My Daily Business Podcast

Need help with your own business strategy or visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Need help with AI in your business? Join our AI monthly chat for small business owners or get in touch to discuss how Fiona can consult to your business on AI and efficiencies (via email hello@mydailybusiness.com) Connect with Kenyak Chocolates Instagram: @kenyak.australia Website: kenyak.com.au  Wholesale Enq kenyak.com.au/wholesale Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Need help with AI in your business? Join our AI monthly chat for small business owners or get in touch to discuss how Fiona can consult to your business on AI and efficiencies (via email hello@mydailybusiness.com) Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Need help with your own business strategy? Get in touch: hello@mydailybusiness.com  If everything feels urgent in your business, you’re likely missing one critical thing: strategy. In this episode, Fiona explains why being busy isn’t the same as being strategic, and how to stop reacting to everything and start prioritising what actually moves the needle. You’ll learn the difference between strategy and tactics, how to think long-term, and how to make better decisions in your business. Perfect for small business owners who feel overwhelmed, stuck or constantly behind.  Need help with your own business strategy? Get in touch: hello@mydailybusiness.com    Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Creative small business owners rarely struggle with ideas. The real challenge is deciding what actually matters right now. In this quick tip, Fiona Killackey shares three practical ways to prioritise your work when everything on your list feels urgent. In this episode, you’ll learn: How to use the Eisenhower Matrix to separate urgent tasks from truly important work A simple long-term question that instantly clarifies what deserves your time Why filtering priorities through your values and long-term goals leads to better business decisions Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Mon House founder Lucienne Van Sebille joins Fiona to share how a love of vintage furniture, sustainability and thoughtful design turned into a thriving online gallery and creative business. In this episode, you’ll learn: How Lucienne built Mon House by sourcing vintage furniture and objects she genuinely loves and photographing them in her own home The behind-the-scenes reality of running a creative business, from sourcing and restoration to pricing and logistics Why slowing down, trusting your eye and sharing your personal story can help you build a more meaningful brand and community Connect with mon house:  Instagram: @monhouse__ Website: monhouse.com.au  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this Quick Tip episode, Fiona talks about the power of giving back and why volunteering can shift your perspective as a small business owner. With the Altru Charity Festival happening in Melbourne this weekend, Fiona shares why contribution matters, how small businesses can support causes they care about, and why generosity often creates unexpected inspiration in your own work. Volunteer this Sunday 15 March at Altru's Festival in Melbourne.  In this episode, you’ll learn: Why volunteering can bring powerful perspective when running a business Simple ways small business owners can give back through time, products or support How contributing to your community can spark ideas and connection in your own business Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

To celebrate 600 episodes of the My Daily Business Podcast, Fiona Killackey sits down with Sarah Sherry (co-founder of Clothing The Gaps) for a candid conversation about the realities of building a sustainable small business over a decade. From leaving a corporate marketing role to navigating grief, motherhood and entrepreneurship, Fiona shares the lessons that shaped both her business and her life. 600th Podcast Interview In this episode, you’ll learn: The biggest lessons Fiona has learned after 10 years running a small business and hosting 600 podcast episodes Why tying your identity to your work can quietly lead to burnout — and how to redefine success Practical insights for entrepreneurs on balancing business growth, family life and personal wellbeing How building community, support networks and honest conversations can sustain you through the ups and downs of business Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Business consultant, coach and founder of My Daily Business, Fiona Killackey, explores how understanding the season of business you’re truly in can transform your strategy, reduce comparison and bring clarity to your next move. In this episode, you’ll learn: • How to identify whether you’re in a growth, maintenance, transition or consolidation season • Why comparing yourself to someone in a completely different life stage can quietly derail your progress • How to align your business strategy with your real capacity, health, family and priorities • Practical questions to ask so your business supports your life, not fights against it ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Creative technologist and All Tribes Are Beautiful founder Maleik Njoroge joins Fiona to explore the intersection of chess, fashion, community and creativity and how standing out starts with self-expression. In this episode, you’ll learn: • How Malik built a global creative brand from a dream — including the world’s first handcrafted Chess dhurrie • Why chess and fashion aren’t intimidating — and how both can unlock confidence, identity and community • Practical advice for creatives and small business owners on standing out, building community and backing your own ideas ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with All Tribes Are Beautiful Instagram: @alltribesarebeautiful  ATAB Lab: @atab.lab Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   In this episode, Fiona explores the hidden cost of indecision in business and why waiting for the “perfect time” may be quietly holding you back. From sitting on ideas for years to overthinking launches, newsletters or new offers, Fiona shares why momentum matters more than perfection and how small action builds clarity, confidence and trust. You’ll learn: Why indecision carries an emotional and financial cost How delaying action makes things feel heavier and more overwhelming A simple way to break procrastination and create momentum today ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: Group Coaching 2026 AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona explores why showing up in your business is not the same as showing off and how cultural conditioning, tall poppy syndrome and fear of judgment may be holding you back from visibility and growth.If you’ve ever felt uncomfortable promoting your work, talking about your results or stepping into your authority, this episode will help you reframe visibility as service, not ego.You’ll learn:The difference between showing up with confidence and showing off from egoHow consistency builds trust and why disappearing damages momentumPractical ways to increase visibility without feeling salesy or inauthentic⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:Group Coaching 2026AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this Quick Tip episode, Fiona explores a simple but powerful question: are we actually making time for creativity?From putting physical limits on phone scrolling to rethinking what we do with small pockets of time, this episode is a gentle reminder that creativity doesn’t need hours, perfection, or big plans. Sometimes it just needs 15 minutes.Fiona shares practical ways to reclaim those moments, reduce friction, and make space for creativity, curiosity and calm in everyday life.You’ll learn:Why stopping scrolling isn’t enough without replacing it intentionallyHow 15 minutes, five times a week can change how you think and feelSimple, low-effort ways to bring creativity back into your routineHow to remove friction so creative habits actually stickA grounding listen for anyone feeling time-poor, overstimulated, or disconnected from their creative self.⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:That Paper Joint collage classesGroup Coaching 2026AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  Shelley Panton is a potter, ceramicist, and owner of The Panton Store, a beloved lifestyle and home boutique in Toora, Gippsland. In this episode, she shares the down-to-earth story of building her business from scratch and making the bold move from inner-city Melbourne to regional Victoria.You'll learn:How early collaborations (like the Melbourne Food and Wine Festival) helped put her store on the map with the right audienceWhy trusting your intuition combined with looking at the data is crucial for making big business decisionsThe reality of running a bricks-and-mortar retail business and why sometimes you need to see your space empty to know it's time to move onHow she's built a thriving business in regional Australia and what that tree change has meant for her family and the business⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  Connect with The Panton Store: Instagram: @thepantonstoreOnline Store: The Panton StorePhysical Store: 31 Stanley St, Toora VICConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this Quick Tip episode, Fiona introduces the concept of regret minimisation and why it can be one of the most grounding decision-making tools for business and life.Rather than asking “what’s the safest option?” or “what will everyone else think?”, this episode invites you to look ahead and ask what future you would regret not doing. Especially when you’re feeling stuck, overwhelmed, or afraid of making the wrong move.This is not about reckless decisions or chasing every idea. It’s about clarity, perspective, and choosing in a way that aligns with your values and long-term wellbeing.You’ll learn:What regret minimisation really means and where it comes fromHow to use it when you’re at a crossroads in business or lifeWhy fear of short-term discomfort often hides deeper long-term regretHow to make decisions that future you will thank you forA reflective, practical listen for anyone navigating change, uncertainty, or a big decision.⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this coaching episode, Fiona reflects on what 10 years in business has really taught her, beyond the highlights, milestones and metrics.This is an honest conversation about growth, adaptability, identity, expectations, community and the long road of building something that lasts. Fiona shares what’s worked, what hasn’t, what surprised her most, and why staying connected to your values matters more than ever as your business evolves.Whether you’re in your first year or your twentieth, this episode is a reminder that sustainable businesses are built slowly, thoughtfully, and often in seasons of uncertainty.You’ll learn:What 10 years in business actually teaches you that no course or shortcut canHow to adapt without losing yourself or your valuesWhy community and connection are essential for long-term business resilienceHow to rethink success beyond speed, scale and external validationA grounding listen for business owners navigating growth, change, or the quiet middle stretch of building something meaningful.⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️  In this quick tip episode, Fiona shares why adaptability is one of the most important skills you can build in business, and why being adaptable is very different from being reactive.Drawing on nearly a decade in business (and plenty of real-life curveballs), Fiona explores how staying grounded in your values allows you to respond to change without losing yourself in the process.You’ll learn:The difference between adaptability and reactivity in businessWhy adaptability is a skill you can practise, not a personality traitHow to stay flexible without constantly second-guessing yourselfA simple way to respond to change while staying aligned with your valuesPerfect for business owners navigating change, uncertainty, or decision fatigue.⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   In this episode, Fiona talks to Davina Adamson, Creative Director of Black Finch Jewellery. Davina shares her journey from visual arts to opening her first designer retail store at age 20, creating her own line then closing that business and moving into work with her partner,  master jeweller, Raymond de Zwart at Black Finch jewellery.  You'll learn: How to transition from different creative careers  The reality of working with family members in business and how to create clear roles, boundaries, and a strong organisational structure Why relentless experimentation and staying authentically entertained in your marketing creates genuine connection with your audience How to build community over just content—and why people come for the product but stay for the relationships and shared experiences ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Connect with Black Finch Jewellery: Instagram: @blackfinch_jewellery  Website: blackfinch.com.au  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners How to Get Your Book Published course  Join our AI Chat Group for small business owners My Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona explores what it really means to build a “sticky” brand.Moving beyond sales and follower counts, Fiona looks at why some brands keep people coming back while others feel purely transactional. This episode is a practical reset for anyone who feels like customers only show up during promotions and then disappear.You’ll be invited to reflect on where your brand is creating genuine connection, and where it might be missing opportunities to build trust and loyalty.You’ll learn:What brand stickiness actually looks like in practiceHow to spot the difference between engagement and attentionWhy repeat customers, replies and referrals matter more than vanity metricsSimple ways to strengthen long-term connection with your audienceSign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  In this episode, Fiona unpacks the idea of the “death of the influencer” and what it really means for brands, creatives, and small businesses navigating marketing in a noisy, trust-scarce world.Rather than chasing reach or hype, Fiona explores the shift toward people of influence, long-term relationships, and values-led visibility — and how brands can rethink influence at every stage of the customer journey.You’ll learn:Why traditional influencer marketing is losing impact — and what’s replacing itThe difference between influencers, content creators, and people of influence (and why it matters)How to identify the real circles of influence for your audience and build lasting trustThis episode is for anyone questioning whether influencer marketing still works — and wanting smarter, more sustainable ways to connect.Sign the Not a Date to Celebrate petition here⭐️⭐️   Join the Waitlist for Group Coaching for 2026 ⭐️⭐️  Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: hello@mydailybusiness.comWebsite: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersHow to Get Your Book Published course Join our AI Chat Group for small business ownersMy Daily Business courses - mydailybusiness.com/courses ⭐️⭐️   Join Group Coaching for 2026 ⭐️⭐️   Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.