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Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations. Host: Danny McMillan Panel: Sim Mahon, Dorian Gorski, Matt Kostan Episode Summary The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The conversation covers how AI workflows have evolved since early 2025, with Dorian noting how N8N has become significantly more accessible through built-in AI assistants. Sim shares that his team can now create final, upload-ready main images in a single AI generation. The panel discusses agentic shopping and how AI-driven product discovery may fundamentally change conversion optimisation. Matt highlights the trend toward hyper-specific product positioning, where sellers create separate ASINs for the same product targeting different demographics. Danny introduces Claude's new Co-Work feature as a significant leap that removes technical barriers for sellers wanting to build automations. The panel agrees that "human in the loop" will be the defining phrase of 2026. Sim reveals his investment in 51 Folds, a prediction platform using Bayesian networks. Key Takeaways One-shot main images are now reality - AI image generation has reached the point where final, upload-ready Amazon images can be created in a single prompt Hyper-specific product positioning is trending - creating separate ASINs for the same product targeting different demographics aligns with AI recommendations Technical barriers to automation are evaporating - tools like Claude Co-Work and improved N8N AI assistants are making workflow automation accessible "Human in the loop" defines 2026 - the winning strategy combines automated data collection with human strategic oversight The big three AI providers have stabilised - Anthropic, Google, and OpenAI now dominate, reducing shiny object syndrome Video generation remains the next frontier - while image generation is solved, video still requires scene-by-scene refinement Chapter Markers 00:00 - Introduction and 2026 Outlook 00:58 - Dorian on the Pace of Change Since 2025 04:07 - N8N Accessibility and Self-Build Workflows 05:33 - One-Shot Image Generation Capabilities 07:23 - Video Generation Limitations 10:26 - Business Systems, ClickUp and Future-Proofing 14:37 - Hyper-Specific Product Positioning 20:06 - Keplo 2026 Direction 22:26 - Competitive Advantage and AI Accessibility 25:01 - The Big Three AI Providers 28:46 - 51 Folds Investment and Bayesian Prediction 33:14 - Panel 2026 Priorities 38:12 - Wrap-Up Resources Seller Sessions Website Seller Sessions YouTube Sim Mahon on LinkedIn Dorian Gorski on LinkedIn Matt Kostan on LinkedIn

Broad Match: Adapting to Amazon's Evolving Landscape: Insights for 2026 Episode Overview In this episode, Danny McMillan and Adam Heist discuss the changes in Amazon selling strategies as we approach 2026. They emphasize the significance of adapting to new search algorithms and shifting consumer behaviors to ensure success in the competitive marketplace. This episode explores amazon selling strategies, search algorithm evolution with practical insights for immediate implementation. Key Takeaways Sellers need to rethink traditional SEO practices in light of new individualized search results. Embracing change and new technologies is essential for remaining competitive in the evolving marketplace. Chapter Markers Time Chapter Description 00:00 Reflections on the Past Year Adam Heist reflects on 2025, stressing the importance of taking time for strategic planning after the holiday season. 05:30 The Shift in Search Dynamics Discussion on how Amazon search results are becoming more individualized, reducing sellers' control over visibility. 10:15 The Impact of Rufus on Seller Strategies Adam shares insights on the Rufus algorithm and its significant effect on conversion rates and product discovery. 15:00 Adapting to the New Normal Danny emphasizes the need for sellers to rethink their approaches as customer behavior changes. 20:45 Embracing Change and Opportunity Both hosts encourage sellers to embrace technological changes as opportunities for growth. Notable Quotes "The successful sellers of the future will be those who can navigate the evolving landscape." Resources Mentioned 🔧 Tools & Platforms: Rufus Algorithm: A new algorithm that significantly alters the way search engine results pages operate on Amazon, affecting sellers' strategies. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Main Image Monthly: Optimizing Beauty Products for Conversion: Insights with Aaron Graybill Episode Overview In this episode, Aaron Graybill discusses the challenges and successes of launching her whipped beef tallow lotion, focusing on product formulation, customer feedback, and the importance of visual optimization for increasing conversions. The conversation delves into strategic improvements for product listings and customer expectations in a competitive beauty market. This episode explores beauty product formulation and challenges, strategies for visual optimization in e-commerce with practical insights for immediate implementation. Key Takeaways Customer education is essential to address concerns and improve conversion rates, especially for niche products like beef tallow lotion. Visual aesthetics in product listings significantly impact customer perception and purchasing decisions. Chapter Markers Time Chapter Description 00:00 Introduction Danny McMillan introduces Aaron Graybill and the discussion around her beauty product. 01:15 Product Backstory Aaron shares the backstory of her whipped beef tallow lotion and challenges faced with product formulation. 02:44 Managing Customer Expectations Discussion on balancing profitability while addressing customer concerns about product quality. 05:27 Understanding Product Differentiators Insights into the unique selling points of her product compared to competitors in the beauty niche. 06:15 Product Image Optimization Danny discusses the importance of optimizing product images using data analysis. 07:06 Visual Appeal vs. Informational Content Exploration of visual optimization strategies to stand out in online listings. 35:52 Key Takeaways and Next Steps Final thoughts on applying insights from the episode for product improvements. Notable Quotes "Pressure makes diamonds." Resources Mentioned 🔧 Tools & Platforms: Clickbait Thumbnail Generator: A tool developed to generate catchy thumbnails for video content to increase engagement. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Broad Match: Images Outside The Echo Chamber: The Power of Product Opportunity Explorer Episode Overview In this episode, Adam shares insights on leveraging Amazon's Product Opportunity Explorer tool to enhance product marketing strategies and conversion rates. The discussion highlights the importance of clean imagery, understanding customer demographics, and optimizing listings based on data-driven insights. This episode explores amazon business strategies, product optimization techniques with practical insights for immediate implementation. Key Takeaways Utilizing Amazon's Product Opportunity Explorer is crucial for identifying growth opportunities and optimizing existing product listings. The importance of clean, professional imagery cannot be overstated; it plays a significant role in customer perception and trust. Chapter Markers Time Chapter Description 00:01 Introduction and Updates Danny and Adam discuss the challenges of launching the episode and set the stage for the topics to be covered. 00:57 Exploring Product Opportunity Explorer Adam dives into the functionalities of Amazon's Product Opportunity Explorer and how it can uncover product growth opportunities. 07:08 Understanding Customer Needs A detailed examination of how Amazon's tool provides insights into customer needs, keywords, and the competitive landscape for product optimization. 08:35 Application of Insights for Image Optimization Adam discusses how to apply insights from the Product Opportunity Explorer to optimize images and listings, enhancing conversion rates. 16:44 Comparison of Different Marketing Strategies Danny raises the importance of evaluating different marketing approaches and how traditional methods may not always deliver results. 18:38 Analysis of Social Priming and Consumer Behavior The conversation shifts to social priming and its impact on consumer behavior, discussing how it relates to image strategy. 55:37 Conclusion and Final Thoughts Danny and Adam wrap up the discussion, emphasizing the need for sellers to adapt strategies based on data and market conditions. Notable Quotes "If you haven't checked out Product Opportunity Explorer, it could be one of the biggest hidden gems and the biggest data developments that I've seen within Amazon in years." Resources Mentioned 🔧 Tools & Platforms: Product Opportunity Explorer: A feature in Amazon Seller Central that helps sellers identify product opportunities based on consumer demand and competitive analysis. Google Docs: A tool used for organizing and extracting data from the Product Opportunity Explorer tool. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Go With The Flow: Unlocking the Future of Video Creation with AI Tools Episode Overview In this episode, Danny McMillan and Ritu Java dive into the evolving world of AI-generated video content, discussing the advancements in technology that allow for creative video production without extensive resources. They explore tools like Nano Banana and LoRa to maintain character consistency while producing engaging video content. This episode explores ai in video creation, creative workflows and automation with practical insights for immediate implementation. Key Takeaways Understanding how to storyboard effectively can greatly enhance the output quality of AI-generated videos. Navigating the limitations of AI tools is essential to maximizing their potential in video production. Chapter Markers Time Chapter Description 00:00 Introduction Danny welcomes Ritu back to the show and introduces the topic of video creation and its possibilities using AI. 02:17 AI in Video Production Ritu discusses her experiences with AI-generated videos, highlighting advancements seen at the Unboxed event and Coca-Cola's use of AI for advertising. 07:23 Building a Video Ad Ritu outlines the importance of storyboarding in video production and how to work within the limitations of AI tools. 11:21 Challenges in AI Video Danny and Ritu explore common challenges in AI video generation, discussing the complexity of maintaining character consistency and the importance of compelling video editing. 30:56 Design Loop Introduction Danny introduces Design Loop as a tool for simplifying video production, allowing users to generate concepts and prompts effectively. Notable Quotes "We eat with our eyes." Resources Mentioned 🔧 Tools & Platforms: Nano Banana: An AI tool for generating consistent visuals from sketches and templates, praised for its performance in recent iterations. LoRa: A tool that helps maintain character consistency by allowing users to upload multiple photos for reference. Design Loop: A creative studio designed to streamline the video production process by generating asset ideas and scenes based on user input. 🔗 Guest Links: Ritu Java: LinkedIn Profile 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Why Your Affiliate Style Images Might Be Killing Your Amazon Business In just 10 minutes, I'll challenge most of what you believe—and show you why the opposite might be true. Watch to the end for 99 scroll-stopping techniques from the world's top three product photographers. Watch here on YouTube for the full experience.    "Pretty doesn't convert." - Affiliate Marketers What happens when hammer-and-nail marketing doesn't work? Everyone's favourite dog, Rufus, seems to have a different opinion when it comes to images and stopping the scroll. Text on Images Cluttered images make your brand appear unprofessional or cheap. Impact of busy images: Too many elements distract from the product. Visual focus and clarity: Eliminates distractions, letting customers focus on your product. Pattern interrupt: Stops the scroll. Reduced cognitive load: Easy for customers to process and understand. Professional aesthetic: Clean layouts convey luxury and quality. The Paradox of Dense Images Information overload: Excessive visual details cause faster scrolling. Cognitive fatigue: Complex images demand more mental effort, prompting quick dismissal. Lost focus: When everything competes, nothing stands out. What Actually Stops the Scroll? Clean contrast: Single element against clean background. Less-is-more: Pattern break through simplicity. Simple images stand out in cluttered feeds. The most effective scroll-stoppers are the cleanest, most focused images. The Low-Price Paradox Trust barrier: Customers are naturally sceptical of cheap products. Poor images confirm their worst fears. The Outliers Outliers are statistically insignificant compared to what drives success. The 99% reality: 97% of customers respond positively to clean, well-lit, professional images. Cherry Picking and Moonshots Avoid cherry-picking outliers as universal truths. If so, everyone would have proven strategies and no failed products. Why Outliers Get Disproportionate Attention Survival bias: We notice the 1% that succeed unusually, not the 99% that fail. Marketing case studies: Unusual success stories are interesting. Confirmation bias: People remember exceptions that validate rule-breaking. Also in the video: 99 techniques for stopping the scroll, by three of the world's best, working with multi-million-dollar and billion-dollar brands. 99 image principles used by three of the world's top product photographers: Peter Belanger - Apple's product photographer since 2007 Tim Tadder - Nike, Adidas, and NFL campaign photographer Jonathan Knowles - Coca-Cola, Guinness, and major beverage brands As a thank you for everything this industry has given me over the past decade, DesignLoop is my gift to you. No subscriptions—just add your API keys and you're ready to compete with major brands with innovative images and video. No one ever stopped the scroll by imitation. It's time to get back to winning. If you want to get access to Design Loop, you can join the waitlist here. https://sellersessions.com/sp/ai-workshop/  

Main Image Monthly: Optimising Conversion for Trendy Bandanas: Strategies and Insights Episode Overview In this episode, the team explores innovative strategies to optimise a bandana product listing, focusing on visual appeal and conversion tactics. The discussion highlights the importance of addressing customer concerns about size and quality while generating creative imagery to enhance click-through rates. This episode explores visual optimisation techniques, conversion strategies for fashion products with practical insights for immediate implementation. Key Takeaways Effective imagery and emotional engagement are crucial for improving conversion rates and attracting consumers. Testing different main images and variations can lead to significant improvements in click-through rates and overall sales. Chapter Markers Time Chapter Description 00:01 Introduction and Product Challenge Danny welcomes listeners and introduces the challenge of optimising a trendy bandana product amidst various competitors. 01:12 Exploring Product Analysis Dorian shares insights on product analysis and the necessity of understanding the target audience's needs and purchase barriers. 04:40 Testing Concepts and Imagery Matt emphasizes the baseline analysis of competitors and discusses potential ideas for new imagery to improve the product listing's performance. 12:00 Concept Development Dorian describes his approach to generating multiple image concepts and emphasising versatility and quality concerns for consumers. 20:17 Testing New Main Images The team discusses various concepts for new main images and the importance of testing these concepts to determine what works best. 40:47 Visual Optimization Strategies Danny shares innovative ideas for visual optimisation, using angles and spacing to enhance customer engagement with the product images. 54:00 Final Strategies and Wrap-Up The team wraps up the discussion by reiterating the importance of differentiating in the market and the strategy of testing imagery for improved conversion. Notable Quotes "Customers eat with their eyes." Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Resources Mentioned 🔧 Tools & Platforms: Tools and resources mentioned in the episode 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration  

Go With The Flow: Automating Amazon Data Scraping with Bookmarklets and Chrome Extensions Episode Overview In this episode, Danny and Ritu delve into creative methods for automating data scraping from Amazon pages using bookmarklets and Chrome extensions. They explore different approaches to gather valuable insights while emphasizing the importance of viewing challenges from multiple perspectives. This episode explores automation and data scraping techniques, creative approaches to workflow optimization with practical insights for immediate implementation. Key Takeaways Automation of Amazon data extraction can be achieved through bookmarklets and Chrome extensions, enhancing workflow efficiency. Understanding the structure of Amazon product pages and applying creative coding techniques can result in more efficient data scraping. Chapter Markers Time Chapter Description 00:01 Introduction Danny welcomes listeners and introduces the theme of the episode, highlighting a shared experience in automation. 01:40 Understanding Amazon's Taxonomy Database Danny discusses the complexities of Amazon's taxonomy database and how content in listings impacts product types. 05:00 Automation in Data Collection Ritu and Danny explain different ways to automate mundane tasks of scraping data from Amazon product pages. 09:11 Scraping Mechanics Explained Ritu breaks down the mechanics of how scraping works, particularly focusing on the Document Object Model (DOM). 18:20 Introduction to Bookmarklets Ritu explains bookmarklets and their function as JavaScript executing buttons on browser pages. 25:21 Creating a Chrome Extension Ritu discusses the creation of a Chrome plugin to automate checking the arrival date of multiple products on Amazon. 30:05 Advanced Scraping Techniques Danny discusses the depth of information available on Amazon product pages and the importance of efficient data extraction. 49:01 Developing a Storyboard Generator Danny reveals the development of a storyboard generator that aids in creating compelling visual content. 57:12 Conclusion and Future Directions Danny and Ritu summarize the episode's insights and encourage listeners to experiment with their scraping techniques. Notable Quotes "If you can be as creative as possible and then you've got people around you that put guard rails in place, you'll be surprised at the level of skill set needed." Resources Mentioned 🔧 Tools & Platforms: Bookmarklets: A bookmark that runs JavaScript code to automate interactions with web pages. Chrome Extensions: A small software program for Chrome that allows for enhanced functionality on various web pages. Claude: An AI tool utilized to help generate JavaScript code for bookmarklets and automate tasks. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Harnessing the Power of DesignLoop: Elevating Your Amazon Listing Strategy Episode Overview In this episode, Danny McMillan discusses the pitfalls of relying solely on AI for design automation, emphasizing the importance of human creativity in the design process. He introduces DesignLoop, a tool designed to help sellers generate high-quality images and videos while maintaining a human touch. This episode explores ai in design automation, importance of human creativity in marketing with practical insights for immediate implementation. We've been building DesignLoop, a human-in-the-loop creative studio for images and video. I'll roll it out to the community soon - you just plug in your API keys and pay for what you use. No subscriptions, and here's the bonus: it's actually a lot cheaper than plugging directly into OpenAI and Google.       We have had a few delays, scrapping it three times in the last few weeks and then building it again.       The upside? We've built in a video storyboard Framework with rhythm-based pacing and multi-shot sequences, image recognition with Claude Vision, system logic level prompts tuned to each model, slash commands with a prompt library, and plenty of guardrails reducing expensive sling - shot slop, all while being significantly cheaper per second. Key Takeaways Design cannot be fully automated; human creativity and judgment are crucial in the design process, especially for marketing effectiveness. Having a breadth of quality assets can significantly enhance the design and marketing processes, reducing costs and improving results. Chapter Markers Time Chapter Description 00:01 Introduction to DesignLoop Danny introduces DesignLoop, highlighting its purpose to avoid generic designs often produced by AI, and stresses the need for human expertise in the creative process. 02:17 The Importance of Human Involvement Danny discusses the critical role humans play in design, particularly for creating effective marketing assets that convert customers. 04:27 Critiques of Current Marketing Strategies Danny critiques the common approach of saturating listings with visuals, arguing for more thoughtful design that resonates with customers. 06:32 Why DesignLoop is Free Danny explains his motivation for offering DesignLoop for free, focusing on supporting sellers and enhancing the overall industry. 10:42 Demonstration of Outputs Danny demonstrates the capabilities of DesignLoop, showcasing the assets generated and discussing the process behind creating effective videos. 24:14 Pacing and Dynamics in Video Creation Danny elaborates on the aspects of pacing and dynamics in video production, emphasizing their significance in delivering impactful content. 49:39 Final Thoughts on Automation Danny wraps up by discussing the future of automation in design and the importance of retaining a human element for quality outcomes. Notable Quotes "The heartbeat of the industry is the seller; we need to support you." Resources Mentioned 🔧 Tools & Platforms: CapCut: A video editing tool used by Danny for creating and editing his video assets, allowing for easy manipulation of timing and pacing. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

The Blueprint: Mastering Claude Skills for Amazon Seller Optimization Episode Overview In this episode, Danny McMillan explores the transformative potential of Claude skills for Amazon sellers, demonstrating how AI can streamline processes that typically take hours into mere minutes. He provides insights on optimizing token efficiency and developing quick, impactful applications tailored for e-commerce. This episode explores ai skills and their applications in e-commerce, token efficiency and data analysis strategies with practical insights for immediate implementation. Key Takeaways Claude skills allow Amazon sellers to reduce complex tasks that would ordinarily take days into simple 10-minute executions. Understanding and optimizing token usage is critical for maximizing the efficiency of AI tools when analyzing product data. Chapter Markers Time Chapter Description 00:01 Introduction to Claude Skills Danny introduces the concept of Claude skills and the power of AI in reducing task time significantly for Amazon sellers. 00:40 Search Term Report Demo Danny shares an example of generating a search term performance report using Claude skills, illustrating the process and outcomes. 03:00 Building Dashboards Discussion on how to build effective dashboards and the advantages of using Claude's design capabilities. 07:30 Understanding Skills vs. Sub-Agents Danny explains the distinction between skills and sub-agents, focusing on their functionalities and applications. 12:00 Using MCPs for Efficiency An overview of Model Context Protocols (MCPs) and their role in connecting AI systems for better task management. 21:30 Token Management Strategies Danny discusses strategies for managing token usage effectively during AI interactions. 37:00 Key Insights from Analysis He emphasizes how to derive actionable insights from data analysis, focusing on conversion leaks and user behaviors. 42:00 Conclusion and Future Outlook Danny wraps up by motivating listeners to embrace AI in their Amazon businesses as a tool for innovation and efficiency. Notable Quotes "The opportunity isn't just in AI; it's taking AI and fixing the broken parts of your business." Resources Mentioned 🔧 Tools & Platforms: Claude: AI tool capable of building skills and processing data to enhance efficiency. SuperBase: A structured database used to connect and manage multiple components in Claude. Playwright: Tool used for automating browser interactions that help minimize token consumption. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Conversion Monthly: Transforming Product Listings: From Clicks to Conversions Episode Overview In this episode of Conversion Monthly, the team dives deep into optimizing a children's art easel listing for better conversion rates. Key insights include reducing clutter in main images and leveraging compelling language to highlight unique features. This episode explores visual optimization of product listings, conversion rate improvement strategies with practical insights for immediate implementation. Key Takeaways Simplifying images can lead to higher click-through rates; focus on making the product the hero. Using more playful and engaging language in descriptions increases emotional connection with potential buyers. Chapter Markers Time Chapter Description 00:00 Introduction to Conversion Monthly Danny McMillan introduces the rebranded show focused on broader conversion strategies beyond just main images. 01:37 Discussion with Paul Bristow on the Art Easel Sim Mahon discusses the performance and potential improvements for Paul's art easel product listing. 10:00 Analyzing Competitor Listings Sim analyzes competitor products and highlights areas where Paul's listing can stand out. 15:33 Dorian's Image Optimization Suggestions Dorian Gorski discusses the importance of simplifying images and testing different visual strategies. 29:10 Matt's Practical Insights Matt Kostan shares actionable tips on title wording and the importance of a compelling guarantee. 45:12 Addressing Objections and Enhancing Trust Danny McMillan presents analysis results on customer objections and ways to enhance trust through visual strategies. 56:18 Final Takeaways and Next Steps The team summarizes key points and outlines next steps for improving the product listing. Notable Quotes "When everyone runs right, you run left." Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Resources Mentioned 🔧 Tools & Platforms: Tools and resources mentioned in the episode 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration

Unlocking the Power of MCPs for Amazon Sellers Episode Overview In this episode, Danny McMillan explores the fundamentals of using MCPs (Multi-Channel Processors) for Amazon sellers, emphasizing that it's entirely manageable with basic skills. He illustrates practical applications and innovative strategies to leverage MCPs to optimize operations and increase margins in the competitive marketplace. This episode explores mcp optimization for amazon sellers, ai tools for operational efficiency with practical insights for immediate implementation. Key Takeaways Utilizing MCPs does not require advanced technical skills, allowing sellers to leverage AI for better operational efficiency. The importance of vetting sources before installing tools to ensure reliability and effectiveness in business processes. Chapter Markers Time Chapter Description 00:01 Introduction to MCPs Danny introduces the episode's focus on MCPs for Amazon sellers and aims to demystify their use through practical demonstrations. 02:28 Using AI Effectively Danny discusses the limitations Amazon sellers face, including rising costs and inefficiencies, and emphasizes using AI tools to enhance operational capabilities. 05:10 Setting Up Connections Danny explains how to set up connections using Claude and navigate through the necessary settings for efficient MCP use. 11:26 Choosing Trusted Sources Emphasizing the importance of reputable sources, Danny advises on how to vet MCPs effectively to avoid potential pitfalls. 21:18 Experimenting with Chrome MCP Danny tests the capabilities of the Chrome MCP, exploring ways to conduct research and navigate challenges that arise. 30:56 Building Workflow Danny concludes by encouraging listeners to develop personalized workflows with MCPs and address operational challenges, stressing the importance of asking the right questions. Notable Quotes "All you need to do is ask questions and get Claude to do it." Resources Mentioned 🔧 Tools & Platforms: Claude: An AI assistant used for task automation and data handling tasks. Playwright: A tool for automating browser tasks, mentioned for its use in conjunction with MCPs. Control My Mac: Software that helps manage tasks on Mac, including file organization and automation. Typeora: Used for document management where Claude helps structure and organize documents. Gemini: Discussed as a way to extend coding capabilities within Claude for advanced applications. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Broad Match: Debunking the Straw Man Argument Around Rufus and Keywords Episode Overview In this episode, Danny McMillan and Adam dive deep into the misconceptions surrounding optimizing for Rufus versus traditional keyword strategies. They discuss the importance of maintaining a balanced approach while navigating the psychological impacts of social media engagement on content creators. This episode explores keyword optimization in amazon listings, impact of content creation on personal identity with practical insights for immediate implementation. Key Takeaways Emphasizing both Rufus and traditional keywords is crucial for optimizing listings, not one at the expense of the other. Content creators should prioritize authenticity and excellence over chasing page impressions to maintain their integrity and effectiveness. Chapter Markers Time Chapter Description 00:00 Introduction Danny and Adam reconnect and discuss Adam's new living situation. 01:30 The Misconception of Rufus Danny highlights the straw man argument regarding Rufus and keywords in listing optimization, emphasizing the importance of both. 04:46 The Slippery Slope of Content Creation Discussion on how content creators can lose their sense of self when chasing attention rather than staying true to their message. 15:26 Chasing Excellence vs. Attention Danny shares insights on the dangers of focusing on page impressions over quality content, urging creators to prioritize excellence. 27:59 Conversion Rate Discrepancies Adam presents findings on the surprising conversion rate metrics between PPC and organic sales across a large catalog. 31:00 Understanding Traffic Dynamics A look into the complex nature of advertising reports and the implications of traffic on conversion rates. Notable Quotes "Chase excellence, not page impressions." Resources Mentioned 🔧 Tools & Platforms: Claude: An AI tool used for data analysis and reporting. Lovable: A platform that helps users build sites, tools, and apps. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Go With The Flow: Mastering Automation with Agentic Browsers: A Deep Dive into Claude Code Episode Overview In this episode, Danny McMillan explores the power of automation through agentic browsers and Claude code, discussing how to enhance productivity and streamline workflows. Ritu Java emphasizes the importance of automating repetitive tasks to free up time for strategic thinking. This episode explores automation, workflow implementation with practical insights for immediate implementation. Key Takeaways Automation should be prioritized for any tasks that are repeated, allowing businesses to focus on strategic work rather than repetitive tasks. Using agentic browsers can greatly enhance productivity by managing multiple tasks simultaneously and reducing the manual workload. Chapter Markers Time Chapter Description 00:00 Introduction Danny introduces the episode, welcoming Ritu Java back for another insightful discussion. 05:49 Agentic Browsers and Automation Ritu discusses Google Chrome's new agentic features, including the Gemini integration and how they help automate tedious tasks. 14:57 Real Use Cases Danny and Ritu share personal experiences using agentic browsers like Comet and GenSpark for automating tasks in Seller Central. 38:00 Documenting Workflows Danny presents his session log detailing the extraordinary productivity achieved through automation, emphasizing the importance of documentation. 52:50 Final Thoughts Ritu and Danny conclude their discussion with key insights on overcoming fears around automation and maximizing the benefits of AI in business. Notable Quotes "Get the AI to work for you, not you work for the AI." Resources Mentioned 🔧 Tools & Platforms: Chrome: The new Chrome browser with agentic features embedded to automate tasks like booking and information retrieval. Comet: An agentic browser used to automate tasks within Seller Central, allowing for efficient data downloading and tasks execution. GenSpark: Another browser tool integrated with Google services, allowing for automation of various workflows. Claude Code: A coding assistant that helps automate complex tasks without requiring users to write code themselves. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

The Blueprint: Unlocking MCPs: Simplifying E-commerce Automation Episode Overview Last week we published a comprehensive article on MCPs for Amazon Sellers. This presents a golden opportunity for Amazon sellers to scale their operations without adding overhead costs, while gaining an edge over competitors.   In today's session, Danny and Oana will explore the practical applications of MCPs across all areas of your business.   Imagine no longer wasting time in comment sections trying to obtain broken N8N Json files that ultimately prove unsuitable for your business.   Imagine logging into Seller Central without the tedious task of downloading countless reports.   Imagine freeing your VAs from hours spent processing data just to make it actionable.   Imagine eliminating the frustrations caused by hallucinations from Genspark, Comet and other agentic browsers.   You don't need to imagine—now it is a reality you control. In this episode of The Blueprint, Danny McMillan and Oana Padurariu dive deep into the concept of Model Context Protocols (MCPs) and how they can streamline processes for Amazon sellers. They discuss practical implementations of MCPs, how to reduce data management headaches, and the potential for increased productivity in e-commerce operations. This episode explores mcps and their role in automation, practical applications of automation in e-commerce with practical insights for immediate implementation.   Key Takeaways MCPs significantly reduce the complexity and time needed for E-commerce automation tasks. Utilizing MCPs can transform how sellers approach data management and reporting, ultimately enhancing productivity. Chapter Markers Time Chapter Description 00:01 Introduction Danny introduces the episode and the main topic of MCPs, a key strategy for sellers. 02:11 Understanding MCPs Discussion on what MCPs are, including a simple definition and their significance in automation. 11:54 Practical Uses of MCPs Danny shares an example of using MCPs to identify and manage hidden fees in ticket sales, highlighting the practical benefits. 27:09 E-mail Automation Insights on how MCPs can be used to automate email responses, including the use of classifier inputs in the email context. 30:16 The Future of MCPs Discussion on the expected rise of MCP adoption and how sellers can benefit from utilizing these tools. Notable Quotes "If I can do it, you can do it—because I'm not a programmer." Resources Mentioned 🔧 Tools & Platforms: MCP: Model Context Protocols, designed for connecting different e-commerce automation tools. Genspark: A platform that utilizes MCPs for automation tasks. Comet: An agentic browser that can utilize MCPs for automation. Stripe: A payment processing platform discussed in the context of reducing hidden fees. Google Calendar: Used as an example of a native MCP for task management. N8N: A platform mentioned as useful for creating complex workflows, especially for e-commerce. Zapier: A tool for simple automations across applications, mentioned as a lower-cost alternative to MCPs. 🔗 Guest Links: No guest this episode 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions                   https://sellersessions.com/seller-mcp-guide/

Main Image Monthly For Amazon Sellers: Winners Innovate, Losers Imitate: Which Side Are You On? Episode Overview In this episode, we explore the impressive results achieved through an innovative approach to visual optimization for the StudyKey brand, specifically targeting language flash cards. Guest Nafiseh Razavi learns insights from the team on how effective main image strategies can lead to significant increases in sales, conversion rates, and brand differentiation. This episode explores visual optimization strategies for increasing sales and conversion rates, customer feedback-driven product enhancements with practical insights for immediate implementation. Key Takeaways A well-executed main image can significantly increase click-through and conversion rates, as evidenced by data showing a $20,000/month revenue increase for optimized products. Continuous testing and adaptation are crucial for maintaining and improving product performance on platforms like Amazon. Chapter Markers Time Chapter Description 00:00 Welcome and Introductions Danny McMillan introduces the episode, discussing the importance of innovation in challenging market conditions and introduces guest Nafiseh Razavi. 04:00 Optimization Strategies for Study Key Sim Mahon provides an overview of the optimization work done for the language flash card product, mentioning prior successes and highlighting key performance metrics. 14:50 Concept Testing and Feedback Analysis The team discusses qualitative feedback from customers regarding existing and proposed images, focusing on features like key rings and audio pronunciation. 21:00 Results from Concept Testing The first round of concept testing reveals preferences from shoppers, leading to adjustments in the main image design. 28:00 Iterating on Winning Concepts Continued adjustments based on customer feedback and further testing reveals which images resonate best with the target audience. 54:30 Final Thoughts and Future Strategies Nafiseh discusses the importance of continuous testing, even for best-selling products, and expresses excitement about upcoming iterations. Notable Quotes "Moral of the story, don't imitate, innovate." Resources Mentioned 🔧 Tools & Platforms: Product Opinion: A platform used for gathering qualitative feedback from customers on product imagery. 📖 Seller Sessions Resources: YouTube: Seller Sessions Channel Website: Seller Sessions Rufus Blueprint: Complete Amazon Algorithm Guide Honeymoon Period Research: Scientific Analysis Seller Sessions Live 2026: Conference Registration Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Harnessing MCPs for Automation: Revolutionizing Amazon Seller Workflows Episode Overview In this episode, Danny McMillan and Leo Automations explore the transformative potential of MCPs  for Amazon sellers. They discuss how these tools can streamline workflows, enhance productivity, and ultimately drive business growth by automating mundane tasks. This episode explores automation in amazon selling, efficiency through mcp integration with practical insights for immediate implementation. Model Context Protocol (MCP) is an open standard created by Anthropic in November 2024. Think of it as the USB-C port for AI applications. Before USB-C, every device needed its own cable—phone chargers, laptop chargers, headphones, all different. USB-C created one universal standard. MCP does the same thing for AI connections to business tools. 💡 Key Insight: You're probably already using MCPs without knowing it. When you use Genspark's "Super Agent" to coordinate multiple AI models and tools, it's using MCP behind the scenes. Key Takeaways MCPs streamline workflows significantly, allowing Amazon sellers to focus on high-value tasks rather than administrative duties. Understanding and leveraging automation technologies like Fathom and Notion can create competitive advantages in the rapidly evolving e-commerce landscape. Chapter Markers Time Chapter Description 00:01 Introduction to MCPs Danny introduces the topic of MCPs and the significance of automation for Amazon sellers, emphasizing the need for a better understanding of these technologies. 02:29 The Rise of MCPs Leo discusses the evolution of MCP technology and how it gained traction over recent months, outlining its potential use cases in business. 04:39 Project Management with MCPs Danny and Leo delve into a specific implementation that reduced project management tasks by 75%, showcasing the benefits of integrating Notion and MCPs. 10:59 Streamlined Workflow Processes Discussion on using commands to automatically save and organize information within Notion, transforming the way project tasks are managed. 19:24 Fathom Integration Leo explains how to utilize Fathom for automatic meeting summaries and how they are integrated into workflows to enhance efficiency. 32:17 Innovative Solutions for Seller Operations Danny highlights practical examples of how automation has drastically improved operations, particularly in accounting and project tracking. 34:31 Creating Internal Tools Leo outlines a new internal tool developed to build other applications quickly, demonstrating the flexibility and power of MCPs. 46:08 Maintenance of Automation Workflows Discussion on the balance between automation setup and ongoing maintenance to ensure long-term efficiency and effectiveness. Notable Quotes "AI accelerates you so fast and you will be able to do so much more things than you were able to do like 10 years ago." Resources Mentioned Notion: A knowledge base platform used for storing documents, notes, and facilitating project management via MCP integration. Fathom: An AI note-taker that summarizes meeting discussions and action items, integrated into the workflow to enhance productivity. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions  

Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This episode explores ai in image creation for e-commerce, strategies for effective image prompting with practical insights for immediate implementation. Key Takeaways Effective prompt engineering and understanding art direction vocabulary can significantly enhance AI-generated images. Using multi-step workflows and layering techniques can simplify the process and improve the consistency of visual outputs. Chapter Markers Time Chapter Description 00:00 Introduction to Image Creation Rita and Danny introduce the episode's focus on creating images and assets using AI, highlighting the importance of projects and techniques available to e-commerce brands. 00:36 The Rise of AI in Advertising Discussion on the potential of AI-generated images in advertising, backed by statistics demonstrating its growing adoption among advertisers. 02:15 Advantages of AI for Creatives Rita outlines the benefits of using AI for image creation, including cost-effectiveness, rapid iterations, and accessibility for non-artists. 06:00 Practical Applications of AI-Generated Images Examples of how to utilize AI for virtual try-ons and product placements, emphasizing the growing quality and realism of generated images. 14:03 Challenges in AI Image Creation Danny discusses common challenges faced when using AI for visuals, including consistency, stylistic control, and AI hallucinations. 16:09 Addressing AI Creative Challenges Tips on improving prompt engineering and utilizing multi-step workflows to enhance AI image outputs. 24:51 Best Practices for Prompting Insights on best practices for writing prompts, including using art direction vocabulary and understanding lighting and camera angles. 32:25 Layering Techniques in AI Image Creation Discussion on the concept of layering in image creation, illustrating how to effectively combine AI-generated elements. 49:47 Conclusion and Key Takeaways Recap of the main discussion points, encouraging brands to start using AI for creating compelling visuals. Notable Quotes "You don't want to make your images plain boring and non-evocative." Resources Mentioned Genspark AI Designer: A new AI tool for designers that helps in creating design tokens for branding. Canva: A graphic design platform that allows users to create visual content, including a Magic Grab tool for detaching objects. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions  

The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon. This episode explores amazon listing optimization strategies, understanding amazon's cosmo system with practical insights for immediate implementation. Key Takeaways Products that provide clear solutions to customer problems score higher in Cosmo optimization and gain better visibility on Amazon. Continuous revision and optimization of listings are essential as market conditions and customer preferences evolve. Chapter Markers Time Chapter Description 00:00 Introduction to Cosmo Danny and Oana introduce the topic of Cosmo, discussing its significance and how it has evolved over the past year. 02:00 Understanding Cosmo's Role Oana explains what Cosmo actually is, defining it as a common-sense knowledge graph and distinguishing it from an algorithm. 06:00 The 15 Relations Framework Danny and Oana go through the 15 parts of the Cosmo framework that can help sellers understand how to optimize their listings effectively. 14:00 Products that Suit Cosmo The hosts discuss what types of products benefit from Cosmo optimization and analyze product categories that perform well. 22:00 Optimization Strategies Strategies for effective product optimization in the context of Cosmo are shared, emphasizing the importance of understanding customer behavior. 31:00 Wrapping Up with Key Takeaways Danny and Oana summarize the main insights from the discussion, reinforcing the need for continuous optimization and understanding of product attributes. Notable Quotes "If you have a good product, make sure that you put in the effort to optimize it." Resources Mentioned Data Dive: A tool used to test outputs and improve product listing optimizations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in communicating product benefits effectively to boost conversions. Decibel ratings can be confusing to consumers, so it's important to simplify these terms and visualize their impact. Chapter Markers Time Chapter Description 00:01 Introduction and Recap Danny introduces the topic of the episode and recaps the previous discussion on optimizing product images. 00:49 Overview of Current Project Dorian Gorski provides background on the product being optimized - a set of earplugs, outlining the goals of improving the main image. 03:45 Testing AI-Generated Concepts Matt discusses the importance of qualitative feedback and shares insights on how shoppers perceive the product images being tested. 10:09 Insights from Shopper Feedback The team analyzes customer feedback on competitor products and discusses the importance of visual clarity in conveying product benefits. 12:31 Presenting Image Concepts The hosts present two different image concepts for the earplugs and discuss the rationale behind their designs. 19:35 Explaining Decibel Reduction Danny breaks down the importance of explaining the decibel reduction in simple terms for consumers. 25:09 Concept Testing Results A concept testing exercise reveals customer preferences between two design options, emphasizing the importance of visual representation. 32:12 Next Steps and Future Testing The hosts outline the next steps for implementing the new main image and additional testing strategies to further improve conversions. Notable Quotes "It's all about iteration and learning – combining data and creativity to optimize results." Resources Mentioned AI design: Utilized to generate concepts and variations for product images. Keplo: Mentioned as a tool used for research and design variations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025