The Fitness Entrepreneur Podcast

“Give Me 5 Minutes”:  Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Ex-Royal Marine to market leader. 125 active clients. Cash rich and time rich. In this hotseat I break down how Harry scaled fast with simple systems, strong positioning, and daily sales discipline. What you’ll learn: The short-form to story engine that starts conversations and converts •⁠  ⁠The 40/20/20/20 content mix that keeps demand high •⁠  ⁠The pricing and packaging moves that lifted MRR •⁠  ⁠The hiring sequence that unlocked bandwidth and retention •⁠  ⁠The sales review habit that lifts close rate week after week Ready to grow like Harry and thousands of other coaches we’ve helped scale? ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Stop chasing gimmicks. Start solving real problems. In this episode, we break down why generic marketing is killing fitness businesses, and how to stand out by speaking directly to your clients’ deepest pain points. Want help applying this to your business? Book a call with one of my coaches now.

The stuff you fear and the stuff you hate in business are the exact things holding you back. Every challenge comes down to three pockets: belief, skill, and strategy. Shift the belief, build the skill, and execute the strategy, and you’ll unlock growth, wealth, and freedom faster than you think. Want help applying this to your business? Book a call with one of my coaches now.

In this episode, Phil, Lee Hand, and James Davies from the Client Success Team break down why summer is a make-or-break period for fitness business owners. Most coaches ease off the gas during summer (and Christmas), then panic when revenue dips. The takeaway? You can rest, but only if you plan for it. Stay intentional with marketing, client delivery, and sales year-round, or risk starting Q4 in the red.

If you want financial freedom, stop spending like a consumer and start thinking like a CEO. In this episode, I break down how to pay yourself, where to invest, and the real reason most coaches stay broke. Want help applying this to your business? Book a call with one of my coaches now.

If you're not controlling your inputs, you're being controlled by someone else's. Your phone, your news feed, your social circle. All of it shapes your thinking. If you're always tired, reactive, distracted, and unsure, it's not just a motivation problem. It's an environment problem. And it's your responsibility to fix it. Audit your inputs. Eliminate what drains you. Double down on what sharpens you. This is what disciplined people do. They take ownership of their mental bandwidth. Stop letting the world program your operating system.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.  https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=dm-agencies-vs-real-connections Chances are, you’ve thought about hiring a DM Agency, or maybe you already have. It seems like a quick fix for lead generation, especially when you’re already stretched thin. But here’s the truth most won’t tell you, handing over your conversations to someone who’s only in it for the commission can do more harm than good. In this episode, I break down the real cost of outsourcing your DMs, especially when the person behind them doesn’t fully understand your brand, your values, or your community. With the market already flooded by cold, scripted outreach, trust is harder than ever to earn and easier than ever to lose. If you're serious about building genuine connections that actually convert, this one’s worth your time.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=daily-move-to-beat-ozempic-and-ai Let’s be honest, running a fitness business isn’t all wins and high-fives. There are moments when the anxiety creeps in… when a client unexpectedly drops off, a sale falls through, or you catch yourself staring at the ceiling at 3am, wondering if you're really cut out for this. I know that emotional roller coaster all too well, and I’ve seen how easily it can derail even the most talented coaches. In this episode, I open up about the real pressures that come with growing a business, pressures most won’t admit they’re feeling. I break down why trying to do everything at once is setting yourself up to fail, and what it actually takes to build with purpose, resilience, and clarity. If you're in the thick of it right now, there’s something in here that’ll help you steady the ship and start moving forward with confidence.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=overcoming-burnout-and-building-a-sustainable-fitness-business Making the leap from one-to-one coaching to a scalable model isn’t just about adding more clients, it’s about changing the way you think, lead, and structure your business. I know the stress that comes with trying to do it all yourself. There's endless check-ins, extreme burnout, and the nagging feeling that growth means even more hours. In this episode, I share what’s helped me and countless others break that cycle—how to build the right team, put the right systems in place, and move towards a coaching model that supports both your clients and your lifestyle. This isn’t theory—it’s what works when you’re ready to stop spinning plates and start scaling with purpose. If you're at that point where things need to change, give it a listen—and let me know what you take from it. Your feedback means a lot.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-5-key-areas-to-focus-on-when-your-coaching-business-hits-a-slump   When client numbers drop, the first instinct is usually to chase more leads. I’ve been there too, but I’ve learnt that before you go looking for external fixes, you’ve got to check in with yourself first. In this episode, I walk through a strategic framework I use when things feel off-track. It starts with getting clear on your mission—the real backbone of your business. If that’s shaky, no amount of lead generation will fix it. Whether you're early in your journey or have years under your belt, the principles here will help you strengthen your foundations and move forward with more certainty. If this gives you something to think about—or act on—let me know. I’d love to hear how you’re applying it.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-art-of-selling-with-purpose-in-the-fitness-industry Sales calls used to make me feel awkward, like I was pushing something on someone who wasn’t ready. But over time, I realised that if you truly believe in what you’re offering, challenging someone to invest in themselves isn’t pushy—it’s leadership. In this episode, I unpack the real purpose of a sales call in the fitness industry. It’s not about pressure—it’s about helping someone make a decision that could change their life. From rebuilding confidence to giving someone structure and purpose, coaching goes far beyond sets and reps. And while not every conversation will lead to a sale, every call is a chance to lead with integrity and belief in what you do. If you’re looking to approach sales with more confidence and less hesitation, this one’s for you.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-truth-about-high-ticket-coaching-and-sales-calls   There’s a lot of noise out there about what’s right or wrong when it comes to pricing your coaching, especially when it comes to high-ticket offers. One of the biggest myths I see floating around is that charging premium rates somehow makes you a scammer. That mindset doesn’t just hurt your business—it holds the whole industry back. In this episode, I break down where those beliefs really come from, who’s pushing them, and why. I also share why relying on low-ticket pricing often leads to chasing volume and selling information over transformation. If you’re serious about building a business that delivers real results and real income, it’s time to re-evaluate the value you bring—and how you price it. If this challenges how you’ve been thinking about your own offer, I’d love to hear your thoughts—drop me a message and let’s open up the conversation.

In this episode of the Fitness Entrepreneur Podcast, host Phil Graham discusses the transformative shift from one-on-one coaching to one-to-many coaching. Drawing from his extensive experience as CEO of Authority Network, Phil emphasizes the importance of building the right team and installing efficient systems to alleviate the frustration and burnout that often accompany traditional coaching methods. He addresses the common fears and anxieties fitness entrepreneurs face when considering growth and how adding more clients can sometimes feel like adding more stress. By implementing the strategies shared in this episode, listeners are encouraged to change their approach to business and ultimately enhance their client relationships and personal well-being. Tune in to learn how to create a thriving fitness business without overwhelming yourself.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-1-marketing-strategy-for-coaches-(live-call-with-my-six-figure-clients) Far too many fitness entrepreneurs get caught up chasing the latest marketing trends, only to end up blending in with everyone else. I’ve learned that real success comes from building a brand that stands out, not one that tries to copy what’s already out there. In this conversation, I break down what truly makes great marketing — not just theory, but practical strategies you can apply to set yourself apart in a crowded market. I’ll also share some of the biggest mistakes I see coaches make when they follow trends blindly, and how to avoid falling into that trap. If you’re serious about building a brand that people remember and trust, this will point you in the right direction.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire!   Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-to-create-extreme-focus-and-grow Building a successful fitness business demands an unshakable level of focus. Listen in as I break down how mastering focus has been the key to achieving financial freedom in my 30s. I share my own journey of developing extreme concentration, the strategies I use to enter a flow state free from distractions, and the mindset shifts that have made all the difference. I also dive into the common misconceptions around attention issues and why many fitness coaches may be mislabelling their struggles. Plus, for those in my high-level mastermind, Power Room, I offer insights on cutting through noise and maximising productivity. If you’re serious about scaling your business and unlocking your full potential, this is a conversation you won’t want to miss.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=online-coaching-client-just-hit-100k-per-month-heres-how-he-did-it Building a successful fitness business isn’t about casting the widest net—it’s about specialising. I break down why narrowing your niche can be the most powerful move you make, sharing the incredible success story of a client who now earns $100K months by coaching farmers struggling with their health due to the demands of their work.   Many believe a smaller niche means fewer opportunities, but that couldn’t be further from the truth. I challenge that mindset, drawing comparisons between this client’s earnings and those of high-profile figures to prove that real financial success comes from focus, not generalisation. If you’re ready to level up and dominate your space, this is a conversation you need to hear.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=from-60-hours-a-week-to-10-the-simple-strategy-that-changed-everything Still grinding 40-hour weeks, drowning in check-ins, and stuck in the day-to-day of your business? That’s not scaling—that’s surviving. In this episode, I’ll walk you through the exact steps to extract yourself from your business, build a system that generates income without you, and finally get the freedom you signed up for in the first place. If you’re ready to start owning your business instead of being owned by it, book a call with one of our coaches to build a game plan for scaling while working less: fitness-entrepreneur.com/authority-network-application In this episode of the Fitness Entrepreneur Podcast, host Phil Graham shares his insights on maintaining excitement and fulfillment in your fitness business. Drawing from his own experiences and mentorship from Judith Spencer, Phil discusses the dangers of predictability and the feelings of boredom that can arise when you know what to expect from your routine. He emphasizes the importance of introducing change and variety to keep your passion alive and prevent burnout. Tune in to discover how to reignite your motivation, keep your business thriving, and ultimately enjoy the journey as a fitness entrepreneur. Don’t forget to subscribe and leave a review!

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=what-id-do-if-i-only-had-2-hours-a-day-to-run-my-business If you only had two hours to run your business each day, what would you focus on? It’s a question that forces clarity and reveals what truly drives growth. Drawing from my experience as CEO of Authority Network, I break this down from two angles—whether you’re a solo coach or leading a team. One of the biggest lessons I’ve learned is the power of reinvesting profits into hiring the right help. The more you free yourself from tasks that drain your energy and don’t align with your strengths, the more you can focus on the vital 20% of activities that generate 80% of your results. If you’re ready to work smarter and scale faster, this is a conversation you can’t afford to miss.

Binging Podcasts Won’t Make You Rich. Execution Will. Let’s Build Your Fitness Empire!   Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=how-i-lost-7-clients-overnight—and-what-it-taught-me-about-business ONE: Most coaches think they’re building a business, but in reality, they’ve just created a glorified job that pays them by the hour. If you can’t step away without everything falling apart, you don’t own a business—you own a liability. In this episode, I’ll break down exactly how to transition from a time-for-money trap to a real business that works without you, so you can finally have freedom without sacrificing income. If you’re tired of working in your business instead of on it, book a call with one of our coaches to map out a plan to scale without burnout: fitness-entrepreneur.com/authority-network-application   TWO: Let’s be honest—marketing as a fitness professional can feel like an annoying, time-consuming chore. Even with a large social media following, I’ve had my fair share of frustrations. But here’s the truth: marketing is a moral and ethical responsibility if you genuinely want to help people. If no one knows about your services, you can't change lives. One of the biggest threats in this industry is client churn, and I’ve personally experienced the sting of losing clients. It’s a wake-up call that reminds you just how important it is to communicate your value consistently and effectively. If you’re tired of winging your marketing strategy and want a clear, manageable approach that works, I’ve got some practical advice that can make all the difference. If you’re tired of working in your business instead of on it, book a call with one of our coaches to map out a plan to scale without burnout: fitness-entrepreneur.com/authority-network-application Let's dive in and sort it together.