She Means Fitness Business

The best way to immediate sales is better email marketing. Social media is a way to be in front of strangers. Who then should come to your subscriber list because you’ve earned their trust and you have something they want. Listen, you don’t have a relationship with people who randomly see an ad. If you don’t have a significant engagement on social media, posting about something you’re selling there, will HURT you.    Look at where you were on social six months ago. How’s your engagement today compare – the number of comments and likes, saves on Instagram for instance, the number of subscribers and length of watch time on YouTube? Has it increased? Not by much? Then what you’re doing isn’t working. So, there are plenty of posts and podcasts for you here at fitnessmarketingmastery.com but for now, let’s define better email marketing and get better email marketing results!    Because with every email you send, you can make a sale.    But let’s be real: It only works if you nurture with content that your subscribers value  You’ve got to take the time to craft effective emails You need persuasive writing, not your English lit idea of writing Passing this task off to someone else will backfire   To make this really easy, think back to any love letters you ever wrote or received, and if that’s a void black hole, look up some historical love letters (often they’re poems).    Try these prompts:      What I love about you     What I love about us     A memory that your reader will resonate with      A special message you two share    Think: “ditto” from Ghost. For me, it was “me to you.” It was a sentiment that meant “I love you too.” Before I ever said those three little words, I drew it on his leg with my finger during a movie.  (And hey, I share all of the details INSIDE the podcast, so for examples, be sure you listen!)    Look, better email marketing may never have been a blip on the radar when you said, I want to be a personal trainer or a health coach. But it’s the best way to help those seeking you the fastest.    If you’re online and using social media to serve women virtually or locally, they are all receiving and reading emails daily.    Are they reading one from you? Nurture them, talk to them, and you’ll find your relationship rewarding you with more ideal customers.    I hope this got your wheels turning with great ideas. Please lmk. You know, when we say that in emails or podcasts, we really mean it right? I definitely want to hear from you.    Resources:  Marketing to Women Copywriting Course:https://www.flippingfifty.com/copywriting-course   Create the Ultimate Freebie: https://www.fitnessmarketingmastery.com/irresistible-freebie-how-to/   Other Episodes You Might Like: Email Marketing for Fitness Business Success: https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Health Coaches & Trainers | Get Emails Delivered and Opened:https://www.fitnessmarketingmastery.com/get-emails-delivered-and-opened/

Messages from 2019 won’t work as well as a 2022-driven message for your fitness brand right now. You don’t want to miss this episode with Fitness Celebrity Natalie Jill, who’s built a following of over 3 million on social media in the last 15 years.  00:00 You’ll hear how she’s not just chosen, but been forced to pivot, and her fitness brand right now is continuing to grow because of it. In this episode, I asked her what she would do if she was in your shoes, and what her biggest mistakes along the way were so that you can learn and grow from the insight.    If you’re scared, frustrated, or feeling unrewarded for the hard work you’re doing, listen in. No one has a smooth ride all the way through and Natalie Jill is no different. As you hear her resilience, you may recognize some of the fight in you too.    There’s a place and a need for your fitness brand right now. Here’s how to pivot what you may be doing and turn it into better results.    My Guest:  Natalie Jill is a Fat Loss Expert And Creative Sales Strategist who helps women ReIgnite, ReDefine and ReBrand what aging has to mean! 50 years old herself, she is changing conversations around age, potential, and possibility!  She helps entrepreneurs craft their unique compelling STORY, expand their brand and excel on social media. She used the exact methods she teaches to grow her globally recognized fat loss and fitness brand with well over 3 million social media followers worldwide, two best-selling books, a top-ranked podcast, and recognition from Forbes and Greatist several years running as one of the top health and wellness influencers in the world.    Questions we answer on this podcast: 04:05 If you were starting over what would you do right now to market yourself?  06:30 What were your biggest marketing mistakes along your way?  09:10 Was there any one thing you did that gave you a marketing/exposure lift?  13:32 How much or little have you delegated your marketing materials (emails, content, posts)Then.. and Now?  15:25 What part of the job do you love?  16:20 What part of the job do you hate/prefer not to do?  How is it working with your spouse in business?  17:57 What advice would you give to that woman listening who has heard “you need a niche?”   LISTEN TO THE FULL FLIPPING 50 EPISODE with Natalie Jill too: https://www.flippingfifty.com/redefine-aging/    Connect with NatalieJill:  Website: https://www.Brandstoryexpansion.com/goal Listen Up! Podcast:  https://itunes.apple.com/us/podcast/leveling-up-creating-everything-from-nothing-natalie She’s Social:  Instagram: https://www.instagram.com/nataliejillfit/ Facebook: https://www.facebook.com/nataliejillfit YouTube: https://www.youtube.com/nataliejillfitness Pinterest: https://www.pinterest.com/nataliejillfit/    Resources:  Marketing to Women Copywriting Course  fitnessmarketingmastery.com/copywriting-course Flipping 50 Menopause Fitness Specialist  flippingfifty.com/specialist   Other Episodes You Might Like:  4 Steps to Create Fitness Marketing Videos | Easy Fitness Marketing: https://www.fitnessmarketingmastery.com/fitness-marketing-videos/ Are the Words You Use Costing You Customers? | Fitness Pros:https://www.fitnessmarketingmastery.com/costing-you-customers/ Taking Care of You | Personal Trainer & Coach Business Plan: https://www.fitnessmarketingmastery.com/business-plan/

I think training women in menopause comes with a responsibility. If it’s our mission to serve them, then we’re tasked with the need to call out them… and us… when we’re misfiring ageist messages.   00:00 I think we can agree with this:  Age doesn’t matter. It’s ability.   But age will matter as long as clients say, and you give validation to:   I’m _____ (age) what exercise should I be doing? You look great for your age!  I just can’t do that any longer at my age.  After menopause, you need to take it easier.   None of the answers to those questions is founded in science or legitimized by anything but years of conditioning and habit. How you answer unless you’re schooled in the science of muscle, bone, fat, and metabolism for women over 40 wouldn’t be anything more than your conditioning and opinion, or maybe a desire to sell something.    We’re not immune to ageism though, especially if you hear a question or statement like one of these are immediately are forming an answer… INSTEAD of stopping the conversation right there and talking about the impression they have falsely acquired.   03:16 The Real Conversation   If you’re training women in menopause, you unintentionally could be falling into this trap. And it’s not your fault… until well, now.    Because once you know, if you think like me, if you have the ability, you have the responsibility to change it.    You are either the change or a part of the problem.     If training women in menopause comes with a responsibility to know beyond the basics of exercise prescription (and of course it does), then we have to think more closely about our own use of messages in conversation with clients, including reaching them on social media.   Let me give you some more examples of potential ageism.    Book titles and hashtags and program names all fall into this gray area that takes some dissection.    Younger Next Year  #foreveryoung  #agingbackwards #aginginreverse #reverseaging  #turnbacktime #turnbacktheclock  #antiaging   I’ve recently shared (something you want to know more about if you share resources with your audience) C60 Purple Power with my audience. I’m using it (I don’t share anything I don’t use and then share the actual experiment with my audience).    It’s a carbon molecule that has been found to be able to influence many things associated with aging. Among those are not only restoring libido, and mitochondria production, but wrinkles, fine lines, and graying.    So, I wonder, even in that, if I’m ageist if we seek to turn back the clock to a time when we didn’t have gray hair (for me, unfortunately, that would be 26!), or wrinkles… then aren’t we trying to defy aging instead of embracing it?   07:23 Is that ageism?   There are other virtues of the C60 product that support energy, vitality, and physical performance improvement rather than accepting a decline that “naturally” occurs with aging.  Isn’t that, of course, beneficial to sustain or increase mitochondrial production if it can be done without medication, and simply by exercise, even an intermittent fasting, window, and the support of C60?   Is wanting to age better, ageism?    I don’t think so. I want to hear from you though.    I know there may be listeners who would say that you don’t have a hormone problem if your hormones are flatlining after menopause. You might say, that’s normal.    But… is normal and common acceptable? What about optimal? When did we start saying average is okay?    If it’s possible with bioidentical hormones, use of C60, or other products that are not medication with negative side effects, to have profound effects on your health, is that ageism?    Let’s look at some other words associated with age.  10:23 Neutral or Positive Age-Related statements:  Every age Any age Change the way we age Change the way we think about aging, which is the entire philosophy behind Flipping50.    Change the way we age, by the way, is the tag line for the International Council on Active Aging. So, do give credit where it’s due in using it.   11:11 Consider These Positive or At Least Not Negative Phrases: Active aging Older wiser Age is irrelevant (a podcast title by Helen Fritch, by the way, please also give credit)  Older fitter stronger – a book by Margaret _______________  Faster After 50 – a book by Joe Friel Proaging    Even hashtags and statements like #nevertooold … when you think about it. The statement makes old, and bad. It’s bizarre if you think too deeply about it. But there is a mild connotation with old being negative.    Of course, the recovery you’ll say is, no, it’s saying you’re never going to be that. But again, that suggests that old is something you never want. And I don’t know about you, but I think we’re not going to win that game. I like to ask questions when I’m with clients that I know the answer to… or at least know the answer to the answer they tell me.   13:33 Actions for You:  Review your last 2 weeks of emails, posts, or videos  Look for hashtags or statements you made Do you like your message? Anything you want to change?    I’d love to hear from you. And this is a great conversation starter with your clients! None of us realizes we do this intentionally.    The way a woman wants to age is her business. And our goal shouldn’t be to change her. Just to allow the way we each choose to age, and how we choose to get there to be just fine. If we ask, did she have work done? What’s she using?   Or say, I would never do that, or I think she looks so fake… we really should on everyone. I was at a restaurant with two friends recently and when the waitress walked away, one said, “Was that a bad botox job or what?” I didn’t notice it. So therein lies the differences we all have to what is acceptable… but yet, an opportunity to say, if she likes it, then go her!  Why not celebrate the woman in a green dress even if you hate green, or the one wearing the mini that you would feel slutty in? If she likes it, she feels confident in it, do we really want to judge?    Whether age or otherwise, training women in menopause will bring you an opportunity not just to change the sequence of exercises and diets for the better, but to change acceptance and peace within ourselves that makes this a better world.    BTW, when you see me do something with an ageist slant, it’s all fair, ask me about that. We won’t make this flip overnight, any of us.    Resources:  Flipping 50 Menopause Fitness Specialist  https://www.flippingfifty.com/specialist More Midlife Clients in 5 Days https://www.flippingfifty.com/midlife-clients     Other Episodes You Might Like:  Women’s Fitness, Health, & Hormones | Training Menopause: https://www.fitnessmarketingmastery.com/hormone-course/  20 Tips to More Midlife Fitness Clients Post Pandemic | #319: https://www.fitnessmarketingmastery.com/more-midlife-clients/

If your female fitness clients aren’t getting results, it’s alarming, right? You know that session or two, even a week or two of a plateau is normal, but it gets hard to come up with answers about why it might be true to calm your clients.   00:00 Unless of course, you start to second guess them. Are they cheating? Are they overestimating the exercise they’re doing outside of sessions or underestimating caloric intake?  But none of these is the most likely reason your female fitness clients aren’t getting results if you’re working with midlife female fitness clients.  Look, there’s the easy stuff you can teach that anyone is teaching today about losing inflammatory foods. But the easy and obvious answer isn’t so obvious to many trainers.  So, here you go.  These three reasons have two things in common.  First, they’re all hormones.  The second thing all three of these things have in common is… they all require adequate quality and quantity of sleep.  For midlife female fitness clients, that may be something they wish for but haven’t had in a while.  If you don’t know how to sequentially coach your clients on the solutions to better sleep, then I suggest you get my quick and dirty freebie. https://www.flippingfifty.com/sleep-fmm-specialist-opt  05:23 # 1 Cortisol   If cortisol is high (or low) there is either too much muscle breakdown or too little energy and the body and metabolism are slowing down everything.   Muscle breakdown and fat storage both occur far faster in the presence of high cortisol than do lean muscle gains and fat burning.   When even one night of sleep deprivation occurs, cortisol levels the next day work against your client’s goals.   06:12 #2 Growth Hormone   This hormone is key to growing lean muscle. The right strength training stimulus – you’re probably providing if you’re listening to this – is one way to boost it. In fact, it’s one of the best. But did you know? Growth hormone is released during the deepest cycles of sleep. So a woman who is having hot flashes, and night sweats, and or has an old dog or a snoring spouse… is going to suffer. She’s waking up multiple times and is never allowed into that deep sleep.   Other women have had insomnia for years. Do you know what happens to them? They just accept it. And they say, “that’s good for me” when they sleep for 4 hours straight or don’t wake until 4 even though they don’t need to wake up till hours later.  You can be a key turning point in them changing the story they tell themselves.  I met Jennifer when she was in her early 60’s. She’d had insomnia for decades. We tried everything, with some success. But finally, I said, let’s check with your doctor to see what would be the smallest viable sleep supplement with the least side effects possible. With the help of that sleep aid, she changed her sleep habits, and her relationship with bedtime, and lost 100 lbs.   12:13  #3 Testosterone   If you’ve got women in midlife still drinking wine, skimping on protein, and doing cardio, they’re killing their testosterone.   It too is created during deep sleep cycles. Other ways of optimizing testosterone include the opposite of what I mentioned as saboteurs. That is, interval training, strength training, and high protein.   15:01 That’s it… 3 ways, or really one way to improve 3 hormones that will change your relationship with your clients and improve their results. Turn your business into a coaching business as well as a training business by leveraging knowledge like this. Resources:  Sleep Tips for Your Clients: https://www.flippingfifty.com/sleep-fmm-specialist-opt Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Other Episodes You May Like:  Why Some Women Struggle with Weight, Hormones at Menopause: https://www.flippingfifty.com/hormones-at-menopause/ Midlife Weight Gain Occurs Over Decades | The Misunderstood Delusion: https://www.flippingfifty.com/midlife-weight-gain/

What for you is successful enough? If there’s no wrong answer, no right answer, what do you really want? Is it a monetary return? Is it a certain lifestyle?  00:00 One thing I’d like for you to consider is you may already have it. I realized not long ago that I’m living my best life day today. I love my schedule, love my lifestyle, and am traveling just the right amount to the places I want to go.    If I close my eyes, or if I write in a journal about my ideal home… I’ve been living it.    And all too easily we sometimes start thinking that we have to keep striving and pushing and efforting. Are you successful enough? Or what would that look like for you?    In this short Q and A episode with Flipping 50 Menopause Fitness Specialist, Amy, we talk about her second career and how she’s building a business. … and you can too.    5-Day Kickstart to Attract More Midlife Clients.  https://www.flippingfifty.com/midlife-clients    My Guest: Amy VanLiew is a Flipping 50 Menopause Fitness Specialist with certifications in Menopause Fitness, Corrective Exercise, and Osteoporosis Fitness and she’s a retired engineer! She helps women over 50 get moving and feel better even as the aches and pains of age start to creep in, all from the comfort of their own home. At 50 she learned that life should not be about punishing our bodies or starving ourselves it's about accepting ourselves, learning to navigate the changes, and being healthy enough to do the things we love to do, To feel good, to feel satisfied, and to also be able to truly enjoy this later and better half of life.   Questions We Answer in this Q and A Episode: 03:26 Biggest aha to you about menopause fitness?  04:21 What have you found to be the area where the clients you’re attracting struggle the most?  06:25 You’re a recent cover girl, which we’ve talked so much publicity being a key to getting you found, how did it came about? 12:00 What if you were starting over again, what would you advise a listener do to get started?    There you have it. You too can be successful enough.    Listen to the Full Flipping 50 episode with Amy at  https://www.Flippingfifty.com/healthy-enough    Connect with Amy: Website: https://behealthyenough.com/ Amy Social: Instagram: https://www.instagram.com/behealthyenough/ Facebook: https://www.facebook.com/behealthyenough Youtube: https://www.youtube.com/c/BeHealthyEnough Additional Episodes You Might Like:  Healthy Enough Over 50 | What It Is  https://www.Flippingfifty.com/healthy-enough  How Are Your Nutrition Recommendations Making Clients Fat? https://www.fitnessmarketingmastery.com/nutrition-recommendations/

If you have female training clients, I can almost guarantee they want it all, AND they are overwhelmed before they start.   00:00  You, dear trainer, will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already.  So don’t! Here’s how to get much faster results with uncommon strategies.   04:51  #1 Give them less.  For older female training clients, often overwhelmed, the best thing you can do is give them less and have them focus on it more.  06:19 Better than “more” first goals:  Track protein at each meal Increase sleep quality https://www.flippingfifty.com/sleep-fmm-specialist-opt  Try adding 5 minutes to walking time this week Especially if you work with female midlife clients, sleep is key. Click here (https://www.flippingfifty.com/sleep-fmm-specialist-opt) for the tips I’ve coached women to increase sleep by up to 2 hours a night.   10:02 #2 Set a daily check-in.  After you and your client chose that better goal, set a daily check-in about it. Have them text you or use Voxer if that’s your choice to tell you how it went.  Silly as it sounds, it’s not at all. It’s simply the best way to stay on track and not feel alone.  When you decide to do this, preface it with the elephant in the room. Tell her, you’ll feel silly. You’ll think, I should be able to do this myself. And tell her that she’d be wrong. Pro athletes check in daily with software apps their coaches see in real-time after they do the daily workouts they were assigned.  For the highly successful, there is always a team.  Here’s how I know this. Introvert me could easily talk to no one for days. I can create a ton of content, market it, and grow my business along just fine. But if I want to amplify what I’m doing, I check in with my mastermind team, my coach, and colleagues who also do not want to accept the status quo.  Listen, most people go through the motions. They complain about the success they don’t have from work and the effort they didn’t do. So, to get results you have to have the accountability to someone outside yourself. Too many are like crabs in the bucket pulling you down to average. (tune in to an upcoming podcast on Flipping 50 if you want more on that topic)  16:42 #3 Create External Rewards.  I know, I know. We think we need to create an internal motivation where it’s only important to the individual. And often they’ll tell you, they don’t want anyone else to know until … they’ve lost a few pounds… or they see progress in some other way.  But that will backfire.  I’ve trained for a dozen marathons, more than half of them followed a 2.4-mile swim, and a 112-mile bike ride (also known as Ironman). The first thing you do when you’re training with a group is tell the world. You’re encouraged to write letters, and share it with everyone (even if you’re not fundraising).  That’s because saying it out loud helps YOU believe it more or in this case your client. Help her tell others, start saying “this is what I’m doing” not “this is what I’m trying.”  Whether it’s dinner with the family, a massage, or a pedicure… just for consistently hitting activity or protein goals mentioned above doesn’t really matter. That it’s a public goal and a publicly celebrated reward.. that’s the difference.   21:32 Make It Easy Your female training clients have a lot on their plates, especially if they’re in midlife. Make it easy. Even for the ones that want more and want it to hurt and want to feel sore (they’re out there), strategically hold them accountable to small things.  You’ll increase success rates with all kinds of clients by keeping them coming and injury-free. Working exclusively with female training clients? I’d love to hear from you! Resources:  Sleep Tips for Your Midlife Clients: https://www.flippingfifty.com/sleep-fmm-specialist-opt    More Midlife Clients Now:  https://www.fitnessmarketingmastery.com/5daysmoreclients   Other Podcasts You May Like:  20 Tips to More Midlife Fitness Clients Post Pandemic | #319: https://www.fitnessmarketingmastery.com/more-midlife-clients/ Training 7 Women’s Hormone Phases of Life | Fitness & Health Pros: https://www.fitnessmarketingmastery.com/hormone-phases/ Women’s Fitness, Health, & Hormones | Training Menopause: https://www.fitnessmarketingmastery.com/hormone-course/

Your female entrepreneur playbook is on the way. Better yet, it’s an audio edition, so lace up your shoes and get busy while you listen to this. My guest is going to help you become credible, have authority, and boost your brand.  00:00 I can tell you the power of a book is great. It puts your words and message in front of many over and over again. Though I don’t like to refer to books as calling cards, I do think they make it easy to the marketing- or self-promotion–adverse. It’s easier to promote a book to get themselves out there when they otherwise would not. Whether you have a traditional publisher or you self-publish, or you do something between, the value of a book also includes the fact it will force you to express your message clearly and concisely. It will boost your confidence and give you soundbites you’ll use forever.  Listen in to this episode for the female entrepreneur playbook you’ve been waiting for!  Want more midlife clients? 5 Days to More Midlife Clients Challenge: https://www.fitnessmarketingmastery.com/5daysmoreclients My Guest:  Patricia Wooster is a former corporate software executive turned traditionally published author of thirteen books and the self-published author of three business books. She is the founder of WoosterMedia which transforms leaders, entrepreneurs, athletes, influencers, and thought leaders into published authors who amplify their message through high-impact books. Patricia has worked on over 350+ traditional publisher projects and helped countless others self-publish their books. She coaches people through the process of creating a transformational experience for their readers by mastering their message, engaging with their readers, and adhering to the high standards set by the traditional publishing industry. Her clients have landed agents, publishing contracts, speaking opportunities, and best-seller status. Questions we answer on this podcast: 07:00 How can listeners build their brand online? 10:00 What is and how can someone create a “value ladder” in the digital space? 15:56 Why is a signature story essential to differentiating yourself? 22:24 What can you do to generate revenue fast? 26:30 What are some of the biggest mistakes entrepreneurs make? 31:10 What’s the difference in time to publish between traditional publishing and self-publishing?  There you have it. She wrote the book, the female entrepreneur playbook. And she’s not only written dozens herself but she’s made it possible for entrepreneurs just like you to do the same.  You have a story and a message. No one else has your stories, and each of them makes you unique and connect you to your ideal customer.  But… only if you tell them.  Connect with Patricia: Website: https://www.patriciawooster.com   She’s Social:  Instagram: https://www.instagram.com/patriciawooster/ YOUTUBE: https://youtube.com/channel/UCxZRFsJLZT5DMqB4lA_vPew Linkedin: https://www.linkedin.com/in/patriciawooster/ Facebook: https://m.facebook.com/WoosterPatricia   Additional Resources:  5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients Marketing to Women Fitness & Health Coach Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Create the Ultimate Freebie: https://www.fitnessmarketingmastery.com/irresistible-freebie-how-to/

I’ve got some testimonial sources you may want to tap into in this episode!  Already asking for testimonials regularly? You might be tempted to skip this one. But don’t! 00:00 Videos of your successful clients are always going to work, right? But there’s something that you’re not using that may be the difference between someone pulling the trigger and deciding to start training with you.  02:40 In order of testimonial strength, I’d say we have this right now:  You adding a text quote from your testimonial sources and adding their first name and maybe age. Including a quote that adds a full name and age.  A screenshot of a social media post with name blacked out A screenshot of a social media post including profile name  A video of a client with a first name (and potentially age)  A video of a client with a full name    And the power of a testimonial increases if you ask the right questions. (Check notes for previous content on testimonials) 05:42 Who else’s life was changed because of the change in your client?  One of the key questions I ask customers when they’re thinking about getting started is who else is affected by them not being where they want to be. Say someone tells me that they have been thinking about it for a long time and they think about it frequently, I’ll ask who else is impacted.  How many times have you asked a customer to share a testimonial? Or you’ve taken a screenshot of their comment on social media?  And if you’re not doing this, start! It should be a regular part of your process for every program, every final client session, and every event. Just automatically have it go out. Have another follow-up if they pay no attention the first time.  And then …  08:40 There is strength in numbers. So, don’t miss these sources of testimonials:     Friends     Children     Partner/Spouse     Coworkers/bosses/employees 12:48 Can you see the power of hearing a child talk about the change in their parent? Not only could that put a tear in the eye of a viewer, it may make them take the leap because often things get expressed like fears that couldn’t be spoken out loud when the fear was still felt.  The power of a young child or grandchild is going to be different than that of an adult child but don’t rule any of them out. So, what testimonial sources are you forgetting, friend? Who else should you ask that can share what you do? In better words that you can say yourself?  Resources:  5 Days to More Midlife Clients: https://www.fitnessmarketingmastery.com/5daysmoreclients   Other Episodes You May Like:  How to Gather the Best Fitness Testimonials and Use Them: https://www.fitnessmarketingmastery.com/fitness-testimonials/ Blueprint for Your Fitness & Health Coaching Business Plan:  https://www.fitnessmarketingmastery.com/health-coaching-business-plan/

If you’d love to tap into social media influencer tips for marketing right now you’re in luck. It’s tough out there! With everyone in the free world on social media since 2020, you’re going to have to be better, more clear, and offer more value if you hope to have an influence yourself.  00:00 My guest is doing just that. She knows a thing or two about having a clear message vs a popular message. She’s not all rainbows and unicorns, she’s all truths and myths and reality.  And trainers & health coaches, this works best. For the influencer tips for marketing we share, listen to the episode. But first, let me give you a spoiler alert: authentic works.  Whether you’re listening because you love her message and you want to learn from her how to help yourself or your clients fuel better …. Or you want to understand how she’s arrived at this space she’s occupying and how she built her audience, let’s do this! My Guest: Steph Gaudreau is a strength nutrition strategist and lifting coach who helps women fuel themselves smarter. Get stronger, increase their energy, and perform better in the gym. She's the author of The Core 4: Embrace Your Body, Own Your Power and the host of the Listen to Your Body Podcast. Questions we answer in this episode:  02:41 How did you determine your niche? Has it always been women 40+? 07:40 What made your social marketing really take off (or did it, was it slow and steady)? 08:57 What advice would you give our listeners, potentially struggling to be heard and seen above the noise online? 14:36 If you were starting over in fitness/health what would you do differently?  19:08 How often do you post to benefit and grow your audience?  Connect with Steph:  Website: https://www.stephgaudreau.com   She’s Social:  Instagram: https://instagram.com/steph_gaudreau Instagram: https://instagram.com/fuel.your.strength   Resources: Listen to the episode with Steph for FLIPPING 50 here: https://www.flippingfifty.com/eat-for-strength-training/ Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ 5 Day Marketing Flip:  https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/

If you’re working with midlife women and love solving the problems of insomnia, weight gain, and belly fat with exercise modifications made for menopause, and want more midlife fitness clients… or health coaching clients… this is for you.   00:00 You already realize that the time of day a woman exercises may determine how her hormones respond. She can improve or devastate her hormone status by the time of day she exercises.    You’re probably already advising women about the difference between lifting weights and lifting them according to bone building and metabolism-boosting methods for women.   But… you aren’t as certain about how to help more women. You wonder how to market more effectively so that you can make a bigger difference. Buckle that seat belt, lace up your shoes, and let’s go.    1)  04:02  Become the expert – education above and beyond  Nothing comes before this. You’ve got to have the goods as much for yourself as anyone. When you know you know and you have something to say, your voice is strong. If your voice is soft, you lack confidence because of what someone will think, double down on education. But not to a fault. Here’s where trainers get stuck in overcompensating for some feeling they aren’t enough by taking more and more courses and certifications. That isn’t going to fill up a confidence hole. If you need a coach, get a coach. Work on you and your personal sense of self. Know which kind of education and training you need before you go investing in something that will never help you over the real problem. 2)    06:10 Create relationships with experts  The doctors, dentists in your community, and coaches and authors online that serve your audience are golden resources for you (and you are for them). Connect with them, serve them. Like and comment and share their posts if you agree with them. That puts you on their radar. Ask to do a “live” with them on social and answer audience questions. (There’s a way to do this that sets you up for success).  Once you connect by serving and giving, you can explore opportunities for referrals or affiliate promotions.  3)   07:16  Leverage social media (don’t waste it) When you have a message they need and are looking for, use it! Avoid common mistakes like incorrect use of hashtags, failure to warm up your feed before posting, and more. Are you aware of platform secrets for engagement?    4)   07:51  Avoid pitching on social media The fastest way to kill your social media success is share programs, use it like an “ad” for your webinar when it’s not an ad. (Paid ads are fine). Your organic reach is going to be stifled by that.  5)   08:54 Build your email list If you aren’t working on this daily with a juicy freebie you should be. Here’s how.    There’s both the science of knowing how to help when you get them. There’s the art of knowing who you work best with and who you repel. I gladly give client leads to our Flipping50 Fitness Specialists when I know they aren’t the right match for me. There is an abundance of midlife fitness clients who need help. Be open to the idea you’re not for everyone and that acknowledging that will bring you more business in the end.    6)    11:18 Send consistently valuable emails Once a week is minimum. If you just called your best friend once a week, would that be a little weird? Consider bumping it up to two and see what happens. Valuable means, though, not a sales pitch every time. If that’s all it is, most of us will say no thanks and hit delete or at least never read really fast.  7)    12:44 Get media exposure  Every local news station needs news to fill their programming every day. If you have news, and it’s not your book or program or business, but real news you can talk about, and it’s timely and relevant, they’re interested.  What recent research study is relevant to your work and their audience. By the way, women in midlife are often still watching the news on TV, so go for it. It’s not actually the appearance on the news, it’s what you do with it after that matters.  8)    Write or present for the industry There are a dozen industry conferences that you can apply to speak at and share your expertise. If you have something special you’ve done and can teach other trainers and health coaches to do: a special workout, grown your social media, made X $ with a specific marketing strategy… it’s worthy of an application. If you’ve formed great relationships with physical therapists and have a unique referral process, that’s something other professionals can benefit from. I started teaching trainers the difference between coaching boundaries vs personal training back in 2000 and I’ve been presenting at major associations like IDEA, CanfitPro, NSCA, MedFit, FILEX, SCW and Club Industry, and Fitness Fest, ever since. It just takes one good idea and one conference to get started. 9)    Make one call every day This is the easiest way on earth to gain clients. Few trainers or health coaches will do it. Recently a coach said to me, “How will I get to  [$$$$  amount she wanted]?” and I said, “Are you still making the daily calls?” No. It had been less than 2 weeks. When you ask for help, you’re given help, you have a choice. Fewer than 2% follow through. Nine out of 10 fitness businesses still go out of business or it’s still a hobby taking a loss at tax time 5 years later.  10) Be your brand  Work on your personal presentation in public. Look, I lived in a relatively small town before college, then moved to a college town that after 30 years had become pretty small. Everyone knew me everywhere I went. Then I moved to Boulder and then Scottsdale.  I loved the anonymity… until… I’m in line at Walgreens (and again at the airport to board) and a woman says, “Do you have a website?” or “You look just like someone I follow online.” I can’t make this up. In both cases, also can’t make this up… it had been a busy day in business and I slapped on a visor and had not yet showered. No make-up, just getting done what I had to do. My point? I was not “representing” either of those times. In fact, was hoping to fly under the radar and not be recognized. But you don’t get to choose. So, make sure you are comfortable if it happens. (I’ve decided I am. I go on camera that way too. The message for me is more important than me getting made up and pretending I’m perfect. But you may not be. So, if you are the spokesperson for your business, decide).      One of the best organic sources of traffic for me was YouTube videos for 8 years. Until, that is the pandemic and everyone is on YouTube because there wasn’t another best choice. However, the foundation you lay there will support your efforts. While consistency isn’t a fast game it is always the best game. Call someone daily… no one does. Do videos 2 or 3 times a week… and keep doing it. No one does. You will win.      11) Talk About the Pandemic Listen, this is stupid. Few trainers and health coaches are using this in marketing strategies and it’s ridiculous. Get on it. The problems today are not the same as problems pre-pandemic. Acknowledge it and offer a solution.  12) Offer free presentations to women’s groups Every women’s group has a presentation almost as often as they have a meeting. Generally, it’s a monthly occurrence and often it’s during nine months of the year excluding summer. There may be holiday months off, but that’s 8 opportunities for you to let it be known that you can talk about exercise motivation, benefits of [your type of training], or bone density, for example.  13) Team up with organizations (for charity) Charity events are held annually in every town and city and online. Find ones that resonate with your midlife fitness clients. Alzheimer’s, Parkinson’s, American Heart or Cancer related events are a good start. Your local hospital and auxiliary are others. Be present to demonstrate how exercise or wellness reduces risk or improves outcomes. You can get in front of an audience who care about health and about community.  14) Get on video  On social media, on your website pages and anywhere you can do it, video is the easiest way to do what you do best. You teach, explain, and design exercise programs that are effective. Or as a coach you provide clarity and support to clients making changes. Capture it on video and then share it (market it). 15) Write a book  Anyone can write a book today. The barrier to self-publishing is low. Once you write it, it’s about marketing it shamelessly to get it in as many hands as possible. A book (well done) immediately builds credibility. That includes references, expert interviews, story, and reviewers. The complete process is not a quick fix but you can flesh out your outline for a home run book quickly if you really know your customer.  Link to 5 Day Flip: https://www.flippingfifty.com/midlife-clients More midlife fitness clients (or health coaching clients) come from the trail that leads them to you. When they get there, it’s about your voice. Are you speaking the same rate as they are, making them feel more relaxed and confident they’ve found the answer? Test your voice, your literal voice. If it sounds childlike or is hard to listen to, you can change it with practice.   16) Trademark your system You should have a unique method, system or protocol that is proven to work. You want to have clients who can give testimonials that it’s worked for them. You want to create video about why you created it. You want to talk about a single step in a presentation and mention this is just one of 5 (or 3 or 4) that you have.  17) Define your niche and stick to it The mistake most trainers make is thinking they can serve anybody and that getting specific will narrow their reach. The opposite is true. You won’t attract anybody with “everybody” messages. If a reader, viewer, or listener doesn’t see themselves in you and your message, they aren’t going to take the next step.  18) Make i

It’s the best right? Promote affiliates and make money in your jammies! But how? Here are 5 ways (and some ways to enhance those 5 ways). And a warning… promoting affiliates is an art and a partnership. If you say yes to someone about promoting a program, it takes more than a “post.” Or an email.   00:00 Be honest about how many email subscribers you have. Know your open rate. Know that they love you and buy what you recommend. It helps if they ask you… what watch are you wearing? What kind of tights do you like? What shoes do you wear? What’s that sauna you’re using? (all questions my community wants to know).  If you don’t yet have that kind of influence, keep working on it. Begin by sharing those behind-the-scenes views of your home and your day. You’ll begin to pique interest. Especially, if you realize they want to be like you. And listen, you are in fact the spokesperson for whatever you’re doing. They want what you have. Maybe it's energy, maybe confidence. Maybe it’s your physique. But people are drawn to you and follow because they often want to be you.  How to Choose Your Affiliates 09:11 What are your customers always asking you about?  09:14 What are you using that you wish your clients would so they stop using toxic products that interfere with hormones? 09:23 What do you use and love so much you wish you could share this with everyone?  09:40  Review Your Day: Here’s Mine  Matcha (https://www.flippingfifty.com/piquetea) or coffee Four Sigmatic: https://www.flippingfifty.com/Four-Sigmatic Skincare:https://www.flippingfifty.com/SummerSkin Sports watch Workout wear: https://savvi.com/flipping50/shop  (Use share25 to save fit pro!)  Clean-sources fish or meat:https://www.flippingfifty.com/Vital-Choice Amino Acid supplements: https://www.flippingfifty.com/staylean  17:38  5 Ways to Promote Affiliate Products      1. Product Reviews     2. Gift Guides            A.Holidays          B. Mother’s Day   3. Share Deals & Specials with your Audience          A. My favorite coffees and matcha tea infrequently share specials. So do the amino acids I share. Regularly the sauna I use will have a promotion.    4. Inside Podcast Show Notes or Blogs   5. Resources or Favorite Things pages 24:16 Where to share the links to promote affiliates: Link in Bio in IG Links in YouTube videos (product reviews)  Share in your FB groups In all of your email communications 25:30 How to sweeten the pot and promote affiliates:  Offer Bonuses for your Audience  Ask your affiliates to sweeten the pot by adding a one-time coupon code Host a group for users of a certain product  Resources:  Become a Flipping 50 Affiliate: https://www.flippingfifty.com/affiliate-program/ Marketing to Women Copywriting Course:  https://www.flippingfifty.com/copywriting-course My Affiliate Page Example: https://www.flippingfifty.com/resources   Other Episodes You Might Like:  Passive Revenue Too Good to Be True? Affiliate Marketing: https://www.fitnessmarketingmastery.com/passive-revenue/ #18 Revenue Generating Strategies | Health & Fitness Professionals: https://www.fitnessmarketingmastery.com/revenue-generating/

If you’re in a post-pandemic place of needing new life for your virtual fitness business, this may be inspiring. It’s no secret that building wealth includes multiple revenue streams. For instance, you may provide physical training or virtual coaching, but you add supplements to that, or you affiliate for products and services you use and trust. Maybe you also have speaking or consulting revenue.  00:00 In this episode there’s a unique example of a virtual fitness business that you can apply to your brick and mortar or online business. None of us can provide all the answers all the time. And in fact some people have built their businesses entirely on not providing any answers themselves but relying on other experts to do it.    If you struggle with self-promotion as many fitness and health coaches do, you have another reason to take a look at this virtual fitness business model.    I’ll ask our guest about how this idea was born, draw some parallel examples for you, and together we’ll provide some hope and inspiration for ways to make your business thrive with very little expense to get started.  Stay tuned until the end when I’m going to give you a little homework to get started.    My Guest:  Denise Stegall is the CEO and curator of Living Healthy List.com. She is also co-author of the best-selling book, The Successful Body. As an inspirational thought leader, she is determined to provide her Living Healthy List readers with honest, reliable, research-backed information on health, wellness, personal development, and fun that they can use in real life. Denise began her career with a bachelor’s degree in hotel, restaurant, and business management, focusing on nutrition. She’s condensed 25 years of experience and study in nutrition, cooking, exercise, and coaching to help women find a happy, healthy lifestyle that works for them. Her experience in cooking and nutrition delivers a unique perspective on what works (and doesn’t work) for most people. Her philosophy revolves around the foundation: Eat Real Food, Make Good Decisions, and Be Accountable.   Questions we answer in this episode:  04:20 I would describe what you do as a kind of curator for your audience of all the good things, a place where they can come for resources and references and direction in not just exercise but different aspects of health. Healthy Living List is kind of the Huffington Post of health for midlife women. Did I capture that? 08:15 Talk a little about your business model and how it was born, how do you find and filter resources for your audience? 09:27 Who “makes the cut” and who doesn’t?  11:10 Has this been a lucrative business for you?  12:07 How long have you been doing this and what’s the current size of your audience/email list?  14:37 What’s been the best way for you to grow your email list (always a goal for businesses, especially those just getting started)? 19:37 Can you explain how the health and wellness experts fit into LHL. What is their role?   Your homework is easy. To start, all you need to do is create a list. Come up with at least 5 things you use, love, and swear by for your own definition of a healthy lifestyle. Keep going to 10 if you can. Are any of those products created by companies who offer affiliate programs. Is the affiliate commission worthwhile, meaning if you promote and use the “real estate” of your emails and social media posts to promote, can you make a significant enough profit from doing so? And… feel good about it too?  By the way, I share plenty of things just because they’re good… for my audience, for the planet, and don’t make a penny. When people are asking you….” what do you use?”  or “what do you think of XXX?” you know you have some influence and you can use it to help yourself and your audience.    For the full Flipping 50 episode click here (https://www.flippingfifty.com/healthy-lifestyle/)    Connect with Denise: https://livinghealthylist.com/   She’s Social:  Linktree: https://linktr.ee/livinghealthylist Facebook: https://www.facebook.com/denise.stegall.18    Resources Mentioned in this Episode:  Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Other Episodes You May Like: Two Big Fitness Marketing Mistakes Post Pandemic | Episode #278 How to Use Research as Your Fitness Marketing Secret Weapon

First of all, what is a viral reel? Truly it may not be your best goal. Because your business isn’t likely to grow from one viral reel. Now, if you were doing a TEDx talk and it got 10M views, that’s going to help your business. 00:00 What’s the difference? The credibility that provides authority that then makes you the go-to expert.  And.. you have to remember that if you don’t have a call-to-action that is obvious when people land on your website, or when they link to your profile, still a viral reel isn’t what you want… yet.  But let’s say for the sake of this podcast, you’ve lain the foundation. You have a freebie that people want and ask for all the time. Or listen, they don’t have to ask for it by name. But they do have to ask for the solution to a problem that your freebie clearly solves and by a name they recognize as doing exactly that.  Hey, by the way, if you’re a gym owner or studio, trainer or health coach and you’re offering a complimentary session or call? It’s too big a step for someone who doesn’t know you, so step back and let’s find a better answer for you.  Freebie  02:45 What’s the recipe for a viral reel? You never know.  But you might be discovered or shared if you’re smart with hashtags and congruent from content to hashtags.  So, the safest, surest, steadiest way to grow (and potentially win instead of spending $$ on lottery tickets that are a million to one) is this:  Create content that educates, inspires, and entertains.  05:30 Viral Reel #1: Educate your audience  You can point to words, jump into different scenes, or just talk straight to the camera.  06:58 Viral Reel #2: Inspire  Do they want to grow old better than others? Then show them examples of how to do it. You can create reels sharing images of older adults doing amazing things, of sites and accounts that share adults doing amazing things, or do a video of you introducing say 5 unique individuals.  08:12 Viral Reel #3: Entertain your audience Yes, you do have to be creative here. An entertainer changes costume, changes the type of songs in the set, does some old favorites but also throws in something new.   You’ve got to be similar.  For more help with content creation that finds you real, not fake clients, check this out  https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/ Other Resources:  Marketing to Women: fitnessmarketingmastery.com/copywriting-course Flipping 50 Menopause Fitness Specialist:  flippingfifty.com/specialist    Other Episodes You Might Like:  Social Media Advice for Fitness & Health Pros #303  3 Reasons Your Social Media Isn’t Working Personal Trainers: How to Boost Your Social Media Engagement VOTE NOW!  Choose your favorite podcast title: https://debraatkinson.typeform.com/to/F0MdiZBv

In this episode, I’m sharing 5 marketing ideas for Female fitness and health business owners. If you’re stuck.. this will help you get unstuck! They’re not rocket science. But as I’m recording this on a Monday morning, I know that this morning maybe more than most can be a pain point for fitness and health coaches.   00:00 If you aren’t full, if you didn’t have a lot of calls and inquiries, and maybe especially if you tried to work through the weekend (but even if you tried taking time off), it’s tough to feel like you’re doing enough. So, these 5 marketing ideas have little to do with doing more. They’re really about some things you already have and using them better. [04:52] Tell your story.              You’ve heard mine… but here it is. [19:08]Find your best-performing content. Rinse and repeat.  Mistake – created one post that got more engagement than any before it and then, switched gears because they saw something someone else did and tried to copy it. Stay true to yourself and your audience. Don’t look at someone else who’s got an inflated number of followers. First, look at their posts. Often a huge number of followers is fake. Is there engagement on posts?  [22:19]Establish brand continuity (that resonates with your customer)              Mistake – using images that are all over the board, different backgrounds- dark and light, some close-up others far away. Find a collection of images that speaks to you and study it. Look through your past posts. Which performed well? Look at past Reels, which performed well?  Chances are it has a lot to do with your image. So, making it always pristine and adding a cover image could impair your results. An outperformer of mine, on the content topics I’ve shared before and after does best. Why? Because it’s a face. My face peeking in to share the post. So, before you just “pick” your brand, study what your audience likes. [24:53]Squeeze more juice! Share what you already created. Number 4 of these 5 marketing ideas quickie is definitely easy and almost effortless. That makes it easy to forget. So many of us are guilty of this! I’m a recovering content creator. It’s not that you shouldn’t create more content, it’s just that once you have, give that content life regularly. Share it again and again in regular cycles.  I’m willing to bet you already have a lot of content- articles, and videos, that resonated with your audience. Go find them!  Be a Go-Giver              Share other people’s posts and comment on them. Make them “you” by adding an interpretation for your audience.  That’s it. A simple 5 marketing ideas for your health and fitness business that can give you not just 5 posts, but be an evergreen source of inspiration. You already have the ability to do this!!  The work is largely done!  Resources:  5 Days to More Midlife Clients challenge-https://www.fitnessmarketingmastery.com/5daychallenge/   Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

If you’re not defining a successful fitness business for yourself, you’re going to be more and more unhappy as you grow and scale it.  00:00 If you start out working around the clock without an end in sight or boundaries, chances are, in five years you’ll still be doing it.  That said, you have to be willing to do the things no one else is willing to do. I’ve done those 14- and 16-hour days where I’ve barely been out of pajamas between actively creating marketing, programs, hosting webinars, and learning what I needed to do next.  I’ve taken roles back during the pandemic to ensure the health of my business when we didn’t know what was going to happen. And then I’ve hired and trained while doing the jobs that had to be done until others can do them.  So, I’m not saying that you’re going to say you want to work 5 hours a day and you can start that today and be profitable… but I’m also not going to say you can’t! And neither should you! Don’t Wait, Start It may be the way you have to work… if you: 03:13 Are doing this between school drop off and pick up  03:18 Work a different job as you build what you really want to do 03:21 Or … if you simply want to do this as a hobby (if you deep down want to do this and just can’t believe you can make the same or more as your “real” job, we should talk: I earn in a month what I earned in a year 9 years ago… and it was nice then, so you may have some mindset around money to resolve).  04:00 Reaching the level of success you want depends on you defining it.   05:23 Two fitness pros (from two different groups or masterminds) recently shared a vision of a “successful fitness business” and so I suspect this is something that you might also need to define.  What is your definition of success?  Is it monetary? Is it the number of people you reach? Do you want to have a certain percent of profit margin? For me, that became very clear after 2020. The realization hit me, that if I did business very differently, and made decisions very differently, my profit margin could much more often be closer to 60%.  Is your definition of a successful fitness business satisfying some itch within you that feels like you’re not enough just yet?  Are you proving something to someone else or to yourself? These questions beg to be answered and you may have had no idea you were going down this rabbit hole. That’s what happens when you start and really put effort into a business. Your personal stuff comes up. If it’s more about you then, achieving a successful fitness business doesn’t necessarily mean fulfillment.  And its fulfillment that brings happiness, peace, and contentedness.  So, rather than you defining a successful fitness business, which might be a certain revenue per month or percent of profit margin – or doing that in a silo – you want to look at what will enhance your fulfillment.  What kind of a day makes you sleep well? How would you spend days that make you excited to get up?  Do you want to engage with lots of others regularly and have a team working with you?  Or do you prefer to work alone and create?  There are no “right” or “wrong” answers except where you may not have answered at all going deeply enough into details.  Paint a picture in your answer so that anyone else can imagine the day and the feelings associated with your business.  Resources:  Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course  Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist 5-Day Attract More Midlife Clients Challenge: https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/   Other Episodes You Might Like:  How to Design Popular Small Group Training for Profit: https://www.fitnessmarketingmastery.com/small-group-training-profitability/   When Your Business Isn’t Growing: Fitness Marketing Basics: https://www.fitnessmarketingmastery.com/fitness-marketing-basics/

Yes, your nutrition recommendations could make your clients fat or bloated. [00:00] Ouch, right?!  Or you… female in midlife yourself or working with them? You absolutely want to listen to this episode (and potentially do a little more homework by listening to another resource).  [0:47] My Guest:  Sara Banta is the owner of Accelerated Health Products in addition to the host of Accelerated Health Radio and TV. Her goal is to help her clients and listeners to reach their optimal state of health through proper detox supplements, cutting-edge technologies, and modalities. Sara hit rock bottom when Western medicine couldn't give her answers or solutions, she discovered natural solutions that actually worked. As she was healing from Crohn’s disease, hormonal issues, PCOS, IBS, and heavy metal toxicity, she was hit with her 9-year-old son’s diagnosis of leukemia. It was at that moment that she knew she had a bigger calling in life; to open people’s eyes to the world of natural healing. Fast forward to today where she serves her clients and listeners with cutting-edge protocols that combine Scalar frequency-based supplements, Chinese medicine, healing devices, and much more to detox, reset and rebuild their Body, Mind and Spirit. [03:33] 3 BIG questions we answer in this episode: [06:39] Chicken and broccoli are a notorious if not iconic combination for “eating lean” among trainers (especially those that are bodybuilders) … how can they be making you or your clients fat?  [10:14]“Have a big salad”... Says almost every trainer everywhere… even functional doctors have known for nutrition… how can this make clients fat?  [13:00] The green smoothie is probably known by most listeners to be better than a green juice for blood sugar, insulin... However, what can go wrong? [13:36]What about sulfur? And what foods have sulfur?  [14:08]Are these issues genetic? Are they just toxicity from a cumulative effect over time, or from stress?  For the full episode, please listen here (https://www.flippingfifty.com/healthy-foods ) Resources: Try the cleanse yourself before suggesting clients do:  https://www.flippingfifty.com/accelerated  Flipping 50 Menopause Specialist    Other episodes you might like: Easy Detox Anytime Including Before Your Holiday Splurge: https://www.flippingfifty.com/wild-detox/ Plant vs Animal Protein for Midlife Women | Ask the Experts: https://www.flippingfifty.com/plant-vs-animal-protein/

Faster than an interval training workout I'm going to share 3 ways to increase your email opens (which increases the deliverability of future emails, which: increases the chance that when you are promoting they'll read it and register) and  social engagement (no more crickets!)  ... but first... I shared this earlier and I want you to attend for $1 as my guest but you have to hurry because it's live and with leaders of the most respected health & wellness collaborative in the world.  And.. you can be my guest for next to nothing for this priceless experience.  The Health Business Growth conference is 3 days, live and virtual and you'll find details here. (but register using my code below for the $1 rate!) Just visit RIGHT HERE and enter the promo code MMVIP to get your ticket for just $1.  Tried Everything to Increase Your Email Opens? If you know the value of email, you know you've got to: grow an email list from people who asked to be on it regularly nurture them so they open  provide high value once they do open  so that you can tell and sell the right people to your program when you're promoting.  So … here we go:  #1 Add [Recipe] in the subject line (or 5 or 3 or .. Easter..) because... no one ever had too many recipes apparently.   Make sure the recipe page where it sits, and it could be simply a blog for you, has social media share buttons on it.  #2 Add [Video] to the subject line and then of course, make the video about something they CARE deeply about. It could be making a recipe, doing an exercise, giving a short warm up or cool down.  #3 Link to those recipes and videos from your website. You don't want to just drop the recipe into the email. You don't want to link to a YouTube video (not even yours). These people are on your email list. Sending them back to your social media site is like sending them in circles. Your social strategy is to bring them to your email. From email you nurture them with deeper content they wanted from you and a "next step."  Far too many fitness professionals are sending people in circles. Social to email to social again or into their freebie funnels again ... so there's just confusion, no reason to buy.  Why would you do that, right?  A confused mind never buys. Do you know what will happen? They’ll start asking you, “Who do you recommend that does that?” or “What protein powder to you recommend?” even if you carry one, because you’re simply confusing instead of giving them the answer.  Don’t be so afraid of selling and self-promotion that you promote everyone but you! If you like doing that? Then do that! Create a business where you are earning money as an affiliate promoting others who already have established businesses making 6 figures a month. Did you know you can do that? You can do it for us!  But… If you want to grow YOUR business, then this:  This April 7-9th, JJ and Karl (Mindshare’s CEO), are bringing together top experts to help health pros become the trusted authority at this year’s Health Business Growth Conference. Tickets are $397 (and worth 10X that price!), but I’ve managed to score a few VIP Passes that can get a limited number of accredited health pros admission for just $1 (let’s call them my “Golden Tickets”).  Important Details... I have a few of these tickets to share. I've been a mastermind member for more than 5 years now... and I promise this is work 10x the regular rate. But you don't even have to pay it! Just visit RIGHT HERE and enter the promo code MMVIP to get your ticket for just $1.  But you’ll need to hurry. The “$1 passes” are limited, and when my allocation is gone, you’ll have to pay the regular price. Resources: The Ultimate Freebie Book (to grow your email list): https://www.flippingfifty.com/irresistible-freebie-how-to/   Marketing to Women: Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course/

00:00 I’m rebranding the podcast you’re listening to and there’s a new female fitness entrepreneurs podcast coming soon.  I’ve polled my team. I’ve asked a small group of my private business coaching clients.  I’ve Googled anything that might never be possible to Trademark because of conflicting titles. (You should do this before you name your business or program, by the way!) and narrowed it down.  So, now it’s your turn! Here’s my ask!  Take the quick poll and let me know what you think. This will take 30 seconds.  What name feels best? What do you identify with? What do you want to identify with?  7:55 What feels both fun and tells you that by listening you’ll get:  Tips for marketing your fitness business Insider content about being female and boss How to hire, onboard, and fire The growing pains of starting and building a fitness business (so you can skip some) How to identify your fitness boss strengths and communication style  Click Here to Vote! 08:51 My Female Entrepreneurs Podcast loves  Over the last decade, I’ve developed some favorite friends. I try to have the discipline not to listen to anything while I’m hiking but there are times when I have a hard time pulling myself away from things I want to do. So, there I said that! When I’m in that moment, I also know I am not crushing goals, I’m killing my creativity and I won’t be attracting anything good.  So I barter with myself. I’ll catch up on a podcast at the beginning of a walk or hike and think of this like vitamins for my business. These are not all fitness podcasts. In fact, none of them are.  It’s why I do what I do at my fitness professional’s podcast, in fact. There’s a gap in getting specific with the skills to teach fitness and the skills to grow a fitness business. I do think women have natural strengths to do marketing and make business decisions. They just require us to really tap into our vision for both our customers and for our business and selves. The Fitness business does come with a unique set of opportunities and challenges. And being a female entrepreneur does too. We need to bring them together.  Here are several of my favorite podcasts for so many reasons.  11:29 Marketing Made Easy - Amy Porterfield For female fitness entrepreneurs podcast choices, this is a goldmine of the personal, business, scheduling obstacles that will always be present in your business.  11:47 Entrepreneurs on Fire - John Lee Dumas  This podcast is a great companion for longer hikes! The episodes are often long. It’s the model that intrigues me about this podcast. It’s a daily release… daily! That, girlfriend, is a lot of work! He now releases replays of previous episodes. But what I pay attention to is what he’s doing behind the scenes. He’s 80% interviews. He charges $3000 an interview and you have to apply to be selected.  Crazy right? Crazy like a fox! His audience is big. If you’re the right fit, he’s probably also using an affiliate link in his podcast to make money on listeners who take action from the link.  Are your wheels turning?  14:42 SPI (Smart Passive Income) - Pat Flynn I don’t listen to every episode, as there are some topics that feel off-target based on the show’s promise. However, THAT is a great lesson I’ve learned from this podcast. Pat makes his living from this podcast. Something is working. So, when success leaves clues, I pay attention.  16:06 The Jasmine Star Show - Jasmine Star  When I want specific tips on how to use Instagram, Jasmine’s jam, or hear a little about her growing a business and a family at the same time, this is a fun podcast.  Please use this link, FitnessMarketingMastery.com/vote, and tell me which of the 5 new titles you love, and thank you in advance!   Additional Resources:  Marketing to Women Copywriting Course Coming Soon! 5 Day Marketing to Attract More Midlife Clients

00:00 This is part two, How to Raise Your Rates, in the raise your rates series. In the first, I addressed when to raise your rates including 3 key times. And #2 may shock the Lulu’s off you. The link to that episode will be here in the show notes today. As always you’ll find those at fitnessmarketingmastery.com and podcasts are available on your favorite podcast platform! So, you’ve decided to take the plunge. You’ve done the math. You’re excited by the idea of earning more per session, per hour, per program, or membership! And then, gulp, you think, oh my goodness, how do I tell them? 03:58 Here’s how to raise your rates step by step. 1) Notify your current clients Choose a time. For big increases in annual or, monthly rates give a longer runway. That might be 90 days. Choose a method. Will you send them an email, a postcard, a video message? I often use a pending increase of rates for a program or a membership to benefit my community. I let them know that say, during the anniversary promotion of the After 50 Fitness Formula for Women course Labor Day weekend they can have the course at the 2015 rates this one last weekend.. plus enjoy a bonus.. before the rates go up on Tuesday after Labor Day. My evergreen sales for this course after the rate increase don’t suffer because no one knew the “old” rate and the acute 4-day promotion sales increase. And, I’m not “discounting” or devaluing my services or products to increase revenue in either case. 07:16 An example of how to raise your rates… when they are terribly low! One of my students recently raised her rates for private coaching by doubling what she’d been offering. When she had a prior coaching client come back to do coaching again, the client didn’t bat an eye and paid in full for the new rate. My client is so excited by picking up a client and confirmation “she’s worth it,” that there’s renewed enjoyment of coaching.  The truth is her rate is still too low. A coach is worth an investment. If your model is working for a doctor’s office and the doc is retaining you for $75 an hour … but charging $150/hour, it may be time to look at starting your own business. Coaches with experience and who provide transformation earn $300 - $1000 an hour. Are you worth it? No one will believe it unless you do. 09:53 2) Determine if you’ll grandfather in your current clients for same rates Create a new product, making the old product invisible and sharing the link with renewing clients or simply having them on auto-renew (as with a subscription) Creating a unique discount code for them to use when they check out Create rules like consecutive or uninterrupted service for retaining the current rate With private clients I’ve been working with for years I will often grandfather them in. That is, they’ll continue paying the same rate, and as long as they continue to renew they will enjoy that rate. You’ve done the homework, you’ve got the relationship, and if it’s a client you love, then you decide. Not so much? Let them know you’re raising rates! Maybe you increase theirs by a smaller fraction. I will say, I’m to the point I’ve raised my rates such that I have one long-standing private client paying a small fraction of my full fee. And I mean 25%. Not 25% off, but 25% of my full fee. You can decide what feels right to you and you can discuss it openly with your clients. 14:47 3) Add bonuses That unlock with renewal at the new rate, so you are increasing the value not simply raising rates. Though it’s reasonable with experience, increase inflation, service rates do need to increase, especially if there’s a cost of goods or rental space involved, it still feels better to any of us as consumers when we also know we are receiving upgraded service or additional service with the increase. 17:04 4) Decide if you’ll allow a “stock up” at current rates flurry to happen. Pros: it can increase revenue in a big way to do so Cons: it can lock you into being busy servicing people at a lower rate than you know you’re worth and defeat the very reason you’re raising rates: you’re worth it and the transformation you provide is worth it! You can put a limit on number of purchases allowed if you do decide you’re going to allow this. I encouraged both monthly and annual memberships sales this past December while I let everyone know of rate increases occurring in January of 2022. 22:49 Last tip for how to raise your rates: make it count. Don’t do some modest increase. My client doubled her coaching fees. I increased my annual membership by $100 and monthly by $10. I recently increased my private coaching fees by 200%. I attract better clients, serious about doing the work, and love working with them. If you raise your rates only every couple of years, and you’ve been scared ____ less to do it during Covid, make it matter. 23:48 Worried About Renewals? How do you keep them coming back? I have anniversaries “unlock” access to new programs. In our membership, the biggest exercise asset is 12-week strength training programs. I have a special access for 1st year anniversaries and another for 2nd year anniversaries. I’ve got members who have been with me for 5 years. They’ve been grandfathered in at the rate they joined. Membership is now 66% higher. They’re not only enjoying those low rates, but they help other community members with answers to their questions and are first to talk about excitement for a particular program. It’s a win-win to have those legacy members involved, even at a lower rate. Consider the asset of holding onto members vs. trying to advertise and gain new ones. There you have it, how to raise your rates. If you’re listening to this one but haven’t heard WHEN to raise your rates, health & fitness coaches go check it out. And here’s the thing, think it through. Once. Think it over. Then just do it. Resources: Marketing to Women Copywriting Course     Other episodes you might like: Be sure to listen to Part I of this podcast When to Raise Your Rates, Fitness & Health Coaches – Part I They Got the Freebie, How to Enroll In Your Program? | Say This Not That #307   Please Vote for Podcast Titles!! fitnessmarketingmastery.com/vote

There are key times and reasons when you want (and NEED) to raise your rates. In this two-part episode series, I’m going to talk first in this episode about WHEN to raise your rates. I’ll give you three reasons and discuss each, with examples of what happens when I or other trainers I coach do it.  In the follow-up episode, I’ll talk about how including HOW MUCH! how often how to tell them And now… here’s when you need to Raise Your Rates! You’re attracting so many clients you can’t service them all and you have a waitlist. You’re not attracting any clients. You’re attracting clients who don’t do the work, are full of excuses, cancel frequently or ask to reschedule too often. Hey! First, Please Vote for Podcast Titles!!  fitnessmarketingmastery.com/vote  A word on residual effects of the pandemic A lot of good and smart trainers left the building during and in aftermath of the pandemic. I mean that in two ways. Many who were fed clients by a gym found they didn’t get fed anymore because members weren’t coming in. Those may have quit or been forced to find other work. Others left their common senses behind. They thought their knowledge, service, and transformation they offered wasn’t as valuable online through Zoom as if clients came in to see them physically. Really? If you help someone get in shape, lose weight, sleep better… does it matter how or where you are? I’ve talked to clients by phone or Skype from Italy or Trinidad, and Okinawa for a decade. I didn’t charge any less for it.  Then there are the trainers who felt suddenly they had to be DOING the exercise with their clients for it to matter. If you worked with a client one-on-one or in a group training, you wouldn’t do the workout with them (that’s group fitness, right? And that’s free!) so come back to your senses and be a teacher, a leader, and a coach. Scared to Raise Your Rates? The thought you raise your rates when the economy may be down, and clients aren’t coming to you the way they used to can be scary. If it doesn’t scare you a little, it’s probably not something you want to bother doing. More on that in the next episode when we talk about how much to raise your rates. Got a story about raising your rates to share? Drop it below the show notes (/raise-your-rates). Resources: Marketing to Women Copywriting Course      Other episodes you might like: Be sure to tune in for the next episode too (HOW to raise your rates) 4 More Better Fitness Marketing Tools| Say This Not That #306 How to Build Your Personal Brand in 2022 | Fitness & Health Coaches #302