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Worth Every Penny Joycast

Author: Sarah Petty

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How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute
282 Episodes
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Tired of handing off digitals for $250 and never hearing from clients again? So was Audrey Tarris. In this episode, she shares how she rebuilt her business—transforming her townhome into a boutique studio and making $10K in two months, including a $3,700 order. This is what happens when you stop winging it and follow a plan that works. • Why ditching packages led to real profits and real relationships • How she paid off a business loan with just 10 client orders • The mindset shift that helped her stop selling from her wallet If you’ve been stuck in the hustle, Audrey’s story is proof—you can change your life faster than you think. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I’m sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don’t need more hustle. You need more clarity. • Why “busy” doesn’t mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is the pep talk—and business plan—you’ve been needing. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I’m sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don’t need more hustle. You need more clarity. • Why “busy” doesn’t mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is the pep talk—and business plan—you’ve been needing. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if getting fired was the best thing that ever happened to you? In this raw, inspiring episode, Sarah Gardner—a single mom from a tiny town in Maine—shares how she went from broke and burned out to booking a $14K portrait order… just months after picking up a camera for the first time. If she can do it, so can you. • The bold mindset shift that helped her bet on herself • Why not knowing “how” can actually be your superpower • How she landed her first high-end client through a simple, real conversation This story is your reminder that it’s never too late to begin again—with heart, grit, and a little guidance. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if just three simple words could double your portrait orders—without feeling pushy? In this episode, I’m teaching you the “by the way” technique, a powerful tool that turns happy clients into bigger sales and glowing referrals. No pressure, no gimmicks—just genuine service that transforms your bottom line. Used right, this one phrase can change everything. • Why “by the way” works so well—and when to say it • Real examples that added $2K+ to portrait orders • How better service leads to bigger sales (and more joy) Try this once, and you’ll never sell the same way again. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Why are some photographers booking $10K+ portrait sessions while others struggle to get inquiries? It’s not luck, ads, or better gear. It’s strategy. In this episode, I’m sharing my 17 Clients Framework—the exact method I use to help photographers spot real-life opportunities that lead to emotional, high-value bookings. Stop waiting. Start seeing. • How to recognize 17 life moments that clients will pay big for • The conversation formula that leads to effortless bookings • Why solving emotional needs matters more than fancy marketing The clients are already in your life. This framework will help you see them—and serve them—differently. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You’re booking sessions, making sales… but something still feels off. That was Kate Walton—until she traded digital packages for wall art and albums. In this episode, Kate shares how shifting to a full boutique model brought her a $6,821 sale, deeper client connections, and a business that finally feels right. If you’re done with hustle that doesn’t fulfill you, Kate’s story will hit home. • Why the hybrid model left her (and her clients) unfulfilled • The simple presentation shift that turned digitals into heirlooms • How she booked fewer sessions—and made more with each one This isn’t about working harder. It’s about serving better. And that shift can change everything. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if running into a past client at the grocery store could turn into your next big booking? It’s not just possible—it’s powerful. In this episode, I’m sharing how to shift your mindset, show up with confidence, and turn everyday moments into meaningful connections that grow your business. You don’t need a pitch. You need a plan—and I’ll walk you through it. • The 10-minute habit that preps you for unexpected client encounters • What not to say when you recognize someone (and what to say instead) • How to gracefully guide a casual conversation into a future session or referral You’re just one warm hello away from your next client. This episode shows you how to make it count. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Still sending online galleries and wondering why your income (and confidence) feels stuck? You’re not alone. In this episode, I’m breaking down the hard truth: galleries aren’t saving time—they’re sabotaging your sales. It’s time for a powerful mindset shift that puts you back in the driver’s seat. We’ll unpack why ditching online galleries isn’t just good for your business—it’s transformational for you and your clients. • Why online galleries lead to decision fatigue and unfinished orders • The myth of convenience—and the income you’re leaving on the table • How in-person sales grow your revenue and your confidence You deserve a business that honors your time, your talent, and your worth. Let this episode be the turning point. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if you could go from $150 sessions and burnout… to $2,651 sales and peace of mind? Homeschooling mom Natalie Delgado did exactly that. After years of running on empty, she said yes to herself—and redefined her business, her worth, and her confidence. In this inspiring conversation, Natalie shares how Boutique Breakthrough helped her step into the photographer she was meant to be. • Why $150 sessions were draining her—and what finally made her stop • The moment everything clicked (and she made her first $2,651 sale) • How she gained the confidence to say no to low-paying work—for good If you’ve ever wondered, “Can I really do this?”—this episode will make you believe you can. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Does your social media say “pro photographer”… or “confused hobbyist”? If your profiles are cluttered, unclear, or missing the magic that makes clients say yes, this episode is your reset. I’m teaching you the CLEAN formula—a 5-step audit to help you attract dream clients and present your work like a high-end pro. We’re not just talking about pretty feeds. We’re talking strategy—what to keep, what to cut, and how to stand out in a scroll-happy world. • Why your profile pic must include a camera • The “label” mistake that’s costing you clients • How to post with purpose and proof you're in demand Your dream clients are watching. Let’s make sure what they see builds trust and shows your worth. Start CLEAN today. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
If you’re serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can’t miss! When I finally cracked six figures in my business, it wasn’t because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn’t. I’m giving you real, boutique-friendly numbers you can plug into your business today to start building a more profitable, sustainable photography career.  If you’re ready to stop guessing and start scaling with strategy, not hustle, I’ll meet you in this week’s episode! RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries…    This week’s Joycast is going to hit home.    Rachel’s been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photography business. For years, her sessions barely paid off. She was doing all the things (minis, digitals, discounts) and still felt stuck.    In this new episode, Rachel opens up about how she slowly (and imperfectly) went from $600 sessions to a whopping $4,000 portrait order. Plus:   How to finally let go of discounts and start owning your value What mindset shift gets you unstuck (There’s no going back at this point) The secret to making your boutique model click for you (and your clients)   Grab your coffee, take a walk, and press play on this one. You deserve a business that works with your life like Rachel. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
If you’re tired of awkward sales pitches and sliding into potential client’s DMs just to get ghosted, this week’s Joycast is something special just for you.   In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events.   We discuss: What the “7-11-4 Framework” is and why it works wonders for photographers How to turn casual interactions into client bookings Real examples of using errands and local events as marketing advantages Why you don’t need to be pushy to be profitable   If you’ve ever felt awkward “selling” yourself, this episode will give you a confident way to grow your business without sacrificing your family time or sanity. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
What if your next client isn’t scrolling on Instagram but standing behind you at school pickup or laying on the yoga mat next to yours?   On this week’s Joycast, I’m walking you through why paid ads often flop and how to replace them with something way more personal and effective: the 7-11-4 framework.   Inside this episode, you’ll learn:   Why social media ads are designed for big brands (not boutique photographers) A simpler marketing approach that grows with you (not against you) How to use errands to stay visible, build trust, and attract ideal clients If you’re tired of burning money on unpredictable social media ads, this episode is for you! RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you’re stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week’s Joycast will provide the clarity you’re craving.    Join us as we discuss:   The cost of staying small and how to finally let go Why accountability and structure were Sally’s missing pieces How to turn fear into confidence for larger sales The power of printed artwork and why clients want it more than files   Your work deserves to be seen, valued, and paid well for. It’s time you step into the business you were meant to lead. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
This week we’re busting the “all debt is bad” myth and setting the record straight! If no one has told you this before, I’ll happily be the first:    Borrowing money doesn’t mean you’re behind, it means you’re building.   In this new episode, we’re kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here’s a sneak peek:   5 head-trash myths about loans that keep photographers stuck (including “I’ll wait until I can pay cash” and “Needing a loan means I’ve failed”)   How to treat a loan like an investment because putting $1 in and getting $3 out isn’t debt, it’s growth!   The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)   2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.   You don’t have to hustle harder or wait until everything’s “perfect” to grow.    If you’re ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you’ve been craving. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
  RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
Does it feel like you're doing everything “right” as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?    This week on the Joycast, I’m sharing the story of Sarah Lang Schroeder. She’s a pet photographer who spent over a decade dabbling while juggling a full-time job.   Sarah thought success meant saying “yes” to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.   Join us as we talk through:   Why imperfect action beats perfect inaction every single time How ditching mini sessions led to a $1,798 sale (yes, from ONE session!) What finally gave Sarah the confidence to go all-in    If you’ve ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward. RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
You booked the session, nailed the shoot, and now it’s time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles. This week on the Joycast, I’m revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears. Join me as I share: Why fewer, better images create more impact and more sales The simple order-of-operations that can make your slideshow irresistible How emotional storytelling transforms your work into fine art (and justifies boutique pricing) If you’ve ever dreaded the sales part of your business or felt overwhelmed trying to “do it all,” this episode is your guide to more joy, confidence, and a surplus of clients saying “Yes!” RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756
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Comments (8)

Christina Paolucci

Sarah's business template is not only motivational for photographers, she explains it in clear and simple terms.

Jan 13th
Reply

Tom Harmon

I've tried SO hard to like this podcast, but I just can't get there. In the last episode that I've listened to, she opens with the statement "I'm going to tell you the secret of how I grew my business so fast!" Sounds like an awesome subject right? Spoiler Alert: the answer is pay to get in the short line by purchasing my course. Now, I've listened to over a dozen episodes hoping to get something useful, but every episode boils down to the same basic statement. Your life will be so wonderful if you just purchase my photography course. Now she may have EVERY answer to building a successful photography business, but you get no hint about her knowledge by listening to her podcast.

Sep 22nd
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Jessica Gobble

Sarah Petty KNOWS what she's talking about! My biggest takeaway from everything is family first and serving your clients! I've been implementing what I've learned through Sarah's joycast and it works so wonderfully when it's done properly. If you are a photographer in anything, give her a listen.

Jul 23rd
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Lisa Gebhard

I'm wondering ahead of time if you address other fields of Photography such as nature or landscape, or is it just portraiture?

Oct 20th
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MyPhoto WasTaken

Great podcast for the struggling it not photographer to get a better grasp on how to make money with their art instead of getting frustrated by practically giving it away.

Oct 20th
Reply

Hannah Hawes

Sarah Petty's podcasts are amazing! I highly recommend listening to them! she guides you step by step how to turn your Photography business from run of the mill to standout from the crowd!

Oct 19th
Reply

Brenda McGehee

I am going to have my husband listen to this! I think it will help him a lot!

Sep 25th
Reply

Walter Olmstead

So much great information! I.G. @Take_Aperture_photographing

Jun 8th
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