NC F&B Podcast

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back restaurateur Tyler Helikson for an inspiring conversation. The pair catch up on Tyler’s latest ventures, including his successful restaurants, Happy Inhale and Madre, and dive deep into their shared journey of self-improvement. Tyler shares his recent commitment to health and wellness, describing how he’s transformed his life by focusing on nutrition, physical fitness, and mental well-being. Max, inspired by Tyler’s approach, joins a group called 'The Great Lock-In,' which encourages a supportive environment for men to improve their lives through diet, exercise, and mindfulness. Despite Max’s initial skepticism about joining groups (and his lifelong affinity for the counterculture vibe of the Raiders), the experience has already led to positive changes, like resisting the temptations of food courts. They also hint at the potential for a new series to continue motivating others. This conversation not only highlights their personal growth but also underscores the importance of community and support in achieving lasting change. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo dives into the world of sports, food, and entrepreneurship with Gio Mantovani, the owner of Sideline Snacks. Joined by Kyle Sutton of Bestow Baked Goods, they discuss the innovative approach Gio is taking to revitalize dormant concession stands in Holly Springs. The conversation spans from Gio's entrepreneurial journey, starting from vending machines to concession stands, to the importance of convenience and supporting local businesses. They also touch upon delicious pizza-making techniques, showcasing the passion and craft of home cooking with high expectations. The episode wraps humorously with a secret word challenge for listeners to get some free swag at Sideline Snacks. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back Eduardo Mera of the Mera Brothers Oysters. The main event discussed is the upcoming Rawleigh Oyster Fest, set for November 8th at Smoky Hollow. The festival will feature oysters from various farms, dishes prepared by local chefs, live music, and a charity component benefitting NC Coastal Federation and the Frankie Lemon Foundation. They also discuss Eduardo's pop-up events, the historical significance of North Carolina oysters, and their personal experiences with oysters. The episode ends with a light-hearted chat about family, food, and future plans. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Ready to explore the buzz around THC-infused beverages? 🎧 Tune in to the latest North Carolina Food and Beverage Podcast episode where we chat with Jennifer Wilson, the founder of Tail Chaser, about their new line of sangrias. 🎙️🍇 #HempRevolution #PodcastLife #drinklocal Host Max Trujillo explores the realm of THC-infused sangria alongside Ian Brown, the District Manager of Nature's Relief, and Casey Taylor, the brand’s operations assistant. We get into the inspiration behind Tail Chaser, the complexities of creating a beverage that's both delicious and health-conscious, and the evolving market of THC and CBD products. We also get address the regulatory landscape and the potential benefits of THC beverages. Even Hershey dog makes an appearance, adding to the laid-back yet informative atmosphere. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Join Max Trujillo, host of the North Carolina Food and Beverage Podcast, as he chats with his coworker from PFG, Jillian Whitlow. Jillian, an impressive culinary school graduate, has lived in North Carolina for over two decades but will always be a New Yorker. Her story takes us from her early days of culinary training in Arizona to her current passion for horses and fitness. Having undergone a significant weight loss journey, Jillian has transformed her life through discipline and hard work. She is also the creator of Che Figata, a line of women’s chef jackets designed for both fit and function. Balancing a demanding career, family responsibilities, and her side business, Jillian embodies resilience and determination. This episode dives into her entrepreneurial spirit, the challenges of travel volleyball for her kids, and her relentless drive for success. With humor, heartfelt moments, and a glimpse into the world of food sales, this conversation is both inspiring and entertaining. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Join host Max Trujillo on the North Carolina Food and Beverage Podcast as he dives into the vibrant culinary world of Angier, North Carolina. Let’s chat with Giuseppe's Corner, an Italian deli renowned for its authentic New York-style sandwiches. Max is joined by deli owners John and Mike Canepa, and famous local bartender, Zachariah Williams. Listen in as they discuss everything from sourcing bread directly from New York, experimenting with cocktail recipes, firing employees, and their recent TikTok fame. The episode also touches on Angier’s emerging food scene, quirky customer stories, and even an unexpected night out at a Kesha concert. Perfect for food lovers, aspiring chefs, and anyone who's ever wondered what it's like to run a deli. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this lively and impromptu episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes the incredibly positive and quintessentially Italian Anthony Rapillo. They laugh about Anthony's Italian aura and share anecdotes about getting back into the podcast groove. Anthony discusses his spontaneous appearance on the show, attributed to his upcoming TED-style talk at Horologe Studios. He shares insights on setting short-term goals and his involvement with La Taqueria, V Pizza, and Flask Cocktail Bar. Amidst humorous banter, Anthony opens up about industry connections, overcoming personal chaos, and the importance of faith in his life. Max reflects on his experiences with Craften, organizational challenges, sleep issues, and finding joy in his work at PFG. The conversation is both humorous and heartwarming, with shoutouts to local personalities and deeply personal revelations. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo visits Aromaa, a new Sri Lankan restaurant in Raleigh. Max speaks with the owner Sherwin, his daughters Stephanie and Jennifer, and Chef Kalpa about the culinary delights of Sri Lankan cuisine. They discuss the restaurant's origins, the distinctive flavors and spices used in Sri Lankan cooking, and the differences between Sri Lankan and South Indian food. The conversation also covers Aromaa's unique blend of traditional Sri Lankan dishes and fusion items like curry pizzas, as well as their plans to introduce a full bar. The episode gives listeners an inside look at the restaurant's operations and showcases the passion and dedication of the Aromaa team. It concludes with a tasting session and a promise of more exciting culinary offerings to come. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Host Max Trujillo welcomes Congresswoman Deborah Ross for an insightful discussion. We explore topics such as North Carolina's vibrant food scene, the significance of Juneteenth, and the intersection between politics and the food and beverage industry. Congresswoman Ross shares her culinary favorites in the Raleigh Triangle area and details her legislative efforts to support the local food industry. The conversation also delves into broader issues like tariffs, the importance of a strong food community, and the current challenges in the U.S. agricultural sector. The episode emphasizes the role of public awareness and engagement in driving meaningful change. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

Host Max Trujillo and his co-host, Hershey the dog, welcome the talented and outspoken chef, Mo (Modega). The conversation traverses Mo's eclectic background, from her roots in Philadelphia to her pivotal role as head chef at LA Dive Bar in downtown Raleigh. They bounce back and forth from recapping the 5th Annual Bubbles & Brisket, some personal details in Max’s life, and the similarities to other events happening around town.  They delve into Mo's controversial past involving a heated incident at Plum in Durham, her entrepreneurial ventures with the Modega popup, and the ensuing journey that led her to helm the kitchen at LA Dive. The episode is peppered with candid discussions about the highs and lows of the culinary world, humorous anecdotes, and even a dash of Malört. This episode is a raw, yet inspiring exploration of resilience, creativity, and the sheer passion that drives a chef to turn challenges into delicious opportunities.   The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

'Bubbles and Brisket' is in its fifth year, on Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets HERE In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Matt Coleman, owner of The Davie in Raleigh. They discuss Matt's journey from being a bartender at various high-end cocktail bars like Fox Liquor Bar, to opening his own neighborhood bar. The conversation dives into the evolution of the cocktail culture in Raleigh, the challenges and learnings of running a bar business, and the significance of community spaces in urban settings.  Matt also shares insights into his bar's offerings, including special events like comedy nights and live music, and his dedication to maintaining a friendly, unpretentious atmosphere. Alongside personal anecdotes and local industry highlights, the episode reflects on the post-pandemic rejuvenation of Raleigh's food and beverage scene. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets HERE Today we speak with Gray Shipley, a fifth-generation owner of Shipley Farms. They discuss the history and operations of Shipley Farms, which dates back to 1872, including its focus on high-quality, pasture-raised beef and pork. They delve into topics like the impact of Hurricane Helene, government and community response, the ethics of farming, and the differences between local farms and large-scale industrial farming. The discussion also touches on dietary issues, the political landscape surrounding food, and upcoming events and new store openings for Shipley Farms.  The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets HERE Let's chat bartending and bar culture with Jacob Gallant and Ritchie Reno of Raleigh's Wolfe & Porter, a bar offering multiple spaces, including a neighborhood bar, a classic cocktail lounge, and an outdoor patio with live music. We share anecdotes from our bartending days and discussing cocktail recipes, customer interactions, and the evolution of drinking trends. Highlighting their expertise and passion for mixology, we talk about crafting distinctive cocktails and the importance of creating a welcoming environment. The episode concludes with a teaser for an upcoming tiki-themed anniversary party, promising an exciting celebration with themed cocktails and live music.   The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets HERE In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo is excited to talk about delis, sandwiches, and the story behind Ideals Deli Market Gourmet. Featuring business partners Ian Bracken and Paul Chirico, Max dives into their backgrounds, their inspirations from New York-style delis, and the journey of creating Ideals in Durham, North Carolina. With nostalgic anecdotes, they discuss the growth of their business, their unique approach to making fresh sandwiches, and creating a strong community presence without traditional marketing. Banter includes the emotional connections to deli aromas, the specifics of their menu, and humorous takes on topics like PB&J sandwiches and health inspections. The episode wraps up with a focus on their highly successful, beloved sandwiches and a call to visit their market for unique items. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com 00:00 Introduction and Host's Personal Connection 00:29 Discovering Ideals Deli 00:56 Welcome Ian Bracken and Paul Chirico 01:19 The Intense Deli Experience 02:59 Opening and Success of Ideals Deli 04:00 Beer Collaborations and Upcoming Events 07:57 Nostalgia and Deli Memories 20:20 Challenges and Customer Feedback 30:36 The Harlem Chopped Cheese 35:31 A Daughter's Love for Ideals Sandwiches 36:30 Connecting with Customers on Instagram 36:49 The Art of Baking In-House 37:02 The Dilemma of Trying New Menu Items 38:10 The Perfect Cutlet Debate 39:43 Crafting the Ideal Sandwich 41:01 In-House Preparations and Ingredients 44:32 The Importance of Kosher Salt 45:45 Creating New Sandwiches: Bread vs. Ingredients 46:21 Exploring Regional Sandwich Variations 55:30 The Power of Word-of-Mouth Marketing 01:02:04 The Community Support in Durham 01:03:11 The Tin Fish Trend 01:05:32 Wrapping Up: Sandwich Talk and Community  

This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks.  Get Tickets HERE Welcome Hoon Lee, the president and co-owner of @goraesoju, and Shane Calder, a liquor broker for @dorado.rock, to discuss all things Soju. We delve into Soju’s backstory, its production process, and its rising trend of lower alcohol content. Max sample various Soju flavors like original, peach, grape, lemon, and honey do, and discuss their appeal and potential in markets like nightclubs and bars. Additionally, we chat about Go Rae’s exposure at the Dreamville hip-hop festival and elaborate on its global market presence. The podcast ends with a playful hint at possibly bringing Soju to the Bubbles and Brisket event. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Chef Savannah Miller dive into a rich conversation that spans from Savannah's Top Chef journey to the intricacies of the North Carolina culinary scene. They discuss Savannah's experience on Top Chef, highlighting her development and the final challenge of cooking the best meal ever. While at the 2nd Annual Feast of Wilmington, the duo explore the roles of various chefs detailing the collaborative efforts of local chefs, progressive meals, and the significance of balancing work and family. Engaging, informative, and filled with delicious details, this episode celebrates the vibrant and evolving food culture of North Carolina. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo chats with John Seelbinder, of Local Icon Hospitality and owner of multiple establishments, including the newly relocated Merchant and the Architect's speakeasy, Green Light. The conversation covers Seelbinder's unexpected role in disaster relief following Hurricane Helene, where he transformed his Spruce Pine hotel, The Skyline Village Inn into a critical hub for rescue and relief efforts. Despite his new nonprofit commitments with Project Skyline, Seelbinder continues to innovate Raleigh's food and beverage scene with upcoming projects like the Embargo Bar. The discussion also touches on community resilience, the importance of public and private mobilization during crises, and the continuing needs of affected areas. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com

We dive into the distinctive world of Jeppson's Malört with Tremaine Atkinson, CEO and head distiller at CH Distillery. Known for its unique and polarizing taste, Malört has a rich history dating back to its Swedish roots and Prohibition-era Chicago. Atkinson shares the story of Carl Jeppson, the drink's creator, and the journey of Malört through history, highlighting its revival and growing popularity. The conversation also covers the intricacies of Malört’s flavor profile, its medicinal properties, and its place in modern cocktail culture. Atkinson, an enthusiast of crafting unconventional spirits, emphasizes the authentic and challenging nature of Malört, making it a beloved choice for many, albeit an acquired taste for some. Their discussion is infused with humor, nostalgia, and a shared appreciation for this iconic Chicago liquor. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com  

In this engaging episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Chef David Ellis of Figulina, a newly nominated James Beard Award contender for Best New Restaurant in America. Chef Ellis shares his journey from Stoke-on-Trent, England, through various culinary adventures around the world, including his impactful experiences in Raleigh and his pivotal role at Ashley Christensen’s Poole's Diner. They discuss the inspiration and dedication behind Figulina's artisanal pasta, made fresh daily in an open kitchen for guests to observe. Figulina, located in Raleigh's former Humble Pie space, focuses on creative, scratch-made pasta dishes that transcend traditional Italian cuisine. The episode highlights Chef Ellis’s philosophy, commitment to texture and balance in his dishes, and the exciting provisions section selling fresh pasta and sauces. With insights into the potential expansion of this section and the future vision for Figulina, this conversation captures Chef Ellis’s passion for culinary artistry and his integration into Raleigh’s vibrant food community. Chef Ellis’s story is a testament to following one's culinary dreams and the immersive, heartfelt experiences that shape a successful restaurant. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com  

In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Lee Robinson, the current owner of the iconic Irregardless in Raleigh. Lee took over the cafe in 2020, just 10 weeks before the COVID-19 pandemic hit. They discuss the history of Irregardless, including its origins as a vegetarian sandwich shop in the 1970s, its evolution over the years, and the community's love for the establishment. Lee shares his journey in the restaurant industry, having worked in various notable Raleigh establishments like Frazier's and The Pit. The conversation also touches on the cafe's recent innovations, including introducing THC-infused beverages, aiming to maintain its roots while appealing to newer generations. The episode highlights the upcoming 50th-anniversary celebration of Irregardless and Lee's ongoing efforts to ensure its legacy continues in the ever-evolving Raleigh food scene. The NC F&B Podcast is produced, engineered and edited by Max Trujillo of @Trujillo.Media For inquiries about being a guest, or to sponsor the show, email max@ncfbpodcast.com