Not Your Average Online Marketing Podcast

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.TheAdsBootcamp.com

TheAdsBootcamp.com

On this episode, we are talking about disrupting the online education industry with a good friend of mine, Bobby Klinck. If you want to change the way you do business for the better, this episode is for you so stay tuned.  Bobby and I are really trying to make waves in the industry.  There is a massive shift going on in the industry in the way people price, make offers, sell offers, and deliver offers. We talk more about the shifts we are noticing in this episode.                                                 After graduating with honors from Harvard Law School, Bobby Klinck got a prestigious position “clerking” for a court of appeals judge and then went to work at prestigious law firms. His life changed forever thanks to a life coach who asked him if I liked what he did for a living and then. At that moment, he took the road less traveled to build an online business. Once he focused on connecting with my audience really strange things started happening… people started buying my stuff. Suddenly, he had a business that consistently generated five-figure months.TheAdsBootcamp.com

I am really excited about this week’s episode.  This is something I have been teasing about for a while and that is Google Ads. I am not a Google Ads Ninja which is why I am really excited to introduce you to Michael Alaniz.  He knows everything there is to know about Google Ads.  He has crushed it behind the scenes for local businesses, service providers, and course creators. If you can use Google to generate revenue, Michael knows how to do it. He shares many high-level strategies for utilizing Google Ads.                                                     Michael Alaniz is the founder, CEO, and Marketing Director of Local Loop Marketing, a marketing firm that helps businesses and organizations connect with clients. Their systems focus on digital lead acquisition through pay-per-click platforms in Google, Facebook, Bing, and Yahoo. Through Local Loop Marketing, Michael and his team also create custom content and personalized web work. Show Notes: [02:00] Everyone should start thinking about using Google Ads.   [02:20] Michael shares how he got started with Google Ads.  His background is in B2B sales.   [03:40] Google Ads are a complimentary thing to Facebook Ads.  [03:50] Google will actually help you get your first campaigns up.   [04:50] Google has three networks.  The search network is keyword-based, the display network is behavior-based, and the YouTube network - the video network.   [05:49] When you’re spending any amount of money on Facebook Ads, you are generating an enormous amount of awareness for your name, your products, and whatever sequence you have in your launch.  During that time people are doing searches for you and your product name and you are leaving it up to the search engine to give them back something organic.  [07:32] YouTube ads are different than Facebook Ads.  [08:59] Once people engage with our Facebook Ads, that is often not our last stop.   [10:02] With Google, you are garnering the attention that is already there and that is an opportunity that a lot of marketers are not taking.   [11:35] The cost on Google is lower, and the intent is higher. [14:25] A lot of marketers are on YouTube looking for that solution.  If we want that omnipresence then we have to not neglect the highest-trafficked platforms.   [15:48] Search engine optimization (SEO) is very powerful, but that is a long-term game.  [17:50] Google Ads is an incredible short-term play but they also give you this incredible data in analytics. The power of high intent data is incredible.  [19:07] Google Analytics should be on your website.  Any form submission should be a goal on Google Analytics.     [20:40] Inside the Google Ads platform is a keyword planning tool where you can insert your website and Google will historically tell you the volume for those keywords and give you some additional ideas.   [21:40] Surfing the net means there is a wave out there.  You want to get in front of that wave and you want to find where the waves are as opposed to splashing around and creating your own wave.  You can accomplish that with Google Analytics and using the keyword toTheAdsBootcamp.com

In this episode, I am talking about how to create content that converts to leads, sales, and lifetime customers.  If you are looking to create better and more consistent content or just need to know what content to create then this episode is for you.                                                 I am stoked for this week’s episode because one of the questions I get most frequently is what content do I create and how do I create that content.  I wanted to do an episode where I talk about how to create content that ultimately converts.  We are going to get into what do I mean by converts, how does content convert, and how do we create really good content.  This week I’m hosting a three-hour workshop on how to launch your digital course with Facebook ads. If you want to join me you can check it out here.TheAdsBootcamp.com

In this episode, I am talking about the 90 day launch plan. I am going to walk you through week by week by how I would launch in the next 90 days and how you can too.  I am stoked for this week’s episode because I am going to be walking you through how I plan out my launches and structure my 90 day plan so that I am able to get products out there without just rushing to market with having lackluster launches while getting really incredible results for myself and my clients.  The doors to my new signature program Launch It is officially open.  Get more information here. This program puts the 90 launch plan into play with action, support, and accountability.  TheAdsBootcamp.com

In this episode, I am talking about the keys to having your best launch yet. I really want your next launch to be your best launch.  A lot of times we set expectations on whether the launch is a success or not based on purely the bottom line revenue.  There is a lot more that goes into a launch.  We are going to talk about the four keys to having your best launch yet.  It is important that we set the stage by saying generally your first launch does not retire you.  Your first launch is not the time you quit your job.  You are probably still a side hustler and figuring it out.  Your launches are going to scale with time.  This episode is about YOUR first successful launch. Shed those expectations and comparisons and let’s go! TheAdsBootcamp.com

In this episode, I am talking about how to plan a successful digital course launch so that you can launch with confidence, get your product out there, and create the impact that you want. If you have been thinking about launching a digital course, program, or offer this episode is for you.   Planning is going to be really important in the coming year.  We have so many things that are unexpected come up in life, the world, and the economy and we can’t control those things.  What we can control is what we plan to do.  In this episode, I am going to walk you through my process for creating a successful launch plan.  We are going to cover how to create a launch calendar, how to prime your audience for your offer, refining your sales vehicle, and the actual launch itself. TheAdsBootcamp.com

On this episode, I am talking about what it costs to launch. If you have been thinking about launching your digital product, your service, coaching program, consulting, or any other digital-based offer, this episode is for you.   I am breaking down what is required of you to have a successful launch.  I am going to talk about the three types of launch expenses, calculating how to figure out what you should be spending on your launch,  and what all goes into your launch.  I am also going to share behind the scenes details of a few of my launches so you can learn from my mistakes.  TheAdsBootcamp.com

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…Some of the topics I’ll cover include…Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeingHow I tapped into relationships I’ve built to help create better odds of success in the experiment.How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!Tune in to get the low down…Links Mentioned:GetSalesDaily.comNot Your Average Membership@ZachSpuckler on InstagramAandra Bohlen's WebsiteTIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.15:06: Using Google Analytics and data to determine what the return on the permission that we do is.18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.23:35: DM the word “SALES” on instagram for a special invite!TheAdsBootcamp.com

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to. We'll explore  four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling.  I'll share practical insights and actionable strategies for each area. his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.Enjoy!xxZach SpucklerLinks MentionedTheAdsBootcamp.comNot Your Average MembershipZach on InstagramTime Stamps:03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.13:48: A Sneak peek at my favorite way to build low ticket offers.18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.TheAdsBootcamp.com

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.When you tune in you're going to learn...Why Dama is an advocate for a multi-offer-product business instead of having one signature course.How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so wellThe Power of short (but impactful) 15-minute webinars for selling more offersFor all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!Links Mentioned:TheAdsBootcamp.comZach On Instagram Dama's $9 On Brand Fillable Workbooks (aff)Dama's Four by For Footers (aff)Dama's 20 Minute ThriveCart Mini Webinar (aff)Dama's 13 Minute ConvertBox Webinar (aff)Dama on Instagram Time Stamps:04:56 Embracing a multi-offer business model - and why it can work so well. 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.12:07 Embracing flexibility in content creation and topics.17:22 Creative strategies for collecting course testimonials effectively.24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.31:52 Unique mini webinars sharing tech and strategy.41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.45:50 Interview highlights and review.TheAdsBootcamp.com

In this week's episode of the Not Your Average Online Marketing Podcast, I share  insights on how to create consistent and ongoing sales streaks in your business.I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers. The Automation that creates a DAILY presentation of his offers to new subscribersThe Value of a "Tripwire" to his daily sales streakIf you're looking to generate sales daily, this episode is a must-listen!Links Mentioned:Lizzy Goddard's Silver Moons Sales (aff)The Evergreen Engine - Episode 66TheAdsBootcamp.com@ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)TheAdsBootcamp.com

In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by. This power couple goes deep on how past trials, including battles with health and financial tribulations, have shaped their approach to business. With clarity and conviction, they share how starting with modest pricing and growing in alignment with client needs has been their key to success — a refreshing approach in a world that often pushes for high-ticket sales at the onset.When you tune into this week's episode you're going to hear...The importance of "intentional profitability" and building a business that serves your life, not arbitrary goals.How to price your services based on your experience, and proof of concept - not just going with what "feels good".How to package services correctly to avoid blurring of responsibilities and scope creep!Tune in now to get intentionally profitable!Links MentionedContent Bistro NewsletterPrerna & Mayank on InstagramThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com

Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers. They began to voice their concerns and questions - these questions from her community became the seeds from which her YouTube videos, podcast episodes, and social media posts blossomed. Through this dance of give-and-take, Brett's organic approach in listening and responding to her audience's needs not only illustrated her skill in content creation but also cemented her reputation as a content creator profoundly in tune with her community.in this weeks episode we cover some AWESOME topics including...Slimming Down to Scale Up: Find out why Brett took a bold step in reducing her email list dramatically. The Power of Personalized Marketing: We discuss the impact of tailor-fitted marketing strategies and share how to apply these in the initial business stages.A Deep Dive into Genuine Invitation: Brett sheds light on how authentic connections fuel her success. Tune in to hear an authentic convo between two seasoned marketers!Linked Mentioned:Brett LarkinBrett Larkin on YouTubeBrett's Book - Yoga Life (Amazon Affiliate Link)Zach Spuckler on Instagram - @Zach SpucklerTheAdsBootcamp.com

On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...I cover various strategies I've deployed to create the ability to rest, travel, and still serve our audience, through the past couple years.When you tune in you'll hear...The FOUR primary strategies that we've deployed to work an average of ~30 hours per week when not launching.The EXACT business models that I've used, and transitioned from (and into) to grow the membership to the point that it's at today with over 400 active members.A look at the Revenue and Profit over the last 2 years and the lessons that it has given me about our business (and my goals).I can wait to hear what you think of this episode!xxZachLinks MentionedZach on InstagramThe FB & IG Ads For List Growth BootcampTheAdsBootcamp.com

Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!In this episode, Zach uncovers (5) ways that you can convert more leads into buyers each day, week, month, and quarter in your business so that you're seeing more sales and growth as your list gets bigger.When you tun in you'll learn...The absolutely essential thing to do with ALL new leads that join your list (whether from ads for organic) The way we thing about listbuilding and sales in relation to our business model and goals (hint: we don't always see a positive ROI overnight)An underused strategy for leveraging other people's work to get more sales from your list (while building stronger relationships with your audience and peers)This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!LINKS MENTIONEDEpisode #070: The NEW Way of Marketing in 2024Liz Wilcox: Email Marketing MembershipThe Facebook Ads BootcampZach on InstagramTheAdsBootcamp.com

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever. Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting. If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!Links Mentioned:Zach on Instagram Facebook Ads Bootcamp ($25)Time Stamped Overview:00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.03:31: Utilizing Facebook ads as an effective marketing strategies.09:23:  Comprehensive lead generation campaign strategies for success.10:07: Ads target engaged audience for high-quality content to boost your omnipresence.14:05: Using simple ads to remind prospect to buy.17:19 Use messenger for two-way dialogue marketing.20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.TheAdsBootcamp.com

In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024.  It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.Tune in to learn how you can still profit while the industry shifts.Links Mentioned:Zach on InstagramNot Your Average Membership (Code: BFCM49 Through 11/27/23)TIMESTAMPS:00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring.  It works!23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!TheAdsBootcamp.com

What does it take to make $300,000 - $49 at a time?In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.Timestamped Key Moments:01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.05:01 Why you MUST monitor churn rate to retain memberships, and grow.07:59 How we reduced churn rate  to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned:Zach on InstagramNot Your Average Membership (Use Code: PODCAST to save $19 on your first month)The Facebook & IG Ads BootcampTheAdsBootcamp.com