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Description
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
49 Episodes
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Thank you, Donald, for my Trump Bump. I've been on Google's #1 search page before. Over 1,000 blog posts about B2B marketing got me there. But, but... I am again #1 on Google for people who appear to want to exit the USA because of my How To Move To Mexico to Mexico blog post. My traffic is up over 1,000% https://peterlevitan.com/how-to-move-to-mexico-8342/
Thank you, Donald, for my Trump Bump. I've been on Google's #1 search page before - for my business. Over 1,000 blog posts about B2B marketing got me there. But, but... I am now on #1 on Google again. This time for people who appear to want to exit the USA. They found my How To Move To Mexico to Mexico blog post. My traffic is up over 1,000% Here is the blog post...
This excerpt from Peter Levitan's fast-growing blog post "How To Move To Mexico" provides a persuasive argument for Americans to relocate to San Miguel de Allende, Mexico. Levitan highlights the numerous benefits of living in Mexico, including a lower cost of living, a welcoming culture, and a thriving expat community. He downplays safety concerns by citing statistics and emphasizing that crime primarily affects Mexicans involved in drug trafficking. Levitan further asserts that remote work i...
Thank you Google NotebookLM for the production. Today our personal brand is out there for all to see. We are on LinkedIn,on our website’s About page, in cute Instagram posts, in our new books and interviewed on industry podcasts. Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brandthem whether they like it or not. The key is to control it.
Thank You, Google's NotebookLM, For This Episode. Some words from my book, "How To Build A Kick-Ass Advertising Agency," on how to position, describe, and sell your advertising agency services.
This podcast is generated by Google's NotebookLM. Here are some powerful angles on how to build out a new client prospecting system. SEO has gotten rather tricky. So, get out and use account-based marketing tools.
This podcast is generated by Google's NotebookLM. "The Mistake" is a new Vietnam-based photography series by photographer and author Peter Levitan that aims to capture the untold stories of the last remaining soldiers from the American / Vietnam War. This project will illuminate the long-lasting impact of one of the 20th century's most controversial conflicts through intimate portraits and personal interviews. A most critical mistake of the war was that the Americans thought that they ...
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast Guest A podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right? So, take a listen and find out how to get rich and famous. Faster. OH, ...
Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up Daily As Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggressively seeking pitchable new business intel. Celebrating 10 years in publication, we continue to track down great clients for our great agency membership." The bottom line for The Ratti Report is that it delivers 1,000 or so new business leads per year - a few new ones...
Patrick Renvoisé of Sales Brain On How To Manage A Brain On Zoom Just listen to this neuroscientist on how to sell using a virtual system like Zoom. What is Patrick's Sales Brain? .... "SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies achieve scientific growth, rapid growth and proven growth. SalesBrain increases marketing and sales performance by targeting the decision making part of your customer’s brain with a unique, aw...
True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- Virtually No way we are going to be able to do a retreat online. Impossible. Right? Wrong. Elicia tells y'all how to guide a group that needs to get aligned, to meet their potential to talk with each other. The right way to get stuff done. This is especially important when people in the same company are hanging out faaaar apart. Elicia Putnam on Linkedin. True Story on the virtual meeting. "How to lead a retrea...
An Advertising Agency CEO On How To Win A Virtual Pitch Linda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + influencers + interviews + keeping the ball rolling down the virtual field to go get a new client connection. This is a how-to get past not being in the same room BUT still exciting the client and winning. # 2 in this virtual pitch series. Go listen to #1 with the l...
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch. AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June. Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and ev...
OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot. Michael and his Creative Director business partner Alan Jarvie built what is arguably the world's greatest global ad agency out of, get this, just one office in London. Oh, and they named it London Advertising. People, this is a learning experience. Put the headphones on and go for a walk and a listen. London Advertising The London Advertis...
Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how about sending us your social security number?" OK, a no go? Really? How about you send President Mugabe $25,000 for his startup in Papua New Guinea? Or, we can all just go to Amazon and buy a new Apple watch? I'll need all of your screen names, passwords, credit ca...
Michael Farmer... The Man Who Drives Advertising Agency Profitability Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows. Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies." Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems ...
Sooner Or Later You Will Sell Or Buy A Digital Or Advertising Agency Advertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized marketing services and media companies, covers all the buy/sell bases. It takes planning (months if not years), understanding your motivations, building company value, and seeking smart outside guidance from guys like Mark. Hire him, and you'll make a better deal. Media...
What Is Up With The In House Agency? Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and content development and even media buying. Seems like a good idea. Is it? Steven Morvay on LinkedIn YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... A nice thing for me… Feedspot has recognized ...
Most Experienced ECD? OK, One Of Them, Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following... ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the list at the bottom. Author of "I Wrote The Book On Advertising" Member of the Directors Guild & commercial director. Actor. Professor. Owner of the agency RocketScience Creative. YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to su...
M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special Business I've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions is both an artist and an advisor. These deals do not result in success without a smart consultant and that is just what Dominic brings to the table. Take a listen and get ready to learn how to do the mergers and acquisitions hustle. or is it rumble. Sun Acquisit...
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A rare informative and entertaining perspective on the world of advertising and marketing. I love listening to the conversations with a fine Chianti.