Claim OwnershipFitness Business Asia Podcast
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Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia’s fitness industry.
If you’re an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
If you’re an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
315 Episodes
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Dane Fort, founder and CEO of Vietnam’s biggest gym chain California Fitness and Yoga, has a powerful mission to make the country healthier and happier. With a fitness empire that expands beyond gyms into recovery and health, Dane’s umbrella of companies have over 60 locations across Vietnam. This episode is a must-listen if you want to hear an inspiring and powerful story, or you’d like unique insights into Vietnam’s fitness industry. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Dane Fort on LinkedIn California Fitness and Yoga Instagram
We ran a ‘HYROX-style’ event called BASE Games and sold out tickets in less than 6 hours. In today’s episode we talk about how we did it. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Bridge Hudson, founding instructor of Hong Kong’s leading cycling brand XYZ, to discuss how they create consistent five-star experiences, their recruitment tips and what makes the perfect member journey. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution Ride High Magazine, The Fit Guide’s cycling media partner NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Bridge Hudson on Instagram XYZ
Jack Thomas breaks down his — and Thailand’s — first ever HYROX race, from the perspective of being a competitor, a spectator and also a HYROX Training Club owner. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Julian Barnes of boutique fitness specialists BFS Network to discuss the most effective lead sources and the common traits of studio with more than 20% margin. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram GUEST RESOURCES Julian Barnes on LinkedIn BFS Network Get Your BFS Report Take Part In Their Next Report
As we hit our 300th episode, we were advised to discontinue this show. Here's what we decided to do. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia’s fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025! GUEST RESOURCES Emma Barry on LinkedIn Trouble Global THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Sales are the lifeblood of your fitness business. Through both personal experiences and evaluations at The Fit Guide, Jack has seen common sales mistakes that need fixing! Jack Thomas highlights common gym sales errors and tips to fix them so your business can survive and thrive, and you can help more people. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don’t need any PR out reach—the media are seeking you out! GUEST RESOURCES Mark Fisher on LinkedIn Business For Unicorns The Little Book Of Marketing Secrets THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
The step from trainer to fitness manager is a tough one. The jump to gym owner is even harder. In this episode, host Jack Thomas explains how to navigate these stages of growth for success. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Richard Cowley, APAC Events Director for HYROX, to discuss the growth of HYROX in Asia, stats on HYROX in the region, how to get the most from HYROX affiliation and new opportunities with ‘Performance Centers’ and personal training. GUEST RESOURCES Richard Cowley on LinkedIn HYROX HYROX365: Become an affiliate gym THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Sales are the lifeblood of your business, essential for survival and enable you to HELP more people become fitter, stronger and healthier. If you struggle to get sales over the finish line, this episode is for you. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Cam Clayton, who is an expert in fitness sales and head of Sales Hero. We discuss mindset, getting more leads, how to talk to potential clients and much more! If you need more sales in your gym (and who doesn’t?!) this one is for you. GUEST RESOURCES Cam Clayton on LinkedIn Sales Hero THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
You cannot build a strong culture of success without effective one to one time with your team. Have every manager in your company listen to, and implement, these ten tips in their one to ones and appraisals with coaches, fitness managers and other gym staff. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Get your pricing wrong, and your career in fitness will be an uphill battle. Get it right, and you have every chance of building a strong and fruitful career in the fitness industry. Whether you’re a trainer, a fitness manager or a gym owner, this episode will help get your pricing right. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Host Jack Thomas draws on 20 years of business experience in Asia to offer 10 essential tips to being successful in business (and life!) in the region. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
We welcome Kathleen Ferguson of Coach360 to discuss the business skills coaches need for success in 2025. This is perfect for coaches, or managers of coaches to help recruit more clients, make more money and have more impact! Interview Correction: Femtech is on track to hit 50 billion by 2025. GUEST RESOURCES Kathleen Ferguson on LinkedIn Coach360 Coach360 Marketplace THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Ross Campbell and Jack Thomas review the current state of Thailand’s fitness industry, looking back at a tough few years but with heavy optimism for the future. View Video Interview On LinkedIn GUEST RESOURCES Ross Campbell on LinkedIn Beyond Activ THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Ross Campbell of Beyond Activ and host Jack Thomas discuss Asia’s fitness industry in 2024, with deeper worldwide insights and a look ahead at what to expect in 2025. View Video Interview On LinkedIn GUEST RESOURCES Ross Campbell on LinkedIn Beyond Activ THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Being a gym owner is tough! Host Jack Thomas talks about eight big mistakes that have cost him over his 13 years in the fitness industry - so you don’t have to make the same costly moves. THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
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