The Fitness Entrepreneur Podcast

Most fitness coaches are following the wrong strategies - chasing followers, copying influencers, and posting content that never converts. The industry is contracting, attention is harder to get, and generic branding won't save you. This episode breaks down the new rules for building a real coaching business in 2026 — one that attracts high-ticket clients, creates safety and clarity for buyers, and stands out in a crowded market. You'll learn why branding is dead, why followers don't matter, why elite coaches focus on conversations not likes, and how to build a content system that drives inbound leads every week. We cover backstory, positioning, social proof, high-ticket strategy, and the exact content types that create demand. If you want to stop playing the influencer game and start building a business that pays you properly, this will change how you market forever. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Most coaches obsess over lead generation, but that's not where real profit lives. Retention is. In this episode, Phil reveals the simple systems, client classifications, and brand touchpoints that keep clients paying longer and referring more. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

If you're a fitness coach, online trainer, or gym owner, this is essential to understand. The coaches who lean into AI and Ozempic in their mindset, marketing, sales, delivery, and team will win. The ones who don't will get left behind. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Your environment dictates your success. Here's how to control it before it controls you. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

The sale is made before the call. Build long-form + proof, then close in the DMs. Here's the full workflow. Watch the video on my Fitness Entrepreneur YouTube channel ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Most coaches glamorise 10k months and think success is easy. The truth? Your attitude is either building your business or killing it. In this episode we break down the mindset shift every fitness entrepreneur must make if they want to last. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a focused, profitable offer. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Ever had a record week… only to wake up the next day worrying where the next client will come from? That cycle keeps coaches stuck in fear, never enjoying the business they built. In this live training, I break down the mental block behind it, and how to finally escape the trap so you can grow, earn, and actually enjoy your life. Listen now. Your business will never feel the same again. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

"Give Me 5 Minutes":  Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Ex-Royal Marine to market leader. 125 active clients. Cash rich and time rich. In this hotseat I break down how Harry scaled fast with simple systems, strong positioning, and daily sales discipline. What you'll learn: The short-form to story engine that starts conversations and converts •⁠  ⁠The 40/20/20/20 content mix that keeps demand high •⁠  ⁠The pricing and packaging moves that lifted MRR •⁠  ⁠The hiring sequence that unlocked bandwidth and retention •⁠  ⁠The sales review habit that lifts close rate week after week Ready to grow like Harry and thousands of other coaches we've helped scale? ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Stop chasing gimmicks. Start solving real problems. In this episode, we break down why generic marketing is killing fitness businesses, and how to stand out by speaking directly to your clients' deepest pain points. Want help applying this to your business? Book a call with one of my coaches now.

The stuff you fear and the stuff you hate in business are the exact things holding you back. Every challenge comes down to three pockets: belief, skill, and strategy. Shift the belief, build the skill, and execute the strategy, and you'll unlock growth, wealth, and freedom faster than you think. Want help applying this to your business? Book a call with one of my coaches now.

In this episode, Phil, Lee Hand, and James Davies from the Client Success Team break down why summer is a make-or-break period for fitness business owners. Most coaches ease off the gas during summer (and Christmas), then panic when revenue dips. The takeaway? You can rest, but only if you plan for it. Stay intentional with marketing, client delivery, and sales year-round, or risk starting Q4 in the red.

If you want financial freedom, stop spending like a consumer and start thinking like a CEO. In this episode, I break down how to pay yourself, where to invest, and the real reason most coaches stay broke. Want help applying this to your business? Book a call with one of my coaches now.

If you're not controlling your inputs, you're being controlled by someone else's. Your phone, your news feed, your social circle. All of it shapes your thinking. If you're always tired, reactive, distracted, and unsure, it's not just a motivation problem. It's an environment problem. And it's your responsibility to fix it. Audit your inputs. Eliminate what drains you. Double down on what sharpens you. This is what disciplined people do. They take ownership of their mental bandwidth. Stop letting the world program your operating system.

Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling.  https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=dm-agencies-vs-real-connections Chances are, you've thought about hiring a DM Agency, or maybe you already have. It seems like a quick fix for lead generation, especially when you're already stretched thin. But here's the truth most won't tell you, handing over your conversations to someone who's only in it for the commission can do more harm than good. In this episode, I break down the real cost of outsourcing your DMs, especially when the person behind them doesn't fully understand your brand, your values, or your community. With the market already flooded by cold, scripted outreach, trust is harder than ever to earn and easier than ever to lose. If you're serious about building genuine connections that actually convert, this one's worth your time.

Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=daily-move-to-beat-ozempic-and-ai Let's be honest, running a fitness business isn't all wins and high-fives. There are moments when the anxiety creeps in… when a client unexpectedly drops off, a sale falls through, or you catch yourself staring at the ceiling at 3am, wondering if you're really cut out for this. I know that emotional roller coaster all too well, and I've seen how easily it can derail even the most talented coaches. In this episode, I open up about the real pressures that come with growing a business, pressures most won't admit they're feeling. I break down why trying to do everything at once is setting yourself up to fail, and what it actually takes to build with purpose, resilience, and clarity. If you're in the thick of it right now, there's something in here that'll help you steady the ship and start moving forward with confidence.

Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=overcoming-burnout-and-building-a-sustainable-fitness-business Making the leap from one-to-one coaching to a scalable model isn't just about adding more clients, it's about changing the way you think, lead, and structure your business. I know the stress that comes with trying to do it all yourself. There's endless check-ins, extreme burnout, and the nagging feeling that growth means even more hours. In this episode, I share what's helped me and countless others break that cycle—how to build the right team, put the right systems in place, and move towards a coaching model that supports both your clients and your lifestyle. This isn't theory—it's what works when you're ready to stop spinning plates and start scaling with purpose. If you're at that point where things need to change, give it a listen—and let me know what you take from it. Your feedback means a lot.

Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-5-key-areas-to-focus-on-when-your-coaching-business-hits-a-slump   When client numbers drop, the first instinct is usually to chase more leads. I've been there too, but I've learnt that before you go looking for external fixes, you've got to check in with yourself first. In this episode, I walk through a strategic framework I use when things feel off-track. It starts with getting clear on your mission—the real backbone of your business. If that's shaky, no amount of lead generation will fix it. Whether you're early in your journey or have years under your belt, the principles here will help you strengthen your foundations and move forward with more certainty. If this gives you something to think about—or act on—let me know. I'd love to hear how you're applying it.

Binging Podcasts Won't Make You Rich. Execution Will. Let's Build Your Fitness Empire! Book a call with one of my coaches, get a plan, and start scaling. https://fitness-entrepreneur.com/podcasts/?utm_source=podcast&utm_medium=description&utm_campaign=the-art-of-selling-with-purpose-in-the-fitness-industry Sales calls used to make me feel awkward, like I was pushing something on someone who wasn't ready. But over time, I realised that if you truly believe in what you're offering, challenging someone to invest in themselves isn't pushy—it's leadership. In this episode, I unpack the real purpose of a sales call in the fitness industry. It's not about pressure—it's about helping someone make a decision that could change their life. From rebuilding confidence to giving someone structure and purpose, coaching goes far beyond sets and reps. And while not every conversation will lead to a sale, every call is a chance to lead with integrity and belief in what you do. If you're looking to approach sales with more confidence and less hesitation, this one's for you.