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It's A Matter Of...

Author: BeautyMatter

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Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.


About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.


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65 Episodes
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Most of us spend the better part of our adult life actively building a career, and all that dedication results in extensive skills, deep knowledge, and overflowing rolodexes. When it comes down to it, most of us have a basic desire to do good and feel that we're making a positive contribution. A genuine investment in social responsibility means everybody wins. This week’s guest embodies the spirit of paying it forward. Don Frey, the President and CEO of the Independent Beauty Association sits down with Kelly Kovack to talk about his 35 years in the beauty industry, and his commitment to the education and advocacy for independent business in the beauty ecosystem. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Indie beauty is a breeding ground for generations of innovators who color outside the lines.While often considered a trend that has gained momentum in the rise of social media, these brands have always been around. They're an integral part of the beauty business cycle. For example, MAC Cosmetics launched in 1984 with a new perspective on beauty, and it grew from an Indie, into an iconic global brand. This week's guest, Victor Casale, was at ground zero for MAC's inception, as a chief chemist, and he has never stopped innovating or raising the bar with his brands. He joins Kelly Kovack and they discuss how the businesses he has launched, like Mob Beauty, Pure Culture Beauty and Pact Collective, have all made beauty better. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Failure is often underrated. It's what you do with the failure that matters. The truth is success is often the result of a lot of mistakes. If you don't make a mistake, it probably means you're not taking risks, pushing beyond your comfort zone, or aiming high enough. Very often, founding stories are told through the lens of revisionist history, creating a perception of perfection that is rarely the truth. That's not the case with this week's guests, Colette Laxton and Mark Curry, the Co-Founders of the INKEY List. They sat down with Kelly Kovack to discuss how they set out to build a brand that filled a gap they saw in the market, and how learning from their past failures helped them create an instant hit. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Many things are not always intended to live forever, but many live on past their expiration dates, fueled by emotion rather than rational thinking. The reality is sometimes moving forward requires the courage to leave something else behind. This week, Kelly Kovack sits down with Garance Doré and Emily Yeston, to discuss why they decided to leave the beautiful chaos of the media business they had built. They explain how taking a break to reset both personally and professionally, led to a pivot to beauty, and the launch of their brand, Doré. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
The tension between creativity and commerce is probably as old as humanity. There's no other beauty category where striking this balance is often at odds, than fragrance. At its core, perfumery is a profession with its soul grounded in creative processes. Yet the category is big business, and dominated by beauty conglomerates and licensing deals that turn out crowd pleasing scents for the masses. However, on the other end of this spectrum lies the passionate and growing tribe of niche fragrance houses, led by the art and love of perfumery. This week, Kelly Kovack sits down with Christopher Yu and Laurent Delafon, the Founders of United Perfumes and Ostens. They discuss how they've used passion and partnership to build a successful company in the business of fine smells and olfactory dreams. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Cult products are almost impossible to manufacture.This coveted status grows organically and happens when a product resonates with a loyal, sometimes fanatic community of fans. In today's fast moving beauty space where trends happen at the speed of TikTok, achieving cult status that sticks can be elusive. It requires vision and serious business chops. This week, Kelly Kovack is joined by Ju Rhyu, the Co-Founder and CEO of Hero Cosmetics. Ju explains how she self-funded the business' launch with one product on Amazon, built a brand that redefined the acne category and achieved a $630 million strategic exit in five years.  Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Sex sells and its big business. Sex is a fundamental part of being human, yet it's rife with social stigmas and moral judgments. Thankfully, the norms around sex are evolving and the sexual wellness conversation is helping to shake its taboo status and moving beyond a legacy industry, dominated by condoms in drug stores and sex toys in seedy strip malls. Sexual wellness is evolving from a niche category to a mainstream opportunity, gaining the attention of investors and retailers, and giving rise to a new wave of brands capitalizing on this shift. This week, Kelly Kovack is joined by Eva Goicochea, the Founder and CEO of Maude. They discuss how Eva has redefined the narrative through an inclusive approach and engendering better intimacy by pushing boundaries and breaking down barriers.  Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Leadership can be learned, but some people are just born with the innate capacity to lead. Being a natural leader often has a, you know it when you see it quality. Instead of learning to become an effective leader, they have the instinctive ability to inspire others to follow their vision. The charisma of such leaders can have both a light and dark quality and Nicola Kilner, the Co-Founder and CEO of Deciem has had to navigate both. Nicola joins Kelly Kovack to discuss going through the incredible ups and very public downs, and how she has used empathy, honesty and radical transparency to build a formidable global brand, and a strategic exit to The Estée Lauder Companies.  Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Being the agent for change inside a large organization is not for the faint of heart. The concept of innovation has been a corporate talking point for years, but the framework to harness disruptive thinking and visionary goals have yet to truly be established. Innovation should be as dynamic as the forces that make it necessary in order to remain competitive now and into the future. When teams begin to think differently, traditional ways of operating become a thing of the past. Innovation may not be easy to affect in a $7.5 billion business, but this week's guest has done just that. Kelly Kovack is joined by Brandon Ford, the Chief Accelerator Director of Lubrizol Life Science. They discuss how the confluence of skills that Brandon has mastered through his enigmatic career as a nurse, lawyer, wine educator and team master have set him up for success. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Influencer marketing is not a new idea. From a marketing perspective, the notion of leveraging an individual to influence potential consumer purchasing behavior, can be tracked back over a hundred years. However, the rise of social media democratized the concept of influence, giving birth to the creator economy and creating the equivalent of marketing rocket fuel, in the right hands. Today more than 50 million people globally consider themselves to be creators. At ground zero of the beauty influencer wave, was a business called Tribe Dynamics that schooled the industry on influencer marketing.. This week, Kelly Kovack is joined by the Founder, Conor Begley, who discusses how to leverage the power of influence. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
In a world obsessed with newer, faster, cheaper - history, going slow, and creating something with intrinsic value that can withstand the test of time, has been lost. Perhaps this perspective can truly only be understood by those of us who remember a time when we weren't all tethered to technology. There are brand founders in our midst, walking the line of creating businesses on the traditional fundamentals of building luxury brands, while embracing the philosophy of Web 3. Margarita Arriagada is one of these rare founders. This week she sits down with Kelly Kovack to discuss how she leveraged decades of beauty experience to build Valdé, a luxury beauty brand that seamlessly navigates the traditional beauty landscape while pioneering the Metaverse. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Knowledge has the power to transform the world, but it requires action to make change happen. The desire to have a positive impact is a noble concept, and it's within all of our reach, we just need to choose to do so. However, some people have the ability to affect change on a grand scale. These people are often a force of nature. Unchangeable, unstoppable, unforgettable. This week's guest embodies all these qualities. Kelly Kovack sits down with Millie Kendall, the CEO and Founder of the British Beauty Council. Millie shares how she has made it her mission to show the power of the beauty industry, to change lives and transform Britain's economic and social fabric. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Being prepared for what's around the corner is the key to building a resilient business. The internet has unleashed the democratization of information, and social media has shifted the power of influence, upending the access to trends, and making them move faster than ever. Trend forecasting is scientific, but it can also be uncertain. Futurists identify signs, signifiers and clues as to how the future may look. This week, Kelly Kovack is joined by one of the world's leading futurists: Martin Raymond, the Co-Founder of The Future Laboratory. Martin is a renowned thinker whose ideas can challenge the status quo, and shed light upon emerging behaviors that drive seismic shifts for brands and consumers alike.  Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
The beauty industry has been predicated on the cultural chasing of youth. This obsession with youth is not only consumer-facing. There is also a perception in the beauty industry that young founders are spurring innovation. Trinny Woodall, the CEO and Founder of Trinny London, is an over fifty founder, defying those stereotypes and shattering that stigma. She joins Kelly Kovack this week to discuss how she is building a genuinely inclusive brand for a specific type of woman rather than a certain aged woman. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Thinking big has been redefined by technology. Things that didn't seem feasible just a few years ago have become realities, pushing the boundaries of what's possible. Now more than ever, it feels like there's no limit to how far or how big we can think. This week's guest, Hind Sebti, the Co-Founder and Chief Growth Officer at Waldencast is reframing what a beauty strategic looks like. She joins Kelly Kovack to discuss her mission to build a global beauty and wellness house of brands. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
In our hyper connected world, where faster is perceived to be better, and success is predicated on moving forward. Sometimes we lose sight of solutions that lie in the past, sitting at the intersection of science and creativity. This week, Kelly Kovack is joined by Jasmina Aganovic, the CEO of Arcaea. She shares her belief in the power of biology to access previously unimaginable product potential that will unlock the future of beauty. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Right time, right place, right idea. Sometimes the stars align and a startup experiences meteoric success. Some are one hit supernovas that burn brilliantly until they implode while others use the momentum to build the foundation of a viable business. Replicating this type of success is often elusive, but there are some visionary founders who have an innate ability to time trends and fuel growth. Charlotte Knight is such a founder. She sits down with Kelly Kovack to discuss how she has replicated this formula, not once, but three times and stands at the helm of three global beauty forces, Ciate London, Lottie London, and Skin Proud. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Entrepreneurs have become the superstars of our era fueled by an overly simplified narrative of disruptive ideas, unicorns and big exits. In reality the paths of founders are not created equal and the moment you realize the potential of product market fit is when the difficult journey begins. This week, Kelly Kovack is joined by Beatrice Dixon, the Founder and CEO of The Honey Pot. Beatrice discusses how she may have only had two nickels to rub together but with a vision and persistence, her brand is now carried at Whole Foods, Target and Walgreens. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
While there are more female CEOs in beauty today than there ever has been, men still dominate the C-Suite and boardroom, at least the biggest companies. The women who have broken through the glass ceiling to reach the top of the organizational chart are using their influence to pave the way for others to follow in their footsteps. Kelly Kovack is joined this week by one of these women, JuE Wong, the CEO and Executive Board Member of Olaplex. Kelly talks to JuE about her impressive track record of scaling emerging brands and globalizing established ones. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Visionary leaders see the world differently. They have a clear idea of how the future should look, and embrace the unknown as a blank canvas for innovation and opportunities. This week, Kelly Kovack is joined by one such visionary, Brook Harvey- Taylor, the Founder and President of Pacifica Beauty. In 1996, before clean beauty was even a thing, Brook had started a movement focusing on putting the planet first and protecting animals. She sits down with Kelly to discuss her career, and how she continues to pioneer a space where beauty brands do better.   Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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