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Backstage Business

Author: Summer Mulder

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Have you ever wanted to sit down with your favorite tech personality, or coach, or consultant? To grab a cup of coffee, talk shop, and figure out what you need to do in order to be more like them?

In that case, Backstage Business with Summer Felix is the podcast for you. This is the place where we try our best to extract the inimitable genius of entrepreneurs we love and admire: from world-renowned speakers, to successful investors, to coaches extraordinaire.

And you can listen in and learn from the finest minds in the industry. This isn't just another business podcast — this is the place where you get a peek into the world's most remarkable minds, and get genius!
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Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people's podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, an agency that helps entrepreneurs book podcast features so they can generate new leads, share their knowledge, and elevate their authority. You can find show notes and more information by clicking here: https://thedrawshop.com/72     
Extraordinary results are determined by how narrow you can focus, and that's exactly what we're chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He has worked with the likes of Cisco, Sony, ING, and the Fox Network to drive extreme revenue growth through tailored growth strategies and implementation. In this episode, Chris talks about what you can do in terms of marketing and strategy to really drive growth in your business, including the one thing you should do today to leverage immediate growth. You can find show notes and more information by clicking here: https://thedrawshop.com/71
Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art of letter writing by using a scalable robot-based solution that actually writes your notes in pen. This is a service that some of the greatest brands from all different types of industries are using, and it is changing the way that these brands are connecting with their audience. You can find show notes and more information by clicking here: https://thedrawshop.com/70
When it comes to landing your dream client, growing your digital agency, business-to-business sales, and lead generation, our guest today definitely knows what he is talking about. Dan Englander is the CEO and Founder of Sales Schema, where he helps with business consulting and offers clients his marketing genius. In this episode, we discuss the biggest pain points within businesses, such as generating sales or leads, and how to put the proper strategies in place to overcome these hurdles. You can find show notes and more information by clicking here:  https://thedrawshop.com/69 
One of the biggest challenges that businesses face is solving their sales, marketing, and lead generation problems. That's why I'm excited to have Doug Morneau on the show. Doug truly knows how to generate sales and leads, and he joins me today to share his best marketing tips, as well as the importance of not getting stuck in just one way of doing things. You can find show notes and more information by clicking here: https://thedrawshop.com/68
Ken Knorr is the CEO and founder of white label digital marketing company That Company. His business supports marketing firms in providing high-quality SEO, PPC, social media, and reputation management services—all under their own brands. He has been in this for over a decade, and he joins the show today to share his knowledge and insight into marketing, branding, and so much more. You can find show notes and more information by clicking here: https://thedrawshop.com/67
I really like having guests on the show who teach me something new and offer something to do that isn't overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to share his insight into what we can do as business owners to improve our brand's search engine visibility. You may have heard of SEO and other things related to how you show up in search, but today you will learn not only how crucial this is, but also how to improve in this area. You can find show notes and more information by clicking here: https://thedrawshop.com/66
Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and wisdom in the area of marketing and web presence, Ray has some great insight on how to create or upgrade your website to create a modern and effective web presence that truly makes a difference. You can find show notes and more information by clicking here: thedrawshop.com/ray-van-hilst
It's no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this episode, I'm sharing how you can engage your customers with emotion and get them to see the true possibilities of how your product or service can transform their life. You can find show notes and more information by clicking here: https://thedrawshop.com/65
My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, "Why is my marketing not working?" you will find the answer to that question and so many more within this episode. You can find show notes and more information by clicking here:  https://thedrawshop.com/sarah-weise
What if instead of chasing numerous small projects, you chased—and won—big projects that could really move the needle financially in your small business? Karwanna Dyson is a business coach, author, motivational speaker, and CEO of She's Got Goals, a coaching and consulting firm that helps small businesses like yours grow into consistent and sustainable empires. Listen in as she shares her super cool but unconventional story of how she achieved success by helping others take advantage of government contracts, and how she now helps others have their best year yet (even during a global pandemic).  You can find show notes and more information by clicking here: https://thedrawshop.com/64
Today my guest is Charlie Hartwell, one of the managing partners at Bridge Builders Collaborative, a group of highly successful startup investors who have been investing in the space of mental wellness, consciousness, and spirituality. Charlie has served and led organizations in 14 different industries and has a ton of insight into what it takes to be a successful business. In this episode, he shares his passion for mindful work and gives tools and tips for you to work on your personal transformation and intentionally invest in what means the most to you. You can find show notes and more information by clicking here: https://thedrawshop.com/charlie-hartwell 
If your marketing isn't working for you, what are you going to do to change it? I was inspired to cover getting leads in this episode because I hear from many of you about issues that crop up when it comes to marketing and getting solid leads. So today, I'm talking about identifying quality leads, as well as things you can do to bring in more. You can find show notes and more information by clicking here: https://thedrawshop.com/63
During this past year, a lot of us have been left searching for purpose or trying to make sense of everything that has happened. Many businesses, big and small, have had to think of innovative ways to survive and thrive throughout the hardships of the pandemic. That's why I've got Ryan Friedman on the show today to share the importance of being adaptable to change and how to future-proof your business. You can find show notes and more information by clicking here: https://thedrawshop.com/ryan-friedman 
Where there is clarity, there is revenue. When it comes to presenting your offer to someone, if you aren't clear, you will lose them. Today I want to discuss how to make your proposals more awesome, eye-catching, and effective so that you can dramatically increase the number of deals you're closing. You can find show notes and more information by clicking here: https://thedrawshop.com/62    
With the current situation worldwide, it's hard to know what the impact will be on the healthcare industry. Health insurance, businesses, entrepreneurs, and even technology will have lasting changes as a result of this pandemic. To help us understand and dive deeper into this topic is Shane Foss, founder and CEO of Hooray Health. Listen in as Shane explains how businesses and companies can proactively support their employees through these times of need.  You can find show notes and more information by clicking here: https://thedrawshop.com/shane-foss 
Aaron Zack of Revolving Mind Media joins me on the show today to share his journey and incredible insight on marketing. After getting into the field at a young age, Aaron separated himself from the pack and eventually started his own agency. He's got some really valuable tips on how to build a marketing agency with a personal touch that delivers the kind of value that keeps clients coming back. You can find show notes and more information by clicking here: https://thedrawshop.com/61
Today we're going to talk about something pretty big when it comes to running a business: solving problems before they happen. 2020 presented many types of problems for all of us, however, no matter what year it is or the level of chaos around us, businesses have a track record of having problems—even successful businesses. So today, I'm talking about how to powerfully and effectively solve big problems when it comes to your business. You can find show notes and more information by clicking here: https://thedrawshop.com/60
How often do you lose the motivation to accomplish something if confusion or overwhelm is creeping in? If you're like the majority of people, it's probably often, and the same is true for your employees. The topic of roles and responsibilities has been so important in my team and my business because where there is confusion, there is lost revenue and motivation. So in this episode, I'm sharing how to define clear roles to each member of your team, using our refined process to eliminate confusion and make sure everyone is staying in their lane. You can find show notes and more information by clicking here: https://thedrawshop.com/59
Today we're talking about something a little different. In this bonus episode, I'll be chatting with Grant Aldrich and discussing what happens when you decide you want to shift your career, or even go back and get a degree. If you've realized during this whole pandemic that what you've been doing is not exactly what you want or should be doing, then this episode is for you. You can find show notes and more information by clicking here: https://thedrawshop.com/grantaldrich 
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