DiscoverSmart Pizza Marketing Podcast
Smart Pizza Marketing Podcast
Author: Smart Pizza Marketing
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© Smart Pizza Marketing
Description
We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
545 Episodes
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Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers.
Chapters
00:00 Introduction and Overview of Rail Trail Flatbread Company
09:46 The Rail Trail Experience: Community, Menu, and Atmosphere
16:25 Staying True to Their Own Style of Flatbread Pizza
38:01 Open Book Management
45:11 Challenges and Rewards of Being a Business Owner
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
---
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In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options.
Chapters
00:00 Introduction and the Importance of Growing Lunch Sales
06:23 Strategy 2: Catering to the Needs of Busy Professionals
11:39 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
---
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Summary
In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth.
Chapters
00:00 Introduction and Overview
08:21 Transitioning to New Locations and Partnerships
12:42 The Power of Social Media Marketing
21:23 Using Instagram Reels and TikToks for Marketing
29:23 Collaborating with Influencers for Increased Exposure
34:06 Conclusion and Future Collaboration
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
---
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In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible.
These insights are based on his own experiences and conversations with successful pizza operators. Overall, the episode provides valuable advice for anyone considering opening a pizzeria.
Chapters
00:00 Introduction and Background
05:55 Chapter 1: The Importance of Location and Competition
10:14 Chapter 2: Delivering a Quality Product
23:40 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-19 on his operations and the need to adapt to changing customer preferences.
Chapters
00:00 Introduction and Background
02:21 Operating a Shared Space
05:31 Starting a Pizza Delivery Service
06:53 Transitioning to a Brick-and-Mortar Location
09:39 Operating a Pizza Truck
14:09 Challenges and Growth Opportunities
19:19 Optimizing Business Hours
22:05 The Impact of COVID-19 on Business Operations
24:17 Marketing and Branding Challenges
26:33 Advantages of Operating in a Co-Space
29:18 Considering the Next Steps
32:23 Social Media Presence and Future Expansion
33:21 Location and Contact Information
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presence.
Chapters
00:00 Introduction and Background
02:30 Sponsorship Acknowledgment
02:58 Guest Introduction
03:27 Growing the Business and Managing Employees
06:34 Challenges of Managing Multiple Locations
10:27 The Evolution of the Menu
13:16 The Importance of Effective People Management
22:53 The Power of Social Media Marketing
25:18 Unique Marketing Opportunities
28:24 Collaboration with Kevin Smith
32:50 Expanding the Business and Online Ordering
35:15 Managing the Custom App
41:28 Promoting the Business on Social Media
42:57 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
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Summary
In this episode, Bruce Irving interviews the founders of 2-1 Dough Pizza Co. They discuss how they got started in the pizza industry, their journey of learning and experimenting with dough and toppings, and their approach to pricing and building a loyal customer base. They also talk about their plans for the future and the importance of marketing and social media in growing their business. Overall, it's a great conversation for anyone interested in starting a pizzeria or looking for insights on running a successful pizza business.
Chapters
00:00 Introduction and Background
04:10 How They Got Started
06:09 Their Pizza Experience
09:28 Expansion and Collaboration
13:32 Pricing and Business Model
23:15 Building a Loyal Customer Base
25:48 Marketing and Social Media
30:00 Employee Management
34:08 Future Plans
42:18 Closing Remarks
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
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Bruce Irving shares marketing insights and strategies for restaurant owners in this podcast episode. He discusses the importance of social media platforms like Facebook, Instagram, and TikTok, and how they have evolved over time.
Chapters
00:00 Introduction and Sponsorship
03:02 Background and Starting SPM
08:12 Marketing Strategies in the Past
11:20 Current Social Media Channels
16:04 Creating Captivating Content
25:02 Prioritizing Social Media
27:48 Consistency and Scheduling
30:11 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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In this episode, Bruce Irving interviews Al the Pizza Buddha, a pizza consultant who helps pizzerias with their operations and systems. They discuss the challenges of automation in the pizza industry and the importance of documentation and training. Al shares his process for assessing a pizzeria and improving its operations. They also talk about the different costs of opening a pizzeria and the benefits of hiring a pizza consultant. Al provides his contact information for those interested in his services.
Chapters
00:00 Introduction and Overview
01:08 New Style of Video
03:04 SPM Magazine Launch
04:02 Restaurant Systems Pro
05:28 Introduction of Al the Pizza Buddha
05:58 Al's Background and Consulting Services
07:25 Consulting Process and On-Site Visits
09:23 Experience with Zoom Pizza
10:22 Automation in the Pizza Industry
11:18 Challenges of Automation
12:37 Importance of Documentation and Systems
13:54 Different Dough Processes
15:20 First Steps in Assessing a Pizzeria
19:57 The Challenges of Managing a Pizzeria
21:42 The Importance of Documentation and Training
23:05 Using Technology to Improve Operations
24:27 Using Spreadsheets and Tablets for Dough Calculations
25:24 The Importance of Consistency and Attention to Detail
26:50 Different Costs of Opening a Pizzeria
28:41 Different Pizza Styles and Recipes
29:33 The Challenges of Offering Different Pizza Styles
30:49 The Cost of Hiring a Pizza Consultant
35:26 Where to Find Al the Pizza Buddha
38:45 Conclusion and Outro
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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In this episode, Bruce Irving interviews Sean from Madison Avenue Pizza Company. They discuss Sean's journey of starting a pizzeria, the challenges and benefits of running a dine-in restaurant, the importance of a focused menu and fresh ingredients, and the impact of a full bar on the business.
Chapters
00:00 Introduction
00:39 Sean's journey of starting a pizzeria
01:09 Marketing tactics and special pizza
04:30 Background of Madison Avenue Pizza
05:28 Transition to a dine-in restaurant
06:24 Benefits and challenges of dine-in vs. delivery
07:17 Managing a growing restaurant
08:46 Importance of a focused menu and fresh ingredients
09:43 The value of making everything in-house
11:04 Sean's experience in the restaurant industry
12:02 Initial sales and financial challenges
14:26 The journey to profitability
19:05 The 32-inch pizza and its marketing value
22:39 The popularity of the 32-inch pizza
23:53 The challenges and benefits of the 32-inch pizza
25:44 The power of social media marketing
26:12 The limitations of point of sale systems
28:08 Custom pizza boxes and marketing value
29:04 The strengths and weaknesses of the Thrive POS system
31:18 The excitement of the upcoming summer season
36:16 Delivering pizza on a boat
39:10 Where to find Madison Avenue Pizza
39:36 Upcoming launch of SPM Magazine
40:05 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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Bruce Irving introduces SPM Magazine and discusses the contributors and excitement surrounding its release. He explains the reason for starting the magazine and the desire to provide a platform for pizza people to share their ideas and experiences. Bruce highlights the alternative nature of the magazine and its focus on inclusivity. He gives shoutouts to advertisers and reveals the cover of the first issue featuring Erica Barrett.
Chapters
00:00 Introduction and Background
00:58Contributors and Excitement
02:45Open Call for Contributors
03:14Reason for Starting the Magazine
04:14Alternative to Traditional Pizza Magazines
05:11Shoutouts to Advertisers
06:37Cover of the First Issue
07:58Article: Eight Deadly Hiring Mistakes Restaurants Make
08:57Article: A Little Slice of Advice
09:55Article: Laying the Foundation - Why Team Building Matters
10:24Article: Tech Driven Pizza Concept
11:19Article: Don't Feed the Internet Trolls
12:16Article: Must Try Pizzas According to Pizzeria Owners
12:47Article: Eight Steps to Grow and Scale Your Pizzeria
13:44Article: Passing the Pepperoni
14:39Article: Is Franchising the Right Path for You?
15:09Article: Crab Rangoon Pizza Recipe Guide
16:05Improving Future Issues
18:28How to Contribute to the Magazine
Get your copy: https://smartpizzamarketing.com/spm-magazine/
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In this conversation, Cory shares his journey in the pizza business. He started with a physical location, then transitioned to a pop-up catering business. After selling his bakery and starting a cleaning business, Cory returned to his passion for pizza and now operates a mobile pizza trailer. He discusses the types of ovens he uses and the Neapolitan-inspired menu he offers. Cory also shares his strategies for getting customers and booking events. Despite the challenges, his pizza business has experienced success and growth.
Chapters
00:00 Introduction and Background
01:05 Starting a Pizza Business
03:06 Pizza Oven and Menu
04:42 Getting Into Pizza
06:11 Running a Pizza Shop
07:23 Transitioning to a Cleaning Business
08:44 Returning to Pizza
10:03 Getting Customers and Events
11:08 Success and Growth
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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In this episode, Bruce Irving interviews Evan, the owner of Pi 95 in Jacksonville, Florida. They discuss Evan's journey from starting as a food truck to opening a brick and mortar location. They also talk about the importance of being part of the community and providing excellent customer service. Evan shares his experience in the culinary industry and the evolution of pizza styles. They also touch on the rise of home pizza making and the accessibility of pizza cooking methods.
Chapters
00:00 Introduction and Background
03:01 Starting Pi 95 as a Food Truck
05:54 Transitioning to a Brick and Mortar Location
06:54 The Cost of Starting a Food Truck
08:18 Selling the Food Truck and Opening a Storefront
10:17 The Importance of Being Part of the Community
12:31 Reflecting on the Journey and Success
15:54 Transitioning from Fine Dining to Pizza
17:20 The Evolution of Pizza Styles
19:45 Learning and Growing in the Culinary Industry
20:43 The Importance of Staging and Learning from Others
23:02 The Accessibility of Pizza Making
25:22 The Pizza Scene in Florida
27:20 The Rise of Home Pizza Making
29:18 Pizza Classes and Teaching Others
31:41 Using Alternative Pizza Cooking Methods
33:37 The Earthstone Oven and Delivery Services
36:31 The Importance of Customer Service
39:14 The Decline of Hospitality in the Industry
41:08 Attracting and Retaining Good Employees
43:25 Building a Family Atmosphere in the Restaurant
44:18 Where to Find Pi 95 and Connect with Evan
44:48 Closing Remarks and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
---
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In this episode of the Smart Pizza Marketing podcast, host Bruce Irving answers questions from the audience about marketing strategies for pizzerias. He discusses community involvement strategies, the pros and cons of offering specialty pizzas, boosting sales during slow times, dealing with GenX employees, getting customers to try unique pizza, marketing new items, and handling unsatisfied customers. The episode concludes with a reminder to visit the Smart Pizza Marketing website and social media channels for more information and resources.
Chapters
00:00 Introduction and Q&A Format
06:20 Community Involvement Strategy
08:46 Offering Specialty Pizzas
11:10 Boosting Sales During Slow Times
14:20 Dealing with GenX Employees
18:08 Getting Customers to Try Unique Pizza
19:59 Marketing New Items and Slow Times
23:20 Handling Unsatisfied Customers
26:36 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
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Sean Marsiglia, co-owner of Three Brothers Pizza in Tampa, shares his journey of starting and growing his pizzeria business. He discusses the challenges of opening multiple locations, including dealing with a fire and insurance issues. Sean also talks about his approach to marketing and increasing business on slow days through discounts and fundraisers.
Chapters
00:00 Introduction and Background
00:35 Starting Three Brothers Pizza in Tampa
03:29 Reopening After a Fire
05:17 Expanding to a Second Location11:11Learning to Make Pizza
13:03 The Importance of Water in Pizza Making
15:13 Strategies for Increasing Business on Slow Days
17:01 Discounting and Profit Margins
19:09 Using Revel as a Point of Sale System
23:48 Optimizing Third-Party Delivery Apps
27:13 Building Brand Loyalty
29:11 Reaching Out to Underperforming Students
29:49 The Bruce Campaign
30:23 Scaling Back and Focusing on Customer Base
31:17 Cost-saving Strategies
32:37 Storage and Inventory Management
33:42 Working in the Store
34:56 Balancing Owner and Pizza Maker Roles
36:21 Molding Work Ethic in Employees
37:00 Parenting and Teaching Life Skills
38:06 Connecting with Three Brothers Pizza
38:52 Managing Social Media Pages
40:18 Turning Negative Experiences into Positive Relationships
43:15 Building Customer Loyalty
44:01 Future Collaboration and Visit
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
---
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Fred Langley, the founder of Restaurant Systems Pro, discusses the importance of knowing your numbers and managing costs in the restaurant industry. He explains how his software helps restaurant owners track inventory, manage labor efficiency, and optimize pricing. Fred emphasizes the significance of understanding product usage and the impact it has on profitability.
Get started today
Smartpizzamarketing.com/rsp
00:00 Introduction and Background
03:19 Overview of Restaurant Systems Pro Software
04:07 Importance of Knowing Your Numbers
05:58 The Impact of Product Usage on Costs
07:13 The Fear of Raising Prices
08:14 Menu Engineering and Pricing Strategies
09:58 Dynamic Pricing and Customer Loyalty
11:55 Managing Customer Expectations
12:49 Getting Started with Restaurant Systems Pro
15:35 The Restaurant Mastery Program
17:32 Creating a Budget and Setting Goals
19:51 Flex Budgeting and Delegating Purchasing
21:43 Cost and Benefits of Restaurant Systems Pro
23:34 Special Offer for Listeners
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
---
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In this episode, Bruce Irving provides marketing advice to Dimitri, the owner of Buffalo Pizza and Ice Cream in Sacramento, California. They discuss various aspects of marketing, including social media, email campaigns, online ordering platforms, and influencer marketing. Bruce emphasizes the importance of consistent posting on Instagram and TikTok, as well as the need for regular email marketing. He also advises against relying solely on giveaways and highlights the value of organic growth.
Chapters
00:00 Introduction and Overview
03:14 Discussion on Marketing Strategy
08:36 Review of Online Ordering Platforms
09:09 Importance of Email Marketing
10:15 Increasing Sales and Revenue Goals
12:28 Website and Social Media Presence
14:12 Effectiveness of Giveaways and Influencer Marketing
16:35 Importance of Consistent Posting on Instagram and TikTok
19:26T he Costanza Method and Building Brand Awareness
23:24 Avoiding Paid Followers and Outsourcing Marketing
29:30 Bruce Irving's Background and Experience
32:14 Pizza Recommendations in California
33:33 Challenges of Operating a Business in California
35:00 Outsourcing Marketing vs. Internal Content Creation
36:56 The Ongoing Battle of Content Creation
37:19 Committing to Marketing Goals
38:19 Conclusion and Closing Remarks
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
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In this conversation, Bruce interviews Shane from Boostly about using text messaging to convert website visitors into customers. They discuss the importance of capturing customer information and the missed opportunity of not utilizing web traffic effectively. Shane explains how Boostly helps restaurant owners set up web forms on their websites to collect customer contact information and enroll them in a text club.
Chapters
00:00 Introduction
00:33 Converting Website Visitors
01:29 Capturing Customer Information
03:07 Using Web Forms and Text Clubs
04:27 Conversion Rates and Benefits
05:19 Starting with Text Messaging
06:15 Conversion Rates for Web Forms
08:06 Creating Profitable Offers
09:06 The Value of Phone Numbers and Emails
09:40 The Power of Text Messaging
10:22 The Limitations of Email Marketing
11:19 Automating Text Messaging
12:08 The Directness of Text Messages
13:29 Onboarding and Launching Boostly
15:44 Simplifying Marketing for Operators
17:41 Pricing and Pay-for-Use Model
19:44 Results-Driven Marketing
20:38 Getting Started with Boostly
21:13 Preference for SMS Communication
22:40 The Impact of Text Marketing
23:18 Opt-In Nature of Text Messages
24:00 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Perry Anastasakis, owner of Famous Pizza in Bethel, Connecticut, shares his journey in the pizza business. He discusses how his family started the business and the challenges they faced in the early years. Periannis explains how his background in accounting and corporate experience helped him improve the business.
Chapters:
00:00 Introduction and Background
05:27 Transition to Interview with Perry
05:56 Perry's Background and Family Business
08:18 The Importance of Numbers in the Pizza Business
11:40 Transition to Downsizing and Menu Changes
12:09 Downsizing and Menu Transformation
14:29 Benefits of Downsizing and Menu Simplification
16:26 Customer Expectations and Pricing
19:16 Importance of Visuals in Marketing
22:28 Website and Online Ordering
23:53 Phone Answering Service and Online Ordering
26:15 Email Marketing and Surveys
29:04 Follow-up Emails and Reviews
32:38 Working with Family
35:04 Finding Happiness in the Business
41:39 Conclusion and Contact Information
43:34 Using Social Media Platforms
44:28 Website and Social Media
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
---
Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Nick Sanford, the owner of Toss and Fire Woodfired Pizza, shares his journey of starting with a trailer and transitioning to multiple food trucks and brick-and-mortar locations. He emphasizes the importance of learning from other food truck operators and seeking advice from those who have already built what you're thinking of building. Nick discusses the costs involved in starting a food truck and the challenges of owning a food truck, including staffing and weather-related issues.
Chapters
00:00 Introduction
04:03 Starting with a Food Truck
10:07 Transitioning to Brick and Mortar
14:35 Advantages and Disadvantages of Food Trucks
19:08 Learning from Others in the Industry
21:16 Building a Strong Brand
23:49 Using Social Media for Marketing
29:10 Utilizing Email and Text Marketing
31:14 Challenges of the Food Truck Business
36:23 Favorite Venues and Future Plans
39:16 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/zip
Gear Used for this:
Cannon g7x: https://amzn.to/2TaMJql
Cannon Rebel t6ii: https://amzn.to/31r2yhg
At2020 microphone: https://amzn.to/3jhh1lM
Ring Light: https://amzn.to/34eMPUr
Scarlett mixer: https://amzn.to/3m1fNNx
Contact Us:
P.O. Box 82
Swampscott MA 01907
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
very good
sound is a mess, had to quit quarter way through
very useful tool this podcast. congratulations the 2