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Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.
62 Episodes
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Listen to Rachna Gopalan as she discusses with your host, Shitij, on effective strategies to be used for Ramadan Marketing, highlighting the 3 (secret) Ps to win the customer engagement game during Ramadan!
Listen to Matt Monks, VP of International Customer Success at mParticle, as he discusses with your host Sanjeevani on how a CDP and CEP com can help brands utilise customer data to build seamless experiences, how these platforms are different, use cases where Retail, BFSI and Media brands have been able to yield the true power of this duo.
Listen to Vuk Vukovich, Co-Founder at GrowthOps and Ex-Retention Head at Delivery Hero, as he sits down with your host Shitij, to peel back the layers on how consumer brands can drive meaningful engagement during Ramadan.
He also outlines three actionable strategies brands can implement, along with the role of modern CEPs in driving engagement and re-engagement post-Ramadan.
India is home to more than 600 D2C brands with a market size of a whopping 66 billion U.S. dollars in 2023.
To say the least, this market is buzzing with potential, fueled by a rising consumer population and increased disposable income.
And while D2C brands experience more freedom relative to realigning and launching new products, with the increased competitiveness in the market, the road isn’t all that smooth ahead.
In this podcast episode, Sanmaya Biswal (D2C Growth & Retention, What's Up Wellness) speaks to your host Shipra, about some tried and tested strategies for cracking the code to successful product launches in this growing landscape.
In this episode, Fakhruddin Bagidorawala, Retention Marketing Specialist, Aldawaeya (Pharmalife-Dawaeyah Union) discusses how MoEngage helped the professional medical and pharmaceutical services provider, boost conversions from 1% to 7%.
Listen to Digvijay Ghosh, Partner, EY Parthenon, as he speaks to your host Rajarshi, and deciphers the critical elements large brands require for a digital play.
Digvijay draws inspiration from:
Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics
Vineeta Singh, CEO, SUGAR Cosmetics
Teams at The Moms Co., boAt, and Atomberg
Listen to Sam Panzer, Director, Industry Strategy, Talon.One, as he speaks to your host Rajarshi, on how data-driven loyalty can help personalize experiences in the age of zero and first-party data insights!
Orcas, an e-learning platform from Egypt decreased its cost per lead by 30-35% with segmentation and automated campaigns with the help of a CEP (Customer Engagement Platform).
Listen to Mahy Mohamed, Marketing Manager, breakdown how Orcas did so, in this episode hosted by Shitij.
Listen to Haris Khan, Vice President of Growth, Rain , as he discusses with your host Shitij about the different growth hacks along with insights around PLG and Insights-led growth and their benefits for modern consumer brands.
While there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience.
There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences.
How can brands bridge this gap? To discuss this and more on the role of zero/first-party data and how brands can leverage it to drive the most impact, your host Rajarshi is joined by Tejas Manohar, Co-founder and Co-CEO of Hightouch, the leading Reverse ETL platform that syncs customer data from warehouse into tools business teams rely on.
Listen to Ahmed Assem Mostafa, Head of Performance Marketing & Growth at Money Fellows, as he discusses with Shitij, on how to use the power of personalized customer engagement to turn strangers into fans and drive improved marketing results.
Customer adoption, growth, and maturity are customer success.
This function is a leading indicator of what a company can expect to face in the market - among its competitors, prospective customers and partners.
Customer success as a role could and should become a company’s heartbeat.
To find out why, join your host Shitij as he talks to Sweta Duseja, Director of Customer Success, META, MoEngage.
Over 55% of retail shoppers think loyalty rewards are the most valuable aspect of their retail shopping experience, with 63% willing to change spending habits to get the most out of a loyalty program.
It should therefore come as no surprise that in 2021 alone, 90% of businesses said expanding their loyalty program was a priority.
Join your host Rajarshi and Corey Krafte, Global Technology Partnerships, Talon.One in this episode, as they provide insights into omnichannel loyalty programs, how to create one from scratch, along with use cases and real-world examples.
The debate around retention vs. acquisition is well settled.
Stats like potential cost savings being 5-25X, ~75% increase in profitability, and many more have pipped retention as a must-have strategy, more so in today’s environment.
To thrive in today’s world, brands need to evaluate their retention strategy and the tools they use for it.
Join your host Shitij as he talks to Aditya Mujumdar, Senior Manager, Digital Marketing, Alamar Foods, about building a robust retention strategy with the help of marketing automation.
Join your host Shitij in the latest episode of Ramadan Bytes, where we have with us Paras Rishi, Senior Manager, Marketing, GMG.
Listen along as Paras sheds light upon different marketing ideas brands can adopt during a Ramadan period to connect better with customers and thus grow their business.
There is no debate around the fact that consumers are more than willing to spend during a festive season.
While it is straightforward for a retail or E-commerce vertical, it is interesting to note the impact on brands in the travel industry!
To uncover the impact of the Ramadan season on travel brands and how they can drive engagement, join your host Shitij as he discusses with Mohit Depala, Head of Strategic Partnerships, Holiday Factory.
The holy period of Ramadan is around the corner. A time of reflection, prayer, and community for those who observe the festival.
As with such a period, we expect a massive spike in marketing activities as consumers indulge in going online or visiting a store to purchase their favorite items.
At the same time, marketers pivot their engagement strategies as this period is more than just offering discounts and promotions.
Join your host Shitij, as he discusses with Madhlina Thomas, Senior Executive CRM, Brands For Less, on building insightful campaigns during Ramadan!
Vinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, an expert take on winning back lapsed customers, and more.
Having female leaders in positions of influence is not only critical to women's career advancement but also stands to generate broader societal impacts on changing workplace policies.
In this episode, your host Shipra is joined by Sana Afreen, CCO, and Assistant Director, Rizzle. Sana shares her experiences scaling her career to a leadership position while diving into the nuances of being a female leader in today’s world.
The holiday season is around the corner, and brands across the globe will devise various engagement strategies to engage, re-engage and retain customers.
Join your host Shitij as he discusses with Prateek Agrawal, Head of Retention Marketing (CRM), 6thStreet.com about this trending topic and what brands generally do in terms of campaigns and communication.
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