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You Are The Brand

Author: Mike Kim

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You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
417 Episodes
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Are you ready to break through the barriers that have been capping your earnings and holding back your business growth? In this episode, we sit down with the mastermind consultant Robert Fukui to dissect the financial strategies that will revolutionize the way you think about pricing, productivity, and profitability. Whether you're a solopreneur or a seasoned business owner, this conversation is your golden ticket to scaling your enterprise and commanding the fees you truly deserve.  Prepare to dive deep into the insights that could redefine your entrepreneurial journey. Tune in now to ensure your business not only meets customer needs but also fulfills your personal and financial aspirations. In this episode, you will: Discover why doubling your prices might be the smartest move you could make, and how to do it without losing clients. Learn to reframe how you view expenses and maximize every dollar for strategic business growth. Understand the critical difference and why it matters for your business's future. Find out how AI and tech advancements can be opportunities, not threats, for your business. Get the motivation to demand higher fees and insights on avoiding the common pricing pitfalls that are stunting your business's potential. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  
Unlock the secrets to thriving in the dynamic world of fractional consulting with Jennifer Ternay. This episode is a treasure trove of insights into the art of leadership in temporary roles. In this episode, you will hear: The concept and nuances of fractional consulting, including the differences between interim and ongoing roles. Strategies for handling team dynamics and skepticism as a temporary leader, and the significance of discretion when leveraging past experiences. Pricing and packaging services for client engagements, maintaining confidentiality, and integrating personal lifestyle into work. Tips for building a successful lifestyle business in fractional consulting and securing diverse income streams. Connect with Jennifer: jenniferternay.com Jennifer on LinkedIn Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.  
Unlock the full potential of your personal brand with the insights shared by the incredible Charissa Yong. If you've ever felt camera-shy or uncertain about what to wear, our discussion on using props, colors, and strategic wardrobe choices will transform your approach to photo shoots, ensuring your images leave a lasting impact and authentically represent the professional you are. In this episode, you will hear: Personal branding photography tips to enhance professional image and resonate with audiences. Overcoming confidence issues and using props, colors, and wardrobe choices to convey personality in photos. The significance of photographer-client chemistry. Preparation for a photo shoot, including creating a comprehensive shot list and outfit selection reflecting brand identity. Importance of maintaining a fresh digital persona with updated images on websites and social media. Logistics of photoshoot day, focusing on nutrition, rest, and managing the physical demands of modeling. Connect with Charissa charissahyongphotography.com instagram.com/charissahyongphotography linkedin.com/in/charissahyong Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
In this episode, we are invited into the life of Linda Fogg-Phillips, a mother of eight whose journey through heartbreak and hardship exemplifies the definition of resilience. Linda shares her experiences with her son's tragic overdose, her own life-threatening horse accident, her daughter's battle with bipolar disorder, and the decline of her family business alongside her husband's early onset Alzheimer's. Through these trials, Linda discovered the power of tiny habits, which she utilized to maintain hope and find strength. Her story serves as an invitation to not only dance with our demons but also to find grace and hope in the face of adversity. In this episode, you will hear: The use of tiny habits for coping with grief and building a positive mindset, such as the "Maui Habit." Strategies for overcoming emotional triggers and replacing negative memories with positive experiences. The importance of acknowledging and processing pain, and using days of remembrance as a way to honor lost loved ones. Sharing personal struggles and resilience tactics to help and inspire others facing similar challenges. The significance of small, intentional actions in crafting strength and maintaining hope through life's difficulties. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Dr. Saundra Dalton-Smith is the author of the bestselling book, Sacred Rest. In today's interview she unpacks the 7 types of rest and practical ways your high-achieving self can gain awareness around how you keep your energy, happiness, creativity, and relationships fresh and thriving. This was an incredibly insightful interview and I hope you take what Dr. Saundra shares to heart. Towards the end of the episode, Saundra shares how book opened up speaking engagements and birthed a business that she didn't see coming. Listen to this episode and you'll get more than just great insights into rest, you'll glean takeaways into how she built her thougth leadership business. Connect with Dr. Saundra Dalton-Smith Book: Sacred Rest Quiz: restquiz.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Sean Osborn shares the strategies behind building his email list. Discover the secrets to expanding your reach, enhancing engagement, and unlocking the true potential of your email list. Connect with Sean: thinkingbigcoaching.com Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Today I celebrate a special milestone — 10 years of podcasting. Yep, I started this thing back in February 2014. I've never had a viral episode. Ever. But I kept going. When I started, I thought I was late to the game. I've realized that it doesn't matter if you outlast everyone who quits or never starts. Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
James Harrington crashed a friend's BBQ years ago and it led to meeting some people who would change the course of his life and lead him to bring clean water to hundreds of thousands. Speaking to a room full of entrepreneurs, James share the special power that we can tap into when we reconnect with compassion and how each of us holds the key to making a tangible difference. I am a regular supporter of James' organization, The Ugandan Water Project. Check them out here: http://ugandanwaterproject.org Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
There's a lot of contradictory advice out there on the role "your story" should play in your overall marketing. So what's the right take? In this episode I share some candid thoughts on this issue, and then we dive into a session with my friend Ryan Koral from our in-person mastermind in Charleston, SC. Ryan Koral (http://tellstudios.com) is a leader in video marketing. In this talk, Ryan unveils the power behind blending personal stories with professional ambition, and how understanding the heart of your brand can catapult your business to new heights. Watch Ryan's talk on YouTube » Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Michael Sheridan was a highly skilled software engineer who experienced a life-altering spiritual awakening that shifted his path from the coding to dream interpretation. Discover how an unexpected encounter with the spirit world and the profound insights from dreams led him to embrace his true purpose, transforming not only his own life but also those of countless others. This story is a testament to the power of inner reflection, the significance of dreams, and the possibility of finding one's calling in the most unexpected places. Connect with Michael: http://dream-analysis.com Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
We've all heard the fortune is in the follow-up, but it can also be said that the fortune is in the feedback. Today I sit down with Danna Junck, founder of the top-rated Trip Advisor restaurant Danna's BBQ (dannasbbq.com) in Branson, MO. Danna is also a well-respected coach for entrepreneurs. Watch this interview on YouTube » Those of us who run service-based businesses can learn a lot from the restaurant industry, so get ready to gain practical tips on customer relationships, meeting needs, and the power of mindset. A sneak peek: The fascinating story of how Danna ventured into the restaurant business as a teenager and discovered her passion for serving others The parallel between the restaurant industry and other service-oriented businesses Danna's 10-4 rule, a simple yet effective approach to delivering exceptional customer service that keeps clients coming back The mindset shift needed to navigate challenging situations, handle negative reviews, and embrace the power of thoughts Why life isn't supposed to be happy all the time (loved this!) Connect with Danna: The Abundant Life Clarity Guide: 12 Questions to Unlock Your Wealth Potential (PDF) Danna's Website: dannajunck.com Danna's Instagram Danna's LinkedIn Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
If you're in business for yourself then respecting yourself is respecting the business - and vice versa. Join me for this episode as I share five actions (and one bonus!) that have strengthened my self-respect and in turn, grown my business. Do the ordinary things in an extraordinary manner. Charge appropriately Save your money Design your calendar Try one new thing a year Watch this episode on YouTube » Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube  
  Join me as I delve into the concept of "burning clean energy" – from the people we engage with, to the food we eat, and the environments we dwell in. All of these principles have been vital to my growth and success, starting from being a solopreneur and now running several businesses. A few thoughts here: The people you surround yourself with The content you consume (and who you follow) The food you eat Your living and work spaces Your morning routine Watch this episode on YouTube » Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube  
Watch this episode on YouTube » As we step into 2024, it's nice to back to solo episodes. One of my big tenets this year is to "run your own race" – it's time to shift our focus from comparing our lives to others to embracing our unique paths.  The Comparison Trap: Discover how social media can skew our perception of success and how to step away from it for a healthier mindset. (Yea, I canned my Instagram account for awhile) Practical Strategies: Learn practical strategies to help you focus on your own path, including goal setting and cultivating gratitude. Embracing Self-Acceptance: Explore the journey of self-acceptance and how it can lead to a more fulfilling and authentic life. Episode Resources: Radical Acceptance (book) » 48 Days to the Work You Love (book) » Video by Dan Miller » Was this episode valuable to you? Share it with a friend or DM me on Instagram (@mikekim) to let me know what jumped out at you. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Watch this training on YouTube here » Dive into this masterclass that will help you understand the foundational elements of building a thought leadership practice. Some of the key points: Walk before you run Your framework "frames" the work Do the difficult work of making it simple Peers rarely pay Get rich 'slow' If you're interested in working with my team and I, we've just opened enrollment for You Are the Brand Academy, a 12-month mentorship and coaching program to help you grow your practice to hit $10,000 per month, per income stream. Find out more: youarethebrandacademy.com Enrollment closes Monday, December 11, 2023. Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
From childhood dreams of being a paratrooper to extreme ultramarathons, coach Vince Fowler shares his winding journey of self-discovery and embracing challenges... or as he calls it, to "embrace the suck". Hear Vince's emotional story of discovering he was not his father's biological son and the identity crisis it sparked, why Vince turned to ultra running, and what he realized about himself during a grueling 100K race. Find out how Vince reinvented his purpose and impact as a business coach focused on self-discovery. Connect with Vince: Web Instagram Vince's TEDx talk Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Robert Fukui is the co-author of the book Tandem: The Married Entrepreneurs' Guide for Greater Work-Life Balance. In this talk, he shares his recipe for success in life, business, and relationships. He reveals the five flavors that create fulfillment when blended in harmony - self, relationships, business, and wealth. Robert explains how to customize your own recipe to taste based on your unique life.  The episode covers the five biggest regrets of the dying to illustrate what truly matters at life's end, why relationships should take priority over business, as well as research on 9 AM heart attacks linked to rushing into the day. Connect with Robert: Instagram LinkedIn Robert's book, Tandem: https://amzn.to/3SSfatb Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Watch this episode on YouTube » Burnout is becoming an epidemic in today's fast-paced world. Drawing from his own story of burnout and personal crisis, Kent Murawski explains why the common idea of "balance" can actually be exhausting and ineffective. He then introduces a new framework for avoiding burnout and moving toward "wholeness" instead. Work-life balance vs. wholeness A profoundly simple definition of burnout How "Shalom" leads to integrity Kent's "Rhythms of Rest" framework Actionable ways to replenish yourself  Kent's free Burnout Assessment: kentmurawski.com/burnout Kent on LinkedIn: linkedin.com/in/kentmurawski/ Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Watch this episode on YouTube » At our recent mastermind, Kathy Brown shared her insights on the profound influence of goal setting –– especially ten year goals. Explore the core principles of long-term planning, the dynamic force of curiosity and imagination, and the delicate craft of aligning today's endeavors with the dreams of your future: The concept of a 10-year goal as a North Star for life's journey Strategies for maintaining curiosity and imagination in adulthood The value of experimenting with life choices to refine long-term goals Kathy's Free Resource: The 10-Year Goal Guide » Connect with Kathy online: LinkedIn Instagram Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
Watch this episode on YouTube » In this keynote, Dr. Eugene Choi delves deep into the transformative power of meditation... 100+ hours in 10 days! While I've always appreciated the serenity meditation offers, Eugene's approach is on another level. It's not just about finding peace; it's about unraveling the very fabric of one's identity.  Tune in to discover the profound depths of meditation and embark on a journey of self-discovery like never before. Connect with Eugene: Eugene's Podcast, The Neurohacking Podcast Eugene on Instagram Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube
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