Get Digital Marketing Results

Still using your LinkedIn profile like it's a résumé? If you're a business owner, that's a missed opportunity. In this episode of Get Digital Marketing Results, we explain how to turn your LinkedIn profile into a client-friendly business asset. Whether you're trying to attract leads, grow your visibility, or build trust with referral partners, your profile should show who you help and how Not just list your past jobs. Most local business owners still have "President" or "Owner" as their headline, and a summary that says nothing to the person reading it. That doesn't work if your goal is to build relationships and grow your business. Here's what we walk through in this episode: How to write a headline that clearly says what you do and who you help Why your "About" section should feel like a conversation with your ideal client The role of your CTA (call to action), Featured section, and searchable keywords And yes, you can, and should, edit out old roles or career paths that don't support what you do now. If you worked in a different industry ten years ago, go ahead and delete that! If someone lands on your profile today, would they know what you do, who you help, and what to do next? If not, now's the time to update it. 🎧 Learn more: www.delosinc.com/episode423 Subscribe to Get Digital Marketing Results for weekly insights that help independent businesses grow with clear messaging and smarter digital tools.

Holiday shopping behavior is changing fast. What should you do? In this episode of Get Digital Marketing Results, we're unpacking the biggest holiday shopping shifts of the year, from mobile shopping dominance to AI tools referring buyers directly to checkout. Adobe's latest data predicts over $250 billion in online holiday sales, and for the first time, more than half of that is expected to come from mobile. If your checkout process doesn't work smoothly on a phone, you're leaving money on the table. We also look at two unexpected platforms driving serious buyer traffic: Reddit and Instagram. These aren't just vanity platforms anymore—they're sending highly engaged visitors who browse and buy. If you're not showing up where your customers are already spending their time, you're missing opportunities. And here's a major curveball: AI assistants like ChatGPT are now referring real traffic to retail websites, with a 500% increase in AI-driven referrals. OpenAI has even partnered with Shopify, PayPal and Walmart to allow direct purchases inside ChatGPT. That means your next customer might never even visit your website—unless AI tools already know who you are. In this episode, we cover: Why mobile speed and usability are critical for holiday success How to capitalize on traffic from Instagram and Reddit What you can do to make sure AI tools understand and recommend your business 🎧 Learn more: www.delosinc.com/episode422 Subscribe to Get Digital Marketing Results for weekly strategies that help local businesses replace their random acts of marketing with reliable revenue.

What are people searching for in your area right now? It might be waffle bowl makers, dog DNA kits—or something surprisingly relevant to your business. In this episode of Get Digital Marketing Results, we look at how Google Trends can help your local business stay one step ahead by understanding what your customers are already interested in. Google just released its Holiday 100 list of trending products, and while it's packed with fun finds, it's also a reminder that search habits shift fast. That's where Google Trends comes in. It's a free tool that shows you relative search interest over time, so you can spot what's gaining traction before your competitors do. In this episode, you'll learn: How to filter by location and timeframe to see what's trending in your area Why comparing search terms helps you use the language your customers do. For example, if you are a cleaning business are people in your area searching more for "deep cleaning" vs. "move-out cleaning" Where to find related questions and topics that spark content ideas for your blog or service pages This isn't just for retailers or big brands. If you're a service provider or local business owner, Trends helps you speak your customer's language, spot seasonal shifts, and create content that actually matches what people are looking for. 🎧 Learn more: www.delosinc.com/episode421 ✅ Subscribe to Get Digital Marketing Results for weekly insights that help you simplify your marketing and grow your business—without guesswork.

There's a lot of noise out there about AI changing search, and no one can even agree on what to call it. AIO, GEO, AEO... the acronyms keep shifting. But one thing is clear: your business needs to show up when people ask AI tools for help. In this episode of Get Digital Marketing Results, we focus on what local businesses should actually do to prepare for AI-powered search. The good news? Right now, it's the same solid marketing foundation that's always worked. You'll learn: Why AI tools still rely on the same signals as Google What to fix on your site and service pages right now How to test what AI knows about your business A simple 3-step checklist to stay visible in evolving search results AI assistants might change how people search, but clarity, helpful content, and local signals still win. If your business is ready for that, you're already ahead. Learn more: www.delosinc.com/episode420 Subscribe for weekly marketing tips that help your business show up and stand out online.  

Your business already has a brand, even if you haven't actively worked on it. It's what people think and feel when they hear your name or land on your website. The question is: are you shaping that impression, or leaving it to chance? In this episode of Get Digital Marketing Results, we talk about why brand consistency matters more than ever, especially when people often meet your business online before they ever speak to you. Your values, content, tone, visuals, and even how you respond to inquiries all shape your brand. You'll learn: What your brand really is (and what it's not) Why consistency builds trust with both people and search engines Three small steps to align your brand across your website and content If you want to attract more of the right clients and stand out for the right reasons, it starts with being intentional about your brand. Learn more: www.delosinc.com/episode419 Subscribe for weekly tips to grow your business with clear, consistent digital marketing.

If your content feels scattered — and it's not bringing in results — you probably don't need more content. You need a better plan. In this episode of Get Digital Marketing Results, we explain how to use content pillars to organize your digital marketing around the business you actually want to attract. Content pillars help you stay focused, simplify your planning, and create content that's more effective and easier to manage. You'll learn: What a content pillar is (and what it's not) How to choose the right pillars for your goals A 3-step action plan to review and refocus your content Whether you're managing a website, a Google Business Profile, or just one social media channel, content pillars help you stay consistent and show up where it matters most. Learn more: www.delosinc.com/episode418 Subscribe for weekly tips to make digital marketing simpler — and more effective — for your business.

AI assistants like ChatGPT are starting to shop for people — and in some cases, even complete purchases. Is your business ready for that? In this episode of Get Digital Marketing Results, we talk about how AI is changing the online shopping experience and what local businesses can do right now to prepare. OpenAI is already testing instant checkout features within ChatGPT, and tools like Google's virtual try-ons are influencing purchase decisions before someone even visits your site. Even if AI shopping is still evolving, one thing is clear: your content needs to be accurate, complete, and helpful if you want your products and services to show up in these results. Here's what you'll learn: Why product cards and instant checkout are coming to AI chats How AI decides what to show — and what to leave out Three practical steps to get your business ready for AI-assisted shopping Learn how to make your business more visible in AI search and stay competitive as buying behavior shifts. Learn more: www.delosinc.com/episode417 Subscribe for weekly tips to help your local business get found online.

Tried AI for your marketing and hated the results? You're not alone. Most local businesses get disappointing, robotic content because they're using AI the wrong way. In this episode of Get Digital Marketing Results, we explain why built-in AI features in tools like Word, Gmail, or Canva don't always deliver—and how to build an AI marketing teammate that actually works for your business. Listen and find out more at DelosInc.com/episode416.

Google is tightening the rules on Business Profiles—and the businesses that pay attention to these changes are the ones showing up higher in local search. In this episode of Get Digital Marketing Results, we cover the newest updates, what recent research shows about top-performing profiles, and how you can use these insights to outrank local competitors. Listen and find out more at DelosInc.com/episode415.  

Most local businesses treat all Instagram posts the same way—and it's holding them back. In this episode of Get Digital Marketing Results, we explain Instagram's latest updates and reveal how to grow your audience by matching the right content type to the right audience behavior. Listen and find out more at DelosInc.com/episode414.  

Just a few months ago, AI images were easy to spot—extra fingers, messy text, strange details. But that's changed. Google's new Nano Banana model in Gemini 2.5 Flash is producing clean, consistent visuals that are ready for real marketing use. In this episode of Get Digital Marketing Results, we explain what's new, what's possible, and how your business can take advantage right now. What Nano Banana can do for you -Consistency across edits: Keep the same product or person looking the same, even in new settings. -Smarter edits: Change only what you want with plain-language prompts. -Better text rendering: Headlines, labels, and even longer copy are far more usable than before. -Multi-image blending: Combine product shots, team photos, or brand elements into one on-brand scene. Things to keep in mind -AI images carry SynthID watermarks for transparency. -Recreated product photos may differ slightly from the real thing—consider a disclaimer. -Prompts matter. Clear details about subject, action, scene, and output format yield the best results. Try this to get started -Re-imagine one recent photo in two new settings. -Write a reusable prompt template with subject, action, scene, style, and format. -Test a multi-image blend for an on-brand visual. You don't need to be a designer to create professional images anymore. Start with your own photos, keep your subject consistent, and let AI speed up your publishing while staying on brand. 👉 Visit www.delosinc.com/episode413 for more resources. 🔔 Subscribe to Get Digital Marketing Results for weekly marketing strategies that work for local businesses.  

LinkedIn is noisy, but cutting through doesn't mean posting more random updates. In this episode of Get Digital Marketing Results, Donna and Bob share data-backed strategies to get better results from your LinkedIn presence. You'll learn why professionals trust real voices over generic advice, how to shape posts with a clear point of view, and why short, specific updates build more trust than broad tips. They also cover LinkedIn's new alerts that show you which posts are driving profile views and followers, plus practical ways to double down when you get one. From posting two to five times per week, mixing in carousels and short video, to prioritizing your personal profile over the company page, this episode gives you a clear roadmap to build visibility and attract right-fit connections. Listen and find out more at DelosInc.com/episode412.

Website traffic from AI tools like ChatGPT and Perplexity is rising quickly, with referrals up more than 350% year-over-year. In this episode of Get Digital Marketing Results, Donna and Bob explain how AI-driven referrals are starting to show up in analytics for businesses of all sizes—and why they could become an important source of qualified leads for you too. You'll hear how local businesses are already gaining new customers from these sources, why creating helpful, customer-focused content improves your chances of being included in AI results, and how traditional SEO best practices still play a big role. Listen and find out more at DelosInc.com/episode411.

Short-form video is one of the best ways to get attention online, but creating it can feel overwhelming if you don't have video clips or editing skills. In this episode of Get Digital Marketing Results, you'll discover how new tools in YouTube Shorts and Google Photos make it simple to turn your existing photos into engaging videos with music, effects, and transitions. From behind-the-scenes shots to product images, you'll learn how to repurpose what you already have to show up consistently on Reels, TikToks, and Shorts—without needing extra software or complex editing. Listen and find out more at DelosInc.com/episode410.

AI is changing the way people preview emails, and that could impact your open rates. In this episode, we explain how Gmail and Apple Mail are now generating AI-powered summaries that can alter, or even replace your subject line and preheader text. You'll learn why the opening lines of your email matter more than ever, how AI summaries influence what readers see, and practical tips for writing intros that immediately deliver value. The key is keeping it short, relevant, and engaging so your message stands out no matter how it's summarized. Listen and find out more at DelosInc.com/episode409.

AI-generated content doesn't have to hurt your Google rankings, if you use it the right way. In this episode we'll break down an Ahrefs study that shows AI-assisted content can still rank well in Google when it's genuinely useful to your audience. Google's priority hasn't changed: quality and helpfulness matter more than whether a human or AI wrote the words. You'll hear why AI content isn't automatically penalized, how to keep your unique voice and expertise front and center, and ways to use AI as a teammate to create clear, relevant content that answers real customer questions. Whether you're writing blog posts, web pages, or social updates, you'll learn how to blend AI efficiency with authenticity so your content works for both search engines and the people you serve. Listen and find out more at DelosInc.com/episode408.

More local insights, and less guesswork. Google has rolled out a valuable update to Keyword Planner that local businesses will want to check out. The latest change allows you to filter keyword data down to your specific region, giving you a clear view of what people near you are searching for right now. Whether you're running Google Ads or simply improving your website content, you can use this tool to see local customer search trends, target ads with relevant local terms, create blog posts and service pages that answer real questions, and plan for seasonal shifts in your community's searches. Even if you're not advertising, Keyword Planner can help you plan content that connects, all you need is a free Google Ads account. Listen and find out more at DelosInc.com/episode407.

Posting random photos isn't cutting it on Instagram anymore — so what actually works? In this episode, we break down how Instagram's algorithm has changed and share a simple content mix that small businesses can use to stay consistent, build trust, and reach more people. You'll learn why Reels, Carousels, and shareable content drive better reach, how to balance engagement, educational, and personal posts, and how batching content can help you avoid the daily scramble. Listen and find out more at DelosInc.com/episode406.

Pinterest isn't just for recipes and crafts anymore — it's evolving into a powerful search engine for buyers. In this episode, we explore how Pinterest is shifting into a discovery platform and why local businesses should consider adding it to their marketing strategy, especially if their audience is active there. We'll cover why Pinterest now acts more like a search engine than a social platform, how to evaluate if it's a good fit for your audience, and simple ways to repurpose your existing content into Pins. Listen and find out more at DelosInc.com/episode405.

Email engagement is up over 50%, and it still delivers the highest return on investment of any marketing channel. In this episode, we explore why email continues to outperform social media and how small businesses can make the most of it. You'll learn why email is your most valuable marketing asset, how short and helpful messages build trust, and simple ways to get started without feeling overwhelmed. Listen and find out more at DelosInc.com/episode404.