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The Storypowers Podcast
The Storypowers Podcast
Author: Francisco Mahfuz
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© Francisco Mahfuz
Description
The show about the power of stories, the people who tell them, and why you should be doing it too.
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
This is where I talk to speakers, storytellers, marketing and communication experts to understand how they use stories to get their messages across, engage and inspire people to action.
New episodes every Monday!
I’m a keynote speaker, author, emcee, and story coach.
You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com
130 Episodes
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We will be back in a few weeks!
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
126. How to Use AI for Storytelling with Darren Gibb
Can AI actually help you tell better stories? What can it do well? What still needs to improve? And what's the best tool to use?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Darren Gibb.
Darren spends much of his time helping coaches and solopreneurs turn followers into clients through advanced LinkedIn strategies, which include storytelling. Recently Darren has become one of the main voices on social media talking about using AI to create great content.
You can find him on LinkedIn or check out his website.
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
125. Build Hot Authority on Social Media with Stephanie Lauer
What makes some storytelling irresistible? What types of storytelling actually work on social media? And are all storytellers absolutely miserable, desperate, and depressed??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Stéphanie Lauer.
Stéphanie turns B2C founders into global sensations. In November of 2022, she shared her first story on LinkedIn. Since then, she’s grown an audience of 13,000 engaged followers and had well over a million views on her content.
In that short time, she’s used storytelling to raise $200,000 for her clients through storytelling without spending a cent in ads or doing any cold calling - and all of that while travelling around the world and living out of backpack for long stretches of it.
You can find her on LinkedIn or check out her newsletter.
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
124. The Harry Potter of Digital Storytelling with Nathan Baugh
What is the secret of building a massive online audience? How much does literature writing translate to digital writing? And is Pulp Fiction… old??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Nathan Baugh.
Nathan spends all his time writing fiction and exploring the art and science of story. Over the last 18 months, he grew his newsletter, World Builders, to over 85,000 subscribers and $20,000 months, and has gained hundreds of thousands of followers on social media.
You can find with Nathan on https://www.linkedin.com/in/nathan-baugh and on X (@nathanbaugh27).
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
123. The Greatest Story Ever Told with Peder Tellefsdal
How do you tell a story people want to be a part of? Is Jesus’ story still relevant in a world that’s more secular by the day? And oes it even matter if it’s true of not?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Peder Tellefsdal.
Peder is a former political advisor who is now a senior partner at a Norwegian PR agency. As an author, speaker, and consultant on clear communication, Peder helps brands connect with their audiences by telling better stories. His TEDx talk about his story of repentance and discovering grace has been viewed by more than 1.7 million people and counting. Now, he’s on a mission out to help Christian organizations make the church relevant to modern audiences through better message clarity, storytelling and marketing.
You can find with Peder on https://www.pederspeaks.com/
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
122. How a PR Master Tells Crackling Stories with Parry Headrick
What makes a journalistic story good? When it comes to PR, do stories actually matter? What is old game-new game approach to storytelling?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
My guest today is Parry Headrick.
Parry is the founder of Crackle PR, a public relations agency that works with good companies only. With over 20 years of experience in the PR industry, Parry is a PR and communications generalist who understands what makes your story crackle, and has worked with companies like Bing, Google, Oracle, Yelp, Logitech and many more.
You can find with Parry on LinkedIn.
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
121. How IBM Tells Better Stories with Jeremy Connell-Waite
How can you use AI to prepare your stories and talks? What the heck is a story anyway - and does that matter? And, more importantly, why are we talking about fashion??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Jeremy Connell-Waite.
Jeremy leads IBM’s global commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands who want to positively impact people, the planet and the bottom line. He also founded IBM's Communications Thinking™ program where he coaches IBM’s global partners in the art and science of commercial storytelling and speechwriting.
Does that sound familiar? It might. Jeremy was actually a guest about 40 episodes ago, and since we first spoke he created BetterStories.org, a massive online repository of all things storytelling - which he is making available for free.
You can find with Jeremy on LinkedIn.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 120. Should you write out your stories? Why should you love the cynics in the room? What are the 3 Ms every story needs?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Sally Zimney.
Sally used to bore hundreds of teenagers at a time, multiple times a week, until she realised she needed to tell some stories. Now she’s an award winning speaker and coach who empowers leaders and changemakers to leverage the power of speaking to grow their impact, authority, and revenue, and has worked with companies like Nickelodeon, Facebook and Viacom.
Her new book Speaking Story has just come out, and you can find her at https://bemoved.com/
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 119. What types of stories grow your audience? What are proven techniques for writing them on social media? And what’s the deal with Parker’s left armpit??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Parker Worth.
Parker is a rising star in social media. Writing about storytelling & sharing lessons from his journey from janitor to Multi 6 Figure entrepreneur has gotten him more than 29,000+ followers on X and 4,500+ email subscribers. If that wasn’t enough, he managed to earn an impressive $22,000 when he launched his storytelling course.
You can find him at https://parkerworth.com/page/newsletter/signup/
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you can, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
We'll be back in a few weeks!
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 118. What is a keynote? How do you differentiate it from other presentations? How do you write one?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
This is a solo episode, where I share a an easy structure for writing a keynote speech, breakdown a recent keynotes and then you can actually listen to the talk in full!
To get the structure worksheet, drop me an email at francisco at franciscomahfuz dot com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 117. What's an easy way to put a presentation together? What do you do first? What steps come after? And how do you include storytelling?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
This is a solo episode, where I share a simple structure you can use to improve your presentations and include storytelling.
To get the structure worksheet, drop me an email at francisco at franciscomahfuz dot com.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 116. How can you use storytelling to write better emails and landing pages? What’s the writing technique that makes your stories shorter and punchier? How can you find consistent inspirations for stories - or anything else?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Eddie Shleyner.
Eddie is a a copywriter, content marketer, and the founder of VeryGoodCopy.com, a blog and newsletter about copywriting and creativity that has more than 53,000 subscribers and has been chosen twice as the “Email Newsletter of the Year” by HackerNoon.
He’s also a LinkedIn “Top Voice” in Marketing & Advertising, with more than 92,000 followers and over 1M content views per month. As a copywriter, he’s done work for people like Google, Forbes, Hubspot and Yelp, and was chosen as “Marketing MVP of the Year” during his time as Copy Chief at G2.com
You can find him at https://www.verygoodcopy.com/
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 115. Why would anyone start a storytelling show? How is storytelling different than keynote speaking? Are all story coaches about to be replaced by AI??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Anna Ong.
Anna is an ex banker turned storyteller. She is the host and creator of What's Your Story Slam, a curated storytelling show in Singapore that constantly sells out. Through her business, Whats’s Your Story, Huh? she uses applied theatre and improv techniques in coaching, consulting and corporate training to find and develop people’s stories and create breakthroughs in communication.
You can find her at https://www.anna-ong.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 114. If you only have a few minutes to sell your idea, what needs to be in that pitch? What is the most common mistake most founders make when pitching their solution? And what do the moon and the sun have to do with storytelling and pitching??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Donna Griffit.
Donna is a world-renowned Corporate Storyteller and Pitch Alchemist. She’s helped over 1,500 clients to raise 1.5 BILLION dollars in funding. Now she’s also the author of STICKING TO MY STORY: The Alchemy Of Storytelling For Startups, which is already a bestseller.
You can find her at https://www.linkedin.com/in/donnaabraham/ and https://donnagriffit.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 113. What types of stories actually help scaling tech companies - and which don't? What if people "just want the facts"? What's the right way to use data and stories if you want your presentations to work?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Rob Willis.
Rob is a communication skills trainer in scaling tech companies, on a mission to stop meetings that could have been emails. His approach has been developed through delivering over 3,000 presentations to more than a 100,000 people, as well as working with hundreds of participants at organisations like HelloFresh, Raisin and Babbel.
You can find him on https://www.linkedin.com/in/robdwillis/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 112. What is the danger of big ideas? How do you use dopamine pumps in your story? What is the right story for a founder to tell?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
My guest today is Dan Manning.
Dan's a former fighter pilot turned Chief Story Architect at Build The Story where he helps Founders, coaches, and consultants tell real-life stories.
You can find him at https://www.linkedin.com/in/daniel-manning2/ and https://buildthestory.com/.
If you like storytelling, you’ll love my weekly newsletter, Story Club: https://storyclub.beehiiv.com/subscribe
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 111. What is the secret that makes al Pixar movies work? How can you use it to tell better stories? And why would anyone ever want to do improv??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
My guest today is Kenn Adams.
Kenn is the Artistic Director of the improvisational theater company, Synergy Theater, and the author of the book How to Improvise a Full-Length Play: The Art of Spontaneous Theater.
Kenn is also the reason that every child of my generation has been massively concerned that our toys are coming to life behind our backs and plotting against us when we don’t treat them fairly. No, he didn’t write Toy Story or work for Pixar, but he invented the story structure used in just about every single Pixar movie ever made.
You can find him at https://www.synergytheater.com/.
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 110. Why do most stories suck? What are people usually getting wrong? More importantly, how do you make sure it doesn't happen to you??
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
This is a solo episode, where I share 5 techniques to bring your stories to life, and demonstrate by telling two versions of my story meeting Javier Bardem.
Here's the link to the full keynote: https://www.youtube.com/watch?v=YIHGpd61xqM
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.
Episode 109. Should you tell personal stories? Should you tell anything other than personal stories?? And when is a business story, or someone else's story, your best choice?
Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.
If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp
This is a solo episode, where I break down all the stories I used in one of my keynotes as a way to show you when a personal story is appropriate and when a business story is your best option.
Here's the link to the full keynote: https://www.youtube.com/watch?v=YIHGpd61xqM
If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.
You can connect with me on LinkedIn, and on https://storypowers.com.




