Claim OwnershipThe Partner Channel Podcast
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In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
147 Episodes
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Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relationship-based co-selling, marking a deliberate change in strategy from traditional inbound and outbound methods. Tune in as industry leaders talk about the buying landscape is evolving
In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io, to discuss the art of retaining successful partnerships. They delve into common challenges and innovative solutions, focusing on the importance of trust, training, and mutual understanding. Shane shares remarkable insights on the role of positivity, humility, and motivation in fostering productive collaborations. Listen in as they explore how making partners feel valued and helping them impress their clients can transform business relationships.
Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support from the C-suite. Putting in the time to create a thorough go-to-market plan is what can be the difference between groundbreaking partner revenue and a fizzling partner program. Learn how to do it right in this episode.
In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the types of partners Total Synergy works with and the importance of understanding partnership goals before formalizing contracts. This episode provides valuable insights into Damiaan's partnership journey and finding the right balance between formality and informality.
This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by Forbes. With Enryck's, they discuss the topic of utilizing resellers to enter new countries or regions. They also touch on the appeal of making the jump to the UK market, its language advantages, and its role as a stepping stone for both US and European companies.
In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within an organization. Join host Palmer Foster and his guest Damiaan Van Zanen as they delve into the important steps involved in onboarding and nurturing partnerships during the initial months.
In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of reseller partnerships and unravel the secrets behind tiering strategies. Whether you're a startup seeking to expand your market reach or an established business aiming to optimize your distribution channels, understanding how to effectively categorize and manage reseller partners is crucial.
For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director of Strategic Alliances and Partnerships at SaaS Labs. Togther, they're talking all about aligning internally to better enable partner success.
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partner Manager Lead at Tracify Together they talk about: How Neils started with a ‘box of partners’ and how he made sense of it all First fails of going international + communication struggles Advice to anyone new to channel
On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we last caught up with Shubbham and he is excited to share what he's learned, what's changed, and what you should do to see success with your partnerships.
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head of Sales - Growth Markets and former Head of EMEA Partnerships at Mixpanel. Together they talk about: Building and running a partnership program in EMEA: the good, the bad and the ugly Diversity fostering innovation: how running a partnership program across very diverse regions fosters innovation Privacy/Data Security - critical topic in EMEA. Privacy is cultural in EMEA
On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs, including Elliot's past experiences at GymShark and the lessons learned that allow you to set up an affiliate program that achieves.
This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head of Partnerships at Trade Ledger and a mentor on Accenture’s Tech Innovation Lab. Together they talk about: Partnership ecosystems within the Fintech space Top Tips for Partnerships
On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Society. Together, these two are taking on the hot topic of co-marketing and how ISVs can measure their success. Tune in to learn more!
The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a seat at the table, and what does it look like in practice. If you missed our live-recording of the podcast, no worries! We saved the recording, so you can listen in and gain great insights from host Tori Barlow and her guests Margot Mazur and JohnMcCabe whenever you'd like!
On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to capitalize on them in the startup sphere. Listen in and learn about what cloud tech providers are, and how to go about leveraging them in a mutually beneficial way.
This week, we're back with host Tori Barlow and for this episode she's joined by Allbound Award winner, Stanislaw Wasowicz of Smart Recruiters. The two are talking all about creating a culture within an organization that enables and encourages collaboration.
This week, we launch New EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Max Büsher, Manager Integration Partner at Shopware.Together they talk about: Experience at Shopware and career progression that started from an apprenticeship program Redesigning a partner program Challenges faced working with different countries within Europe, relying on partners and channel Setting up in the UK - the challenges and key learnings
Our host and VP of Marketing at Allbound, Tori Barlow, sits down with the Founder and CEO of Channext, Rick van den Bosch. Listen as they discuss how to fill the gap in partner engagement and optimize output from partners across the globe.
We're seeing double this week on the Partner Channel Podcast. Host Tori Barlow is joined by both Mike Coleman, SVP of Enterprise Sales and Channel Chief at First Orion, and Mike Otting, SVP of Platform and Wholesale at First Orion. The trio talk all about what branded content is, and the kinds of challenges the First Orion partner team faced. Listen in and learn more!
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