms, Fitness Marketing Podcast, Best Gym Business Podcasts, PT Sales Strategies   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation, and dynamic fitness experiences that go far beyond traditional workout models.   The episode also features additional perspectives from Jalynn Brown, who provides three key strategies for building strong instructor relationships, and Ken Reinig, an insurance specialist offering valuable business insights.   Key highlights from the episode: - Strategies for instructor retention and building a thriving group fitness team - Innovative approaches to group fitness programming that drive member engagement - Insights into combating social isolation through community-focused fitness experiences Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Quotes: “People need people.” - Ingrid Knight-Cohee "33% [of people] say strength is their number one goal." - Ingrid Knight-Cohee “When you're accountable to an instructor, and when you've got a tribe... your motivation comes easier." - Ingrid Knight-Cohee "Everyone is struggling to find quality instructors right now." - Ingrid Knight-Cohee   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Ingrid Knight Cohee - LinkedIn, Facebook and Instagram Episode 297 - Listen Fitness World - Website Msingi Group Fitness Program - Website and Instagram Merch Sponsor: Pursuit Performance - Website Be a Merch Sponsor - Here In The Trenches With A REXer: Jalynn Brown - LinkedIn Healthworks Fitness - Website REX Roundtables - Website and Email REX Leadership Academy - Website Trusted Suppliers: Ken Reinig - LinkedIn and Website ROR Partners - Website Matrix - Website Performance Foods - Website Digital Revenue Systems - Website   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Group fitness class, group fitness workouts, class ideas, music playlist, instructor tips, warm up routines, staff retention, employee experience, employee engagement Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track. Key highlights from the episode: How to transition from a "me" to a "we" business model. Developing a brand culture that aligns team values and member experiences. Creating an advocacy ecosystem that goes beyond traditional fitness services. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website Merch Sponsor: Be a Merch Sponsor - Here In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast. Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy

With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.   Key highlights from the episode: - Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences. - Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.  - Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers. Leave us a voicemail!   Our favorite quotable moments: “Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne “Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik "It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Paul Byrne - LinkedIn Harrison Co - Website Link to Strength Training Report - Access Here Link to GLP-1 Report - Access Here Merch Sponsor: GRIT Fitness - Website Be a Merch Sponsor - Here In The Trenches With A REXer: Jennifer Poljacik - LinkedIn 212 Fitness - Website and Facebook REX Roundtables - Website and Email Wise Words: David Steele - LinkedIn Sneeze It - Website Trusted Suppliers: Club Com - Website, LinkedIn, Instagram and TikTok Lauren Becker - LinkedIn Wellness Space - Website Solution One - Website Egym - Website   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness. The panelists, representing companies like Plunge (makers of cold plunge tubs) and Therabody (known for their Theragun devices), discuss the importance of incorporating recovery spaces in gyms as a member retention tool and potential revenue stream.   Key highlights from the episode: - The recovery industry is booming, with cold water therapy and percussive therapy gaining significant popularity. - Gyms are prioritizing recovery spaces to attract and retain members, as well as to create additional revenue opportunities. - Considerations for implementing recovery areas in gyms include economic models, location requirements (especially for water-based therapies), and compliance with health codes and regulations. Leave us a voicemail!   Our favorite quotable moments: "Recovery has evolved from a world for professional athletes, to a niche interest, to now a booming industry." - Justin Tamsett "People are paying attention to wellness a lot more than ever before, and I think that the main driver has been from the pandemic and post." - Asher, Therabody   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Anthony Schreiber - LinkedIn Plunge - Website Plunge on Shark Tank - Watch Here Andrew Spellman - LinkedIn Asher Gardner - LinkedIn Therabody - Website, Instagram and LinkedIn Therabody App - Download Here Therabody Reset Locations - Here Therabody in Clubs - Here Therabody Jet Boots with Red Light Therapy - Here Recovery at Brick Bodies - Website EOS Rejuvenate - Here Barry’s Bootcamp Venice - Website Health & Fitness Association - Website   Merch Sponsor: Anytime Fitness - Website Be a Merch Sponsor - Here   In The Trenches With A REXer: Matt Remick - LinkedIn Rochester Athletic Club - Website, LinkedIn, Facebook and Instagram   REX Roundtables - Website and Email   Trusted Suppliers: Integrity Square - Website Eleiko - Website ABC Fitness Services - Website Budderfly - Website   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.   Related: Cold plunge therapy, Percussive therapy, Cryotherapy benefits, Recovery tools for athletes, Wellness and recovery, Fitness recovery techniques, Cold water immersion, Therabody products, Gym recovery space design, Post-workout recovery methods, Fitness recovery solutions, Cold plunge installation for gyms, Percussive therapy equipment for fitness centers, Benefits of recovery spaces in gyms, Wellness amenities for fitness facilities, Gym member retention strategies, Designing recovery areas in fitness centers, Trends in fitness recovery services, Integrating wellness into gym offerings, Revenue generation through recovery services Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Takeaways: Enhance Active Listening: Improv teaches you how to listen to your clients and members, understanding their needs and concerns. This leads to more meaningful conversations and stronger relationships. Build Rapport and Trust: By practising improv, your team will develop the ability to connect with people on a deeper level, building trust and rapport. This is essential for closing sales and retaining members. Handle Objections with Confidence: Improv empowers you to think on your feet and respond to challenges with creativity and flexibility. This will help your team overcome objections and find solutions that satisfy both parties. Leave us a voicemail!   Our favourite quotable moments: “‘Yes, and’ is the one rule. And when you do that one rule, you say yes and you get all the benefits.” - Mary DeMichele “‘Yes, and”… those two words gain access to the brain, and it balances our nervous system. And when you balance the nervous system, you bring the brain online and you get all those benefits.” - Eric Tepper “Whether we’re saying it out loud or we’re doing it in another nonverbal way, that ‘yes’ creates enough safety to help our brain turn back on.” - Mary DeMichele   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Eric Tepper - LinkedIn Selling Wellness - Website, Facebook and Instagram Mary De Michele - LinkedIn One Rule Improv - Website, Facebook and Instagram   Wise Words Guest: Chris Stevenson - LinkedIn Marisa Hoff - LinkedIn The Empower Group - Website   In The Trenches With A REXer: Shania Parker - LinkedIn Peak Health & Wellness Center - Website   Merch Sponsor: Physiq Fitness - Website, Facebook and Instagram   REX Trusted Suppliers: Max Members - Website Les Mills - Website EVOLT 360 - Website American Barbell - Website   REX Roundtables - Website and Email   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: Improv for sales, improv for customer service, improv techniques for fitness professionals, improv for fitness business training, how to improve communication skills in fitness, sales technique for fitness, customer service tips for fitness, leadership skills for fitness managers, build rapport with clients, overcome objections in sales Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!