Wellness Pro Podcast with Cate Stillman

About this episode: In this episode of the Wellness Pro Academy Podcast, Cate Stillman sits down with Mitchell Osmond to explore what it really takes to grow a wellness business that is profitable, sustainable, and aligned without burning out or losing the heart of your work. Together, they unpack the behind-the-scenes realities many wellness entrepreneurs face: inconsistent revenue, wearing too many hats, unclear positioning, and the constant tension between serving clients deeply and running a business that actually supports your life. Mitchell shares practical insights on leadership, business clarity, and operational focus helping wellness professionals shift from reactive decision-making into intentional growth. This conversation bridges strategy and self-leadership, offering grounded guidance for those ready to mature their business without sacrificing integrity or wellbeing. Rather than chasing hustle or hype, Cate and Mitchell emphasize building strong foundations clear offers, aligned systems, and values-driven decisions that allow your work to scale in a way that feels sustainable and human. Key Takeaways: Why many wellness businesses plateau and how to move beyond survival mode The importance of clarity in offers, roles, and leadership How sustainable growth starts with better decision-making, not more effort Shifting from operator energy into long-term business stewardship Building a business that supports your nervous system, not drains it This episode is especially valuable for wellness professionals who know their work makes an impact—but are ready for their business to feel more stable, spacious, and profitable. Resources & Links: The Dad Nation: https://www.dadnationco.com/ Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For over 20 years, she has guided wellness professionals to build businesses rooted in body intelligence, aligned leadership, and sustainable growth. Tune in and reflect: What would change if your business supported your energy as much as your mission?

About this episode: In this timely episode of The Wellness Pro Show, Cate Stillman sits down with leaders from the California College of Ayurveda (CCA) to explore what it really takes to build a successful, sustainable Ayurveda business in today's wellness economy. Together, they unpack the gap between clinical training and real-world practice, why so many skilled practitioners struggle financially, and how Ayurvedic professionals can shift from one-on-one consults into scalable, ethical business models—without compromising the depth or integrity of the tradition. This conversation is essential listening for Ayurveda students, graduates, and wellness professionals who want to serve more people, earn consistently, and build careers that last. Key Takeaways: 🌿 The Reality of Ayurveda Practice Today Why clinical skill alone isn't enough—and what modern practitioners must understand about marketing, positioning, and sustainability. 📈 From Practitioner to Professional How Ayurvedic practitioners can move beyond hourly consults and design offers that support both transformation and income stability. 🧠 Education vs. Implementation Gap Where most Ayurveda programs stop—and how CCA is helping graduates bridge the gap between learning Ayurveda and living from it. 🤝 Community-Based Models Why group programs, memberships, and clubs are becoming the future of Ayurveda practice—and how they align with traditional wisdom. 🔥 Integrity Without Burnout How to grow an Ayurveda business that honors lineage, avoids hustle culture, and supports long-term practitioner wellbeing. 🔑 Career Longevity for Ayurveda Pros What it takes to stay in practice for decades—not years—while adapting Ayurveda to modern client needs. Who this episode is for: • Ayurveda students & graduates • Wellness practitioners feeling stuck or under-earning • Coaches and healers wanting scalable offers • Anyone curious about the future of Ayurveda as a profession Resources & Links: 🌿 California College of Ayurveda (CCA) - https://www.ayurvedacollege.com/ 🌿 Wellness Pro Academy - https://wellnesspro.academy/homepage/ 🌿 Club Thrive - https://clubthrive.global/ 🌿 Yogahealer - https://yogahealer.com/ About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she has helped wellness professionals build regenerative lives and businesses rooted in body intelligence, habit change, and aligned leadership. 🎧 Tune in and reflect: How could your Ayurveda practice evolve if it supported both deep healing and sustainable income?

About this episode: In this strategy-rich conversation, Cate Stillman is joined by Chloe Williamson, senior campaign manager at Interview Valet and specialist in podcast interview marketing for wellness professionals. Chloe brings deep insight into how healers, coaches, and practitioners can grow their influence, expand their reach, and attract aligned clients simply by sharing their expertise on other people's podcasts. With years of experience booking authors, wellness pros, and thought leaders on top-ranked shows, Chloe explains the real mechanics behind podcast visibility: why long-form conversations convert better than social media, how to position your message so you stand out to hosts, and what wellness pros need to understand before hiring an agency or pitching themselves. Together, Cate and Chloe break down how podcast interviews function as a scalable, sustainable marketing engine—especially for wellness professionals who want authority, trust, and meaningful relationships with potential clients. Key Takeaways: Podcasting as Authority-Building Podcast interviews create instant credibility by letting people hear your story, values, and expertise in a deeper, more human format than typical online content. Thought Leadership Over Algorithms Unlike short-form platforms, podcasts let you speak to highly aligned audiences who already want meaningful transformation—making lead quality dramatically higher. The Right Message Matters More Than Big Shows Chloe explains how niche, mission-aligned podcasts often outperform large shows when it comes to conversions and connection. Strategic Positioning Gets You Booked Wellness pros often pitch from the wrong angle. Chloe outlines the messaging, transformation story, and clarity needed to stand out to podcast hosts. Long-Game Marketing That Compounds When repurposed correctly, one interview becomes months of content—expanding visibility, SEO, and brand assets. Aligned Client Attraction Podcast listeners make decisions based on resonance, not pressure—leading to clients who are more committed, more prepared, and more invested. Resources: Chloe Williamson's Website: www.interviewvalet.com/chloe Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com Cate's Books → Uninflamed • Body Thrive • Master of You • Primal Habits About Cate Stillman: Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders toward deeper purpose, greater freedom, and regenerative growth—both personally and professionally. Tune in and Reflect: If you shared your message on 10 aligned podcasts this year—how would your business and visibility change?

About this Episode In this episode, Cate Stillman sits down with Elizabeth Stauder, a somatic transformation coach, trauma-integration guide, and founder of the Body and Soul Sanctuary. Known for her ability to translate deep nervous-system wisdom into practical healing pathways, Elizabeth blends somatic science, ancestral wisdom, and lived experience. After a near-death vaccine injury catalyzed her journey into trauma healing, she dedicated her work to helping others reconnect with the parts of themselves that were severed during overwhelm or cultural conditioning. Her community-based model empowers people to heal through connection, co-regulation, and embodied belonging. Together, Cate and Elizabeth explore how trauma disconnects us from our inner resources, how community accelerates nervous-system repair, and why somatic reconnection—not willpower—is the foundation of true transformation. Key Takeaways: Trauma as Lost Resource: Trauma isn't a flaw or a wound to analyze—it's a disconnection from an inner resource that once kept you whole. Healing begins when we learn to reconnect with that missing piece instead of reliving what went wrong. Nervous System Repair Through Somatic Work: Elizabeth shows how somatic practices help the body remember safety, belonging, and coherence. When the nervous system realigns, old patterns naturally dissolve without force or struggle. Community as a Biological Need: Healing accelerates when we're surrounded by people who listen, attune, and move with us—just like birds or fish syncing in nature. Without this co-regulation, the journey becomes isolating and heavy. Reframing Cultural Narratives of "Brokenness": Modern culture tells us to handle everything alone, but rugged individualism only deepens disconnection. True transformation requires shared signals, support, and belonging—not self-reliance in isolation. The Power of Co-Regulation and Embodied Presence: In a safe group, nervous systems communicate nonverbally, creating an environment where insights arise organically. When we heal together, the unhealthy layers fall away because they're no longer needed. Resources Mentioned: Website (Body & Soul Sanctuary): https://www.bodyandsoulsanctuary.com/ Facebook: https://www.facebook.com/enteringstream/ Instagram: https://www.instagram.com/entering_the_stream/ YouTube: https://www.youtube.com/@elizabethenteringthestreamleadership Newsletter: https://enteringthestream.kit.com/0bf4f47a97 Free quiz: https://elizabeth-dgdnu7dk.scoreapp.com/ Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com Books by Cate Stillman:• Uninflamed → https://amzn.to/3UUBgJ2 • Primal Habits → https://amzn.to/3OvfPOx • Body Thrive → https://amzn.to/3udNFR0 • Master of You → https://amzn.to/3OlfoGn About the Host — Cate Stillman Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer + Wellness Pro Academy. For over 20 years, she's helped wellness professionals and conscious leaders grow aligned, profitable, and regenerative businesses. Reflect & Comment Below: What is one habit you're ready to shift to support your energy, nourishment, and well-being?

About this Episode: In this mind-expanding conversation, Cate Stillman speaks with Benjamin Bressington, Australian entrepreneur and founder of Bare Remedy, about the renaissance of mushrooms in holistic medicine—and how ethical sourcing, spagyric extraction, and co-op innovation are changing the supplement industry. Ben shares his unconventional journey from scaling tech startups to building a mushroom farm in rural Arkansas and launching a wellness co-op that's democratizing access to potent, clean, and effective adaptogenic products. Together, Cate and Ben unpack the truth behind what's in your mushroom coffee, why most supplements don't work, and how to build a mission-driven health business that truly serves humanity. Key Takeaways: The Mushroom Awakening: Why adaptogenic mushrooms like lion's mane, cordyceps, and reishi are transforming immune, metabolic, and brain health—and what most "mushroom coffees" get wrong. Extraction Matters: Learn why spagyric extraction delivers 95–100% bioavailability compared to weak, water-based methods—and how it unlocks the full healing potential of the fruiting body. Integrity Over Hype: Ben reveals the dark side of the supplement industry—from mislabeled "organic" imports to filler-loaded formulas—and how Bare Remedy maintains uncompromised purity. Microdosing & Mental Clarity: How microdosing supports mood regulation, focus, trauma recovery, and even helps wean clients off caffeine, sugar, or pharmaceuticals—without dependency. The Co-Op Revolution: Discover how Ben turned his farm into a member-owned co-op, letting practitioners and wellness pros earn equity while sharing life-changing products with their clients. Resources: Bare Remedy → https://bareremedy.net Wellness Pro Academy → https://wellnesspro.academy Yogahealer → https://www.yogahealer.com Books:  📘 Uninflamed by Cate Stillman → Amazon Link 📗 Primal Habits → Amazon Link 📙 Body Thrive → Amazon Link 📕 Master of You → Amazon Link 👩‍💼 About Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders to align their bodies, lives, and businesses with purpose and regenerative growth. 🎧 Tune in and Reflect: What would shift in your energy, clarity, and purpose if you swapped caffeine for a daily adaptogen ritual?

About this Episode: In this strategy-packed episode, Cate Stillman speaks with Lauren Schoenfeld, founder of Active Core Consulting, about how fitness and wellness studio owners can transition from operator to CEO—and finally build scalable, profitable, and sustainable businesses. With over a decade in finance, hospitality, and fitness, Lauren helps gym and studio owners systematize their operations, scale with confidence, and step out of burnout. Together, Cate and Lauren break down the missing business foundations that keep passionate wellness pros stuck—plus the mindset and financial strategies that unlock true freedom. Key Takeaways: 🚀 From Operator to CEO: Why most wellness entrepreneurs get stuck doing everything—and how to build systems that let your business run without you. 💰 Profit with Purpose: Understand your numbers, pay yourself first, and design a business model that supports both your mission and your lifestyle. 🧘‍♀️ The Mindset Shift: How subconscious beliefs and money stories quietly sabotage your revenue—and how to rewire them for abundance. 📈 Build Monthly Recurring Revenue (MRR): Lauren explains why recurring memberships and high-ticket offers are the key to sustainable growth. 🏋️‍♀️ High-Ticket Offers that Work: Learn the difference between a gym membership and a transformation offer—and how to package your expertise for maximum value. 🌿 Sustainable Scaling: Hiring, retention, and delegation strategies to keep your studio thriving as you expand from 1 to 5+ locations. 🔗 Resources: here's all our links for ease: Website Instagram Nov CORE workshop  Finance & Flow Sales Page / Applicationhttps://www.linkedin.com/in/laurenschoenfeld1/ https://wellnesspro.academy https://www.yogahealer.com Books: Uninflamed by Cate Stillman → https://amzn.to/3UUBgJ2 Primal Habits → https://amzn.to/3OvfPOx Body Thrive → https://amzn.to/3udNFR0 Master of You → https://amzn.to/3OlfoGn About Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Club Thrive. For over 20 years, she's guided wellness professionals and conscious leaders to align their lives and businesses with deeper purpose, freedom, and regenerative growth. About Guest: Finance Expert and Growth Strategist with 10+ years' experience within the fitness, hospitality and real estate industries, with a proven track record of successfully launching and scaling new business initiatives. An effective communicator and financial storyteller with a holistic, cross-functional approach to change management as a key driver of sustainable growth. Believer that transparency, inspiration and shared purpose are essential to the success of a team and a business Tune in and Reflect: Are you still operating in your business—or ready to lead it like a CEO?

About this episode: This episode dives into the essentials of networking, leadership growth, and purposeful living with Bill Goodwin, founder of Priority Living. Host Cate Stillman and Bill explore how wellness pros and entrepreneurs can cultivate authentic connections, grow with intention, and turn speaking and networking opportunities into powerful business growth strategies. Key Takeaways: Networking mindset: Why cultivating relationships (farming) is more powerful than chasing clients (hunting). Free to Fee strategy: How free talks and workshops open doors to paid opportunities and lasting business growth. Growth vs. Goals: Why growth is lifelong and goals are seasonal—and how both work together. Networking lifestyle: Making networking a natural part of everyday life instead of a one-off activity. Adversity & resilience: Embracing the uphill habits that lead to leadership success. Author's journey: Behind the scenes of Bill's upcoming book, Priority Living. 🔗 Resources: 🌐 Bill Goodwin's Website → https://www.priorityliving.org 📘 Priority Living: Seven Pillars to Make Your Life Count → Available soon on Amazon 🌿 Join Club Thrive → https://clubthrive.global 🧘 Yogahealer Website → https://www.yogahealer.com 📚 Cate's Books: Body Thrive, Master of You, Primal Habits, Uninflamed 👩‍💼 About Cate Stillman: Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With 20+ years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Author of: 📗 PRIMAL HABITS → https://amzn.to/3OvfPOx 📘 Uninflamed → https://amzn.to/3UUBgJ2 📙 Body Thrive → https://amzn.to/3udNFR0 📕 Master of YOU → https://amzn.to/3OlfoGn 🎧 Tune in and reflect: What's one networking or growth strategy you're ready to try in your wellness business?

About this episode: This episode explores the intersection of psychedelics, mindfulness, and leadership with Neil Markey—CEO of Beckley Retreats and former U.S. Army Captain. Join host Cate Stillman and Neil as they dive into the healing potential of plant medicine, the importance of integration, and how leaders can shift from fear-driven action to grounded, purposeful service. Key Takeaways: From combat to consciousness: How Neil's military service led to trauma, disconnection, and eventually a profound journey into meditation and psychedelics. The power of psychedelics: Why psilocybin and ayahuasca, when used with respect and guidance, can help process trauma and open new perspectives. Integration is the real work: How daily practices like breathwork, journaling, and community support ensure lasting benefits after retreats. Leadership redefined: How presence, empathy, and authenticity replace control and fear in effective leadership. Ancient meets modern: Why combining indigenous wisdom with scientific research creates safer, more impactful psychedelic experiences. 🔗 Resources: 🌐 Beckley Retreats → https://www.beckleyretreats.com 📘 Uninflamed by Cate Stillman → https://amzn.to/3UUBgJ2 🌿 Join Club Thrive → https://clubthrive.global 🧘 Yogahealer Website → https://www.yogahealer.com 📚 Cate's Books: Body Thrive, Master of You, Primal Habits 👩‍💼 About Cate Stillman: Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of: 📗 PRIMAL HABITS → https://amzn.to/3OvfPOx 📘 Uninflamed → https://amzn.to/3UUBgJ2 📙 Body Thrive → https://amzn.to/3udNFR0 📕 Master of YOU → https://amzn.to/3OlfoGn 🎧 Tune in and reflect: What's one insight or practice you're inspired to integrate after hearing Neil's story?

About this episode: In this in-depth conversation, Cate Stillman speaks with Dr. Michael Biamonte—clinical nutritionist, founder of the Biamonte Center for Clinical Nutrition, and author of The Candida Chronicles—about the misunderstood and widespread issue of Candida overgrowth. They explore the science behind Candida, the pitfalls of self-supplementation, the limitations of conventional testing, and how lab-guided, phase-based protocols can reverse chronic symptoms often misdiagnosed in traditional medicine. Discover the surprising links between Candida, COVID, heavy metals, leaky gut, and even thyroid disorders, and why radical testing and dietary precision matter more than ever. Key Takeaways: Candida overgrowth affects an estimated 35% of the population and is often medication-induced. Self-prescribing supplements without testing can worsen health by creating new nutrient imbalances. Candida can be missed in standard stool tests due to how it colonizes the gut. Anti-fungal treatment must rotate botanicals every 4 days to avoid mutation and resistance. Probiotics don't work until Candida load is reduced—timing is critical. Candida often coexists with pathogens like H. pylori and is linked to symptoms like arthritis, chronic fatigue, sinusitis, neurological issues, and more. Detoxification of heavy metals (like mercury, copper, and uranium) is often essential for long-term Candida recovery. Long COVID symptoms may stem from Candida resurgence due to spike protein effects on gut flora. About the Guest – Dr. Michael Biamonte: Dr. Michael Biamonte is the founder of the Biamonte Center for Clinical Nutrition and a pioneer in treating Candida through lab-driven, individualized protocols. He is also the co-creator of BioCybernetics, a clinical software system originally developed for astronauts to optimize nutrition based on lab tests. With decades of clinical experience, Dr. Biamonte has become a leading voice in functional medicine, emphasizing the role of Candida, gut flora, and systemic toxicity in chronic disease. His book The Candida Chronicles offers a deep dive into his five-phase recovery system. 🔗 Learn more at: https://health-truth.com 👩‍💼 About the Host – Cate Stillman: Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. 📚 Author of: Wellness Pro Academy: https://wellnesspro.academy Primal Habits: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2 Body Thrive: https://amzn.to/3udNFR0 Master of YOU: https://amzn.to/3OlfoGn

About this episode: In this insightful conversation, Cate Stillman and Nicole Connor discuss navigating burnout, understanding 'collapse awareness,' and building true resilience by looking inward and questioning societal systems . Discover how to reclaim your personal power and thrive amidst external chaos. Don't forget to subscribe for more transformative conversations and tips for vibrant living. Key Takeaways: Burnout often signals "collapse awareness" of flawed societal systems, not just personal exhaustion. The traditional "hero's journey" narrative can perpetuate external focus, hindering true self-responsibility. Radical self-accountability through honesty, acceptance, loyalty, and trust (HALT) fosters inner clarity. True resilience lies in inner wholeness and conscious participation, not just endurance. The "Pause, Prepare, Participate" framework guides a shift from external reaction to internal alignment. Recognizing "sovereign wealth" (wellth) across all life dimensions helps avoid feeling under-resourced. About the Guest – Nicole Connor: Nicole Connor is the co-creator of The Resiliency Code and has extensive experience in the corporate world, including international finance, where she gained unique insights into global operating systems. Her personal journey through severe burnout led her to explore holistic healing and develop frameworks for radical self-responsibility and understanding systemic flaws . She believes in changing the "plot" of the world by looking inward and understanding the contracts that bind us. 👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of : Wellness Pro Academy: https://wellnesspro.academy "Primal Habits" by Cate Stillman: https://amzn.to/3OvfPOx "Uninflamed" by Cate Stillman: https://amzn.to/3UUBgJ2 "Body Thrive" by Cate Stillman: https://amzn.to/3udNFR0 "Master of YOU" by Cate Stillman: https://amzn.to/3OlfoGn

About This Episode: Discover how building capacity for feeling in the body is the key to true healing. In this episode, Cate Stillman talks with Leah Murphy—somatic experiencing practitioner, herbalist, and yoga health coach—about nervous system wisdom, plant medicine, and the power of nature and community. Learn how "titration" and gentle somatic practices can help you process emotions, release trapped energy, and move from survival mode to genuine resilience. Key Takeaways:  Understanding somatic experiencing as a gentle approach to processing trapped energy in the body How "titration" allows us to safely build capacity for feeling without becoming overwhelmed Why acknowledging fear and difficult emotions is essential for healing The importance of containment and safety in nervous system regulation How connection to nature and community supports nervous system health The relationship between Ayurvedic wisdom and modern somatic practices About Leah Murphy: Leah Murphy is a somatic experiencing practitioner, herbalist, and yoga health coach based in Sitka, Alaska. Drawing from her deep connection to nature and community, Leah integrates nervous system wisdom with plant medicine to help clients build capacity for feeling and healing. Her approach emphasizes the importance of safety, containment, and gradual exposure to sensations and emotions that have been previously overwhelming. Through her practice, Leah helps clients move from survival mode into states where true healing, connection, and creativity can flourish. Website: leahpierramurphy.com  👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of : Wellness Pro Academy: https://wellnesspro.academy "Primal Habits" by Cate Stillman: https://amzn.to/3OvfPOx "Uninflamed" by Cate Stillman: https://amzn.to/3UUBgJ2 "Body Thrive" by Cate Stillman: https://amzn.to/3udNFR0 "Master of YOU" by Cate Stillman: https://amzn.to/3OlfoGn    

✨ About This Episode: In this powerful episode of the Wellness Pro Academy Podcast, host Cate Stillman sits down with David McConaghay, also known as Veda Dave, a board-certified advanced Ayurveda practitioner, Vedic astrologer, and wild mind guide. They dive deep into the upcoming Colorado Ayurveda Conference, scheduled for October 2nd to 5th, 2025. The conference's timely theme, "Indigenous Ayurveda: Celebrating Ancestral Forms of Nature-Based Medicine" , is explored as they uncover what Ayurveda truly is—a nature-based medicine originating from the Indian subcontinent —and delve into the profound concept of "indigenous Ayurveda," which aims to connect to the universal human experience of living in tune with nature's rhythms. This conversation reveals how ancient wisdom traditions, regardless of their specific origin, often share a conceptual understanding of elements like earth, water, fire, air, and ether. Discover how to embrace Ayurveda as "life wisdom" that is applicable to every time, place, culture, and ecosystem.   🎯 What You'll Learn: What Ayurveda is and its origins as a nature-based medicine. The concept of indigenous Ayurveda and its connection to universal human consciousness and nature-based living.   How ancient wisdom traditions, including Ayurveda, utilize elemental understanding (ether, air, fire, water, earth) as conceptual constructs that shape reality. The importance of recognizing Ayurveda as "life wisdom" that is relative to every time, place, culture, and ecosystem, rather than solely tied to the Indian subcontinent. Insights into the relationship between humans and their ecosystems, emphasizing direct healing through connection with the cosmos, sun, water, earth, and air. Discussions on community building and fostering healthy relationships with ourselves, each other, and the land we inhabts.   👤 About the Guest – David McConaghay (Veda Dave): David McConaghay, also known as Veda Dave, is a board-certified advanced Ayurveda practitioner, Vedic astrologer, and a wild mind guide. He is also the founder and runs the Colorado Ayurveda Conference (Colorama) , which in 2025 will focus on "Indigenous Ayurveda: Celebrating Ancestral Forms of Nature-Based Medicine". David's master's thesis is titled "The Periodic Table of Ayurvedic Elements" , exploring the connection between ancient elemental wisdom and modern science. He offers resources like the Inner Physics Starter Kit on his website, vedadave.com. Colorado Ayurveda Conference: https://coloradoayurvedaconference.com/ Veda Dave Website: https://vedadave.com Inner Physics Starter Kit by Veda Dave: https://vedadave.com (Includes David's master's thesis on "The Periodic Table of Ayurvedic Elements")   👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of : Wellness Pro Academy: https://wellnesspro.academy "Primal Habits" by Cate Stillman: https://amzn.to/3OvfPOx "Uninflamed" by Cate Stillman: https://amzn.to/3UUBgJ2 "Body Thrive" by Cate Stillman: https://amzn.to/3udNFR0 "Master of YOU" by Cate Stillman: https://amzn.to/3OlfoGn  

Episode Description  In this episode of the Wellness Pro Show, Cate sits down with Antoniette Roze of SpeakPact.com, a leading expert in helping speakers transition into the professional business model of speaking. Antoniette shares her personal journey into the wellness speaking space, sparked by a health issue at a young age and a realization that people were ill-informed about their health. This led her to a career in publishing, producing large-scale natural wellness events for 18 years, and ultimately becoming the CEO of WPC Speakers Global Agency.   ✅ What you'll learn: Becoming Findable and Not a Gamble: Learn why decision-makers prioritize speakers who are easily discoverable and have a strong, consistent online presence, rather than those who are a "gamble". Marketing for Different Audiences: Understand how to tailor your talk titles and proposals for corporate settings versus wellness conferences, focusing on clear results over cleverness for corporate gigs. The Ecosystem of Speaking Gigs: Antoniette emphasizes that getting paid speaking engagements is a combination of outreach, social presence, and strategic appearances, not a silver bullet. Leveraging LinkedIn for Business Growth: Get actionable tips on how to use LinkedIn as a business platform for connections, content, and maximizing visibility for engagements.   💡 Whether you're a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.   👤 About the Guest – Antoniette Roze Antoniette Roze, CEO of WPC Speakers Global Agency, shares her journey from event production to empowering wellness professionals to build impactful and profitable speaking careers. She reveals strategies for getting noticed, securing paid gigs, and owning your business in the competitive speaking industry, emphasizing the importance of strategic presence and a robust back-end "engine" for sustainable success.   👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of : PRIMAL HABITS: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2  Body Thrive: https://amzn.to/3udNFR0 Master of YOU: https://amzn.to/3OlfoGn

What if your wellness business could run with a waitlist of ideal clients—without hustle or burnout? In this episode, Cate Stillman talks with Jennifer Orechwa, CEO of Salt Marketing, about how storytelling, clear strategy, and aligned offers can transform your marketing and attract the right people—consistently. Jennifer shares practical frameworks to move from transactional selling to transformational client relationships, why so many wellness pros struggle with conversions, and how you can create a system that keeps your calendar full. ✅ What you'll learn: How story-based marketing builds trust and demand Steps to create offers that naturally generate a waitlist The role of strategic clarity in scaling your business Common marketing mistakes wellness pros make—and how to fix them 💡 Whether you're a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.   👤 About the Guest – Jennifer Orechwa Jennifer Orechwa is the founder and CEO of Salt Marketing, where she helps purpose-driven professionals create story-based marketing systems that generate consistent leads and build powerful personal brands. With a background in content strategy and a passion for transformation, Jennifer empowers clients to design businesses that reflect their values—while attracting clients who are truly aligned.   👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits. Author of : PRIMAL HABITS: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2  Body Thrive: https://amzn.to/3udNFR0 Master of YOU: https://amzn.to/3OlfoGn

In this powerful episode, Cate Stillman is joined by Patrick Heffernan and Bill Hershey for a raw, insightful conversation about the hidden money wounds affecting yoga teachers, healers, and holistic practitioners. They explore the "money shadow"—the subconscious resistance many wellness professionals have around finances, sales, and success—and how that resistance is directly tied to development stages, trauma, and nervous system conditioning. Whether you're feeling stuck financially or seeking a more empowered relationship with business, this episode delivers practical insights and soulful strategies for evolving beyond scarcity.   💡 Key Takeaways What creates financial resistance for spiritual entrepreneurs The role of trauma and development stages (Spiral Dynamics) in money mindset Why the words "goal" and "income" are often taboo in holistic communities Tools for integrating wins, recalibrating energy, and claiming your worth How to design a business that honors your values and generates income 🔗 Resources & Links Wellness Pro Academy → https://www.wellnessproacademy.com Body Thrive by Cate Stillman → https://www.yogahealer.com/body-thrive/ Art of Money by Bari Tessler → https://baritessler.com Livestream Business (Bill Hershey) → https://livestreambusiness.com 👩‍💻 About Cate Stillman Cate is the founder of Yogahealer and Club Thrive. As an Ayurvedic practitioner and business coach, she guides wellness professionals to step into leadership, structure, and abundance with spiritual integrity. She's the author of Body Thrive and Master of You. 🎧 Listen now to break the silence around money, dismantle your shadow, and evolve into the next phase of your wellness leadership.  

Is your wellness practice a true business—or just a hobby with a logo? In this transformative episode, Cate Stillman shares the hard truths wellness pros need to hear. With decades of experience helping coaches, healers, and wellness educators scale, Cate breaks down the mindset, math, and models required to build a business that actually pays you back. What You'll Get Out of Tuning In: Understand the ROI mindset and how to start treating your wellness work like a strategic business. Why most wellness pros are over-trained in their modality—but under-trained in business. How to use simple math to set realistic income goals and price your club or program accordingly. Discover how Cate helps clients transition from trading time for money to scalable membership models. How to approach investing in business training and what kind of return to expect. Notable Quotes: "So is it a hobby or is it a business? There's no wrong answer—but if it's a business, you need to act like one." → Cate Stillman "Most wellness pros have invested $10k to $100k in modality training. What if they invested half that into business training?" → Cate Stillman "If you can help someone lose 20 pounds, get a raise, and feel better in their life—$2,500 is a no-brainer. You just need to learn how to package and sell that transformation." → Cate Stillman "Once they realize the club model is the only path to real scale, the whole game changes."→Cate Stillman Cate Stillman: Website: https://catestillman.com/ Facebook: /yogahealer   Instagram:  / yogahealer   Yogahealer: https://yogahealer.com/ ClubThrive.Global: https://clubthrive.global/ Wellness Pro Academy: https://wellnesspro.academy/ Author of: PRIMAL HABITS: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2 Body Thrive: https://amzn.to/3udNFR0 Master of YOU: https://amzn.to/3OlfoGn

Dr. Breetholt's Healing Club: A German Doctor's Journey Through Two Medical Worlds In this enlightening episode of Wellness Pro Academy, Cate sits down with Dr. Anja Breetholt, a doctor and mentor specializing in holistic health, Ayurveda, and mindset. Dr. Breetholt shares her journey from conventional medicine to Ayurveda, exploring the gaps she saw in modern healthcare and how she integrated holistic healing practices into her life and work. Together, we uncover the limitations of conventional approaches, the power of Ayurvedic wisdom, and the mindset shifts necessary for true well-being. What You'll Get Out of Tuning In The moment Dr. Breetholt realized conventional medicine wasn't enough and how she turned to Ayurveda for deeper healing. (00:05:12) The key differences between Western and Ayurvedic medicine, and how they can complement each other.  (00:18:47)  The role of mindset in healing: why knowledge alone isn't enough to create lasting health.  (00:27:30) Ayurvedic daily routines that help prevent burnout and support long-term vitality.  (00:35:10)  Practical steps to integrate Ayurveda into your life—without feeling overwhelmed.  (00:47:20) Episode Highlights From Burnout to Balance: Dr. Breetholt's Personal Journey - Dr. Breetholt opens up about her own struggles with exhaustion, stress, and the feeling of constantly chasing time. Despite her medical training, she found herself unwell and unfulfilled—until she discovered Ayurveda. The Missing Link in Conventional Medicine - While modern medicine excels at acute care and diagnostics, it often falls short in long-term prevention and personalized healing. Ayurveda, on the other hand, offers a tailored approach based on an individual's constitution, lifestyle, and environment.  The Power of Ayurvedic Daily Rhythms - Dr. Breetholt explains how small, consistent habits—such as eating with the circadian rhythm, mindful movement, and breathwork—can create profound changes in health. The Mindset Shift: Knowledge vs. Embodiment - Understanding health isn't just about having the right information—it's about integrating wisdom into daily life. She shares mindset tools to shift from passive learning to active transformation. Quotes "I had all the knowledge about health, but I wasn't living it. That was the moment I realized—knowing isn't enough." – Dr. Anja Breetholt (00:12:45) "Modern medicine treats diseases. Ayurveda teaches us how to prevent them before they even start." – Dr. Anja Breetholt (00:19:30) "True healing happens when we stop outsourcing our health and start listening to what our bodies need." – Dr. Anja Breetholt (00:33:10) "Ayurveda is not about restriction—it's about creating a rhythm that allows you to thrive." – Dr. Anja Breetholt (00:44:55) About Dr. Anja Breetholt Dr. Anja Breetholt is a German medical doctor and holistic health mentor specializing in Ayurveda and mindset coaching. Driven by a lifelong curiosity about what it truly means to be healthy and fulfilled, she embarked on a transformative journey from conventional medicine to integrative healing. After years of feeling exhausted, time-starved, and disconnected despite her extensive medical knowledge, Dr. Breetholt turned to Ayurveda and holistic wellness to reclaim her vitality and balance. Now, she combines the best of both worlds—bridging modern medical science with ancient healing traditions—to guide others toward sustainable health and deeper life satisfaction. Through her work, she empowers individuals to take charge of their well-being, fostering a lifestyle that supports both physical health and inner fulfillment. Links Dr. Anja Breetholt Visit Dr. Breetholt's Website Explore her Facebook   Cate Stillman Explore Wellness Pro Academy Discover wellness in 2025 through Thrive with Cate Meet the microbiota-gut-brain axis Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more! This episode with Dr. Anja Breetholt reminds us that true healing is a journey, not a quick fix. By bridging the wisdom of Ayurveda with the advancements of modern medicine, we can create a more balanced, sustainable approach to health. If you found this conversation valuable, share it with someone who needs to hear it, and don't forget to subscribe for more deep-dive discussions on holistic well-being.  

In this episode, we delve into the world of detox certifications for wellness professionals. Cate shares insights on creating effective detox programs, tailoring them to individual needs, and achieving tangible results for clients. Discover how to help your clients reset, refocus, and reconnect with their bodies through strategic detox practices. What You'll Get Out of Tuning In Understand the key differences between various detox approaches, including Ayurvedic and liquid-based cleanses. (00:01:32) Learn how to identify and address client resistance to detox programs. (00:13:08) Discover strategies for incorporating a results-focused approach into your wellness practice to drive transformation. (00:11:00) Gain insights into the Fast Mimicking Diet (FMD) and its benefits, including caloric intake guidelines. (00:14:23) Hear from wellness professionals about their unique niches and regional focuses within the detox space. (00:02:54) Highlights Evolving Detox Approaches: The discussion covers the shift from catering mono diets to more microbiome-friendly, liquid-based cleanses and how these changes broaden clients' food skill sets. The Importance of a Results-Focused Approach: The guest emphasizes the need for wellness pros to focus on achieving tangible results for their clients by actively finding solutions tailored to individual needs. Working with Resistance: Strategies for addressing client resistance to detox programs, including building group momentum and selling the benefits of dietary changes. The Fast Mimicking Diet (FMD): An overview of the FMD, its caloric intake guidelines (approximately a quarter to a third of daily intake), and its benefits as a gateway to other detox practices. Notable Quotes "These resets and detoxes are a chance to pull out of that accumulation of unhealthy habits (Cate Stillman, 00:12:59) "The way you're going to learn the most is by experimenting with your community, and you know, listening and noticing what you're noticing." (Cate Stillman, 00:10:39) "Clear body, clear mind, and then clear contribution." (Cate Stillman, 00:06:48) Links Cate Stillman Explore Wellness Pro Academy Discover wellness in 2025 through Thrive with Cate Meet the microbiota-gut-brain axis Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more! This episode provides valuable insights for wellness professionals looking to elevate their detox programs and achieve meaningful results for their clients. By understanding different detox approaches, addressing resistance, and focusing on tangible outcomes, you can empower your clients to reset their health and reconnect with their bodies.  

In this episode of Thrive with Cate, Cate Stillman sits down with Kavita Kat Macmillan, a holistic wellness expert with over 30 years of experience in integrative healing practices. Kavita shares her profound insights on singing as a primal habit—an essential, deeply human practice that fosters emotional release, self-expression, and connection. They explore how rediscovering our voices can lead to personal transformation, confidence, and deeper community bonds. What You'll Get Out of Tuning In Why Singing is a Primal Habit – Discover how singing and sound healing reconnect us with our authentic selves and unlock deep-seated joy. (00:00:16) The Power of Voice and Community – Learn how vocal expression builds confidence, supports healing, and strengthens relationships. (00:11:42) Breaking Through Limiting Beliefs – Explore how cultural conditioning suppresses our natural voice and how to reclaim it. (00:27:08) Sound as a Healing Modality – Understand how vibration, humming, and chanting clear emotional and physical blockages. (00:44:12) Creating Rituals with Sound – Get practical tips on integrating sound healing into your daily wellness routine. (00:16:25) Highlights Reclaiming the Musical Self: Kavita shares how music and sound are intuitive tools that help people reconnect with their creativity, confidence, and emotional expression. (00:00:58) The Role of Sound Sanctuary: An inside look at how Kavita's club provides a safe space for members to explore vocal expression and sound healing. (00:09:39) How Singing Shifts the Nervous System: Learn why sound and vibration have been used across cultures to regulate emotions, relieve stress, and enhance well-being. (00:19:46) Authentic Voice Practices: Kavita discusses her approach to helping people find their "home pitch" and unlock their true voice. (00:20:17) Notable Quotes "Singing and making sound isn't just for performers—it's a universal human experience that reconnects us to joy." (Kavita Kat Macmillan, 00:00:16) "We don't need permission to sing. It's a part of our biology, our history, and our healing." (Cate Stillman, 00:27:31) "Your voice is your own unique vibration—when you use it, you reclaim a piece of yourself." (Kavita Kat Macmillan, 00:22:47) "Singing in a group dissolves barriers. It reminds us that we belong, that we're heard, and that our voice matters." (Cate Stillman, 00:31:52) Links Kavita Kat Macmillan Explore and Join Sound Sanctuary Follow Kavita's Instagram and Facebook Subscribe to Kavita's YouTube Cate Stillman Explore Wellness Pro Academy Discover wellness in 2025 through Thrive with Cate Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more! Books & Research on Sound Healing The Healing Power of Sound by Mitchell L. Gaynor The Humming Effect: Sound Healing for Health and Happiness by Jonathan Goldman This episode highlights the transformative power of singing—not as a performance, but as a healing, primal habit. Kavita Kat Macmillan's insights provide a roadmap for rediscovering your voice and embracing sound as a tool for emotional release and self-expression. WATCH FULL EPISODE HERE Feeling inspired? Visit Kavita's website to join Sound Sanctuary, or share this episode with someone ready to reconnect with their voice. Don't forget to subscribe and leave a review to support the show!

In this episode of Thrive with Cate, Cate Stillman unpacks the transformative power of the club model for wellness professionals. With over two decades of experience in the wellness industry, Cate shares how the club model bridges the gap between healing skills and business acumen, offering a high-impact, scalable approach to help clients achieve life-changing results. Whether you're a wellness pro ready to scale or curious about building a results-driven community, this episode is packed with actionable insights. What You'll Get Out of Tuning In Understand the Core of the Club Model – Learn why this structure transforms the wellness business landscape, focusing on guided transformation and client retention. (00:01:27) Break Free from the Hourly Model – Discover how the club model replaces the traditional hourly business with scalable, impactful systems. (00:04:18) Build a Culture of Transformation – Explore how clubs cultivate habits, community, and accountability to accelerate client results. (00:06:45) Learn to Scale Sustainably – Get a clear strategy on enrolling members, setting up start dates, and leveraging overlapping cohorts. (00:22:57) Shift Your Mindset to Thrive – Hear why improving your business skills amplifies your healing impact and financial success. (00:11:04) Highlights Guided Transformation through Clubs: Cate explains the economic and emotional value of structured clubs, showing how they lead to better client outcomes while boosting professional satisfaction. (00:01:51) The Power of Member Commitment: Learn why high-commitment structures drive better results, with examples of creating healing environments like Club Heal. (00:05:04) Overlapping Member Waves: Cate outlines the benefits of staggered start dates, allowing for seamless integration of new and experienced members. (00:22:57) Empowering Members as Leaders: Explore how creating opportunities for mentorship within clubs strengthens both community and individual growth. (00:23:58) Notable Quotes "The club model transforms not just your clients' habits, but their entire lives—empowering them to thrive every single day." (Cate Stillman, 00:00:04) "Healing happens faster in groups. When you create a culture of transformation, your clients connect, commit, and see results they couldn't achieve alone." (Cate Stillman, 00:10:24) "Wellness pros thrive when they get out of the middle and focus on building structures that allow clients to connect and grow." (Cate Stillman, 00:22:06) "Raising your business skills to match your healing skills creates a ripple effect—more impact, more income, and more time for your own wellness lifestyle." (Cate Stillman, 00:11:04) Links Cate Stillman Explore Wellness Pro Academy Discover wellness in 2025 through Thrive with Cate Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy Author of PRIMAL HABITS, Uninflamed,  Body Thrive, Master of YOU, and more! The club model offers a revolutionary path for wellness pros to scale their impact while gaining financial and personal freedom. Cate's expertise and actionable insights provide a clear roadmap to building a thriving community that prioritizes transformation and results. Ready to take the next step? Visit Wellness Pro Academy for free training and start designing a club that works for you. Don't forget to subscribe, review, and share this episode to inspire others to revolutionize their wellness business!