Claim OwnershipUpper Cervical Marketing Podcast
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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.
286 Episodes
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Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systematically grow in practice as well!
Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.
Dr. Mercedes Cook joins us on the Upper Cervical Marketing Podcast from Upper Cervical Chiropractic of San Diego. In this UCM Podcast, Dr. Bill Davis and Dr. Cook discuss how she has been able to grow her upper cervical practice through digital marketing, provider nights, and an annual friends and family day (patient appreciation day). We talk about the importance of consistency and focus in practice. Stay on mission with us and get fired up! Go team upper cervical!
In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset and skills, team building strategies and how to cultivate a “team culture.” Listen in to hear practical steps you can take to lead and build a powerhouse team and help more sick and suffering people to find hope and healing.
In this episode, Dr. Bill Davis breaks down the seven most common mistakes chiropractic students make when transitioning into their first associate position—and how to avoid them. He explains why rushing into a job, chasing salary over mentorship, neglecting systems, and failing to clarify expectations can derail long-term success. Emphasizing that the first associate role is not just a job but a development environment, Dr. Davis encourages students to prioritize growth, specialization, and structured mentorship—particularly highlighting upper cervical care as a stable and high-success specialty path. With practical guidance on communication, mindset, and intentional personal development, this episode equips new graduates to make wise, strategic decisions that lay the foundation for a thriving and sustainable chiropractic career.
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice ownership, resilience, and growth. Dr. Cook shares her path from associate to purchasing a well-established Blair practice just before COVID, navigating early ownership challenges, and building long-term stability through strategic marketing and systems. The conversation also dives into motherhood as a practice owner, how she successfully integrated her newborn into practice life, and what that taught her about balance, leadership, and patient connection. Finally, Dr. Cook introduces the new Blair Residency Program—designed to better train, support, and place students and associates—highlighting a shared mission to elevate and sustainably grow upper cervical chiropractic.
In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode. The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination. Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Connor Davis and Dr. Leigh Davis of Transcend Chiropractic in Knoxville, Tennessee, to unpack their journey from associates to successful practice owners. The Doctors Davis share how they built a thriving upper cervical (NUCCA) practice from the ground up after relocating from Chicago, overcoming early challenges such as system creation, team building, and market positioning. They dive deep into the power of progress exams, objective care, and patient education, while also discussing the unique advantages of running a husband-and-wife practice. With a growing waitlist and an active search for an associate, this episode offers valuable insights for chiropractors and students who want to deliver exceptional care while building a sustainable, systems-driven practice.
In this powerful and deeply honest conversation, Dr. Vivek Soham shares the unfiltered reality of building an upper cervical chiropractic practice through personal hardship, financial pressure, COVID, and profound self-doubt. From commuting hours to see a single patient, to living on a 30-day survival clock, Dr. Soham reflects on the mental, emotional, and spiritual challenges that nearly pushed him to quit—and the mindset shifts that helped him persevere. This episode goes beyond tactics, exploring faith, gratitude, collaboration, and purpose, while highlighting how service, community impact, and staying anchored to one's mission can turn years of struggle into meaningful wins. It's a must-listen for students and doctors who feel stuck, overwhelmed, or questioning whether they're cut out for this path.
In this episode of the UCM Podcast, Dr. Bill Davis walks chiropractic students through the three critical steps to landing a great preceptor position—one that builds confidence, skill, and long-term career momentum rather than regret. Drawing from his own difficult preceptorship experience, Dr. Davis explains why a preceptor position should be viewed as career training, not just a graduation requirement. He emphasizes the importance of clarity around career goals, positioning yourself as a future doctor rather than a desperate student, and gaining access to the right opportunities through relationships and intentional networking. The episode also highlights common mistakes students make—such as waiting too long, prioritizing pay over mentorship, and ignoring culture fit—and provides actionable resources to help students transition successfully from student to doctor.
In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about. Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-term success. They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem. Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM's associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he's looking for in the next doctor who may one day lead his legacy practice. This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.
In this episode, Dr. Bill Davis breaks down the 20K Roadmap, a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth Stage 1—collecting under $20,000 per month and battling overwhelm, inconsistency, and lack of systems. Dr. Bill explains why most struggling practices don't grow despite working harder than ever and reveals the step-by-step formula used by UCM Practice Growth Systems to help UC docs build momentum, clarity, and predictable new patient flow. From personalized scorecards and weekly growth sessions to multichannel new patient strategies, leadership habits, mindset training, and automated growth tools. This episode outlines exactly how an upper cervical practice can move from survival mode to consistent, predictable growth in just six months. If you're ready to build a practice that's stable, structured, and capable of true momentum, this roadmap is your starting point.
In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement. Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, communication, and training across teams. He also opens up about his life-changing mission trip to Kenya, where his team served over 4,000 people in five days, leading to the founding of Chiro for Kenya. From building doctors to building clinics to building global impact, this episode offers deep insight into what it truly means to lead with vision, purpose, and a heart for service.
In this episode, Dr. Bill Davis and Tony Hook break down the 2025 Upper Cervical Practice Survey, revealing the real numbers behind what's working—and what isn't—inside UC practices today. They walk through average visit fees, overhead benchmarks, new patient trends, care plan usage, growth stages, and the habits of elite clinics collecting over $75k per month. You'll learn why many practices plateau, why 44% aren't growing, and the specific systems and strategies that separate thriving multi-doctor practices from struggling solo docs. Whether you're a startup or scaling to multiple locations, this data-driven conversation gives you a clear roadmap to grow with confidence in 2026.
This episode of the UCM podcast dives deep into the essential role patient education plays in growing an upper cervical practice. It walks doctors through the entire patient journey—from the very first phone call to the consultation, exam, report of findings, and ongoing care—emphasizing how clear communication, visual tools, and consistent reinforcement dramatically improve retention, compliance, and referrals. Listeners learn how small details in tone, body language, clarity, and visuals can transform patient understanding, build trust, and turn patients into confident advocates. The episode also highlights UCM's resources, such as the patient education bundle, new patient email sequence, and fast results workshop, designed to simplify and elevate patient communication while strengthening a practice's brand and long-term growth.
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Christy Flick to discuss her remarkable journey of starting over after nearly 20 years in practice. After building a thriving upper cervical office in Dallas, Dr. Flick made the courageous decision to relocate to Waco, Texas, to be closer to family—and rebuild from the ground up. She shares candid insights about facing the mental challenges of starting fresh, adapting to a new market, and the importance of authentic relationships in practice growth. Listeners will also hear how strategic hiring, clear systems, and support from UCM helped her achieve profitability from month one and continue growing with confidence.
In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he's now scaling to multiple locations. Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA roles, and clear KPIs drive consistency and growth. He also shares his upcoming plans to expand into Houston and Austin, his approach to training and accountability, and the crucial mindset shifts that allow Upper Cervical doctors to scale with confidence. This conversation is packed with real-world lessons on efficiency, delegation, and duplication for doctors ready to grow beyond their first location.
In this inspiring episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Hutan Ghojallu, a seasoned upper cervical chiropractor from Mequon, Wisconsin, to explore his remarkable 30-year journey in chiropractic. From his humble beginnings as an international student discovering chiropractic at Palmer College to building his NUCCA-based practice from scratch, Dr. Ghojallu shares powerful insights on perseverance, purpose, and continual learning. He discusses the importance of principled chiropractic philosophy, team culture, accountability, and ongoing training in achieving lasting success. Dr. Ghojallu also opens up about his search for an associate who shares his passion for NUCCA and dedication to serving the community through excellence and purpose-driven care.
In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the biggest challenges facing upper cervical chiropractors today — hiring and keeping the right team. He breaks down why turnover is o costly, how to hire with intention rather than desperation, and the key roles every growing practice needs to thrive. Dr. Davis also shares insights from UCM's Associate Recruitment Program, explaining how culture, mission, and onboarding are more powerful retention tools than pay alone. Whether you're looking to hire your first CA, bring on an associate, or strengthen your leadership systems, this episode gives you a proven roadmap to build a stable, motivated, and purpose-driven team that grows with your practice.
In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Devin Young and Dr. Jeanette Tapia from San Diego, California, to unpack their inspiring journey from full-spine practitioners to leading NUCCA specialists. The conversation explores how they built and rebuilt their practice—first in Texas and later in San Diego—while learning critical lessons about leadership, systems, and team culture. They share powerful insights on creating a consistent patient experience, the importance of weekly staff training, and how to recognize when it's time to pivot or let go of the wrong team members. For doctors looking to refine their leadership, strengthen their teams, and elevate patient care, this episode is packed with actionable wisdom and real-world experience.
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