Claim OwnershipThe Drum: Marketing Stories with Diane Young
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Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.
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13 Episodes
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Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week. Hosted on Acast. See acast.com/privacy for more information.
In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them. Hosted on Acast. See acast.com/privacy for more information.
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again. Hosted on Acast. See acast.com/privacy for more information.
Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?" Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity. Hosted on Acast. See acast.com/privacy for more information.
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous. Hosted on Acast. See acast.com/privacy for more information.
In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands. Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing.This episode is brought to you with the support of Readly. Hosted on Acast. See acast.com/privacy for more information.
In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity. Hosted on Acast. See acast.com/privacy for more information.
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